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Conversion Metrics
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conversion metric resources
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Conversion Metric Resources:
Reading
These are not targeted solely towards the funnel. They are more broadly about using a metric-based approach to building a start-up (funnel, product, etc).
Eric Ries' blog Startup Lessons Learned
Steve Blank's blog
Venture Hacks: podcast of Blank's class on customer development
Make Your Web Analytics Actionable in 5 DIY Steps
Tools
Analytics
Google Analytics
Kiss Metrics
(not yet launched, documentation "looks incredible")
Get Clicky
(real time tracking)
Testing
Usertesting.com
Click Tale
(see playback of cursor movements)
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