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Copy Hacking Education Transcript




                  UNION SQUARE VENTURES
                    HACKING EDUCATION
                     FRENCH INSTITUTE
              22 EAST 60TH STREET, 8TH FLOOR
                 NEW YORK, NEW YORK 10022
                  FRIDAY, MARCH 6, 2009
                        10:00 A.M.



                  UNION SQUARE VENTURES
                    HACKING EDUCATION
                     FRENCH INSTITUTE
              22 EAST 60TH STREET, 8TH FLOOR
                 NEW YORK, NEW YORK 10022
                  FRIDAY, MARCH 6, 2009
                        10:00 A.M.




   P R E S E N T:
   Danielle Allen
   Charles Best
   Jon Bischke
   Danah Boyd
   Asi Burak
   Brad Burnham
   Gaston Caperton
   Mike Caulfield
   Nt Etuk
   Jose Ferreira
   Teri Flemal
   Bing Gordon
   Alex Grodd
   Idit Harel Caperton
   Scott Heiferman
   Michael Horn
   Chris Hughes
   Jeff Jarvis
   Lewis Johnson
   Steven Johnson
   Rob Kalin
   Bob Kerrey
   Mark Loughridge
   Paul Miller
   Charlie O'Donnell
   Nancy Peretsman
   Shai Reshef
   Mitchel Resnick
   Diana Rhoten
   Sir Ken Robinson
   Jim Rosenthal
   Jonathan Sackler
   Katie Salen
   Dave Schappell
   Suzanne Seggerman
   Jessie Shefrin
   Jeff Shelstad
   Brian K. Smith
   Tom Vander Ark
   Albert Wenger
   Brian Willison
   David Wiley
   Fred Wilson


                   P R O C E E D I N G S
                            (Time noted:  10:00 a.m.)

              MR. WENGER:  I feel a lot like a kid in
   a candy store, because this topic is so important
   and so interesting and there's so many great people
   here.  And I felt a little sorry to break up all
   the conversations that were taking place just to
   get people to sit down.  But we want to get a start
   and then we'll have plenty of opportunities for
   further conversations, including lunch.
               So, I want to just jump right in.  I
   wanted to say a few words, first of all, welcoming
   everybody.  Thank you all.  Some people travelled
   from far, including Europe, to be here.  That's
   great.  The amazing thing is that everybody showed
   up, which is wonderful.
               So, a little bit before I get to the
   format.  I want to say thank you to Andrew, Eric
   and... I can't see her right now, who handled all
   the logistics, and did a fantastic job.
               And the format itself is very simple.
   We are to sit around this table and, hopefully,
   have a conversation on this topic.  And it'll be
   somewhat loosely structured based on those ideas
   that were contributed ahead of the event.
               We are not doing intros.  Everybody's
   bio is up on the Wiki.  And if you missed it, we
   made a printout here.  It could take an hour or so
   of conversation.  We're also not going to do a
   wrap-up at the end.  Last time we had gone around
   and let everybody do a wrap-up, and that took an
   hour and a half.
               So, if you have plans to stay, stay.
   And if it doesn't fit in the conversation at the
   moment, you can say it at first.  All you have to
   do is tweet it and include, column, text edu...
   make sure it's 50 characters, and it will show up
   here.  And we will hopefully get to it later.
              MR. WILEY:  Is there a password for the
   wireless?
              MR. WENGER:  Yes, there is.
              ERIC:  I'll broadcast it on the screen.
              (Indicating.)
              MR. WENGER:  I was supposed to e-mail
   that around and -- other than that, I think
   that's everything that is to be said about the
   form.  Thank you.
               We're recording this and we're going to
   be transcribing it, and we will have it up on the
   web afterwards.  And hopefully that will provide a
   basis for a continued and ongoing discussion.
              THE SPEAKER:  It also means don't say
   anything either that you don't want millions of
   people to be able to read.
              MR. WENGER:  It's all going to go on
   Twitter.  It was invitee-only, but we're not trying
   to close the results out from the world.
              MS. HAREL-CAPERTON:  Or be brave.  Or be
   brave.
              MR. WENGER:  So, we've broken the day,
   loosely, into four sections.  And the first
   section, really, is to talk about the goals.  What
   should be the goals of education?  What are the
   things we're trying to accomplish?  What are the
   things, maybe more importantly, that we're trying
   to avoid?  And we are going to introduce each of
   those four sections with a little video.
               And so, we have this wonderful
   inspirational video with a lot of love outside.
   Actually, I think we have Sir Ken.  I set up a
   video for the first section.  We're going to have
   Sir Ken speak directly.
              SIR ROBINSON:  Have you seen this set
   here?  Do you know what we are talking about?
              (Indicating.)
              I spoke with Pat around two years ago
   about creativity and about how education, on the
   whole, is a precedent.  And this video has been
   downloaded now 4 million times, which is great,
   from some points of view.  But my son recently
   showed me a video, that's also on YouTube, of two
   kittens that seem to be having a conversation.  It
   takes 90 seconds, and that's been downloaded
   18 million times.
               (Laughter.)
               So I'm not getting carried away,
   but the reason I mentioned it is this talk is
   about -- or that particular thing is about how
   education, I believe, systematically -- not
   deliberately, I think this is important -- but
   systematically, tends to divert people from their
   natural talent.
               And in my experience, most adults as a
   consequence have no idea what they are really
   capable of achieving.  Most parents, in my
   experience, kind of bounce along, doing things that
   they wandered into, with no great sense of passion
   or commitment to it.  I don't say that's true here;
   you look passionate to me.  But for the most part,
   that's true.
               And yet, all children are born with
   immense natural talents.  And education, you might
   suppose, is for that child to evolve and develop.
   And I believe it doesn't do it.  I don't believe
   it's deliberate, but I believe it's in the DNA of
   the current system, and it is getting worse.  As
   you know, for those of you who live in America,
   partly through the impact of legislation like No
   Child Left Behind.
               And the reason -- how many here are not
   from America?
              (A show of hands.)
              Well, it applies -- you see the system
   is doing the same thing.  And the reason I think is
   this:  That education systems around the world were
   originally evolved almost specifically to meet the
   needs of industrialism.
               So, there are already two parents for
   education:  One is industrialism, which is what
   gives the organizational character of education,
   it's linear character, in the sense of it being
   organized around age groups.
               You know, if you think of it, there are
   some things that you simply take for granted in
   education.  One of them is that happens to young
   people, and then it stops, pretty much.  So, this
   is front-loading the system.  We're educated by an
   age group.  Why?
               You know, it's like the most important
   things they have in common is that they can
   manufacture with the -- they are all four-year olds
   and five-year olds.  Education is obsessed with
   getting people to college.  Why?
              I think you should go to college.  I
   don't know of a kid who never wanted to go to
   college.  Very few people who've gone to college
   understand why, and there are now legions of people
   leaving college with no idea what the whole thing
   is for, going home and demanding an explanation.
               I saw, probably when I first came to
   America, it was a policy paper -- I think this was
   in LA -- and it was called, College Begins in
   Kindergarten.  Well, it doesn't.
               If we had more time, I can go into
   this, but I don't.  Kindergarten begins in
   kindergarten.  Somebody runs a great place, it's
   called the Arc Children's Place in Dublin, and he
   made a great comment.  He said that a 3-year-old is
   not half a 6-year-old; a 6-year-old is not half a
   12-year-old.  And so, they're 3, they are 6.
               But in New York, in London, in Chicago,
   all the great metropolitan cities, people are
   competing to get their children into kindergarten,
   to get into the right kindergarten.  Kids are being
   interviewed for kindergarten by the age of 3,
   presumably producing presidents, sitting in front
   of unimpressed selection probers, thumbing through
   this stuff, you know, like "This is it; Been around
   36 months."
              (Laughter.)
               "This is it?  You've achieved nothing."
              (Laughter.)
               "First six months, breastfeeding --"
   certainly that's obsession, and yet we don't know
   anything about that.  It is not linear.  What
   people go on to do isn't a function of what they
   are becoming.  Most people I know, and I guess it's
   true of you, did not intend to do what they are
   doing now when they were 5 or 10.
               You know, they've evolved into this
   through this, sort of, process of opportunity and
   disposition and so on.
               So, the program is very linear.  And
   that is embedded into the current system of
   education, a hierarchy of subjects which is based
   on an old idea of science and math and language and
   arts and physics at the bottom.
               I'm telling you this because one parent
   of the current system of education is
   industrialism.  But there is a second parent of
   education, which is the intellectual culture of
   enlightenment, which is a view of intelligence that
   reduces intelligence and affects a certain type of
   deductive reasoning.
               It's obsessed with academic ability, so
   called.  And while going to a university is not
   higher than going to an art college or to a music
   college or to a fashion college -- and there is, I
   think, extraordinary and damaging division in
   academic implications.
               I was sitting down -- this book, by the
   way (indicating) -- and not to promote this book --
   well, I'll tell you about this because I was in
   Northern California recently to sign a copy of the
   book.
               I did not, by the way, go all the way
   to Northern California just to sign this one copy
   of a book.  There were many copies.  But there was
   this particular guy I was signing it for, and I
   said to him, "What do you do?"
               I've been having a lot of academic
   invitations.  And I said, "What do you do?"
               He said, "I'm a fireman."
               I said, "Fantastic.  How long have you
   been a fireman?"
               He said, "All my life.  All my adult
   life.  I've always wanted to be a fireman."  He
   said, "I got really mad at times in school about
   this, because not every kid wants to be a fireman.
   I actually wanted to be a fireman.  And so, they
   said that I was stupid, that if I didn't want to go
   to college, I would never amount to anything."
               And he said, "I always felt demeaned by
   the job because of school.  A man, six months ago,
   I saved his life.  He was in the car accident and I
   pulled him out.  I gave him CPR, and his wife too."
   He said, "I think you think special of me."
              (Laughter.)
               What I'm saying is, our educational
   system tumbles people, sort of a system, in the
   interest of industrialism and through a particular
   view of intelligence.
               Now, the reason I'm telling you this
   is -- not that you don't know it, it's because the
   current system, in my view, is broken beyond
   repair.  Most school systems in the world are being
   reformed, but reform isn't the issue anymore, I
   think; it's transformation.
               We need to reinvent education,
   properly, for the 21st century.  But we have to do
   it, then, based on a different sense of economic
   purpose or economic circumstances.  But critically,
   we have to build into it a different sense of
   intelligence and creativity.
               And I think the technologies that
   you're talking about today, that you're going to be
   involved in, are both -- one of the primary reasons
   why the current system is broken, the revolution is
   being triggered in part by the impact of these new
   technologies around the world.  It changed the
   whole equation.
               And they could also be part of the new
   settlement.  The problem was that you can't fix it
   to evolve.  But our kids are telling us something
   important, that they have drawn constantly through
   these technologies.  They think about it
   differently.  They engage in the process and most
   of the people in the educational system are beyond
   the point in their lives where they're really fully
   aware of the impact in technology.
               You know, Marc Prensky makes this
   interesting distinction between digital natives and
   digital immigrants  I know it's the best distinction.  But
   the essential idea is if you are 25, you were born
   before the digital revolution began.  And some of
   those people -- not all, but most adults have a
   kind of passing relationship with digital culture.
   I do myself, and I have started tweeting at the
   urging of my kids.
               I'm on Twitter and I have a thousand
   followers.  I can't tell you how great this makes
   me feel.  These people are interested in what I had
   for breakfast.
              (Laughter.)
               I think that it's a great system
   because my kids understand this far better than I
   do.  But the thing is, these technologies are
   transformative, not just economically but
   culturally.
               So my take on this is that education
   has three main purposes.  One of them is
   economical.  There is no doubt in my mind that
   education of all sorts has clear and powerful and
   essential economic purposes, and any attempt to
   transform education has to take account of it.
               The problem is that the old economic
   model doesn't work and none of us can figure out
   how new economic models would fall out.  So, that,
   to me, puts a premium on innovation and creativity.
   We have to think hard about that.
               The second big purpose of education is
   cultural.  Everybody expects education will enable
   kids to engage with the culture out of their own
   sense of identity, and be part of the culture in
   the global sense.
               But how do you do that?
               The third big part of education is
   personal.  Education has to focus also on personal
   capability and what makes us distinct, as well as
   what we have in common.  And that, for the moment,
   flattens out in the current systems of education.
   Because the way in which we're promoting schools is
   through standardizing rather than through
   personalizing, customizing.
               So, I see a vast potential in these new
   technologies, not only within the system, but as a
   way of creating breakouts in the system, new forms
   in formal education.
               This book, just very briefly, is based
   on the premise that most people haven't discovered
   their talents, but many people do.  And a part of
   education is a different sense of personal growth
   and development.
               The figures in America are, I think,
   15,000 school districts in America.  There are
   90,000 schools.  The dropout rate in public
   education is 30 percent.  There are growing numbers
   of graduates who are unemployed.
               And also, among the people who are at
   school, there's growing levels of disaffection, not
   only among students but among their teachers,
   because they find that whole creative process, as
   teachers, is being flattened out.  And the normal
   response in political circles is to demand control
   methods.
               And the whole point about these
   technologies is they are not... control.  They are
   vernacular, they are grassroots and they are
   cross-fertilizing technologies.  How you stimulate
   those, how you make them grow, is, of course, a big
   challenge to the conversation.
               But I just wanted to say that I think
   that this conversation is not a fringe
   conversation, although it's happening on the
   fringes of education.  I think what we're all here
   to talk about today is a process of educational
   development which could, I think, create a new
   sentiment across the whole system.
               But it would take, I think, not only
   your knowledge of the technologies, but your being
   willing to challenge who you're addressing.  Is it
   just the kids?  Is it the students?  Is it the
   teachers?  Is it the parents?
               So, what are the things that you
   reflect on your own education, that you have made,
   that have held you back?  I think it's worth
   reflecting on those, in particular the sense of
   intelligence.
               My point about giving these numbers
   about the schools is that when these numbers are
   trotted out, it all gives the impression that this
   is still a bit like...
               My point is, you can't understand
   education if you only think statistically.  For
   every child who drops out of school, for every kid
   who doesn't succeed, even though he eventually
   does, there is a personal story.  Education is
   always and inevitably personal.  And the great
   thing about these technologies is a way of
   calibrating the personal involvement in the way
   that they never did before.
               So, I just wanted to mention the
   conversation that we're about to have.  I think
   it's important, not just for you but the students
   that we'll serve.  And it could, I think, be a
   historic moment in terms of the collaborations
   being at least cultivated around the table.
               So, I want to -- if I could stay for
   this bit, really, is to hang on to the bit in the
   middle.
               And I just want to end with this.
   There was a fantastic booklet a few years ago by a
   guy called Peter Brooke.  He's a theater director,
   if you ever come across it.  He wrote a book called
   "The Empty Space."  And he asked himself this
   question.  He was concerned most theater and is --
   loose entertainment -- it's not invigorating.  It's
   like a passing time.
               His thing is theater as a vibrant,
   social and cultural force.  So, he also analyzed
   what goes wrong with the theater.  So, he asked
   himself this question.  He said, What is the heart
   of the theater?  What is it?  What is this thing we
   are talking about?  And to get to it, he started
   the process of subtraction.  He said, "What can you
   take away from it and still have it?"
               And he said, well, you can take away
   the stage.  Take away the script.  You can take
   away the lighting.  See what's going on, you take
   away the curtains, and you can take away the
   building.  You can take away all the crew, and you
   can certainly take away the director.  All of that
   is very easy.  Take it all out.
               The only thing you cannot remove from
   theater is an actor in a space and somebody
   watching.  That's the heart of it.  And if either
   of those parts is missing, there is no theater.
   You need a performer and an audience.  Theater is
   that relationship.
               And he said you should never add
   anything to that relationship unless it improves
   it.  If it gets in the way, if it encumbers it, if
   it makes it more difficult, you shouldn't have it.
   And that's his problem with theater.  Everything is
   a distraction from the main business.
               And that's, I suppose, what I want to
   suggest here, that part of the conversation should
   be about what's the heart of education?  What is
   the irreducible minimum?  In public education, I
   think we've lost sight of it.  The heart of
   education is what happens in the hearts and minds
   of individual learners.  You cannot make anybody
   learn anything that they're not interested in
   learning, if they don't see and feel the relevance
   of it.
               And what we've got now in this
   industrialized system is a multitude of
   distractions from this central purpose.  The heart
   of it is falling out of it because kids aren't
   interested.  What we have here is, an opportunity
   to really engage kids' imaginations by giving them
   education, using these technologies not to get in
   the way but to enhance and properly develop --
   collaboratively and creatively.
               So, I want to thank Albert for the
   tremendous conversation.  I think it's a really
   important one.  I want to wish you well.  I wish I
   could be here longer, but I have another conference
   to attend.
              Thank you.
              (Applause.)
              MR. WENGER:  So we're going to go home
   and work hard on all of those things.
               Thank you, Sir Ken.
               I raised my hand when Ken asked who is
   here who's not from the United States.  I'm a U.S.
   citizen, but I grew up in Germany.  So, I want to
   open this up for everybody.  What are the goals
   worth pursuing?  Everybody should jump right in on
   that.
              MR. KALIN:  I was at the economic forum
   in Davos.  The world is changing.  I think it's
   created a massive amount of opportunity.  And I
   started a company four years ago called Etsy.com...
   people who make a living making things.
               And it's four years now, there are
   about 350,000 sellers, 97 percent women.  And these
   are one to three person businesses for the most
   part.  And one of the talks in Davos is about how
   you would get engaged...  Sir Ken said something
   and I think this really illuminated how education
   is going to change.
               He said, people graduating from school
   now, their goal should not be to get a job; their
   goal should be to create jobs for other people.
   And when you look at that type of
   entrepreneurialism, now, you can't teach that as a
   disciplin because it's inherently
   interdisciplinary.
               The word "interdisciplinary" is
   actually slapstick humorous to me.  This is life,
   the fact that you could think otherwise is humorous
   to me.
               And there is this other irony that all
   these younger kids who spend so much of their time
   online and then have to spend time online for
   school using blackboard, software or anything, the
   have to be forced to do it, and they don't enjoy
   it.
               They just do it by spending all that
   time outside of school on the web.  So, I think
   that there's some connection there in terms of how
   you empower students.  You're not going to teach it
   like that, and how the school curriculum could
   change that or if that could be even part of the
   curriculum.
              MR. WENGER:  Rob, how well did you do in
   high school?
              MR. KALIN:  I graduated high school with
   a D minus.  I had an interesting argument with my
   guidance counselor.  My guidance counselor said,
   "Drop out of high school, you'll have an easier
   time getting into college if you just get a GED."
   Then he said, "Not only am I not getting a GED --
               (Laughter.)
               -- but I'm going to graduate with this
   D minus, and see how it does for me.
               And it didn't get me into any
   accredited school.  I got a diploma program in an
   art school in Boston, and it was near MIT.  And
   actually I used the art school to make a fake ID to
   go to MIT.
               (Laughter.)
               Somebody said it was expensive, but I
   said No, it is free, you just won't get credit for
   it.
               But the other part is, to do a college
   degree.  And if you're in college for four years --
   in my experience, college degrees, their value in
   the job market is getting less and less, but their
   cost is increasing.
               So, you have these two things are quite
   at odds with each other.  And that's going to
   balance itself out.  People are going to find
   another way.  I think that's the beauty of
   humanity, you can't have systems that are so
   monolithic now that you can say this completely
   stifles creativity.
               You know, there's people who just get
   rejected in the system.  You can't go through it
   and they find other paths.  And with the Web
   nowadays, I think there's never been more
   opportunity to find these other paths and connect
   with other people.
              MR. WENGER:  Mr. Jarvis, you have
   something to say?
              MR. JARVIS:  Just to play off what Rob
   said -- and I didn't mean to plug my book, but as
   Sir Ken did, I'll follow up.  I wrote a book called
   "What Would Google Do?"  And in looking at that, I
   came to two great conclusions myself.
               One is that -- and I called this
   "creation generation," but I realized that we
   always want to create.  And everyone wants to
   create.  We want to leave our hands on things.  And
   we have a system that doesn't enable this.
               One survey, for the 81 percent of
   Americans, I think, they have a book in them.  We
   can probably be grateful most don't come out, but
   we should be sad that people don't have the chance
   to try.  And so, all I want to say is that the one
   bing moment from me was wondering why education
   does not have -- like, Google or 20 percent rule,
   that people use 20 percent of their time to create
   something and that education becomes an incubator
   for that creation, because like what Rob said, it's
   not a class I teach.
               I teach entrepreneurial journalism,
   which is not an oxymoron, at the City University of
   New York.  And it's all about them creating
   whatever they can create and helping them do that.
   And so, how can we help students create and, in
   that process, learn?  And we are not built to do
   that at all.  We are built to put out cookie
   cutters and make them pass tests.
              MR. WENGER:  But don't you need skills?
   Is teaching skills an important goal of school?
              MS. BOYD:  I think a lot of us in the
   room are really interesting success cases, a lot of
   people who also didn't play by the rules, any sort
   of changes to the rules or -- may end up why we're
   in this room to begin with.
               I spent most of my time running around
   the United States, interacting with teens who don't
   necessarily have that mind set, don't necessarily
   have those opportunities, and their priorities are
   fundamentally different.
               And one of the biggest priorities that
   I hear, that strikes me as so different from my
   own, was what it meant to make certain that you
   stay with your family, you stay in your community
   and that you're a part of a local social system and
   they're watching as the jobs fall out of the local
   economy.
               Sir Ken, as a point of going back to
   thinking, he -- about the industrial era and how
   education perished.  The industrialist is really
   interesting.  And we're still stuck in that.  We're
   watching as the industrial structures have fallen
   out and, of course, it's devastating.
               And we have these great opportunities.
   And sitting in Manhattan, having those great
   conversations about the creative cultures and what
   all the awesome possibilities are for people who
   are super motivated.
               But at the end of the day I keep
   wondering, what do we think about the vast majority
   of people who are frankly being trained in the
   service class labor?
               And what is that training look like?
   Do we prepare them for service class labor or
   should we be thinking about how we prepare people
   to find stuff that's not just about labor per se,
   but about enjoying their life more broadly?  And
   this is where the creativity comes in.
               My feeling in a lot of education is
   that you may not be preparing people for the skills
   of service class labor -- although there's certain
   things that are done there -- but giving them the
   tools to be creative when they want to be creative
   in their personal lives; to create as a form of art
   or a form of fun, the things that they can do when
   they're not working 9:00 to 5:00.
               Many of us in the room get to live --
   you know, our work and leisure are sort of blended
   into one.  We love what we are doing.  But can we
   really truly expect everybody to be in that kind of
   job mind set?  And when do we have to actually
   think about the balancing of the work and pleasure
   and how we actually educate people to be happy?
              MR. O'DONNELL:  One thing that really
   strikes me, anytime -- I teach an entrepreneurship
   class at Fordham.  And when I encourage students to
   find something they really like doing -- and I tell
   them, Look, as a finance major, I can tell you from
   all my investment banker friends that the money is
   not worth it if you don't like what you do.
               And the assumption -- on behalf of the
   students, and I don't know where they got this
   idea -- they can't find what they really want to do
   because they need to make money.
               And I said, Well, I don't really
   understand why, for some reason, all of the jobs
   people would like to do are somehow
   disproportionately underpaid.  And I said, there
   are lots of jobs for finance I wouldn't necessarily
   want to do, but they make a lot of money.
               And so, somehow, the education system
   is teaching students along the way that the pursuit
   of doing something you really want to do is not
   economically viable.  And I think that's the real
   problem.
              MR. WENGER:  Well, I think that may well
   be the reality for a lot of people.
              MS. BOYD:  If you look at the job market
   in the United States, there's certain things we're
   not going to export, and a lot of that is service
   labor.  And the fact of the matter is we do need to
   put people to fill those jobs.  And those jobs
   aren't always fun.  And so, how do we balance those
   different dynamics?
               I think it's great that we train and
   educate people to really succeed and go and do the
   things that they're passionate about.  But I think
   that if we only focus on that and we don't focus on
   the reality of the labor market where not
   everything is fun -- but we really want people to
   clean our sewers, but that might not be the most
   enjoyable job.  But how do we actually create those
   kinds of balances so that the fun might not be just
   necessarily your job?
               And there's certain things where
   getting paid takes the fun out of it.  I love
   talking to people who are amateur chefs.  And
   they're amateur chefs because when they tried to go
   and work in a restaurant, they hated it.  It wasn't
   fun anymore.  And it was fun when they can cook for
   their friends.
               And so, how do we balance these kinds
   of engagements where it's not just an obsession of
   labor?  And I think as American society, we obsess
   over labor.  And we obsess over making everything
   without fun labor.  That may not be the way the
   society goes.
              MR. L. JOHNSON:  I'm not sure how this
   is relevant to education, but I would point out,
   what is wrong with serving fries?  The notion of
   serving people by cleaning their sewage systems or
   serving fries is to be abuse and --
              MS. BOYD:  But it's a form of prestige.
   It has no prestige, which makes it a miserable
   experience.
              MR. L. JOHNSON:  Prestige is deep with
   the abuse.  And in education I think that's the
   notion of -- I agree with a lot of what you said,
   but the idea that service as a profession is
   something that must be societally avoided is -- I
   don't really get.
               When I sold a company eight years ago,
   I went to work in McDonald's because I felt I
   needed to kind of connect with human beings.  I was
   spending too much time with investment bankers and
   lawyers and such.
               I would throw out one sentence.  The
   thing I'm most interested today, and I've talked to
   Dave about this -- the idea of broadening the
   notion of education to be a lifelong idea and
   how the work that Paul -- the school, everything --
   and Dave are doing around, saying that everyone's
   got something to teach, everyone's got something to
   learn.
               We live in this crazy connected world,
   how does education -- how do you expand education?
   And I guess the other things which we're talking
   about today is -- which I don't know much about
   is -- it's just really hitting hard at the broken
   public educational system and what to do about
   that.
              MR. WENGER:  Let's think about that.
   Let's just stick with that point, number one.  Is
   it the goal of education to enable people to find
   the job that makes them happy?  Or is it a goal at
   a large scale to have people to somehow figure out
   how they can lead happy lives even if they have
   jobs that today they don't consider -- it's a very
   fundamental difference on what we're going to wind
   up focusing on, not for the education but for the
   large majority, depending which of those goals.
              MR. KALIN:  There are now jobs out
   there; that's the other part of it.  I got my BA
   and I taught my friends with similar degrees, and I
   was studying literature at the time.  My dad's
   saying, "Go to go work in the book publishing
   industry."  And I saw my friends who had Master's,
   Ph.D.s in the book publishing industry, and they're
   doing alphabetizing, copy editing.
               I started my own company because I
   found that the only way to avoid wasting my
   education --
              MS. FLEMAL:  But that's just this
   moment.  But I think the broader question and I
   think it's good what you're saying, talking about
   this expanding the concept of education, and what
   Sir Ken is saying about, I don't know if he said
   vocational, but also the cultural aspect and
   personal aspect is that.
               I work with families here in Manhattan,
   what we do is we take kids off that track of,
   whether they're 36 months or whether they're in
   fifth grade or sixth grade, taking them off the
   school track and bringing them home and home-school
   them for a while and then whether they choose to go
   back or not.
               Parents will often say, okay, you know,
   they are more concerned with sometimes the social
   aspect than, what is my child really going to be
   interested in academically?  What is their real
   interest academically?  I.
               Think people have gotten so caught up
   in the social aspect of school that they've
   forgotten really about what we're really there for,
   that we're there to learn and we're there to find a
   passion and maybe find a vocational skill, a useful
   skill.
               But this whole social piece that we're
   getting in school, which is ultimately, I think,
   secondary to everything else, has sort of taken
   precedence.  This social interaction of who likes
   me and who doesn't like me, and all the other
   things we see on TV.
               So to think of the part of it that
   brings the focus definitely to education is so
   important.  I'd love to hear more and learn more
   and focus more about that.
               MS. RHOTEN:  Historically, education's
   had three primary objectives (Inaudible.)  Economic
   development and vocational skill trainings.  And
   then human development, the ability to create and
   ability to pursue what you are interested in and
   have a sense of yourself.
               I think we've lost two of the
   (inaudible).  There's too much pressure around the
   question of vocational economic development.  What
   job will you get?  What college will you go to?
               The question of civic responsibility
   into a nonformal learning institution, which I'm
   currently spending a lot of time.  And what I see
   happening in the nonformal learning institutions
   are development organizations that shoulder two
   other areas of responsibilities.  And they are
   currently losing their ability to provide -- to
   serve those two responsibilities.
               Where are those going to be met?  They
   are not being met in the large part because of what
   Sir Ken mentioned.  The child left behind.
   Hopefully, this administration will reverse that,
   but that will not happen within the next
   six months, I can assure you.
               So, what I hope for in this
   conversation and the work that all of you are
   doing, is how can the private sector, along with
   the public sector, try to bolster the missing
   objectives and start school learning?  If you can't
   do that, I think we are in very, very deep trouble.
              MR. WENGER:  I know that Alex has taught
   in schools.
               What are the goals of the students?
              MR. GRODD:  Well, thank you for putting
   me on the spot.
               The goals of the students, I think it's
   pretty universal, based on my experience with the
   students and teachers, is to be cool.
   Fundamentally, when you are a middle school child
   and you are in a social setting where there's all
   sorts of social pressures to fit in, I think the
   driving force in the life of a child, starting much
   earlier than it used to be, is to be cool, to fit
   in, to be accepted by peers.
               And so, that, it is a very compelling
   force to the child.  And so, when combined with the
   fact that it also can be pretty universally it's
   generally cool to be bad and it's cool to rebel,
   and I think a lot of people in this room probably
   have experienced those instincts.
               It creates a lot of challenges for
   teachers.  And so, I don't know if that's where you
   were going, but I think it is an important point
   for me, as a teacher, in all this conversation, to
   think about the fact that when you are alone in a
   room with 30 11-year-olds -- and we can talk a lot
   about personalized instruction and unlocking
   creativity, but a lot of what need to take place --
   to me, one of the fundamental flaws in our K-12
   education now is the amount of discipline.
               Teachers invest so much time, so much
   energy trying to manage a class, and by the time
   they've done that, there's so little energy to
   actually differentiate the instruction, personalize
   instruction.
               So, I think that, to me, when thinking
   about, how do we really get into the core of the
   transformation, part of that is how do we create
   systems of discipline, whether it's sort of
   top-down, sort of authoritarian model that  a lot
   of charter schools I've taught in use, and a lot
   more intrinsic sense of community.  And it has got
   to be both and it's got to be on the table.
               That's one answer.
              MR. L. JOHNSON:  I think the cool thing
   that's really important, when I look back on the
   moments of my life, the periods of my life when I
   actually felt in my educational development that I
   was kind of, the most formative periods, they were
   periods where, for whatever reason, I stumbled into
   a peer group where the cool kids were the smart
   kids.
               It's kind of an intrinsic reward of the
   group to be smarter and to be more passionate in
   some way, to get to Sir Ken's idea, that the group
   really rewarded people who really got obsessed with
   something and has something, whether writing plays
   or write short stories or doing art or whatever it
   was.
               And when you get to -- well, I think
   about a parent and I just try to think about how I
   can draw my kids towards kind of social groups,
   where there is that intrinsic award, you're clever,
   you are at the top of the pile, because you've done
   that, that's really smart.
               And I think that's one of the things
   you see in kind of talking about hacking education,
   kind of like a nerd culture.  It's very valuable.
   There is going to be an intrinsic award in that
   society like whoever makes the best program are in
   this group, like it is the coolest on some level.
   And I don't know how you work that into an
   educational institution, but it's an incredibly
   powerful force.
              MR. GRODD:  Creating a school culture
   wherein students were cool and smart is what very
   few schools do in this country, one or two at best,
   the best schools in the country --
              MR. SACKLER:  And it's very doable.  You
   do it through a series of programs so adults can
   feel the... of the program to celebrate its
   success... students and the hard work and teamwork
   and initiative.
               And just looking on those incentives in
   place in a school for the kids, the kids respond,
   in that culture.  And I have seen that in every
   great school I worked in.
               It is not reasonably -- it is not done
   idly... organizational discipline on these
   teachers.
              MR. WENGER:  Try to jump in.  People
   queue up --
              MR. RESNICK:  They could be smart.  It's
   all about what you mean by "smart."  But I think
   the way that the culture is smart, it's
   problematic.  Well, I think the way -- I link this
   with some of the earlier conversations, Sir Ken,
   Jeff said, the word "create" came up a lot.  And
   part of what people wanted to do is to have their
   voice heard, mainly develop their own voice.  And
   that's where a lot of the passion comes from,
   developing your voice, because that's important, to
   give you the opportunity to create, create the rule
   of creativity.  And we don't give enough
   opportunities for people to create.
               I think what we have seen is we've
   started after school centers, the network of after
   school; because the kids were unsuccessful at
   school and uninterested in school and unmotivated
   by the school.  And then we said, lots of times --
   create their own, you know, animations,
   simulations, you know, other things you want to
   hear to keep up their creating something.
               It is not just you're seeing that as
   intellectual leaders.  When they're creating games,
   when they're developing their voices, I think it's
   both important to their personal life.
               As Dana was saying, to be able to
   express about -- personally, develop your voice
   accordingly.  And increasingly, I feel very
   fortunate that in some way, I think we're lucky
   that we're luck -- what I would want for people,
   their personal life is better aligned with what the
   society's needs and the economy's needs in the
   past.
               I would hope that if we were meeting a
   hundred years ago, there would still be a part for
   the development of personal expression and ability
   to create.  That is not well aligned with the
   economy at all.  Today it is better aligned, yet
   there are some jobs -- there is a certain
   percentage of jobs in rising creative paths, part
   of the documented growing percentage.
               So, there is this better alignment of
   what is needed.  I felt fortunate we have better
   alignment of what is needed for personal
   satisfaction and economic success.  And yet still,
   the system does not support the -- for the
   development of letting the kids create design, to
   be able to --
              MR. ETUK:  What I just want to say to
   you is that going back, one of the goals are -- I
   think that one of the goals have to be that
   education has to evolve with the user; right?  And
   what I mean by that is that at the end of the day,
   the format in which you present information right
   now is everything that we used to believe with the
   way to present information and shoving it down
   kids' throats, and they don't like it.
               What are the tools that can be created
   for presentation that have input into that process
   so that they can evolve as the kids evolve?
               Today it might be something like
   Twitter.  Tomorrow it might be something explicitly
   different.  How does that information get back to
   the system that lets teachers become the
   facilitators, put knowledge in here that the
   students then know how to work?
               Does that make a lot of sense?  I think
   that's one of the things structurally we need to
   build in.
              MS. SHEFRIN:  I wanted to just go back
   for a minute to Peter Brooks.  One of the things
   that Peter said -- and when he was rehearsing, it
   was an exercise with the actors.  And he often
   found that when they came to start work, they
   actually weren't there, even when they were all
   there.
               And so, he would often do an exercise
   called "double bond, double time" which was to do
   the rehearsal in twice the normal speed of the
   conversation, and go through that.
              And what would happen in the course of
   doing that was, of course, is that the subtext of
   the play would all of a sudden become visible and
   tangible through tonality and nuances in the voice,
   in the speed.
               Another exercise that he would do to
   sort of get people there was a masking exercise.
   And you just put everybody in a white mask.  And it
   allowed people to kind of arrive without their
   personas there.  And all of a sudden, this
   imaginative space became rendered visible.
               And I think some of the conversation
   has a lot to do with how we create the conditions
   necessary for imaginative space because I think it
   is from that space that we move from transformation
   to translation.
               I'm not sure how my bio arrived on the
   paper, but it didn't go through me and it didn't
   say what I actually do.  And just for the sake of
   everybody's information, I would just like to say
   that I'm currently the provost of the Rhode Island
   School of Design, which has informed a lot of my
   thinking about all of these things.
               I think the relationship -- somebody
   talked about skills and the necessity some skills,
   somehow separate from thinking or making.  And I
   think -- I'd like to think about, and I understand
   it from working with the students, the relationship
   between making and thinking is that making is a
   kind of thinking and thinking is a kind of making.
               The idea of asking questions as opposed
   to making questions, which I think the students are
   engaged in.
               I think how education is delivered has
   changed dramatically; and I think it has started to
   create another kind of path which has to do with
   teachers teaching students, students teaching
   teachers, teachers teaching teachers and students
   teaching students.
               And I think all of those things are now
   occupying the same territory.  And through those
   different kinds of exchanges, they're all ways of
   engaging imaginative space; which ultimately I
   think really allows for the crossover from all of
   these various domains, which opens up all kinds of
   other possibilities.
              MR. WENGER:  Jump in, Ms. Salen.
              MS. SALEN:  I've been working on a
   project to open a new school in the fall that's try
   to tackle some of these questions.  And what I
   found in doing that is that there's a fundamental
   tension between the ideas of education and the
   notion of learning.
               And I think that what we are really
   trying to talk about is learning as the space of
   innovation and transformation and not so much
   education.  Because we see innovation in the space
   of learning all over the place today, in terms of
   how people are coming to learn things, how people
   are sharing information.  We are not seeing
   innovation in the space of education because of its
   institutionalization.
               So, I think that the space that we
   really want to begin to understand is how learning
   itself is a form of currency today for young
   people.  It's actually valued, and this is what you
   were talking about.
               Learning is actually valued in very
   interesting ways by young people today; not so much
   in school, but in spaces outside of school where
   they're really learning how to do things.  And it
   goes to the conversation of, if one of our goals is
   to allow people to move into a future; that they
   are able to learn, able to adapt to any kind of
   change, whether they're changing jobs, whether
   they're changing what they're passionate about.
   That, I think, is the best thing that we can do for
   people is to give them that kind of skill set.
               And so, for me, that, I think, is the
   space of transformation -- it will get to
   education, but it is so systemic, the problems with
   education, that I feel like we have to come in the
   back door.  But if you talk to educators they say
   they're in the learning business, but it is,
   actually, they are not.  You don't see that so much
   when you get down to the nuts and bolts.
              MR. BURNHAM:  There's a great story that
   comes out of your work with... and I think the
   kid's name is Giapetto, the Brazilian kid who -- I
   don't know if you've seen this piece of work.  But
   there is a Brazilian kid, I think, like 17 years
   old who was passionate about animated music videos,
   and there was nothing in the educational system
   that he was in that would help him in any way to
   figure that out.
               But he found a site on the Web, began
   to download the tools and figure out how to
   manipulate the stuff and began to interact with
   people on that site.  He began to upload videos
   that he created to that site.  He was welcomed in
   as a peer in that site, ultimately worked his way
   up to the site to the point that he was respected
   within that community and was beginning to educate
   others who were coming into that community.
               Eventually, his teachers figured out
   that this kid knew how to edit video and asked him
   to come back to the school system, and teach a
   course on editing video.  And all of that took
   place with absolutely no infrastructure and no
   support.
               And I think that's what you are getting
   at -- you're talking about something that was
   self-directed, completely outside of the system,
   but enabled by the medium that we are now all
   swimming in and it either creates an opportunity to
   help people learn even if we don't figure out how
   to reform the system.
              MR. CAULFIELD:  I think there is an
   important point there too, that comes back to the
   peer group observations you were making.  Something
   that is relatively new is the ease of creating a
   nonlocal reputation.  This is something that's
   available to a nine-year-old that wasn't available
   before; that nonlocal reputation, that global
   reputation of a niche reputation on the web.
               In cases where the peer group influence
   may be a little suffocating or a little limiting or
   constricting, that can serve as a balance, as a
   corrective, if it is encouraged, or sometimes if
   not encouraged at all, it just happens.
               And I think that's relatively -- I
   think it's always hard to separate out in these
   conferences what is new and what is really not new
   but just sort of redundant.  But I think it is
   relatively new, the ease with which, especially
   younger kids, can create global reputations and how
   that can really broaden their sense.
               I think that also related to Diana's
   point, in that people now can have jobs which may
   not be the best jobs, may not be the jobs that they
   would prefer to have; and they still have an option
   of pursuing, fulfilling artistic or academic life
   with others on the Web, once again, through these
   tools.
               So, I may work this job, but I also
   publish through Creative Commons, a bunch of folk
   songs.  And that may not have been an opportunity
   before to actually have any sort of audience for
   that.
              MS. BOYD:  Connecting this and Diana,
   actually it's really important that we recognize
   that status and validation and reputation are not
   just means to get skill sets, but there's also
   value that that is something that we actually
   learn.  We kind of forget how much we have learned
   that until you see and you have to figure out to
   negotiate the social world.
               I mean, here we are in this environment
   where there's a great deal of -- we want to be
   smart, we want to be seen as cool in this room.
   We're an environment that values that.
               We're also in a room where people have
   negotiated and networked their way to here.  You
   wouldn't be here if you weren't somehow connected
   to other people in this room.
               And one of the things that takes place,
   especially at the teenage years, starting in middle
   and high school, is that people actually learn how
   to network; they learn how the social world works.
               If you look at what they're doing on
   the social network, such a lot of social media,
   they're trying to make sense of those social
   structures.  Who your friends are, what happens
   when you have to articulate the social dramas of
   that?  How do you make sense of social dramas?
               We pooh-pooh this often as like
   something that's fully irrelevant education, but we
   all, as adults, rely on those skills, those very
   social skills they've gotten us into this room,
   that we have to learn.
               One of the things that's sort of
   scaring me is I'm looking at a lot of class
   differences around the social network patterns and
   whatnot, is that young people who are from
   wealthier environments are actually encouraged to
   network with people in other factors, other than
   their schools, and with adults in very formal
   situations.
               Young people who are from more working
   class environments are less likely to be encouraged
   to network outside of their peer group and their
   families.  This has dramatic effects on their
   abilities to get jobs and their abilities to find
   validation and also other factors.
               So, we ignore all of this sort of cool
   stuff as sort of extra-curricular and unnecessary;
   but we also might want to think of embracing it as
   actually a set skills, that we all use it.  And we
   actually have networking classes as adults when so
   much of that takes place at those formative years.
              MR. WILSON:  Dana, I want to read you an
   e-mail.  This is from a kid, an 18-year-old kid
   named Michael Yuretcho, I never met him.  He may
   not go to college.  He left a comment on the blog
   post I read about a week ago, saying that a lot of
   entrepreneurs don't go to college.
               And he wrote a comment and he said,
   "I'm not going to college, and I'm going to work
   for a start-up."
               In this e-mail, he said something
   today, "Thank you.  Fred, I really never got a
   chance to say this, but thank you.  I'm the kid who
   commented on your post about successful
   entrepreneurs and not going to college.  From that
   one comment, I had two job offers -- well, two
   potential job offers."
              (Laughter.)
              "I was contacted a couple of days ago by
   a friend of yours, Boris Wertz.  I was also
   contacted over Twitter by a guy from Boot-up Labs.
   I'm meeting with both of themthis week.  I want to
   thank you for taking time out in your schedule to
   e-mail some people."
               I actually I only e-mailed one.  The
   other guy he contacted directly.
               "I'm truly grateful that something came
   out of this.  So, it's because of you."
               I wrote back to him, it's not because
   of me, but because of him.  He had the balls, an
   18-year-old kid, to wade through a comment thread
   brought between a bunch of creative, influential
   people.  He made a smart comment and found, as he
   said, two potential job offers.
               So, what you are saying is, that these
   kids do know these networking skills.  And they
   figured this out; and I think there is a great
   equalizer here.  I don't know if the kid comes from
   a wealthy background or not, but I'm not sure it
   really matters.  He just figured it out and weighed
   in, left a comment, and he's making his way into
   the world.
              MR. JARVIS:  Did his mother also e-mail
   you?
              (Laughter.)
              MR. JOHNSON:  He's dragging kids away
   from college.
              MS. HAREL-CAPERTON:  To build on that,
   there were a lot of other comments on that
   connecting, because it's so impressive that you and
   Dana pointing out that kids can network now.
               But if we go back to what Sir Ken
   started for us, you know, he asked a great
   question:  "What is at the heart of education?"
               And actually, I'm using that tag '06,
   because it is entitled "Schools, Skills,
   Creativities" that he gave a tag in 2006.  So, I
   think he used it yesterday to jump off of a keynote
   that I gave.
               And the thing that I really like about
   that is, what is at the heart of education?  He's
   talking about the child who is sitting in a
   classroom and doodling and the teacher who is
   passing by say, "Samantha, what is this?
               She's looking at her and she's saying,
   "It's a picture of God."
               And the teacher says, "But no one knows
   how God looks."
               And that student says, "Well, in a
   minute they will."
              (Laughter.)
              So, I think that's kind of at the heart
   of education, as so many amazing comments are being
   put there.  And so, when you have that insight
   about whether it's a picture of God or what is the
   climate change or why is obesity happening and
   anything that we want to kind of understand about
   the importance of the First Amendment.
               All these conflicts, things and
   mathematics and physics and science that are out
   there, I think what Sir Ken was trying to say is
   that schools, as we know them today, are naturally
   not enticing people or facilitating the kinds of
   things we're even doing today; which is starting
   from where the learner is and expressing the
   learner's kind of ideas and allowing them to take a
   stance and allowing them to express themselves and
   allowing them to enter a conversation; preferably,
   also as Mitch was going to ask, building something
   that is expressing their ideas and growing it
   through that social networking.
               And I think what's at the heart of that
   kind of education is very, very different than
   what's at the heart of most of the education that
   we see out there.
               And I think it -- I don't know how
   today is going to be, but as I finally figured out
   how to unlock the fact that my comments are private
   and participate in a twittering, not everybody here
   is using it.  Just like the the millions and
   millions of kids out there, they don't know how to
   use it.
               So, they're not part of that
   conversation with Fred or with many other people --
   and I'm really worried about that because the
   knowledge and skill that it takes to, first of all,
   culturally be able to express yourself and then to
   be able to participate in that social -- empowering
   social media technology, is not available to all
   equally right now.
               And so, what's at the heart of that
   education that we can all celebrate here is not
   really accessible yet to a lot of people out there
   in our nation, rural and poor communities, in urban
   communities that don't have the benefits, that
   don't have the tools.
               And even if they do, they don't really
   have the cultural ability to take the stance,
   express themselves, connect to people below, above,
   and on the side, and build stuff.  And I think we
   have to really worry about that here today.  I hope
   we will.
              MR. KERREY:  I'm going to add a little
   about the politics of all this.  Sir Ken had talked
   about the 16,000 school districts, and that's where
   governance occurs, and the civic responsibility and
   cultural mission of the schools.
               It is worth remembering that the
   history of the common school in the United States
   is a history of people attempting to pass state
   laws mandating education at an early age, mandating
   the creation of public schools.
              And up until the 1920s, when there began
   to be the a rise of the nativist movement, as a
   result of the enactment of the openly racist
   Immigration Act of 1924 and the creation of the
   American Legion, that resulted in the rapid
   expansion of public schools in the United States of
   America for the purpose of teaching citizenship.
              That's why the Pledge of Allegiance is
   mandated in all schools.  If one of your
   11-year-olds is found out on the streets of Atlanta
   this afternoon, they can be arrested and found in
   the juvenile justice system for violating their --
   as an offender of their status.  They're required,
   for approximately a thousand hours a year in all 50
   states, to be in schools.  So, that's the context.
              Secondly, you've got to sort of imagine
   yourself -- I have a 7-year-old in the largest
   public school district in the country, the New York
   public school system.  If you're trying to have an
   impact on PS41 where he goes to school, to put it
   mildly, that's a hell of a challenge.  Just to try
   to have an impact upon the arrival of
   air-conditioners in June, let alone the curriculum
   and the budget and other sorts of things.
   So, I think you have to separate the conversation
   between the effort to improve the public schools
   and the effort to improve the non-public school
   environment.  These are two completely different
   things.
              And finally, you have to get used to the
   idea that you have to bring an argument inside the
   context -- you haven't been in a room full of
   parents.  There are 2 million parents in the
   New York public school system that might, I should
   say, have a slightly different attitude about what
   they want the New York public school system to
   accomplish than I do.
              And these board meetings can be raucous,
   dispiriting and at times counterproductive.  You
   find yourself saying, Gee, I don't want to do that
   anymore.  You can find yourself fighting the battle
   to get curriculum imposed and brought to the
   schools and it's exactly what you wanted and,
   two years later, the board of election occurs and
   the people you supported get turned out.
              As a great example, the state board of
   education in Florida, not what I would consider
   for the most part a backwater state, last year,
   just voted to allow the theory of evolution to be
   taught by five to four votes.
              Kansas caught a lot of attention a
   couple of years ago when they took a vote saying it
   couldn't be taught.  That got reversed again by a
   five to four vote.  So, there are arguments that
   have to be brought, and you can't get timid in
   bringing these arguments and you can't give up
   after you have lost a battle.
              But I think it's terribly important in a
   discussion like this to separate the public school
   argument, which is an intense one, from what you
   want to occur outside of the school environment,
   which oftentimes, in my view, is more important
   than what's going on and mandated and brought
   inside of the school.
              MR. KALIN:  But Bob, you can opt out,
   couldn't you?  You could home-school your kids and
   then you're not breaking the law.  You can do that;
   right?
              MR. KERREY:  I broke into a cold sweat
   earlier with Alex talking about facing 30
   11-year-olds; and now you're talking about facing a
   single 7-year-old all day long?
              (Laughter.)
              MR. WILSON:  My point is this:  Instead
   of bringing an argument in this country, we could
   simply have a revolution.  We can simply take our
   kids out of the school systems and come up with
   alternate ways of teaching.
              MR. KALIN:  But they don't have the
   framework that exists yet.
              MR. RESNICK:  There's are families -- a
   single parent who is working round the clock.  So,
   how can they be doing that?  It's fine for us to
   say we can do it.
              MS. RHOTEN:  School is a safe place for
   a lot of kids.  It's not only the single parent
   argument.  But it's also the school represents the
   eight hours of your day wherein you actually are
   warm and have food.  Not every kid can opt out of
   that.
              MR. SACKLER:  The charter school -- the
   district monopoly is being challenged all over the
   country by the charter school.  That's going to
   open public education to enormous entrepreneurial
   opportunities and energy; and it's happening in 41
   states.
              MR. BISCHKE:  It's really up to us to
   develop alternative models and set an example for
   the public school system.  And one of the
   advantages of where we are today is that there are
   lots of opportunities for initiatives to be
   exploited of alternative models.
              MR. HUGHES:  I think that's exactly
   right.  I think there's a structural question here.
   It says the classroom has 30 students and one
   teacher in front of it.  Even if it's for
   eight hours a day and that's a safe place, that
   just isn't working anymore.
               And I think that what's really
   interesting, what are the models in which teachers
   can interact with students, and sort of adapt to
   their different ways of learning throughout the
   course of the day or throughout a year, so that
   they actually are able to flourish and be happy and
   also be good citizens.
              MR. WENGER:  This last bit of
   conversation actually kind of prefigures the
   structure of the day quite a bit.  So, the
   structure of the day -- I think this was very, very
   good to start with goals.
               It is clear even around this table that
   it is not easy to come up with unanimous agreement
   on what the goals might be.  I think it's something
   very, very important about learning.  And we were
   tempted to call this Hacking Learning, but it
   didn't sound as good as calling it Hacking
   Education; for that reason.
              So, the structure of the day is that
   actually -- after taking a short break now.  We
   will come back and talk first about how learning --
   how hacking education can occur completely outside
   of the existing system.
              So, what are things that are happening,
   what are tools, what is the leverage available to
   us today, and maybe shortly?  And then after lunch,
   bring that back to the point that Bob was raising
   about.
               So, then, there's the schools.  So,
   there are things outside of schools which are
   already taking place; and what is the interface
   between old and new and how does that happen?  That
   will be the focus of the afternoon.
              MR. GORDON:  I wanted to throw something
   out.  I've asked people for a decade and I've never
   heard a good answer.
              Has anybody ever seen a coherent
   description or definition of what "well-educated"
   means, that they didn't write themselves?
              (Laughter.)
              If so, I would love to be pointed at it.
   Because I haven't heard one, even in universities.
   I have asked what a great university head is and
   got a 50-page speech from Rick Levin, about the
   president of Harvard in the 1800s; but I've never
   seen a definition of "well-educated."
              MS. HAREL-CAPERTON:  I don't know if we
   want that --
              MR. KERREY:  I have something written in
   1905 with several great descriptions of what
   "well-educated" means; not by me, but somebody
   else.
              MR. KALIN:  You can be dead and
   well-educated would be a question?  It's not
   static, staying in one place.
              MR. JARVIS:  It's different for
   everyone.  We do have to write our own.  If we
   don't want to write it, that's a different
   question.  Chicken/egg, but it has to be -- the
   problem is that we'd make every student take the
   same frigging test and come up with the same
   frigging answers.  That is no way for a creativity
   to begin.
               But it comes out of the idea that there
   is a definition of "well-educated."  The same way
   that there's this mass view in news, if there is
   one newspaper that can serve, everyone is the same.
   It's absurd.
              MR. GRODD:  I will only say that I've
   been part of many, many of those conversations, but
   I think, on a fundamental level, kids need to read,
   write and do math.  They need to know how to read,
   they need to know how to write and they need to
   know basic math.
               So, after that, then critical thinking,
   and the holistic concept of an educated
   humanitarian; I think that is all relevant, and I
   would love to participate in that, but
   fundamentally, there's millions of children who
   can't read, can't write, can't do math.
              MS. HAREL-CAPERTON:  But the problem is
   that the way to reach the literacy, the old
   literacy of reading, writing and arithmetic that
   you're talking about, has new methodologies.  And
   so, that's really the fundamental thing we are
   discussing today.
               And probably, it's not just one
   definition, but many, and many ways for different
   people to really reach that literacy.  But there
   are also a lot of new literacies; your ability to
   imagine something and make it up, express yourself
   with media, remixed media, participate in media
   like the one we're using today.
               I wonder how you would use what we are
   posting.  I'm trying to generate a lot of noise --
              MR. WENGER:  I think one of the great
   things, I keep looking up there (indicating
   overhead projection).  It's other people already
   not in this room, so --
              MS. HAREL-CAPERTON:  But how are we
   going to integrate that into the conversation,
   because sometimes people summarize what's being
   said and sometimes they comment on what's being
   said, how are we going to model, how this can be
   used effectively?  It's hard to use it effectively
   in a conversation.
              MR. WENGER:  That's going to take us to
   the next session.  We'll take a five-minute break
   for people to grab a coffee, go to the bathroom.
   And there are sign-up sheets over there for lunch,
   and we're having a self-organizing lunch called
   "Birds of a Feather."
               So, there's five topics that people
   have already created.  So, if you don't like the
   topics, there's room to create a sixth topic or add
   more sheets also.  And then we're going to have to
   continue in about ten minutes.
              (Time noted:  11:15 a.m.)
              (Time noted:  11:30 a.m.)
              As I have promised earlier, we are going
   to try to start each section off with a little
   video.  And so, this is a video on YouTube.
              (Discussion off the record.)
              Check this out, and we'll put links out
   on Wiki.  But here is why this caught our
   attention, to preface this section.  This section
   is all about how is learning occurring, how do we
   get leverage on learning from technology?  How do
   we get social leverage from the web for learning?
   And, actually, leaving existing schools aside,
   until the afternoon.
              And this is a kid, clearly, maybe a 14-
   or 15-year-old kid, who put this video up
   explaining how to do something to have a blendered
   water effect.  So, one of the great things is that
   this video's been viewed almost 50,000 times.
   There are a lot of responses that actually explain
   how to do it better, including video responses that
   show how to do this.
              And I think that it is, in my mind, a
   great illustration of how this can happen.  And so,
   Bob, we'll use that as a kick-off point for how can
   technology provide leverage in learning in both
   technology leverage and social leverage.
              MR. WILSON:  I wanted to ask
   Jim Rosenthal a question.  Jim is a long time
   friend of mine who runs a piece of Kaplan's
   business.  Do you teach adults professional
   education -- your business teaches adults
   professional education on the Web; right?
              MR. ROSENTHAL:  On the Web and in
   school.
              MR. WILSON:  What percentage is online,
   and what percentage is in schools?
              MR. ROSENTHAL:  It varies, probably more
   than 50 percent in schools, but it's moving in the
   other direction; faster in the U.S. than overseas.
              MR. WILSON:  You actually give people
   degrees?  You give people accreditation via online
   classes?
              MR. ROSENTHAL:  Yes.  I'm not granting
   degrees, although Kaplan University certainly does.
   My area is test prep for real estate and financial
   services, for insurance, for accounting.
              MR. WILSON:  And are these live classes
   that they participate in?  They log in and a
   there's a teacher sitting there?
              MR. ROSENTHAL:  Yes, there's live
   scheduled classes.  And all of those are archived.
   So, you can go back.  Or if it doesn't work,
   reschedule, you can go and check it all.  It's
   always online.
              MR. WILSON:  Is there any data about the
   performance of -- in the tests of the people who do
   the learning online versus the people who do it
   face-to-face?
              MR. ROSENTHAL:  I know what you are
   looking for, but I don't have it.
              MR. KALIN:  Do you think that the
   founders of YouTube, said we're going to reinvent
   education?
              MR. ROSENTHAL:  No.
              MR. KALIN:  But they do more to change
   the way education works than anybody in this room
   right now, and that's something --
              MR. WENGER:  Speak for yourself.
               (Laughter.)
              MR. KALIN:  In terms of reaching people,
   gauge it in terms of purely numbers.  I'm sure that
   people would qualify it.  So, I think that's the
   beauty of the Web and technology.  You don't create
   a pedagogical -- you just created the tools for
   them to teach each other.
              MR. L. JOHNSON:  Think how much more you
   could have a learning paradigm, based upon the
   content --
              MR. HUGHES:  There's Twitter and
   Facebook; you learn all types of social
   information.  The vast majority might be that, but
   it doesn't mean that doesn't tell you something
   about the sender or what that means for you
   socially and that doesn't mean you don't
   necessarily learn about content.
               I think the challenge is in figuring
   out the technologies, and the one's that are
   existing and the ones that are coming into the
   classroom -- which was, what I was trying to get at
   earlier, the structural problem is that a teacher
   in front of 30 people with no computers, it will
   not work anymore.
              MR. WILSON:  Albert, Brad and I and, I
   think, Andrew and Eric here all sat with an
   entrepreneur, probably about four or five months
   ago, who had taken YouTube, just brought it in and
   built a layer on top of it, and was delivering
   English language learning to Chinese kids.
               And they were doing it in internet
   cafes.  They would -- it's basically somewhat like
   a game.  Kids would go into an internet cafe in
   China and they would watch popular YouTube videos
   and they would try to say the words in English.
   And then they would record it and then they would
   get rated by other kids.
               So, basically, it just took the raw
   material that's already on YouTube, pop on the
   videos, put a little technology layer on top of it,
   and they were teaching millions of Chinese kids how
   to speak English.
              MR. ROSENTHAL:  It's a better version of
   how they used to learn it, which is by just going
   to the movies.
              MR. GORDON:  I'll ask Lewis.  You helped
   invent a pretty good after action review.  So,
   there's kind of pedagogical -- teaching that's
   automated, without humans involved.  What did you
   learn from doing that?  How do we take humans out
   of the scalable education process?
              MR. L. JOHNSON:  The goal wasn't to take
   humans out of the loop.  But so people understand,
   we've created video games, help people learn a
   foreign language.  And part of our rationale is
   that we weren't satisfied by the type of
   interaction we saw in the classroom, for obvious
   reasons; nor were we satisfied with the type of
   interaction that we saw on the Web, which typically
   presumes a certain level of language proficiency
   and tends to be text-based, whereas a lot of
   learners have difficulties speaking the language.
              So, we saw a lot of value helping people
   get up to the point where they can utilize these
   other technologies to help learn.  But just to say,
   here you go on YouTube and learn from that, I'm
   glad to see that that is having so much success.
   But I think there are a lot of kids who aren't
   reached well, skills that aren't well-taught just
   by relying on the technologies out there.
              MS. SALEN:  I want to build on that a
   second, because I think one danger is to start to
   begin to imagine that learning happens in
   isolation, that there is a single platform or a
   single tool that is going to teach.  Learning is
   ecological, and it happens in many places
   simultaneously.
              So, I was talking to a parent last week
   about a model of sort of nodal learning, and
   thinking about what are the configurations of
   spaces that we are making available for kids to
   learn in and across?  And he wasn't understanding,
   mostly because I was not communicating well.
              And I said, "Let's talk about your
   daughter.  I know she loves to play basketball.
   So, where did she learn to play basketball?"
              And he said, "Well, she learns at
   practice."
              I said, "Oh, but I bet she talks to you
   at home about it."
              He said, "Yeah."
              And I said, "I bet she has conversations
   with her friends about it on the phone and they
   work through plays.  Does she ever go online?  Does
   she watch basketball games?  Does she go to
   basketball games?"
              He said, "Yeah, yeah, she does all those
   things."
              And I said, "Well, yeah, learning is
   happening across all of those spaces."
              And so, what I think we want to begin to
   understand is, what are the kinds of
   infrastructures that we need to build to help
   leverage the movement of that child across those
   kinds of learning spaces?
              And it may be the invention of certain
   kinds of technologies, but I think there's larger
   things, what Dana was talking about in terms of how
   do we enable social capital for kids?  What are the
   mechanisms by which we make that possible?  How do
   we enable just connectors between some of these
   different spaces, whether they're content
   connectors or mentor connectors or even a
   validation that what a kid might be doing in an
   after-school space is relevant and valid within an
   in-school space?
              So, I think we need to remember the
   configuration and the ecological question because
   we're in a networked world.  Our model of learning
   has to exist within that certain networked idea, as
   well.
              MR. HEIFERMAN:  Can we articulate more
   about what problems need solving?  And why isn't it
   just the Web?  Why isn't this solving this problem
   all by itself?
              MR. HERROD:  What other questions?
              MR. BISCHKE:  I think one thing is
   there's a big disconnect between learning and
   credentials.  And so, we're moving to a world where
   you can learn anything; you can go to Yale and you
   can watch their courses as you can do all different
   types of things, but the credentialing system is
   one that hasn't changed at all.
               And I think there's been a few people
   who have written some very interesting stuff, I
   know Fred a little bit, about how can you look at
   whether the testing is standardized testing,
   whether it's degrees, accreditation, and change
   that system?  Because without that, the rest of
   this stuff is not nearly as meaningful.
              MR. WILSON:  My son is a big video
   gamer.  He understands credentialing in a video
   game, and he knows what his score is.  And he knows
   what his friend's score is and he knows that he's
   better than anybody else at Caller Duty 5.
               When he gets credentialed in school, he
   goes home and say, "Dad, it's not fair, you know.
   I got such and such on a test.  And this kid
   didn't -- he went up after class and had a chitchat
   with the teach.  All of a sudden he ended up with a
   better grade than me."
               And he appreciates the raw power of
   Caller Duty 5.  I beat that kid one on one, you
   know.  And he didn't get it in school.
              MR. GORDON:  There are a couple of other
   parts to video game credentialing.  So, one is
   having more parallel reward paths is useful.  Video
   game credentialing has to succeed by motivating.
   And clearly, academics don't stay in power by
   motivating, but have to succeed by motivating.  And
   so, there is a feedback loop and it has to be
   considered fair.
               But a video gaming system, that's the
   most motivating, it's going to have four or five
   parallel tracks, the motivation of all clients, all
   on different time cycles.
              MR. WILSON:  But that means you can get
   your scores in different ways?
              MR. GORDON:  People that are playing,
   are usually playing, trying to accomplish a couple
   of different things, usually that have different
   time cycles.  You want something that takes
   one minute and something that takes a month.
              MR. S. JOHNSON:  When I think about the
   skills that I had that I got when I was a young kid
   that are still valuable, I think back to when I was
   10 or 11 when I spent thousands of hours playing
   baseball games and designing better baseball games.
               And I got a huge amount out of that in
   terms of the map that are creating the whole
   statistical model of how baseball works and stats,
   and a lot of collateral learning experience,
   building simulations and things like that that
   they're using to this day.
               But the most important thing about that
   was, I think I learned how to be obsessed with
   things.  There's another way of saying that, which
   is passion.  I got obsessed with these things and I
   had a series of stages in my life where I got
   obsessed with something else.  And I just immersed
   myself to learn as much as I could.  And it's that
   mechanism I used again and again and again in my
   professional life.
               So, how do you teach kids to be
   obsessed with things?  I think one of the
   advantages we have with technology and particularly
   with games is that they have built-in structure,
   almost to a fault, as most parents would say.
   They have an addictive quality where people will
   just immerse themselves and become obsessed with
   them, something in that structure.
               When you look at the games that most of
   these kids are playing, the amount of information
   that they have to accumulate and master to perform
   well in these games is a mess compared to the
   amount of information they're willing to reinforce
   to learn at school.
               And so, somehow, there's something in
   this formula, this kind of platform, without
   anybody telling them to do it, they are going out
   learning all this information and becoming really
   skilled at it.
               So, they have to kind of figure out
   what is the cocktail there that's allowing them to
   do that, and then maybe take that and actually,
   causing them to learn other things that perhaps
   they aren't getting from the games.
              MR. CAULFIELD:  One of the things that
   differentiates some of those activities is that the
   referee in the interaction, in the coaching, are
   separate.  That allows, I think, for a much more
   intensive experience than one where people feel the
   game is rigged.
               And so this person goes and talks to
   the referee and gets a better grade.  My daughter
   plays Castle Crashers incessantly.  And she is on
   the headset to her friends and she's trying to pull
   up YouTube videos to  figure out how to get the
   achievements.
               But the sense is that here's her
   interaction.  And then there's a separate sort of
   referee that is somehow objective.  So, she's not
   playing to the referee.
               For me, one of the moments of teaching
   that really got to me is when I was teaching
   English composition and you tell students, Oh, it
   was a 90.  So, you did gun control essays and
   things like that.
               And so, we go through rhetoric and at
   the end of class, you say, "Write your gun control
   essay."  And one of the students comes up and says,
   "What's your thoughts on gun control?"  And I feel,
   "silly student."  Come on, you know.  "You're not
   writing this for me.  You're writing for your
   audience."  And he says, "I'm writing it for the
   grade, so doesn't that mean the audience is you?"
               And I realized that yeah, it's a fraud,
   you know.  It's really kind of scam that we're
   perpetrating here.  And so, I think things
   where those two things are separated, where there's
   a separate referee and a separate coach allows the
   referee to be more fair, allows the coach to really
   focus on the success of the student.
               The referee doesn't have to be this
   abstract rule-based thing.  The referee can just
   help someone engage with an audience as a writer.
              MS. BOYD:  But are referees always fair
   outside of games?  When I was in Brown, I was
   obsessed with who was succeeding and who wasn't at
   Brown.  I went and talked to the dean about what
   was going on, how things are playing out.
               And one of the things I found out
   really quickly is that the people who are doing
   best at Brown are those who figured out how to bend
   every rule available to them.  They figured out
   what rule was there, they figured out how to work
   around it and how to leverage the different people
   to get what they wanted.
               And people view it as almost a game in
   and of itself.  And one of the things that's
   been -- in talking to people who do research on
   kids with autism, there is this set of rules where
   we can sit and formalize it.  We can create and
   formulate structures and we can say this is how you
   succeed and this is how you avoid.
               And certain kids, such as kids along
   the autistic spectrum, do tremendously well with
   this set of rules.  Other kids do extremely well
   when given the set of rules, figuring out how to
   work around it.
               And there's this interesting thing to
   your son's point.  I totally agree that the school
   system isn't fair.  But how may of you have tried
   to get a raise at work?  Is that process fair?  Is
   that process about who is getting rewarded in a
   direct manner that you can evaluate, or is it about
   figuring out how you can ease around and manipulate
   that to get that raise?
               And so, each of these are different
   skill set, and we can't say one skill set is better
   or worse than another, but how are we thinking of
   it in the ecology of saying, "These are the things
   that we want to mix in; and some kids learn to
   figure out which personalities are going which
   way."  But if we go for one system or another, we
   end up breaking down.
               And if we want a more fair system, we
   have to think about a more fair adult society, not
   just a more fair kid society.
              MR. RESNICK:  I want to make sure we're
   not too drawn into everything being driven by some
   evaluation how well you succeeded or whether it's
   the highest score in the game or an award from the
   teacher; just to give a different paradigm as
   opposed to some people are motivated by their high
   score in the game.
               But there's another paradigm that
   flourishes today, the maker community, the do it
   yourself community.  There's a huge maker fair
   going on.  And people don't go there to get the
   award with the best exhibit at the maker fair.
   They build what they're excited about.  They became
   obsessed with something and they want to share it
   with others, to get feedback from others.  Wow,
   that's incredible.  That's the excitement, and to
   see what others have done.
               So, I just want to make -- not that the
   paradigm is right for everybody or for all
   contexts, for all people.  But at some point we get
   too drawn into what's the best way of getting for
   the competition paradigm, just a little overblown.
              MR. GORDON:  We did this in sincity.com.
   Once you find that there are people who want to
   share, you can give them a more rewarding
   experience if you give them a platform to share on.
   And they feel like there's a chance you're going to
   be looked at.
               So, I would argue that something like
   Etsy or craft fairs are platforms that can be more
   motivating, because when people are halfway done,
   they think, If I just finish, I've got a way to
   share.  So, creating platforms that seem like open
   ways to share, I think, are another way to
   motivate.
              MR. RESNICK:  Yes.  I agree.  This is
   true.  To promote my own thing a little bit, we
   have this project called Scratch, where kids are
   programming their interactive stories and games and
   sharing online which, there are more than a
   thousand new projects each day.  And kids see what
   others are doing and then making things together,
   just open, they grab what others have done, remix
   and add other things.
               There is some external motivation, the
   ones that get featured on the home page where lots
   of other people are using it.
              MR. GORDON:  And they probably have to
   believe that there's fairness in deciding who gets
   top of the box and how you get to remix somebody
   else's stuff.  So, that's the referee, which
   doesn't necessarily have to be a person.
              THE SPEAKER:  I'm going to plug the
   Scratch program that Mitch and his group created.
   So, we're doing an experiment in Hawaii, and I'd
   love to get feedback.  We're finding kids to be
   very passionate about making their own games and
   there's all kinds of good learning stuff for these
   kids, measured quantitatively and also -- this is
   what I made.  This is where I want to go.
               We've run these after school programs
   with Scratch, kids make their own games.  Some of
   the games and some of the themes are, make games
   that are about math or about creating stories.  You
   can tackle any kind of learning with this sort of
   tool.
               Essentially, it's world making.  You
   define your own world, what's important to you, and
   you share it with kids that are in this group
   together.  And we've got coaches, older kids who
   have gone through it and are now teaching the
   younger kids.  To me, it's really working.  And I
   would love to propagate that.
               But I think the approach that Mitch
   talks about for having -- I guess your phrase is
   "playful invention."  And I think that's what going
   on in these courses.  And I think that's what goes
   in internship.  And I think that's what leads to
   new cultural developments.
              MR. BURNHAM:  The product is becoming
   the credential.  In the old days, I went to school,
   I got a grade, I presented the grade and I got a
   job.  And now, what happens is, you create this
   game; and that game is what creates your
   reputation.  And there's no grade there.
               And it's not important, because you've
   created a great game and hopefully, that game is
   bubbled up to the top of the board, because others
   have linked into it.
               And if you think about the Web as a
   medium in a way, that's the way people are creating
   their own credentials.  It has a lot to do with how
   many links there are into your blog, into your
   voice, into your opinion about what's going on in
   the world.
               And I think it's fundamentally changing
   what we need from education, to Scott's question.
   What we need is to become familiar with the tools
   that we use to promote our ideas and really,
   basically, to search engine optimize our products
   or the things we created.  And I think that's what
   people are doing.
              MR. JARVIS:  They have a faith in the
   marketplace and the marketplace, which I share.
   But, you're from the educational world, and it
   says -- the authority says this is right and that's
   success.  A game world shows some danger and it
   systematizes a one victory, one definition again.
               I prefer creation as a new framework,
   personally.  But how do you certify that?  I also
   like the idea of the public doing it, but there's
   some danger there, too.
              MS. HAREL-CAPERTON:  I think we are
   developing methodologies that you are describing,
   that Mitch is describing, that we're doing.  I
   think Katy's doing a lot of that kind of work.
   There are several people in the room that are
   really working very hard to create an assessment
   that relates to imagination, innovation,
   creativity, coming up with an idea, beginning a
   project from the beginning, middle, end; delivering
   this in digital form, sharing, exposing,
   presenting.
               All of us are trying to transform
   education through those playing games or making
   games and doing both which is the new reading and
   writing.  I think they're working very hard and
   there's a lot of research out there for assessments
   that are beginning to work.
               I'm right now working with 350 students
   and teachers in 14 schools.  They are using it,
   they are evaluating it in a whole new way.  And
   it's project-based daily --
              MR. JARVIS:  The assessment may be less
   thinking of a product than a process, and saying
   we'll make this better and better and better.
              MS. HAREL-CAPERTON:  Both.  The
   assessment is about the process, it's about the
   product and even about how it relates to other
   grades.  It relates to the content of what the
   games of the teamwork or the project is about.
   There are ways.  And I want people to know that
   there are ways to do it.  And it works.  It works
   on the ground.
              MR. KALIN:  How many people here have
   hired people?  How important is what degrees you
   have in terms of hiring?  If you hire an engineer,
   you want to see samples and quizzes and tests.
   There were people who were doing the media stuff
   for Etsy, they have a site and video showing videos
   you've made.  I don't care what degrees these
   people have.  It's something that's becoming less
   and less meaningful in the job marketplace, as
   well, and you talk so much about how important the
   degree is in getting a job.
               But talk to people who are creating
   jobs right now.  There may be degrees that are
   important for people who want to work at Citibank,
   but Citibank isn't exactly hiring right now.
              MR. L. JOHNSON:  I care about degrees
   for the people I hire.
              MS. FLEMAL:  I can think of someone
   right now, an artist who did so well with her
   videos on YouTube that she took a site on... and
   delivered lessons and the students did incredibly
   well and has quite a business for herself.  She has
   no given credentials, at all.
              MR. KALIN:  She has lots of
   credentials in the eyes of other people, I'm sure.
   -
              MS. FLEMAL:  But her credentials are --
   what I'm saying is, we were talking about giving
   credentials in terms of degree and so forth.  It's
   exactly what she needed to present.  And she has a
   huge audience and a huge business.
              MR. WENGER:  There are a couple of
   different things about how technology provides
   leverage -- provides leverage, because it allows
   you to publish your work product and allows more
   objective referees.  It's about a new form of
   credentialing.
               I wonder, in this section, what other
   types of leverage does technology provide us?
              MR. GORDON:  When I've taught classes, I
   throw this out for somebody else to use, tell the
   students you can't get an A from the teacher.  The
   best you can get from the teacher is a B+, because
   the teacher-student grading relationship is
   corrupting.
               So, if you want to get an A, you've got
   to get somebody outside.  And in a video game
   class, you got to get 10,000 downloads as an A.  I
   would suggest in journalism, somebody's doing
   entrepreneurial journalism, that you've got to get
   a certain amount of blog readers per a month to get
   an A and --
              MR. JARVIS:  Which I love, but there's
   the Paris Hilton factor.
              (Laughter.)
               I still like it.  There is a corruption
   there, too.
              MR. GORDON:  I had one student get to a
   million in a month.  So, that, a million downloads.
   That was an A.
              MR. JARVIS:  With what?
              MR. RESHEF:  Technology does enable us
   to bring education everywhere.  And that's
   something we should remember because, if you look
   at the world, most of the world doesn't have the
   proper tools and system.
               And technology enables us to overcome
   and reach most -- not necessarily most of the
   people yet, but many people that were unable to get
   education and get proper education.
               Second, we're talking about the school
   system.  Education basically makes schools what
   they have been for the last few hundred years; a
   place for the kid to go, stay out of the street and
   for the parent -- to enable the parent to go and
   work.  They work in a babysitting place.
               Now, we had a notion that they get --
   the teachers -- we used to consider the teachers as
   the source of the knowledge.  Well, I'm not sure if
   they ever were, but definitely they're not right
   now.  And the technology enables the kids to go and
   get all the information that they need outside of
   the classroom.
               I think that one of the main problems
   that we're facing right now is that the school
   system resists this change.  And the school system
   refused and says, "Okay; we still have a rule.
   Without a rule in the school, it will be totally
   different than what it used to be."
               And the information the kid should get
   somewhere else, maybe bring it to school, maybe use
   it in school, maybe exchange knowledge between the
   students, but get it somewhere else.  And I think
   that that's where the school system is now fighting
   all over the world, staying as it used to be and
   there will be a real change in the next few years,
   because it can't stay as it was.
              MR. WENGER:  We'll trying to get back to
   the schools in the afternoon.  But you made the
   point, one, the key to technology leverage is
   access, simple access.  You can read an article and
   be anywhere else in the world, and that's a big
   technology leverage that we didn't have.
              MR. ETUK:  One of the things, and I
   think they're related to, is the ability to
   increase what we call efficiency to learn, when the
   kids start to teach each other.  That also has an
   effect on labor costs, because if you don't have to
   spend as much on teachers, the normal one teacher
   and twenty students, thirty students; if you create
   these multi-user environments and start to help
   each other, it's four or five kids.
               One of the big things that we saw
   during the educational games was, high school
   students love to teach the younger kids and get
   points and credit for that.  It's one of those
   things if you could leverage that, you can actually
   tap in and you'll fight with the teacher
   federation; because you can actually either reduce
   the number of substitute teachers, which is an
   economic impact.
              MR. KERREY:  To be specific on the
   question of leverage.  You can see how leverage is
   occurring in one big area, and that's in the
   library.  And you can see it either in the higher
   education environment or the on public side, in
   public libraries, where librarians themselves are
   increasingly use technology to leverage access.
   And universities, for example, they're not building
   libraries like they used to.  Our libraries have
   become Starbucks or the library becomes wherever
   the student is moving with a wireless tool.
               We're using software increasingly to
   get students access to materials, and it's leading
   the university to change substantially, largely
   through the open curriculum issue.  It's leading
   students in a different direction than before.
               But if you want to see the leverage of
   the technology, this kind of technology, any
   library you go into today, talk to students about
   what they are doing and see where it is going.
               The other thing I wanted to address is
   Fred's question about home-schooling.  Because I do
   think, at some point, as uncomfortable as it may be
   to get them to examine these sort of things, I do
   think there is a question of different kinds of
   regulatory structure that needs to be addressed.
               In fact, in the old days, it was
   entirely appropriate to say I'm going to have a
   roll at the local school and that's as far as it's
   going to go.  But the problem is today the students
   have migrated way beyond the localities, and you
   really can't allow -- I don't think -- I think the
   regulatory structure of both the K to 12 and the
   post secondary levels, is limiting the use of
   technology, particularly in the home environment.
               And leaving aside for the moment, Rob's
   argument that credentials don't really matter,
   credentialing is still -- and the question about
   whether or not I get credit or not -- I just played
   a multiplayer game.
               I know a language, let's say, I
   acquired a language question is, is there a
   regulatory structure that allows me to be tested
   and get a credit for that without having to enroll
   in some institution, an accrediting institution
   that satisfies the middle stage, that stage in
   Nebraska, or wherever.
               I think we need to have to get into the
   regulatory environment, because I think the
   regulatory environment today, unless it's changed,
   will continue to frustrate and limit the leveraging
   capacity you can have with technology.
              MR. KALIN:  You don't need a board of
   people to say, this is the legit, let's just put it
   out there.  It's up to the people to judge it.
              MR. KERREY:  I love your free spirit.
              (Laughter.)
              MR. KALIN:  What is the accreditation
   issue?
              MR. KERREY:  Is it a rhetorical question
   or a real question?
              MR. KALIN:  It is a body of people that
   are elected to a board and have --
              MR. KERREY:  If the regulatory structure
   comes off, the law, the laws are passed that people
   pass, specific law would have to be changed.  And
   the barriers to the law are the institutions that
   don't want the barriers to be limited.
               I will give you a very specific
   example.  Let's say you value the degree as you
   were going through the school system, and you did
   pay for a course at MIT.  And you were at MIT and
   wanted to transfer somewhere else.
               Now, the transferring entity, the
   entity you're transferring into, is making its
   decision about whether or not it wants to accept
   you.  It's a tremendous barrier and it's allowed
   under the law, unless the law changed.  So, the
   barriers themselves, the regulatory barriers, are
   creatures of law.  They begin with the law and the
   law hasn't changed.  The laws were written at a
   time when none of this was possible.
              MR. KALIN:  And your schools follow
   laws?
              MR. KERREY:  Yes.
              MR. KALIN:  If I'm at the School of Fine
   Arts and want to transfer to the New School, I
   found out the School of Fine Arts weren't
   officially accredited.
              MR. KERREY:  The challenge of operating
   an institution, you have to follow the law.
              MR. WENGER:  I want to come back to the
   discussion about changing the existing
   institutions, later in the afternoon, and just talk
   more broadly about what we are seeing in technology
   today.
               But I would love to hear from David,
   because we are using a lot of technology and the
   school is going to impose it.
              MR. WILEY:  I was going to say we are
   doing something in the school that we're opening in
   the fall, an online high school.  But it is
   ridiculously simple.  It seems to me it was
   radical, as well.  In terms of using technology as
   a leverage point, by taking content and assessments
   in the system that we are using, the students work
   within and there is an alignment ofto standards.
               We can do this completely revolutionary
   thing in giving a student a pretest and then
   pulling out the materials that they already know
   and creating a personalized path instead of
   four weeks training, maybe, let's say, two and a
   half or maybe, let's say, three weeks in one and a
   half.  Maybe you finish the course in a four-week
   period instead of the whole semester.
               The idea then of a pre-test, based on
   what the students already know, is older than dirt,
   probably.  But this is one place that technology
   gives us a leverage point.  With something as
   simple as aligning the assessment with the content
   and the standard in the middle to connect them to
   each other.  Pre-assessment, pass the standard, and
   I'll just pull the content out to build path for
   you.
              MR. KALIN:  The teacher can give the
   student a test on the first day of class.
              MR. WILEY:  But this is much more
   efficient way to do it.
              MR. BURNHAM:  You can't deliver
   personalized curriculum after the fact.  Once
   you've done the testing, the teacher can't handle
   that.
              MR. JARVIS:  The test should be
   reversed.  We should test what we need to know
   rather than what we supposedly know.  It should be
   entering into the process rather than coming out of
   the process.  We are so tied up in certification.
   It doesn't feed education, in fact, it stifles it.
              MR. L. JOHNSON:  There's something
   called Time dollars, time banking.  It's like
   helping each other out like community service,
   there is a trading of dollars.  There is something
   that feels wrong about time making and time
   dollars.  It feels wrong.  It is like it is sort of
   certification of credentials or learning as we have
   been talking about.
               Even the words "product" and
   "marketplace" don't feel right, that people -- that
   if I get 10,000 downloads in my thing, does that
   mean I'm more virtuous than the thing that only
   gets 5,000 downloads?  That sort of a metrication
   of everything, net certification, that thing, and
   it can be dangerous in that way.
               But ultimately it is -- I think what is
   ultimately important is, are you -- it doesn't feel
   right.  It is just -- ultimately, like the value on
   creativity and that sort of self expression,
   personal expression.
               But simply like -- sorry to repeat the
   phrase I said before -- but like to be of use, to
   be helpful to other people, or let's say, this is
   an era of responsibility.  These are things that
   ultimately are hard to measure and are about norms
   and mores and virtues that are not game-like, but
   yet have real material like -- my credibility, my
   trust with people I love and who love me and who
   care about me are grounded in that, but not
   grounded in a point system.
               And that happens naturally within
   communities.  That happens in -- some of you know
   the work of Douglas Rushkopf, who just wrote a
   book.  I just read through it.  It was fascinating.
   He talks about how -- you become obsessed about how
   people are following you on Twitter.  I hate the
   idea that I am becoming obsessed with how many
   people are following me on Twitter.
              (Laughter.)
               It is a measure of my worth.  And
   that's not good.  That's not an argument for
   quality over quantity and all of that bullshit I
   usually spew about this kind of thing.  It is
   really, you know, who are you, what are you good
   for, and it does not necessarily like, you know,
   amassing the point and the followers.  I wish I had
   a more --
              MR. KALIN:  We're talking about
   assessment, the education lingo fo assessment.
   Today you are still talking about that type of
   tests for assessment.  Assessment is one thing
   that's more qualitative and less quantitative.
   This should take years to develop.
              MR. WILEY:  Let's be clear.  How about
   the role of what the role of credential is; right?
   Just pop up the level of abstraction and say, if
   you have got one or two or three or four people
   that you wanted to evaluate, you can get into the
   material that has been produced and you can do a
   firsthand evaluation and  hire someone.
               But when you've got thousands of people
   or -- when you're trying to scale this kind of
   decision, there is a mission decision or a hiring
   decision.  We are trying to scale some kind of a
   high stake decision.  You don't have -- you can't
   efficiently go in and do a firsthand evaluation,all
   the artifacts made by all the people over all the
   lifetime, things you have done related to the
   decision we are trying to make.
               What we want is, we want a supposedly
   objective third party to give you some proxy
   statement, some statement that you have some
   confidence in about the ability or the expertise.
              MR. L. JOHNSON:  Do I want the doctor
   who is most certified, or the doctor who has the
   most followers on Twitter?
               (Laughter.)
              MR. O'DONNELL:  If you have other
   doctors who are followed by other doctors, then
   that to me is worthwhile.
              MR. L. JOHNSON:  That was a loaded
   question.
              MR. WILEY:  This is why certification
   and credentialing isn't going away.  We need a way
   to scale high stakes decisions in an efficient
   manner.
              MR. KALIN:  Use technology, not a third
   party board.
              MR. WILEY:  I'm not saying we have to
   keep doing credentials in the same kind of way.
              MR. WENGER:  But I am trying to bring it
   back to the question:  What are the technologies
   out there today that let us learn better, more
   easily than ever before?  And what, if anything, is
   missing from that?
              MR. ROSENTHAL:  Albert, you are asking
   what technology leverages.  And the way I think it
   leverages fantastic is, terrific, passionate
   teachers.  If I have passionate teacher Ph.D.s in
   La Crosse, Wisconsin, who love CFAs.
               With a credit card and a broadband
   connection, you can be anywhere in the world, and
   start learning from them in a minute.  It's
   incredibly powerful.
               And to bring it down to the public
   school, something that excites me, again, we are
   very far from -- what Bob was talking about; when
   we think of a backwater school system, that for
   whatever reason, can't attract anybody good to
   their math department.  So, for whatever reason,
   everybody in third grade math is poorly educated
   and isn't learning math.
               Now, if you could figure out -- and
   this isn't as simple as some of my colleagues here
   would like it to be -- if you could figure out how
   to wipe out the department and put in a computer
   and broadband connection into each kid's homes, all
   of a sudden, they can be learning from unbelievably
   passionate teachers anywhere in the world.
              MS. BOYD:  Technology does not determine
   practice.  I can give you any set of technologies
   and find educational ways of using it, and I can
   give you any set of technologies and find
   dreadfully noneducational uses of it.
               And so, just shoving broadband into a
   group of kids, just giving them an iPhone, we can
   think of a gazillion designs that are valuable.
   Wiki, it is pretty useful for that.
               But if you would have a culture that is
   not embedded in it, this becomes just another toy
   you can text your friends with.
               And so, how do we actually think about
   technology, not just as technologies themselves but
   within that sort of ecology of how you actually
   make this leverage work and to make it work for
   you.  Teachers are critical for this.
               It is actually not learning from
   teachers in another environment, but figuring out
   how teachers can give you and work with you to
   understand how you engage with these technologies
   to do something important.
               So, there are infrastructures, there
   are definitely gateways, but they need to be
   imbedded within a broader system.  One of the
   things I've been so infinitely frustrated with is,
   saying, "Let's just dump a bunch of laptops off
   onto a population and see what happens."
               But that doesn't work.  And we've watch
   students ripped out the batteries and used them for
   everything else under the sun.
               So, how does that fit as part of a
   broader system?  Maybe I am just challenging the
   question, but I don't think we can just think about
   the technology.  So, we have to think about it in a
   broader system.
              MS. HAREL-CAPERTON:  I can certainly
   second that.  I think it is very, very important in
   the question of what technology is doing, if
   something new, and maybe to just follow on what
   Dana is saying.  It's not about the technology but
   the whole learning environment that you create with
   the tool -- and she mentioned, for example,
   Wikipedia or let's say, a media Wiki software.
               You can really use it very creatively.
   For the first time, we can put all of us on a Wiki
   with profile pages, we can work on different
   projects.
               The learning environment becomes
   transparent, and teachers are extremely important.
   It can be a teacher that is physically with us in
   the room, or it can be people who are coming from
   outside of the room because of the network.
               So, it is the network environment that
   is transparent with tools that allow you to build
   and construct digital media, to learn through
   design, to learn by teaching; you teach and you
   learn in the same environment and there is the
   expert guidance.
               So, to take this revolutionary idea
   that Fred proposed before about home-schooling is,
   I think, with the technology of this kind with the
   right infrastructure, professional development, not
   just physically but also virtually, can allow us to
   do home-schooling-like environments for the
   homeless, for those who don't have the opportunity,
   for those who don't have their parents at home to
   run the home-schooling.
               And I think that is a huge, new
   opportunity that can scale, that's not the
   technology alone, it is the give and take with
   people from both your physical community, state,
   nation and world that come in a way that organizes
   itself.
               But the Wikipedians have a culture and
   rule of how you go about doing this.  And how to
   learn to become a Wikipedian is the skill that that
   structure can do.  So, everybody can theoretically
   be home-schooled, but not necessarily in their
   home.  And I think that's the revolution.
              MR. L. JOHNSON:  More broadly, there is
   a set of metaskills that we want learners to learn.
   They need to learn how to reflect on their own
   knowledge or lack of it and to reflect on their own
   learning.  And that is actually something which is
   not explicit anywhere into the curriculum or often
   in the classroom, but is an essential outlearning
   outcome, if you will.
               Some of that can be derived, you know,
   teachers can promote that, technology can promote
   that as well.  But without that, then any
   technology you throw out is going to fail.  With
   that, lots of technologies can be effective.
              MR. WILEY:  Another thing that
   technology can allow us to do much more
   efficiently -- so much more efficiently than maybe
   we could really do before, is to effectively
   gather, visualize, and then make direct use of a
   lot of data that was happening in the classroom.
               Because as a teacher, the thing you
   really want to know is who knows what, who is
   struggling with what, who needs my help, whose way
   do I need to get out of.  And when you are standing
   in front of a group of people like this, you don't
   have direct access to that.
               But in an online learning environment
   where you can see how long people are spending
   where, you can see how far behind you are, if
   they're read it, did they fail the last thing, did
   they do this, did they do that -- you can have them
   all, a teacher can see on a dashboard, let's go to
   that school and see who is behind, who is failing,
   who needs help -- and can just get on the phone and
   spend some one-on-one time with the people that
   need one-on-one time, to spend time with them and,
   that people who in this particular course, this
   weak on this unit are doing kinds of --
               Bring that data together and making it
   usable by us to make good effective use of our
   time; because you can't take teachers completely
   out of the loop.
              MR. GRODD:  This is in video games from
   Asteroids Pacman on.  It's a game where the game is
   acutely aware of your ability to play at every
   point.
              MR. JOHNSON:  And so, you stayed in what
   was called that zone of competence, right, where
   you were like challenging -- not challenging.  Then
   it was like, gosh, I am going to figure this out,
   but I will figure it out and I am going to get to
   that.
              MR. KALIN:  People learn in different
   ways.  You don't want to test what we should be
   learning in the first place.
              MR. S. JOHNSON:  The wonderful thing
   about games is, now like Asteroids and Pacman,
   there is one objective.  The games are incredibly
   rich now, it is like rich in relation or like how
   can you create all sorts of objectives that are not
   necessarily as score based as --
              (Laughter.)
              So, it isn't about metrics, it isn't
   about points.  Most people, I think, don't play
   games for points.  They play games in a much more
   Etsy type feeling way, which is like, I want to
   build this little thing or I have got this little,
   you know, group, that we are going to go out and we
   set goals for ourselves.
               But, we're not necessarily trying to
   win anymore.  We are trying to do these things
   along the way, but there's feedback constantly from
   the environment saying, get better.  You still need
   to work on these skills but you have improved
   yourself and it is very individualized for each
   individual person playing.
              MS. RHOTEN:  I just want to add to that.
   I think that you are right.  I would like to extend
   what you are saying further.  I think about the
   power, the back end of it, ways to understand how
   the users or the game or the turns they take and
   those things and the decisions they make.  And then
   there is a game development company called...
   thinking hard about this and the back end of the
   gaming platform.
               And I think what we don't really know
   is, we know in terms of gaming data leveling, we
   know all the different things that are the obvious
   explicit way in which a kid goes through games or
   games.
               What we haven't figured out yet and we
   will soon, I think that you're right, and in turn,
   and then what that tells us about cognitive inroads
   and the cognitive aspects, which really will
   empower the arguments that you are making.  And we
   are on the verge of that, but we haven't gotten it
   yet.
              MR. GORDON:  I want follow on through
   quickly.  It assumes that as many girls as boys
   would play it, probably more.  Only a quarter of
   the people who play it play it primarily as a game.
   And the people who play it as a game tend to stop
   playing after 20 hours.
               And the people who play it for
   four years, play it as a story-telling and creative
   device.  A quarter of the people play it primarily
   as a creative tool and don't play the game at all.
              MR. WILSON:  It gives us access to
   teaching moments.  I found myself teaching my
   daughter vector calculus, because her school can't
   teach her vector calculus.  Her vector calculus
   teacher sucks.
               So, I don't remember this stuff very
   well.  She came home with a problem which was the
   cooling tower, and she had to calculate the volume
   of the cooling tower based on the equation of the
   curve.  I said, God, I can't figure this out.
               So, the first thing we did was go to
   Google and we found the cooling tower and then,
   okay, now we know what a cooling tower looks like.
   Then we googled "cooling tower calculus problem,"
   then all of a sudden, we found a problem that's
   pretty similar to her problem.
               We reverse engineered it, the two of us
   did it, and she ended up solving the problem.  And
   it was a great learning moment.  And we used the
   Web to do that.  We used freely available data on
   the Web, images and equations and other solutions,
   and it required some work on both of our parts to
   figure it out.  But there's just so much data out
   there, and if you just get access to it, at the
   right place at the right time, the teaching moments
   reveal themselves.
              MS. HAREL-CAPERTON:  But you did it with
   her.  That can be part of the occurrence of
   technology --
              MS. RHOTEN:  Talking about learning
   through technology.  It is the practice, a large
   part.  It's not just the information push.  It is
   the practices around, what you do by navigating, by
   negotiating, interpreting, evaluating and playing
   with that information.  And that's where it plays
   an important role for whether it's the mentor or
   the teacher or the staff or whatever term you use
   when --
              MR. WENGER:  I think technology helps in
   that portion, too, where you can discovery your
   mentor in --
              MS. BOYD:  Remember that we have a
   complete fear in the society of young people acting
   as adults at every level.  So, that's not easy,
   unless you solved the predator panicked [sic],
   could you please do?  I beg you.
              (Laughter.)
              MS. HAREL-CAPERTON:  It doesn't have to
   be an adult.
              MS. BOYD:  There are other dynamics if
   you get -- but actually, kids, because of the
   culture of fear, getting input to interact with
   strange kids are also part of the problem right
   now -- and I think that even within their already
   existing networks, you can actually encourage --
   there's a lot of opportunities for technology to
   make obvious interventions that --
               I love going in and watching how many
   teachers still fill out paper material for every
   little step along the way.  This has come in as
   easy to put technology and to give you some of the
   feedback that goes on as a teacher.  Now, the next
   level is how do you get a teacher to connect to the
   network of teachers?
               They are allowed to network.  That's a
   statement.  And why are they not sharing all sorts
   of the problem sets and the way they're going about
   this?  Some of them are.  And to me, it's to find a
   cooling tower -- how do you search these learning
   lessons that the teachers are doing?  Now, how do
   you create those tools that parents can --
              MR. GRODD:  That's my pleasure.
              MS. BOYD:  And how can the parent engage
   with this, as well?  Fred is smart enough that he
   can figure it out, how to reverse engineer this
   puzzle.
              MR. WILSON:  Actually, it was a
   collaborative effort between me and my daughter.
              MS. BOYD:  One, you read English, which
   is really helpful.  It's a part of this.  But how
   do we give parents the tools which they can
   actually engage with their kids across language,
   across cultural barriers, across all these other
   things, so you can make the partnerships much more
   obvious?
               It's not even just about how do we
   intercept learning with directly with kids, but
   affecting the larger ecology.  And there's a lot
   more opportunity for technology there, first and
   foremost, and directly to the kids.
              MR. RESNICK:  One thing I think about
   when Albert... what leverage... what Bob Kerry was
   saying about access to information outside of
   libraries.  There's no doubt that leverage is
   access to information.
               Another thing, clearly, leverage is the
   possibility of making things, whether making
   videos, making music, there's new ways of making
   things which we didn't have before.
               And the third thing about it is
   connecting to other people.  None of these things
   are totally new.  In learning education from
   millennia, we have accessed information, we
   interacted with other people or we've been making
   things.  Technology extends all that.
               But it doesn't by itself change the...
   it expands the possibilities for active
   information, making things in connection with other
   people.  But what the real role of teachers,
   mentors, parents, is to guide -- how do you go
   about active information and making things?  That's
   not obvious.
               Some people will figure it out on their
   own, you know, better than others.  That's the real
   support that's needed and better structure around
   the people and materials, other ways in order to
   support -- just the greater capabilities and all
   those mentioned.
              MR. LOUGHRIDGE:  This might seem a
   little freaky, but I think we are starting to
   experiment with technology as a guide to how to
   gain the right information at the right time.
               There's a company I'm involved with,
   Avatar Reality.  It's a virtual world.  And we have
   expert learning systems that we're playing with and
   chat engines.  So, an expert can impart a series of
   questions and answers to this Avatar and you can
   pose to be Socrates, let's say, and you impart this
   give and take.
               The system is smart enough to
   understand any sort of question that relates to the
   questions in place.  And so, for example, do you
   like chocolate, or is chocolate good for you?  It
   can feel those kinds of questions and give that --
   serve off that expert advice.  It actually sucks
   information, or it's about to, from Wikipedia.
               I think there's an interesting new
   horizon for technology where you have these agents
   that can help the human interaction.  And I think
   back to -- if you're lucky enough to be a student
   at Trinity College, Cambridge, you would study one
   on one with Bertrand Russell at one time, or
   Wittgenstein.
               Now, I think we're on the cusp of
   having the ability to impart your knowledge into a
   Socratic machine that can carry on its sort of
   personalized, one on one learning, with whatever
   individual and whatever passion they may have.  I
   think, that should be incendiary.  I don't think it
   is right to intermediate humans from the learning.
   I think it's a whole new really interesting tool.
              MR. BURNHAM:  To me, we're talking about
   three basic thrusts for technology.  One is just
   the increasing liquidity of information, the web;
   and access to information, access to other people
   and access to adults who can help, whether they're
   parents or others.
               The second is this more structured
   notion of, whether it's structuring a game or
   including the feedback that they're requiring as
   people interact with the system and then feeding
   that back into a game or to another kind of
   educational system.  And that is more designed.  I
   would say the Web is not really particularly -- the
   infrastructure is designed, but interaction, social
   interactions are not.
               And then the third is the point that
   Mark brings up, which is that there may be a
   possibility that technology in the form of
   artificial intelligence in which you're learning to
   get to a point where it could begin to behave like
   a teacher.
               And is there another category that
   we're missing.
              MR. MILLER:  Yes, I think technology is
   an organizing tool.  We've been talking about it --
   because the economy is bad, that's why we have
   that.  The schools and buildings and all that kind
   of thing -- basic technology and everything to take
   those economies of scale and mess with it.
               So, it might be cheaper to have, you
   know, a kid home-schooled part of the time and then
   learning from somebody.  And then in another
   building, another time for a different subject,
   because you can get more diversity.
               The internet is great, but is it
   necessary and actually great in organizing the real
   world?  I think that's where there's a lot of
   opportunity education to be turned completely
   upside down in new ways of organizing the system.
              MR. WILSON:  In light of that, I think
   that's exactly right.  When I think about where
   we're going to be in 50 years, I think we're going
   to have a marketplace model for education where the
   student is in control of their education and they
   determine who is going to educate them, when, where
   and how, and the educational system can be built
   into all of that.
               But the problem with how to get from
   here to there -- we have these physical spaces and
   -- when I think about how I want my kids to ideally
   learn, I'd like them to be able to avail themselves
   of the quality classes and teachers they have in
   their physical space, and then opt out of those
   that they don't and go get those somewhere else.
               But the problem is that the whole
   economics of that physical space breaks down as
   they sort of opt out.  And maybe this is just what
   we're going through in other industries that they
   get crushed by the organizing efficiency powers in
   the Internet.  But I don't know how to get across
   that chasm.
              MR. SCHAPPELL:  Maybe schools ought to
   offer statements for expert to teach outside of a
   formal curriculum of four years.  And so, in
   Seattle, we use Town Hall Seattle, the same things,
   four times a day in New York.  Paul... is in town.
   I pay every time he is coming to town.
               And so, rather than having education
   systems that hire experts to get accredited and
   paid and tenured, they're just a facility that
   bring in people who are popular or who have big
   followings or who are rated well, so you can go
   pick and choose what you want do learn and when you
   want to learn it.
               And so, it takes some of the economics
   out of it as a problem, because it is not about if
   the students came to sign up for four years, and
   the student could be you, and interested in
   learning this one subject for just a brief period.
              MR. MILLER:  Getting kids to teach
   kids... there probably are schools...
              MR. HEIFERMAN:  Like school camp?
              MR. L. JOHNSON:  One mechanism of
   getting a little bit past the dilemma of curriculum
   being focused towards this goal of accreditation.
   It is now possible for the learners to define what
   are the goals they want to achieve; and end up with
   a personalized curriculum that meets those goals,
   and it may meet the accreditation goals, too, or
   not.  But the access is very valuable both in its
   own right also in terms of metaschool's skill of
   encouraging learners to define their learning goals
   and then try to achieve them.
              MR. WILEY:  I think you can slice that
   into at least five pieces OF higher ed in any way.
   One of the functions of the university right there,
   there is some content provision, there's some
   research conducted, archived and disseminated.
   There's help that's provided when the student has a
   question on the content, it wasn't enough.  There's
   a social life aspects and there's a credential
   aspect.
               And right now, all those things, plus
   probably some others, they're all within a single
   monolithic organization.  They can point for each
   one of those things... the course realm, the
   content side, the public library from the research
   side; Yahoo Answers is on the help side.
               Western Governors University in
   credentialing doesn't even offer classes.  They
   only offer exams.  Social life on the Internet, we
   really don't even have to talk about that.
               Those are all starting to kind of fall
   apart.  And you could, right now, put together a
   very small piece of this joined approach to higher
   education, getting your content here, your research
   there, your help there, your credential over here.
              MR. WILSON:  Sounds like Rob did.
              MR. WILEY:  As far as the path forward,
   I think as people continue to work in the spaces,
   what generally happens with credential is it a
   better job of cost, which then means the people
   will start going looking, may start to shop around
   and say, "I'm going to get my content from here and
   my support from there."   If I want to buy
   instructional contracts...
              MR. LOUGHRIDGE:  I think, to me, as a
   teacher on the one hand, the technology
   offers...access to amazing teachers in any subject.
   I can find AN online facilitator.
               But to me, number one, I think, K-12,
   that's where my focus is, you can't overlook the
   value of a human relationship in the person sitting
   down next to a student and getting a red pen and
   working together.
               So, I think all the conversation, when
   you're trying to think about skill, you need to
   keep that in mind.  In fact, as far as I've seen,
   and I think a lot of people -- there's some debate,
   but to me, the truest form of educating is the
   teacher to student relationship and it is in person
   and it is watching that relationship grow over
   time.
              MR. CAULFIELD:  So, that doesn't
   necessarily --
              MR. GRODD:  Like at my school, we
   taught a Chinese class and it was all done through
   online video, no teacher knew how to speak Chinese.
   But there was a teacher in there facilitating the
   12 students, making sure they're on task, creating
   the curriculum, giving the assessments, managing
   the classroom.
               So, to me, the limit of the video
   conference model is that in order to have the
   effect, you always have to choose being there to
   manage the class.  It's one on one to manage the
   class to make sure that kids are doing the work,
   paying attention.  And so, it really comes back to
   the teacher, human being.
              MR. CAULFIELD:  Hopefully what happens
   is, when you move to things and you sort of
   disaggregate the content from the interaction from
   the assessment is that you -- you don't get into a
   situation where you have a person and they're
   brilliant in that interaction piece, but not really
   a builder of curriculum.  But you don't lose the
   talent of that person simply because they're not a
   person that can build a 14-week or 20-week or
   whatever week course.
               So, I think, a lot of times when talk
   we talk about pieces loosely joined, we start to
   think this is sort of digital Utopianism.  It
   doesn't necessarily have to be.  We can actually
   use that to focus the pieces that are more personal
   and make them more personal.
              MR. WENGER:  We have two more comments
   from Daniel and Bing, and then we're going to break
   for lunch.
              MS. HAREL-CAPERTON:  Last two.
              MS. ALLEN:  I think we have a consensus
   about what education's forward purposes are.  As
   long as we understand that would be the modular
   form; right?  You gave us five human interaction
   pieces.  Human development is six.  I would put the
   social one into the network citizenship piece.  So
   you've got seven modules.  And the plan of the
   university is always given, it's a sufficient way
   of delivering all seven.
               So, essentially, as people develop new
   technology, they each need to ask itself which it
   would be delivering, and how you articulate that
   the efforts of other pieces to deliver some set of
   those?
               But then for me, the final and most
   important thing is, actually, how do you teach
   young people to understand that they need all seven
   of these things, and to figure out to put them
   together in a way that does give competence.
              MR. GORDON:  From an economic point of
   view, I would say the goal of smart people like us
   is to figure out how to get the education goals we
   have down to a marginal cost of zero.  And somebody
   mentioned Oxford.  I think the marginal cost for a
   student at Oxford is probably $250,000; at a U.S.
   university, it's probably $90,000.
              SPEAKER:  Per year?
              MR. GORDON:  Per year.  That's what it
   costs per student.  It's not what they charge.  And
   public school, I think, they're trying to do it at
   6- or $8,000.
               And so, what if it had to get to zero?
   We've seen technologies that get the marginal cost
   to zero, plus bandwidth.  And then on this notion
   that you have to have a teacher to educate.  In the
   1970s, I did advertising for banks with ATMs and
   100 percent of grownups said that ATM's are
   impersonal and they would keep going to live
   tellers because they're more personal.  Around
   1980, there was a flip-flop.  And on average,
   humans realized that ATMs were more personal than
   tellers --
              (Laughter.)
               I would submit that the experience with
   a lot of kids is that the teachers are bank tellers
   of the 1970s.
              (Laughter.)
              MR. WENGER:  With that, we will break
   for lunch.  There are two openings in the table
   here on purpose so that people can take their
   chairs and bring them inside up against smaller
   groups that can actually sit across from each
   other.
               And if you haven't signed up, sign up
   for one.  And as I said, if you don't like any of
   them, create your own.
              (Time noted:  12:35 p.m.)
              (Time noted:  1:30 p.m.)
               Before lunch, we talked a little bit
   about goals; we talked a little bit about
   technology and leverage.  And we want to spend the
   afternoon, really, talking about what we can do and
   what people are already doing to make this all
   actually happen.
               And it looks like -- we'll start again
   with a little video that some of you may have seen.
   The things we talked about, the things that are
   possible, and the things that seem to be mostly
   true, and that will happen --
              (A brief video presentation was done.)
              MR. WENGER:  There's a lot of other
   great videos on YouTube that are all worth
   watching.
               Now, the great thing, there are a bunch
   of people in the room who are all building things
   to help bridge that gap between what's
   technologically possible and what's technically
   useful today.
               So, we have people talk this afternoon,
   starting with what they are actually doing and why
   they are doing it, and how that may help address
   some of those things.
               I will put some of you on the spot,
   unless there's any volunteers.
              MR. BISCHKE:  So, I run a site called
   edufire.com.  It comes from the Yeats quote which
   is, "Education is not the filling of a pail but the
   lighting of a fire."  And what we've done is,
   basically, create a marketplace in the community on
   live video learning.
               So, people can come to eduFire, they
   can create classes on whatever topics they want to.
   Those classes are then available for anyone who
   wants to take their class.  It's a very open
   format.  They can choose to run the classes for
   free or they can charge money for those classes as
   well.
               So, we're basically leveraging the free
   markets with our idea, and we have right now over
   2,000 teachers that are teaching at eduFire about
   10,000 students, people from all around the world,
   and really just simply trying to apply a lot of the
   open principles that worked in other areas of the
   Web, worked at sites like Etsy, a lot of stuff that
   Jeff talks about in his book, just trying to apply
   that stuff to education.
               And we really feel that the biggest
   opportunity is when you give teachers the
   opportunity to innovate.  And the best way to do
   that is to give them financial incentives, give
   them opportunities to scale, give them
   opportunities for attention and appreciation.  So,
   that's a little bit of what we are trying to do.
              MR. WILSON:  And it was videos; right?
              MR. BISCHKE:  Live video.
              MR. WILSON:  Live video?
              MR. BISCHKE:  Live video.
              MR. WILSON:  Like YouTube or something
   like that?
              MR. BISCHKE:  Yes.  It's interactive.
   So, the students can actually ask questions of the
   teachers.
              MR. WILSON:  Who sets the price of these
   classes?
              MR. BISCHKE:  The teachers do.
              MR. WILSON:  So, they set a price and
   then the students -- they get students and
   obviously if the price is too high or the class
   is --
              MR. BISCHKE:  Supply and demand, yes.
              MR. SHELSTAD:  I'm Jeff Shelstad.  I
   founded a company called Flat World Knowledge,
   which is trying to solve the textbook affordability
   problem in higher education, competing with some
   other chains.
               So, our basic mission is -- we're
   publishing great textbooks by renowned experts in
   their fields, but we're letting publishers publish
   it free and open, which means I give the
   professional complete control over the content
   deployment locally.  They can modify the book any
   way they want, any way they want, create common
   relations.  And we give them complete control over
   their consumption.
               Because we publish a free and open
   book, we can consume it free.  We're making a bet
   that... altering the format, we provide the...
   print being one of them.  Some of the readers bring
   others, study it and wrap it around that content.
   David Wiley is actually our chief... officer --
   which is two other companies we're watching right
   now.
              MR. WILEY:  Best title ever, by the way,
   Chief...
              MS. SEGGERMAN:  I'm Suzanne Seggerman.
   I run Games for Change.  We started about five and
   a half, six years ago, and our model is something
   like -- what early documentary film was originally
   meant to do, where you use the video games to
   address real world issues.
               We have an online community of more
   than a thousand people.  We have an annual festival
   that happens in the summer, which has been doubling
   in size every year and is now, unbelievably, the
   biggest game event in New York.
               Some of the people in this room know
   it.  We have spoken with panels and our makeup is a
   third educators, a third game developers, and a
   third non-profits.
               And what we aim to do is, really, to
   help the non-profit -- help all of these sectors
   understand better the power of games to do more
   than just entertain, to put them, really, towards
   things like poverty, the environment, civic
   engagement, journalism.
               But at least, we try to foster these...
   by bringing everyone together and we share
   resources and tools and ideas.  It's a platform for
   change and...
              MR. WENGER:  I think it consists of
   three conversation.  So, I think people should jump
   in and ask questions, as some people are doing.
   So, I should have probably clarified that up front.
              MR. BURNHAM:  I would like to know what
   Shai is doing.  I've read about it.  You are
   starting a global university?
              MR. RESHEF:  It is a non-profit,
   tuition-free online university, which is basically
   aimed at the third world student who graduated high
   school and has decent English, decent enough to be
   able to study at an American university.  However
   they couldn't get into university either because
   they don't have the financial means or because they
   are located in a place where there aren't enough
   universities, the demand is much more than the
   supply of universities where they live.
               So, we offer them a tuition-free
   university.  The way it is going to operate is that
   students are not going to pay for courses or
   tuition.  However, they pay admission and they pay
   for exams that they take after each course, between
   $10 to $100, depending on the country they come
   from.  And the idea is to open admission to
   everyone around the globe.
              MR. KALIN:  Will you give a degree?
              MR. RESHEF:  It is going to be an
   accredited American degree.
              MR. KALIN:  How do you get an accredited
   American degree?
              (Laughter.)
              MR. KALIN: -- organization to grant
   that?
              MR. RESHEF:  You can apply for
   accreditation.  First you set up your own
   university.  You need to operate for several years,
   and then you apply for accreditation to the agency
   to become accredited.  And what you do and whether
   you follow their rules and --
              MR. KALIN:  The rules are published?
              MR. RESHEF:  Yes.
              MR. KALIN:  What do they call it?  I
   think there's a credit instrument --
              MR. RESHEF:  There are six regional
   accreditation agencies, and there are a few
   measurements.
              MR. WENGER:  Where does the content come
   from?
              MR. RESHEF:  Open source, open
   courseware.  It doesn't make the university tuition
   free.  Basically, everything that is available for
   free.  So, we take the content that is available
   online, and we take open -- we use open source
   technology.
               And I think that what is actually very
   unique about what we do is, we apply social
   networking into that.  So, there are not going to
   be teachers in the classroom.  Students are going
   to teach each other.  If you are teaching -- and
   there will be a forum where they can get help or
   professors.  However, in the classroom itself, the
   studies will be through discussion between the
   students with each other on the topics.
              MR. BURNHAM:  All in English?
              MR. RESHEF:  Right now -- we started in
   English.  When we will be big enough, we will offer
   other languages.
              MR. BURNHAM:  Do you have a sense of how
   you solved the problem that Daniel was talking
   about earlier, about some of the cultural
   literacy -- not really cultural literacy, the
   cultural framework within which these students are
   operating and whether their parents -- you've got a
   basic, kind of hidden problem in that -- certain
   parts of the world where that seems to be a
   problem.
               When we assume that problem's solved,
   then the second part of the problem is, even if
   you're predisposed to finding this kind of
   education and investing the time and energy, even
   though it is free, do you think there are students
   out there that -- do you think the demand already
   exists, or do you have to bring along that kind of
   cultural change in order to create the demand?
              MR. RESHEF:  The demand for the program
   is there for sure.  Let's go one step backward. We
   hold only two programs right now, business
   administration and computer science.  The reason
   for that is that these are the most-needed degrees
   in order to get a job.
               Remember that, unlike the discussion
   that we had here at the beginning, this morning,
   most of the people that we are actually approaching
   are people who need money to live.  They need to
   find a job.  We help them to find a better job than
   they can get otherwise.
               The people out there, we know because
   we announced the program a month ago and we are
   flooded with demand from all over the world, from
   people who tried to register even though we haven't
   opened our gates yet.  We haven't started
   admission.
               I think -- we chose these two programs
   that are both needed worldwide and they are not
   studied -- computer science is the same wherever
   you study.  So, there is no cultural bias.  We are
   not trying very hard not to get into topics that
   have cultural differences.
               To give one example, the most needed
   degree in the world is a teaching degree.  Teachers
   come out needed all over the world.  We're not
   getting there because teacher in Ghana is not a
   teacher in the U.S. and is not a teacher in China.
   So, we're trying to have those topics that -- they
   are worldwide.  Still, there will be a chance for
   the student from different cultures together in one
   class.
               That will be an issue.  I used to run
   an online university in the Netherlands, which was
   the International University, and it was a big
   challenge.  People from different cultures behave
   differently and react differently to the way other
   students discuss topics.  So, it could be a
   challenge.
              MR. WILSON:  And when you say
   "classroom," this is some virtual space they are
   going to or is that not --
              MR. RESHEF:  It is virtual.
              MR. WILSON:  They actually all go at the
   same time?
              MR. RESHEF:  No.
              MR. WILSON:  So, there is some kind of
   representation of space that they are all part
   of -- are they dialoging or discussing or is it the
   same content?
              MR. RESHEF:  You're presuming the same
   lecture and then they discuss one after the other
   the same topic.  It is asynchronous and -- because
   of the time difference and because of the there's
   not going to be any video, but it's very, very
   simple, to make sure that anyone around the world
   can get it.  Not in the beginning.
              MS. HAREL-CAPERTON:  I think, from
   conversations that we've had, it's important that
   maybe you share the niche market you're after, the
   lower middle class or the upper lower class.
               And mainly international, because -- I
   think slightly different than a lot of what we
   discussed today in terms of, I think, somewhat more
   national -- there is a need among the population
   that, I think, you're targeting that is very
   wonderful but very well-defined.
              MR. RESHEF:  You are right.  It's a good
   point because it's not for everyone.  You need to
   know English.  You need to have a computer.  You
   need to graduate high school.  So, that's the
   requirement is there.
               So, our assumption -- I think it varies
   from one country to the other, but basically the
   upper or the lower class -- or the lower of the
   middle class, that's the population that we are
   approaching.  It's people who almost made it --
   almost -- could have been in the university but
   lost their chance.
              MS. FLEMAL:  Do You have some provision
   for the people who didn't graduate high school?
              MR. RESHEF:  No.
              MS. FLEMAL:  No alternative?
              MR. RESHEF:  No, because we want
   accreditation.  In order to get accreditation, we
   must make sure that they graduated high school.
              MS. HAREL-CAPERTON:  Down the road,
   probably, you will have programs, but not when you
   launch?
              MR. RESHEF:  Right.  When you think
   about it, there's really no reason -- anyone who
   has these two preconditions can get in.  And it
   takes two courses -- if they pass, then they become
   a full-time student, with English 101 and Computer
   Science 101.  So, we think by then, they become
   regular students.
               Theoretically, there is no reason not
   to let anyone in the world to take these two
   classes.  If they pass there, they can become
   students.  We can't do it because of accreditation.
              MR. WENGER:  What's the biggest hurdle
   for you to be launched?
              MR. RESHEF:  I think we have only two
   hours.
              (Laughter.)
              MR. WILSON:  This conference is getting
   in the way.
              MR. WENGER:  I would love to hear about
   Katie's school, which is another school being
   started.
              MS. SALEN:  I am working on a new 6th
   grade through 12th grade public school that will
   open in the fall.  It's based on the idea of
   game-based learning.  And we were trying to look at
   the question of that you couldn't just change one
   part of the school, that in order to actually have
   transformative change, you needed to work at a
   systemic level.
               So, that was the idea of trying to
   design a school from the ground up.  All aspects of
   the school, the curriculum, the professional
   development program, student recruitment, the kinds
   of technology and communications platforms in the
   school, the leadership model and all of that is
   built around a pedagogy, which is the way that we
   think kids learn best.
               So, we've been working on it for about
   two years.  We wanted to open a public school
   because we're really interested in the equity and
   access question, making sure that -- in a lot of
   our work, we found that kids that have struggled in
   traditional schools do really well with some of the
   work we've been doing around game-based learning.
               So, we're interested in a classroom
   that has a really diverse set of kids.  And I have
   to say that's been a struggle, to make that happen,
   because there's all kinds of crazy politics, you
   know, in the Department of Ed.  So, we'll open in
   the fall.  We're recruiting students now --
              MR. WILSON:  How many students?
              MS. SALEN:  There'll be 81 in a single
   class.  So, it'll be a small -- it falls into the
   small school model.  Eventually, it'll have about
   600 kids in the school.
               And so, we're trying to look at this
   notion of how we marry non-profits with industry
   with schools.  So, we have a set of industry
   partners, we have a set of non-profit partners and
   then we're kind of a public institution.  And we're
   trying to understand how we -- when we were talking
   about that nodal system this morning, how do we
   develop infrastructures that allow kids access to
   resources in a range of spaces?  We're trying to
   blur ideas around college and career.  So, kids
   begin internships in the eighth grade, and
   apprenticeships.
               So, we're really interested, again, in
   getting kids out into the world and figuring out
   how to leverage different kinds of knowledge.
              MR. WILSON:  I really like that, I've
   seen that work really well with my kids.  How do
   you do that?  How do you facilitate these
   interesting opportunities for internship at such a
   young age so that for my kids who's about -- by the
   time they get to the age of 16, 17 or 18, the
   opportunities will start to present themselves.
   But, at 14, it is hard.
              MS. SALEN:  That's where our
   partnerships come in.  So, we have a partnership
   with these school universities, so kids -- and
   we're working there with sets of academics that are
   interested in having young people come for work
   with graduate students.  And then we have a set of
   industry partnerships where kids can --
   particularly in eighth and ninth grade, they're
   going to have to sort of work in groups.  So, we
   can't sort of send sixth graders or seventh graders
   out into the city.  But we're looking at kinds of
   programs that can sit inside some different
   institutions that will support kids in that sort of
   internship.  So, it has to do with partnerships and
   we've started trying to build those early on.
              MR. KALIN:  Do they have to be
   institutions...
              MS. SALEN:  No.   It is quite open and
   internships may be virtual.  They may be online
   where kids are having a chance in some online
   communities to intern in a virtual world, for
   example, learn something about that.
              MR. RESNICK:  To make the walls a little
   bit more permeable so that it gives off a portal
   for the community; it could be part of the
   community public?
              MS. SALEN:  Right.
              MR. RESNICK:  The community is a key to
   all of the issues that are raised today.
              MS. SALEN:  Right; absolutely.  So, the
   question is good as not about all formal
   institutions, we're trying to look at what -- where
   a kid is at, what they're interested in and how we
   can create some kind of internship work.  We liked
   the word "apprenticeship" because we want to look
   at those models to look for, who kids might be sort
   of studying with and learning from.
              MR. KALIN:  Do students get school
   credit for the internship?
              MS. SALEN:  Yes.
              MR. KALIN:  So, is there any
   accreditation issue that you're dealing with?
              MS. SALEN:  So, the other piece that
   we're having to work on which has come up a lot
   lately is the assessment issue.  So, we have
   received some opening of permissions from the State
   to develop an alternative assessment model that
   begins to look at competencies that can be granted
   both within industry by academic institutions and
   by other kinds of individuals.  So, that's
   something that will happen over time.
               And our goal is to try to say kids
   should be able to get credit by doing work in lots
   of different kind of phases, not just within --
   within an academic institution so that there would
   be a process by which people will be able to be
   considered accreditable or to be able to give a
   credit in some sense; yes.
              MR. KALIN:  What I was asking you is the
   same.  If I get an intern, will the school even see
   me as a legitimate enough business to... what is
   relatively a business proprietorship.
              MS. SALEN:  Sure.  Part of our model is
   that online communities have their own appreciative
   system.  If you're successful within that
   community, it's really clear that that community
   values what you do and there's a whole set of
   expectations around that.  We think that community
   should evaluate performance, not an outside
   organization.  So, we are trying to look at the
   notion that if you have the common expert in a
   community, that should be enough.
              MR. GRODD:  Did you say private school?
              MS. SALEN:  No, it's public school.
   Public-public.
              MR. GRODD:  The charters are on public
   school...  The charts are for public schools?
              MS. SALEN:  Yes.
               What do you mean "full autonomy"?
              MR. GRODD:  How do you start your own
   public school without it being chartered?
              MS. SALEN:  You just ask if you can do
   it.
              (Laughter.)
               There is a process.  So, we had to go
   through an application process.
              MR. GRODD:  New York has a process.
              MS. SALEN:  Yes, there's a process.
   There's something called the Office of Portfolio
   Development and you apply for -- you have to
   provide sample curriculum.  It's very rigorous and
   then once you get approved, yes.
              MR. GRODD:  I think New York is not
   unique.
              MS. SALEN:  Yes.
              MS. HAREL-CAPERTON:  Is New York
   interested in then making many schools like this?
   Are you a model school for other schools in the
   public school system to become similar?
              MS. SALEN:  We've been trying to stay
   away from the scale question right now, because we
   feel like schools are so context-specific.  We
   think there are maybe parts of the model that can
   scale but we don't want to put that pressure on
   right away.
               But the DOE, to give them some credit,
   they're deeply interested in innovation.  They
   recognized current structures are not working.
   They did not run from us when we came with this
   idea which is what I thought would happen.  They've
   been super supportive, which I also didn't think
   would happen.  But we haven't touched the scale
   question yet.
              MR. GORDON:  Do you have any
   non-traditional metrics for successful graduates?
              MS. SALEN:  In terms of what?  Give me
   an example of a non-traditional.
              MR. GORDON:  Non-traditional might be
   passing tests and getting into college.
              MS. SALEN:  Yes, that's the assessment
   model that I'm talking about.  We have to give
   grades of some sort because those are required.
   But we are looking at an alternate model.
              MR. GORDON:  You're getting as much
   support as the DOE --
              MS. SALEN:  Yes.  An alternate model
   around competencies.  So, we have a model where
   kids are earning badges.  And so, it's some sort of
   a portfolio model that by the time they graduate,
   that the evidence of participation and of certain
   kinds of excellence become a measure of their
   success as a graduate.
              MR. GORDON:  So, they now become an
   expert of something and get out of here?
              MS. SALEN:  Yes, exactly.  Our whole
   goal is to let kids be a master of something by the
   time they graduate.  We think that's a huge goal,
   to allow every child to feel that they have become
   an expert in something that they feel passionate
   about.
               And ideally, be supported around what
   we would call "functional literacies" and we were
   talking about within this group reading, writing,
   math; yes, absolutely.  But the other stuff, kids
   become what they want to become and build what they
   want to build with their lives, based on how they
   gather knowledge and utilize it.  So, that's the
   model that we're aiming at.
              THE SPEAKER:  What would the enrollment
   be and how many kids?
              MS. SALEN:  We'll first take in 81 in
   the first year and we'll roll out a grade each
   year.  So, that will end up being about 600
   students overall, yes.
              MR. WILSON:  Will it be seven grades?
              MS. SALEN:  Seven grades.
              MR. WILSON:  Middle and then high
   school?
              MS. SALEN:  From 6 to 12.  So, we're
   really interested in -- we haven't talked much
   today of the trajectory of learning.  So, what
   would it need to actually catch a kid in middle
   school and be able to help them move into the upper
   school without having to change -- necessarily
   change schools, how do you develop a deep
   understanding of literally their movement through
   school rather than thinking about them just as in
   grade to grade level?
               So, we've been thinking about not
   having grade levels.  So, we're having sort of
   phases that kids can move at their own pace, their
   own pace within.
              MR. BURNHAM:  And does everything have
   to be a game?
              MS. SALEN:  No.
              MR. BURNHAM:  Is the school itself, do
   they think of their educational process as a game
   or do they think of each course as a game that they
   think of within a course that there are certainly
   elements that are game-like?
              MS. SALEN:  Sure, now that's a good
   question.  So, the curriculum is disseminated
   through a game-like structure.  So, kids are given
   a ten-week mission, and that mission drops them
   into a complex problem space and then that mission
   is broken down into a series of smaller quests that
   allows kids to build skills and knowledge in order
   to solve that problem.
               So, that's the big game idea.  And then
   certain quests also have kids are making games or
   playing games but it's not every --
              MR. BURNHAM:  Each of these had to be
   created, this curriculum and the actual game
   dynamic and the game structure and I assume some of
   the programs that had to be created class by class?
              MS. SALEN:  Yes.  And so, our curriculum
   is co-developed by teachers and game designers.
   So, that was the other model that we're looking at,
   that it may be a new type of collaboration that
   could be to invent a curriculum.  It's not all
   digital; there's a lot of non-digital steps.
              MR. BURNHAM:  Digital games?
              MS. SALEN:  Yes.
              MS. ALLEN:  You will fund it
   philanthropically rather than the public school
   system?
              MS. SALEN:  The schools themselves, no,
   but our planning cost us -- we got some money
   through MacArthur, the two-year planning grant.
   But the school itself is funded by public moneys;
   yes.
              MR. GORDON:  Do the kids always had one
   identity, or do they get to mess around?
              (Laughter.)
              MS. SALEN:  We have an online social
   network that we built for the school called "Be Me"
   and it's the idea that we want kids to play around
   with multiple identities and to recognize that
   they, at any one time, may be taking on different
   identities.  There's an "at model" in it called
   "The Expertise Exchange."
               We're also trying to get kids to
   understand what they are experts in, what they want
   to be experts in, what they're not good at.  So,
   this notion of how do you find other people to work
   with, other kinds of mentors and that kind of
   thing.  So, the multiple identity thing is a big
   one.  The notion of the curriculum -- and then I'll
   shut up because I don't want to dominate here -- is
   allowing kids to step into identities.
              MR. GORDON:  Keep talking as long as you
   are saying something better than the rest of us,
   under the circumstances.
              (Laughter.)
              MS. ALLEN:  Is there any ambition to
   attract kids from private schools back to the
   public system?
              MS. SALEN:  Obviously, that's already
   happening because the economy crashed.  So, we
   suddenly have had people showing up at our open
   houses that have been people that have been in
   private schools that are now trying to enter public
   school.
               And so, it wasn't an intention, but I
   think it's the reality today, particularly in
   New York, because there are families that are
   suddenly in a totally different place then they
   were six months ago.
              MR. KALIN:  Is there any way to see
   what's going on from the outside?  Can we see this?
              MS. SALEN:  Right this second?
              MR. JARVIS:  Soon thereafter?
              MR. GORDON:  You can pass as a
   seventh grader.
               (Laughter.)
              MR. KALIN:  There is a program in
   New York where if you can prove you're under 18 you
   can get into all these theaters for $5; you just
   flash a fake ID saying how young you are.
              (Laughter.)
               So, these other kids want to see and
   learn from it in the context being created there.
   It can seem to be a open course where in this side
   of things, that's something that's stuck inside of
   it there?
              MS. SALEN:  So, we have a big notion of
   kids being given an opportunity to disseminate.
   So, we have lots of channels out as well as
   channels in.  So, one thing we found with kids is
   that the ability to give them that -- the idea to
   give them the ability to share what they have done
   is super critical to them and to make choices about
   who they're sharing it with.
               We're trying to build in mechanisms by
   which they can export things that they were doing
   in the space for more public kind of space; whether
   if it's public in a sense of their small group of
   friends or their parents or whether it's to the
   world.  So, the publication notion is a big one in
   the school about outward facing.
              MR. L. JOHNSON:  What lessons did you
   learn about things that you thought would be good
   ideas that turned out not to work out and have
   unintended effects?
              MS. SALEN:  We haven't opened the school
   yet.  But we'll probably learn a lot.
              I think that there is an instinct to
   always make it more complex than it really needs to
   be.  So, I think that a lot of -- I'm a designer.
   So, part of what I do is to always strip things
   down.  So, I think a lot of our early work was way
   too complicated, trying to over-design.
              And so, I think we found that it's
   really about stripping, stripping away and
   understanding what, who are the participants in any
   learning moment.  So, trying not to get to
   over-design what the teacher does, not to
   over-design what the student does and understand
   that the student brings things, the teacher brings
   things.
               So, what is this simple-as-possible
   interface to connect those two?  I think that's
   been our big lesson.  And also that parents are
   very freaked out about their children's education,
   do not underestimate that.  So, that's a big
   mistake we made, or I did.
              MR. WILSON:  Rob, I would like to ask
   Rob to talk a little bit about what you are working
   on.
              MR. KALIN:  I'm taking everything that
   I've learned from Etsy and trying to create
   essentially a framework that a lot of the things
   you will hear people talking about fit into.  And
   the type of application does exists.  So, I think
   it's about the early stages.
               And, they're just the experts here in
   the articles where they had to implement these
   software.  The new types of software suddenly
   enabled all these new interactions.  So, I think,
   blogs, forums, Wikis, private entities, all these
   things aren't quite right for the educational
   sector and there's essentially the new type of Web
   education.  So.
               , I'm working on that and then,
   specifically, to start with looking at how people
   are home-schooling their kids; because I don't want
   all the hurdles of the accreditation that are being
   set back especially in the beginning.
               And also specifically looking at kids,
   three years and younger, how these people are going
   to start using the Web and at what age we start
   developing that literacy.  There are people
   actually on the Web before they can read and all
   kinds of interfaces and how technology does that.
               Again, we're talking about learning
   here, we're talking what needs to be met more
   about.  And we should be ready in a couple of
   months since the first to use is the Internet
   component to it and to make sure that the
   components you make maybe explained as adaptations
   to the entire system.
               It's not like this is a game and this
   isn't a game, the whole space has that kind of
   staple built into them.  You've got some entities
   where you -- you entice people to turn out and be
   playful, I think that's the premise of it thus far
   in the application.
               And it will have potentially, there
   would be an application arguably of using the right
   things that exist inside of its framework and the
   goal of the opportunity is to kind of build a
   social business and explaining that it's not a
   for-profit model.
               There's a lot of restrictions the IRS
   places on you in terms of what you can do and it's
   non-profit tax code, it's not written in the
   website where you can find it, that's for sure.
   We're also talking of use of other means and other
   ways to start this business step, something
   successful that we keep giving back to the people
   who are making it successful.  Given that security
   to do stuff that we're doing right now, we're kind
   of placing a hold to be there but at least we want
   to get by that in a month or two.
              MR. WILSON:  Anybody would able to use
   this?  A school could use this?
              MR. KALIN:  Completely open and in
   public, and if you're teaching a class, if you're
   figuring to teaching a class, you can restrict who
   comes in through and then you can narrow through
   those things that you see there documented where
   you can see whatever content they want.
               There's also the fact how people would
   be connected with the others, so -- and have this
   vision of a five-year-old American teaching English
   to a five-year-old in Paris and vice versa and
   creating something that's simple enough to connect
   with each other.
               So, it's a system where if there's
   someone that definitely wants to teach a class,
   they can do it or at least that they can do it
   there as well.  So, that's the design challenges
   that we had that since we're doing this.  And I
   think a lot of the educational software out there
   is really good and of smart design that we can use,
   as well.
              MR. WILSON:  Have you tried to build
   something out there that could be used at any part
   of the educational establishment, everything from
   very traditional school situations to someone who
   is trying to teach themselves, to home-schooling,
   adult education?
              MR. KALIN:  Right.  The framework for
   organizing the information facility and the
   interaction itself, the people would actually have.
   I think the Web as a whole enables to teach with a
   learning framework, but it's not well-organized
   enough to facilitate the instruction interaction
   that happens as well and with computers.
              MR. JARVIS:  Are there metrics built in?
   Are there commercial aspects built in?  If somebody
   wanted to use this as a platform to build an
   educational business on top of it, could they?
              MR. KALIN:  Sure.  It's going to
   encompass the total range of learning.  Coming from
   the perspective of Etsy, for me, I worked in a
   9,000 square foot warehouse...  as Etsy started
   growing... the sellers will be very successful
   because the last dealings over the particular
   businesses turned on to hobbies and I asked them if
   they include any new things.  One of the tools they
   need to learn is -- and a lot of it comes back to
   community as much as knowledge.
               And so, we are working together, and
   the first pilot program is basically going to be
   kind of home-schooling for people or for the
   employees as we home-school each other and figure
   out how to create successful, very small business.
               And we're going to be using the
   platform to publish everything without ever
   doing...  Then I'm talking with a bunch of other
   organizations.  Again, some of the home-schoolings
   under the university level to kind of get people
   and testing it out.
               Anyone here who is interested in trying
   to get an entire... parachutes of that worth and
   I'll be happy to give everyone your access.
              MR. WILSON:  Idit?
              MS. HAREL-CAPERTON:  I'll bring the
   kid's voices.  I think we're lacking some kid
   voices.  I can connect it to my computer to the Web
   or from yours, if yours is connected?
              (Discussion off the record.)
              So, this is La Gloria [sic].  We're
   about social networks for learning how to design
   games and simulations, teach science or global
   social issues.  Actually, it's very, very similar.
   It is about people teaching and learning at the
   same system, middle school, high school, community
   college students.
              And I, instead of telling you that --
   it's a platform that is combining media, Wiki,
   Blogger and a web resource, each piece within the
   top of my sequel [sic].  It's an open source with a
   very comprehensive year-long curriculum that works
   both for teachers who are learning how to be
   teachers in universities, community college
   students.
              And if you go to this (indicating
   projection), students and educators both from the
   field, we can pick just three, one from middle
   school, one from high school, we can maybe exempt
   people -- just played the first one, it would just
   -- probably just start.
              And that's Quianna and Alexi reflecting
   about what they are doing.  If you can just leave
   the volume.
              (Video presentation.)
              MS. HAREL-CAPERTON:  So, now you can go
   -- scroll down and you will find also different
   features really from middle school or high school,
   vocational school, community college.
               And I think we talked a lot about these
   ideas today, finding things that you need on Google
   or in your community, and finding -- gain experts
   or content experts or programming experts, design
   experts on this network that we are putting and
   that are starting to take each other, all for free
   and available through the governor that is
   financing it.
              MR. WILSON:  I'm just going to ask you,
   how do the teachers and the schools and the
   students find this tool?  Word of mouth?  How do
   they find out about it?
              MS. HAREL-CAPERTON:  Just word of mouth.
   We started in five schools, we grew to eight, and
   now we have a huge list of people who are just
   registering, "We want to do this, we want to do
   this."
               We are proving that there is demand,
   and therefore, we can probably plug it into the
   Department of Education and they are using it to
   transform the schools.  So, we are now in 14
   schools, and some schools are already teaching
   these classes.
               If we had time, I would have shown you
   the curriculum and the Wikis and how it's
   customized.  So, we have teachers teaching science,
   teachers teaching health, teachers teaching
   drafting and architecture using this game, and all
   different kinds of -- right now, it's based on our
   budget.
               But it really should be a work and play
   type of environment of give and take, which is
   really what the plans of it is now, but we just
   wanted them to demonstrate the scalability and
   demand.
              MR. WILSON:  Thank you.
              MR. GRODD:  About nine months ago, I
   started Better Lesson, which is, hopefully, on the
   way of becoming the social network for teachers.
   It started in the United States and is aspiring to
   be the social network for teachers internationally.
   It is focused around sort of -- this first version
   is focused around PowerPoint for teachers which is,
   what do I teach tomorrow, how do I create it and
   where do I find that.
               So, I spent so much time over the past
   four years reinventing the wheel, writing lessons
   from scratch and then when I had done that, it
   would waste away on my desktop.  There's no way for
   me to share my creations with other teachers.
               And I think it is just so detrimental
   to my instructions.  I spent four hours.  I would
   spend on average three to four hours each night
   writing lessons.  My only option is to go with the
   scripted textbook or reinvent the wheel.  Those are
   really the core options for most teachers today.
               We have built and launched three months
   ago the alpha, beta version of a social networking
   site, with the sort of highest level of file
   sharing technology.  Some of it are files that are
   from script and embedded with Facebook and are
   rolling it out through high performing charter
   schools, in pre-schools.
               And now it's sort of, the main
   difference between us and all of the other
   initiatives that we're trying to do is, because
   when I first came up with the idea about three
   years ago, I thought it was totally not like the
   others.  It's like this is totally original and
   teachers sharing files in the internet.
              (Laughter.)
               And over the past year, there's been
   dozens of well-funded initiatives.  One called...
   Teachers just folded up two months ago after trying
   for two years correcting these, and either Sun
   MicroSystems people and sort of flailing out there,
   trying to figure out who they are, what to do.
               And so, my very brief take on the space
   currently is that there's been two types of
   attempts to correct this.  Now, on one hand, we
   have the open source movement represented by Wiki
   of CC Learn; and on the other hand, we have
   intranet, which are closed off internet.
               And the open source -- the failure of
   the open source initiative, it indicates -- in the
   K-12 space well, it's not referring to open course
   software.
               In the K-12 space, there's been to go
   from the isolated teacher, which is the status quo,
   to the global revolution overnight.  And so, that,
   the open source movement failed to account for the
   fact that teaching is best when it's done locally,
   we have local standards, we have local protocols,
   local rubrics.
               And it's sharing better when you know
   who you are sharing it with.  And they failed to do
   that literally.  There's a global revolution
   online.  But I don't want a global revolution.  I
   want to share with the person down the hall.
               And the closed internet is the failure
   that every -- and this is -- it's tragic that every
   major district, every state and every major charter
   management organization has an intranet and it's
   all defunct, literally, ineffective.
               You've got millions and millions of
   dollars invested in these intranets.  And the
   reason they're defunct is you can't initiate the
   wisdom of the crowds without a crowd.
               And so, you're talking to CMOs that
   have 1,200 teachers.  And you can't really create
   sorts of the depth and breadth of content you need
   to have it into the lessons, which is the substance
   of what we aspire to be, when you're dealing with
   1200 teachers.
               So, our response, aside from creating a
   totally unique interface and technology, is to
   channel Chris over there, and do a Facebook that
   did very well, roll out the real world community,
   keeping it local and starting with one charter
   management organization in May, and to roll out to
   another and then maintain the integrity of local
   sharing of files, while beginning to incrementally
   graduate an approach to that open source vision and
   have the sharing crossover to communities.
               I think the Facebook analog is a very
   good one for us and it's really been highly
   influential, so, thank you, Chris.
              MR. WILSON:  The essential element today
   is a class, one class worth of several things.
              MR. GRODD:  What about 180 days to the
   core for most K-12 teachers is 180 days of
   instruction.  What we allow you to do is see... If
   you are learning yourself as you finance out from
   high performing teacher to one lesson, one
   50-minute lesson out of those 180 days, as we have
   introduced today, that teachers that is using
   multiple -- also to be using video games, they're
   PBS PowerPoint and YouTube courses.
               One 50-minute lesson, we allow you to
   aggregate that content on a one-page, sequence in
   an order, then you drag and drop one unit, and then
   sequence those units into the 180 days.  And that's
   the way teachers teach now.  So, our organizational
   hierarchy is really resources, which are primarily
   files, that is now, to a lesson to a unit to a
   course.
               And we allow you to do that really in a
   nice, intuitive way.  And so, as opposed to going
   to -- not to pick on these open sources, but if you
   go to open sources and you find the resource.
               That resource helps you for the
   one-third of one class under the 180 days.  When
   you come in with a better lesson and you find the
   highest performance sixth-grade social studies
   teachers in the country, then you have their 180
   days mapped out for you.
               And you can -- instead of having all
   your time reinventing, trying to recreate those 180
   days, you can take that foundational knowledge now
   to tailor that instruction to the needs of your
   students.
              MR. WILSON:  But the thing that's
   interesting for me is that you've got a whole
   semester's worth of the teaching, but each lesson
   is its own unit.  And then each lesson, there's
   units within that.
               And don't you really want to facilitate
   sharing the most atomic elements and not the whole
   thing?
              MR. GRODD:  We do.  I think the goal is
   to be able to have people mix and match in those --
   every -- not just atomic, everything.  Mix and
   match and have two of your lessons in my unit, two
   of your lessons in one unit, two of your files in
   one of my lessons.
               And so, that's the goal and that's what
   we facilitate here.  It's like favor, favor of
   something to understand.  It's very specific to do
   in a lesson and also in a unit.
              MS. BOYD:  How does the network work?
              MR. GRODD:  The social network is a
   Facebook right now.
               And so, it's similar to Facebook.  When
   you find someone that you're really interested in
   sharing your community with them, and our site
   you'll become a colleague with someone, they can
   then use your curriculum and they -- they can do
   their own.
               So, it's really meaningful, so --
              MS. BOYD:  But then you have to be
   willing to colleague everybody for them to share?
   It could be yourself?
              MR. GRODD:  No.  There's two for this.
               Great question.
               Each individual artifact, when you
   upload a file, you can set sharing permissions.
   So, this is another core to friendships.  So, you
   can -- it would open to all of the other lessons.
   And you can share just to your colleagues or keep
   it private because you have many organizational
   tools.  Some people just use them and not to share
   it, to organize their stuff online.
               And then -- so, that's for each
   individual object.  But in order to share your full
   recipe book, your full 180 days, you've got to be
   on top of it.  Some people really like that because
   it gives people a sense of ownership of their
   curriculum.  It forces them to just always meet new
   people in order to share.
              MS. BOYD:  So, is it required to confirm
   that we are colleagues?  Basically, there are
   politics with these things.  It's like, I think we
   are colleagues, but you don't think the same.
              (Laughter.)
              MR. GRODD:  Yeah, that's an issue.  It
   hadn't been an issue thus far because we rolled it
   out to 300 other teachers.  And I anticipate that
   being an issue.  And so, I think, in any sort of
   project in the social network, and slightly, they
   just quote from a UI standpoint, the technical
   standpoint, is issue permissioning and trying to
   replicate real roles in that network.
              MS. BOYD:  This made me wonder early
   about this.  So, they're going to be much more
   friendly in this?  And there is more of a direct to
   draft element, when you have to deal with one
   network.
               If only we'd be talking about social
   situations for whatever these professional networks
   come into play, you actually have so many levels of
   politics for this.
              MR. GRODD:  I agree.
              MS. HAREL-CAPERTON:  I think it's a
   fantastic idea and we were wondering if educator's
   Wiki, that it could probably benefit by sending
   educators to what you're facilitating.
               What I can see coming is a need
   for -- first of all, there is no high bandwidth in
   a lot of the schools.  And a lot of these educators
   that you're trying to reach may not have both the
   access or the knowledge of how to upload and
   download and remake and whatever.  And I wonder if
   you have virtual Web based training sections?
              MR. GRODD:  Yes.  But that's what we're
   doing.  We're kind of rolling out the individual
   schools, literally; one school at a time.
              MS. HAREL-CAPERTON:  Yes.
              MR. GRODD:  We're working with those
   schools, mostly in Boston and New York, primarily
   charter schools going in there, training teachers,
   working with instructional coaches.
              MS. HAREL-CAPERTON:  But that means to
   also become virtual, what you just said.
              MR. GRODD:  Yes, sure.  One step at a
   time.
              MR. L. JOHNSON:  Are you inviting course
   work publishers to participate in this network?
              MR. GRODD:  Yes.  We invite those.  We
   just want good quality content to work in this open
   source curriculum, organizations working with Larry
   Berger and of FreeReading.net, which is something
   you might have heard of more...
               So, we are totally open.  And I mean,
   it's kind of a -- Fred, you were saying that you
   were trying to find the deep set of it.  Teachers
   are so much tougher on the internet.
               And it just -- but to go through Google
   for a teacher, then you need to figure out the day
   of the platform and try to figure out what you're
   teaching tomorrow, spend three hours googling to
   get to the good stuff, which is really, really
   hard.
               And for everybody, we're thanking you
   for the questions.
               The stuff is there.  But we're trying
   to aggregate and doing it in a way -- we're trying
   to organize it, make it searchable and play the
   matchmaker to -- when you register with us, you
   know what grade level you teach, what subject you
   teach and try to sort of matchmake you and give you
   the best stuff that we can give you.
              MS. HAREL-CAPERTON:  But also, you are
   giving -- other teachers can help you form this,
   the new way of teaching and learning.  And I think
   that may be even more important.  Having a team of
   teachers who are doing the same thing in different
   classrooms together.
              MR. GRODD:  Yes.  I was shocked.  When I
   was teaching sixth-grade social studies, and I
   said, Well, I don't really know what I'm doing with
   that, so I'm trying to find another middle school
   social studies teacher in Georgia that knows what
   they're doing.  It just doesn't exist.
               Like, literally, you have to guess,
   scour blogs.  It just doesn't exist.  So, the
   ability to find other people teaching what you are
   teaching, being able to have some sort of dialogue.
   There's a massive need for it.
              MR. O'DONNELL:  What do you think is the
   most effective motivation for getting the
   individual teacher to share?  Is it the access to
   -- if I share this, then I can get somebody else's
   thing?  Is it the reputation of, I want to be the
   teacher who gets the community credit of forming
   the best lesson?  Or is there a potential -- and I
   don't know if you are doing this -- so that I could
   literally sell a lesson perhaps to -- if I have the
   best lesson on the causes of World War II?
               Other people might want to buy that at
   two bucks a pop or something.
              MR. GRODD:  I will say three things.
   One is the direct correlation between age and
   comfortableness.  So, first off, the sort younger
   generation teachers, the 25 to 35, it's generally
   much more comfortable with sharing things in
   general, we don't have much of the concerns that
   you might think teachers would have.
               The second thing is that the best
   teachers are lesson artists.  They can create --
   someone talked about this earlier -- they can
   create amazing works of art.  You can spend
   five hours, which I have, on a mind history
   PowerPoint Jeopardy game.  That's -- you create
   whatever -- you want to share it.  It's helping --
   you're helping a hundred students, right now, a
   year with that kind of history PowerPoint.  You
   show the 600 teachers you're helping the 600
   students.
               So, this is a strong desire, and then
   that ties into things that -- that how many Twitter
   followers, are fundamentally wanting to be
   recognized.  So, we are just using the Web tool for
   metrics.  Each file would be tracking the number of
   views, the number of downloads, the number of
   shares.  It's amazing how a teacher is all ready to
   give to 300 teachers, and those teachers come back
   everyday to see how many people viewed the web and
   taught in it.
               So, it is a fundamentally, teachers
   want to share and, like any artist, want to share
   and they want to be recognized.  So, we're trying
   to use the Web to recognize.  And if they were
   teachers, our Web will target rock stars.
              MR. ETUK:  How difficult is it to
   overcome that full questionnaire?  How do I use
   this level?
              MR. GRODD:  What we have done is, we've
   tried to take almost no point of view, we tried to
   be an agnostic platform instead of a sharing
   platforms with point of views that we have taken
   than organizational hierarchy.  So, people, when
   they're uploading or creating the lessons on our
   site, they create a lesson that has objective, it
   has a plan and it has resources.
               So, people generally -- they view and
   browse throughout the site.  It is pretty much the
   way most teachers are delivering instructions and
   probably presentations; am I right?
              MR. WILSON:  About a week ago, I gave a
   talk to a bunch of television executives and I
   published 22 slides on the Web, on Slide Share.
   And I got a couple of messages from people who had
   downloaded my talk and had delivered the talk.
               But there's no audio.  So, they took my
   22 slides and they delivered the same talk.  The
   slides had no words on them; right?
               So, they literally had to be -- spread
   on it one word at the top and then a picture.  So,
   there was no -- and they just delivered it.
               And I think there is something really
   interesting about the idea that you can take, in
   effect, a framework for a lesson or a presentation
   and different people will have a different slant on
   it, but the framework is pretty consistent piece of
   organization.
              MR. GRODD:  Again, we did a lot of user
   testing and a lot of focus groups on how teachers
   generally organize their content to lessons.
   Lessons are generally organized into units.  That's
   it.  Lessons are made up of multiple resources,
   diverse multiple media.
              MR. BURNHAM:  I think that's a wake-up
   call here.  And I think Paul and Dave are both
   constructing sites where teachers can reach
   audiences in probably different ways and ultimately
   perhaps make a living in a different way.  In some
   ways,if somebody's motivated by some of the same
   objectives, they would also be motivated by the
   possibility of making a living.
              MR. MILLER:  I run the School of
   Everything, which is a very simple way of matching
   up people who have something to teach and focus
   primarily on their local area.  It's about trying
   to find somebody to teach you something
   face-to-face in your local area.
               And then, the thing that we found very,
   very quickly is that there are already lots and
   lots of people doing this.  So, there's a kind of
   market of self-employed freelance teachers that are
   teaching music lessons or language lessons or
   whatever it might be.  And so, those are the people
   who are using the School of Everything at the
   moment.
               And it is really interesting that,
   basically, it's a growing group, made up of an
   economically driven -- I don't know.  There's so
   many people that are turning their passions,
   supporting their passions by teaching them.  And
   so, they may have a day job, but they are finding a
   way to make that leap out of a job that they don't
   like into maybe they're teaching something that
   they do like as a way of supporting -- doing what
   they like.
               And that's something that's seeing an
   increase.  And so, we get so many stories of people
   doing that.  That's really wonderful to see that
   happen.
              MR. BURNHAM:  Is what you have just a
   marketplace?  There's no curriculum or notion of
   curriculum?  It's just a matching function?
              MR. MILLER:  Yes.  It's just a matching
   function.  What you find is, people already sign up
   to some particular curriculum.  It's like, for
   example, I didn't know about painting, but there's
   a technique for learning oil painting is called
   the... oil painting technique.
               It's really -- this learning lesson
   will teach using the particular method of teaching
   oil painting.  And so, now we have pretty much
   every... oil painting technique teacher in the UK
   on the site.
              MR. JARVIS:  Off of PBS 15 years ago.
              Like all good educators, you make it
   look easy.
              MS. HAREL-CAPERTON:  What I see is that
   you have a very nice transparent system of looking
   at how many people are teaching and how many are
   learning.  But it looks like it's the same teacher
   teaching two groups.  Can you explain how that
   works?
              MR. MILLER:  How do you mean?
              MS. HAREL-CAPERTON:  It says, like
   teaching to learning.  What does that mean?
              MR. MILLER:  So, we ask people what they
   want to learn as they sign up, as well.  So, we're
   going to have demand and supply for every local
   area.  We are not big enough to be able to be kind
   of, properly demonstrating exactly what a
   particular town wants to learn.
               We have supply and demand in place.
   And an interesting one that we have noticed is that
   we have far more people who are wanting to learn
   photography than there are teachers.  And I say
   that's kind of function of -- digital photography
   has, kind of, exploded and the number of people who
   can teach it hasn't caught up yet.
              MR. JARVIS:  So, what do you do about
   that?  How do you create --
              MR. MILLER:  We try to find people to
   teach digital photography.
              MR. JARVIS:  So, what are the best tools
   to find them?  Craig's List, or what?
              MR. MILLER:  We don't have Craig's List
   in the UK.  Photography shops, we have notice
   boards --
              MS. HAREL-CAPERTON:  And is it only
   one-to-one, or one-to-many?
              MR. MILLER:  Most of the teaching is
   one-to-one, but there are quite a lot of classes,
   as well.  It depends on the subject.  The music
   classes are almost always one-to-one.  Some things,
   like art classes, tend to be a group.
              MR. BURNHAM:  And is there a reputation
   system?
              MR. MILLER:  Yes.  Basically,
   endorsements.  One thing we found is that teachers
   were very wary of five-star systems around
   teaching, because they think it is a bad
   relationship with a student and that that's
   basically subjective.  So, teachers are suspicious,
   we found, when we talked to them of objective
   representation systems when it comes to teaching.
              MR. WILSON:  You can only give an
   endorsement?
              MR. JARVIS:  Not an "undorsement."
              MR. MILLER:  At the moment, we placed
   that at the top.  We actually haven't had any
   complaints about the teachers at all.
              MR. L. JOHNSON:  There are existing
   platforms for social networking, such as Facebook.
   They're existing platforms for management such as
   Noodle [sic], and why are you going your own way in
   this regard?
              MR. GRODD:  I get that question every
   day.  So, I think, for me, it is fundamentally --
   to do this well, we will have to create a sense of
   real privacy for of teachers.
               If they're exchanging their tests and
   quizzes and exchanging their instructional content,
   for the first version, we want to ensure that we do
   our best to make them feel that sense of privacy.
   You really can't do it now on Facebook.
               And the other thing is, teachers go to
   Facebook to get away from their professional life.
   It is an escape in many ways.  So, we prefer to let
   it be that escape, have our site be focused around
   professionals.
              MR. BISCHKE:  I think it's similar to
   Etsy and eBay.  You know what I mean?  You look at
   Etsy and you look at eBay and some way it's similar
   functions.  But in other ways, they are very
   different.
               And I think that some of the stuff that
   has been talked about here, the notion of education
   is just so fundamentally different from a lot of
   other things that are happening on the Web, that
   you really need to tap into that to leverage that.
               I think that the best platforms are
   built by people who have actually taught, who
   understand how difficult it is to be a teacher,
   what some of the challenges are, and can build
   systems from the ground up to address those
   challenges.
              MS. HAREL-CAPERTON:  But in our case, we
   really couldn't use any of the existing systems
   that had advertising on it, because when we did
   some tests with the -- especially the economically
   underprivileged and technologically underserved
   populations -- especially in public schools, they
   don't see the ad.
               So, we have to create something that is
   open source, clean, noncommercial for them to adopt
   it.  This is why we created our own platform, not
   because it didn't exist in other forms.  And a
   commercial version of this probably will be
   different.
              MR. BURNHAM:  And how is what you are
   doing different than what Paul is doing?
              MR. SCHAPPELL:  I think it's exactly the
   same.  Our mission is to crush Paul.
              (Laughter.)
              I would say we're about as perfectly
   aligned on a mission as two organizations can be.
   And there probably aren't any other -- it is a very
   weird space that we are in, that this is fairly
   absent.  And what the TeachStreet team brings to
   the game, we are basically an ex-Amazon group, with
   some other folks thrown in, with experience
   building marketplaces.
               So, we look at what Rob -- and I'll use
   Scott as an example.  The idea that somebody could
   launch a company like... to bring together
   disparate groups of people to learn things is
   really what, in my opinion -- what goes on with...
               And so, when I went to learn about
   podcasting, I started this podcasting and Second
   Life meetups in Seattle.  And within days, upon
   hours of podcasting, the first group was set up and
   meeting.  And my wife thinks that's mildly odd,
   like people get together at a bar to talk about
   Second Life.  And they were odd.
              (Laughter.)
               What we are trying to build we think is
   a massive marketplace around things that people are
   passionate about.  And so, a lot of what was being
   discussed today, I hope you all figured it out, and
   it's sort of like the learning up to age 22, 23,
   when you get the confidence to go and learn
   whatever it is that you are excited about.
               Some people can start when you're 10,
   and some people it never starts.  But the idea for
   TeachStreet came from really, I'm a class taker,
   and it really hasn't improved that much with all
   that the Web's done.  You go and search online and
   the people that win those searches are online video
   bloggers.  They're not the person that lives within
   a mile of you who's a great piano teachers.
               And so, we're trying to get them a
   platform where they can list themselves as a
   teacher or as an expert.  They can be reviewed and
   negatively reviewed by the people that take the
   classes.  It doesn't happen often, very much like
   Amazon.  You don't get any negative reviews.  And
   then you can pay to take them off of our sites.
              (Laughter.)
              I'm kidding.
              (Laughter.)
              It is really is about learning --
   that's the difference, the accreditation issue
   isn't something we're trying to tackle.  We don't
   really go after the college education or even the
   grades K to 12.
               We're really about creating platforms
   so that if you're an expert in something -- I need
   another example.  I listed a class in Twitter, and
   within 24 hours I had three people contact me for
   this class that I put up as a joke a little bit, I
   wanted to teach people to teach people who wanted
   to learn Twitter.
               Three people, totally randomly, had
   contacted me about it and I had to let it expire.
   So, I don't want to keep teaching this class.  But
   you could make money teaching a class about how to
   teach Twitter, because it is a common search term.
              MR. JARVIS:  Finally, a business model.
              (Laughter.)
              MR. WILSON:  This is largely for the
   adult community.  It is not like -- my kids have
   piano teachers and drum teachers and computer guys
   come over to teach my son how to write computer
   software.
              MR. SCHAPPELL:  For all that, too.
   Anything you want to learn, experts set themselves
   up online.  They indicate that they teach children
   to adults.
              MR. WILSON:  You said something about K
   through 12, you go figure that out.  I think this
   might be more -- what's like going to come -- we're
   going to start realizing that we and our kids are
   just realizing that if they're not going to get it
   in school, they'll have to get it somewhere.
              MR. SCHAPPELL:  I think that you can
   supplement a lot of the learning places, the
   piecing together, what's the thing you're excited
   about this week?  And that sort of stuff drives my
   wife nuts.  I go through a month where I want to
   learn about photography, and I'll go through a
   month where I might learn to cook and never cook,
   and you just sort of piece these things together,
   whether TeachStreet or MeetUp.  It's all the tools
   that are out there and how you patch them together.
              MR. JARVIS:  This is how to do vouchers.
   If you gave people vouchers for that.  That's
   vouchers that are working.
              THE SPEAKER:  Paul, Can you tell the
   story of how you came to this idea and the
   historical perspective on this?
              MR. MILLER:  In 1965 a group of students
   at Stanford wanted to learn computer science.  The
   curriculum hadn't caught up.  So, they set up their
   own university, a message board, which is a piece
   of paper and you write at the top of that the sheet
   what you can teach and people would sign up.  It
   had two courses for the first week and they agreed
   to have 300 courses every week.  At it's a big book
   that was going around.
               John reckons that at its peak, it had
   50,000 students.  It changed the way that Stanford
   was organized, as far as the way that John
   explained it.
               And to wrap it up, if you're going to
   do that today, you wouldn't use a pinboard and some
   pieces of paper; you'd use the inter-Webs.
              MR. BISCHKE:  One question for Dave and
   Paul.  It seems right now with the economy, there's
   this massive structural shift.  If Detroit goes
   under -- you have all these people now we need to
   get them trained.
               So, my question to you guys is, how
   much of what you guys are seeing right now in
   schools and TeachStreet is what you guys call
   continuing professional education versus hobbies,
   crafts, entertainment, passions --
              MR. SCHAPPELL:  We're a lot more toward
   the latter, probably; just being real honest.  When
   we launched we didn't know.  So, we threw
   everything up and probably the five of the
   eight main categories where there's just a lot more
   energy is around creative, language, sports.  I
   don't think it will stay there.
               How to build a non fuel-efficient car
   hadn't showed up yet.  It's a lot more on the
   aspirational learning, which is great, because it
   really has a lot of tools.  We just launched
   two weeks ago.  It's a little laughable -- much
   blogging, potential articles.  Teachers can write
   articles.
               It's amazing, people just writing about
   everything and uploading videos.  It's not
   surprising.  But compared to the classes and their
   reputations and reviews, it is exactly what we
   thought would happen, and it is happening.
              MR. MILLER:  And it's pretty similar to
   us.  Our three main categories are crafts, music,
   languages and arts.  But what surprises us is, kind
   of sustainable environmental stuff.  That really
   seems to be that passionate people -- the teaching
   people about environment and the sustainability
   that we haven't expected.
              MR. WENGER:  What about E-fire?
              MR. MILLER:  Language and test prep are
   our two biggest categories.  But it's interesting
   because we have seen, like what was mentioned,
   sustainability.  There's a guy who teaches a class
   called the Green House, and it's one of our most
   popular classes.
               We've also had a class on how to use
   Twitter, which ended up on the top 10 searches on
   Twitter for a while, because everyone in the class
   was tweeting at the same time.
               So, it's been an interesting kind of
   hybrid of pushing certain areas that we know have
   well-defined markers, like, language and test prep;
   and then also having an open platforms where we can
   say, you know what, teach whatever you want to
   teach.  Anybody can start a class in whatever
   they're passionate about.  It's similar to what
   Dave and Paul are doing.  That's a real option that
   we are seeing.
              THE SPEAKER:  A 21st century Madoff
   scheme, we may have seen behavior like twittering
   and then have a whole industry of teaching how to
   behave --
              (Laughter.)
               MR. WENGER:  Schools are teaching a lot
   of things that are very obscure and not politically
   useful.
              MR. KALIN:  A college degree -- you just
   gave us all this money to get a degree and it just
   qualifies us to give more money to the school;
   because we go back to school and they keep you in
   grad school.
              MR. WILSON:  I want to ask Terry a
   question.
               Do you think that some of these
   marketplace models like the School of Everything
   and TeachStreet will be useful in the
   home-schooling movement?  Can you imagine using
   these services to identify specific teachers that
   you can use?
              MS. FLEMAL:  I absolutely can, because
   right now we often use Craig's List, honestly.  For
   us, it's economical.  And oftentimes, if we are
   looking for a Spanish teacher -- we've gone to
   Craig's List to find someone good at philosophy --
   like somebody would come in and talk with the child
   about philosophy --
              MR. BURNHAM:  You found somebody
   advertising this?
              MS. FLEMAL:  Yes, absolutely.  For
   philosophy, we just happened to find somebody who
   knew, who had a doctorate in philosophy and didn't
   have a job.  And the guy was just incredible.  And
   it happened that he was perfect for what we were
   looking for.
               Yes, there is an absolute need for
   that.  And so, yes, I think definitely, and I'm
   thinking and hearing that it is something that's a
   perfect match, absolutely.
              MS. HAREL-CAPERTON:  I think that a lot
   of the home-schooling, we're getting a lot of
   e-mails and people using us although we're not
   really marketing or trying to reach this
   population, and because it's open source, they can
   just come and they are telling us how they are
   using it so down the road we will launch it for
   them.
               But to relate to the other question of
   what takes off in a network, we realize there is a
   small network of innovators and it relates to some
   of what I have said.  They really need to figure
   out how to create these innovative things that they
   are willing to jump in and trying to take a risk
   and connect it to what they call the content
   standards that -- the things that are out there.
               And once you give them a lot of support
   with all these innovative platforms and a very
   comprehensive curriculum that we have on
   step-by-step, how to use it, and you match it with
   where they are, they really adopt it.
               And they are willing to come to, with
   exceptions and virtual tutorials on how -- so for
   those of you who are innovating and trying to
   create communities, I think the more you create
   tutorials for them so they have the answer for
   their system, the more loyal they will become.
   That's my experience.
              MS. FLEMAL:  I love the idea of
   connecting teachers, because so many teachers are
   isolated in their classrooms, whether they are, for
   us our home-schooling teachers, who are very
   isolated in different homes.  But also the teachers
   in the classrooms often are in that room all day
   and the only place they see other teachers is in
   the faculty room and some teachers don't even go to
   faculty rooms.
               So, they would be open to that life
   sharing; there's got a lot of release time to
   teachers to be able to share.  So, the opportunity
   to do that in a platform such as that would be a
   wonderful thing.  You really have the
   opportunity --
               I think from the outside, there is this
   imagination that teachers share a lot more than
   they do.  So the opportunity to do that tenfold
   magnifies the learning that teachers can continue
   to do that as they continue their career.
              MR. WILEY:  I want to say a thing or two
   about the Open High School in Utah.  And we talked
   a little bit this morning about ways we're using
   technology.  Open High School of Utah is an open
   charter school. And in our charter, we committed
   ourselves to exclusively using open educational
   resources.
               So, in terms of teachers sharing items
   as opposed to sharing lesson plans and resources,
   we've done a complete textbook replacement, all the
   material on everything you need to run the course
   is what we're providing with open source for
   everyone.
               So, working in a manner that's not
   dissimilar from the University of the People, we're
   going around and finding material, aggregating,
   state standards, building standards identifying,
   matching, building content, putting that together.
               And also, I have a mission, not to
   scale our individual school out to the world; but
   when there's a completely open curriculum available
   and a charter application documents and budgets and
   things are available, other people just pick up and
   start these schools.  We don't have to be involved
   and the curriculum is free, things like that.
               In addition to the personalization and
   the individualization I was talking about earlier
   today, the point of open source.
              MR. BURNHAM:  Dave brings us back to
   what the theme was for the last hour, which we
   didn't really touch on, which is the relationship
   between everything that we have talked about and
   where we are today.
               And by putting the template out there,
   it is going to create a vehicle that will allow us
   to begin to influence the current educational
   system.  There will be leakage that we talked about
   and people educating themselves, many of the tools
   we have talked about.
               I would like to put Chris on the spot
   here for a second.  If there is another vehicle
   that we might be able to use.  Chris is the
   architect of Obama's "My Obama" website, and that
   was a very effective political advocacy vehicle.
               And the question is, If you think about
   the Web as a platform, is there any way of creating
   a credible and effective political advocacy towards
   trying to address the failures of the current
   educational system?
              MR. HUGHES:  I think it's interesting,
   listening to the conversation, particularly the
   second-half of it.  I think essentially what we're
   talking about here, this service market online
   which happens to be in context of education,
   because that's what a lot of people here specialize
   in.  And there are good examples of people starting
   to solve the problem.
               So, that is one piece of a much broader
   market of different people who have different
   services and you can frame that as education or any
   other services that someone is trying to provide.
               So, I feel like that's the direction
   things are going in.  But if that doesn't
   deconverge, then I think that, the question you are
   asking about political organizing, or whether or
   not that has an implications for it -- I think it
   does, but it requires a sort of a historical,
   cultural moment when people realize when things are
   broken.
               And that's a question that I don't know
   when it comes to education.  It seems to me pretty
   clear that the way that kids are still being taught
   these days, and the fact that there's a computer
   that's over there in the corner of the classroom,
   but that's only the extent to which technology may
   play a role, it sort of seems like it is broken to
   me.
               And I feel like, as more and more
   people understand that something isn't right, that
   we are using technology all throughout the day but
   our students aren't using it on a hands on way in
   the classroom; then it opens up a real opportunity
   for starting integrating office tools that people
   are starting to develop now, actually in the
   classroom, in students' hands.
              MR. WENGER:  Could you build a novel
   item community of events as part of the question
   that brings this dialogue, takes this kind of
   dialogue and makes it -- a more actual change
   function?
              MR. BURNHAM:  The school board is the
   issue right here, that's the mechanism.  And the
   politics of the school board, and you were very
   clever in figuring out how to create advocacy for
   national politics -- but is there some way that
   these issues to the degree that parents have more
   direct access to a conversation about the issues
   and that could be used to create leverage, to
   create change?
              MR. HUGHES:  Yes.  I think we can create
   that infrastructure and people would use it.  I
   don't think it's enough.  Until there's a cultural
   movement, until it's understood in a broader
   content that our schools aren't working.
               I think that people are disappointed,
   but I think it's very different when -- I think
   that's really required for any type of real
   organizing infrastructure to matter.  But as far as
   whether or not you could create it, unless people
   care about it, I'm not sure of that.
              MR. JARVIS:  Will it ever come?  Fred
   was proposing the revolution of the importance of
   home-schooling.  You're saying, and I think it's
   right, unless there's enough of a movement, the
   rest doesn't matter.
               Are we ever going to get there or?
              MR. CAULFIELD:  I think ultimately, the
   first drop to fall is going to be cost -- if you
   look even at open access political movements where
   some inroads are being made as, Hey, we paid for
   this research, open up this research.
               And I think that's -- if you're looking
   for -- like this is a niche crowd.  We want to
   change education in terms of what it does.  But I
   think the broader movement that we're going to see
   is -- people talk about the tuition bubble, and
   we're really up against the upper bound of being
   able to do this at all at the price that we're
   hitting.
               I think as that bubble bursts, the
   important thing is there are numerous ways to
   address the expense of education and some of them
   are detrimental to how education is done.  And some
   of them create opportunities for a better
   education.  I think the real challenge is going to
   be -- as we start to bump up against that cost,
   especially in hard economic times, how do we steer
   that?
               And there's some models around the
   world in terms of government involvement with open
   resources, sharing, things like that, that we could
   emulate.  But there are also the ways of political
   camp, just slash it, just remove, keep the system
   the same, just remove a bunch of pieces.
              MS. BOYD:  One of the things -- I was
   reading about the history of education in the U.S.,
   And It's funny how downturns in the economy always
   involve upturns in what happen in schools, and we
   get more motivated and more directed about it.  And
   we're seeing it in terms of energy about people
   thinking of teaching as a stable, reasonable job
   and all sorts of things.
              MR. JARVIS:  Our applications are up
   40 percent.
              MR. CAULFIELD:  For example, in open
   courseware, one of the opportunities here, I think,
   is that you have a lot of state universities.  You
   have a lot of people in state universities on
   taxpayer dollars who are creating curriculum.  And
   so, there is a question there, if we are paying the
   bills that -- those curricula, and we could more
   broadly disseminate it and educate more people for
   less, then --
              MS. BOYD:  Can we actually explicitly
   target the places where things are cracking the
   worst?  We're seeing these two different ruptures
   happening simultaneously.  It's super intensive,
   it's so local, there are so many different effects.
   So, can things specifically go after an ideal test
   that...
               For example, you're watching
   California's state budget not balance.  So, is
   there a way in which you actually come in and use
   as an ideal intervention point around community
   colleges, around schools or --
              MR. CAULFIELD:  I think that's kind of
   what David is doing -- it's on a state-by-state
   level.  Eventually, some state -- because I don't
   think it could be on the school board level, I
   don't think it's going to happen in K-12 because
   it's 9,000 institutions.
               So, you can't do it on the K-12 level.
   But on the state college level or on the state
   charter school level, on the state level things, if
   there is a successful model and it's done below
   cost, I think that's where it is going to happen.
   And if someone proposed something in California
   right now, yes, that might be a perfect example.
              MR. WILEY:  In the State of Utah, I can
   tell you, if we got this curriculum rolled out.
   And the kids will get it this fall and are going to
   make a YP at the end of the year.  The next summer,
   there's conversations about what to do with the
   textbooks we have to replace and with the money
   supposed to be spent on curriculum?
               And there's a completely open source
   curriculum, and we can show kids YP when they use
   it.  It kind of forces a lot of really interesting
   conversations and that is a very strong secondary
   goal.  Obviously, after the goal of the kids in
   school --
              MR. WENGER:  The curriculum development,
   is that open course already as well in -- can
   people contribute to that already?
              MR. WILEY:  The way you can contribute
   right now, you help us fill the bag.  We're
   currently trying to identify all the resources
   there and the state standard for writing.  And
   that's what we are doing right now.  People can
   contribute to that.
              MR. WENGER:  That in and of itself is an
   open process .
              MR. RESNICK:  I think it's still be -- a
   greater effort to understand the real problems and
   challenges of education.  We're looking at three
   things to talk about, we observe three priorities
   of health care, energy and education.
               I do think, my sense as a general
   consensus of the public, is they recognize that
   healthcare as a crisis, energy is in crisis.  I
   don't think there's as much of an understanding of
   what this group has that education needs to be
   hacked.  Somehow there has to be a better
   education, to help us understand the billing
   challenges.
              MR. WILSON:  Maybe not.  Because when
   the government goes about hacking something, we are
   all toast.
              (Laughter.)
              MR. RESNICK:  The government doesn't
   have to hack it, but --
              MR. WILSON:  I think we have to put the
   government out of education business.  If we could
   bankrupt those schools in that system, and create
   something that's better, then we can beat it.
   That's what happens when hacking --
              MS. HAREL-CAPERTON:  I don't agree.
              MR. GORDON:  We need the eight-year old
   vote.
              MR. WILEY:  Buckminster Fuller says you
   can't make the existing reality obsolete.  I think
   there's something new that makes the existing
   reality obsolete.
              MS. HAREL-CAPERTON:  I really would like
   to argue that you can -- also, in fact, the
   revolution and state of the revolution from within
   that existing system and build models that really
   force them to change from within.  And, otherwise,
   you will not get funded.  To fund education,
   because you don't fund that.
              MR. WILSON:  I don't want to fund that.
   I want to fund these kinds of people.
              MS. HAREL-CAPERTON:  Exactly.  But you
   don't, not yet.
              (Laughter.)
              MS. HAREL-CAPERTON:  So, we will be
   delighted to actually form a good strategy to how
   things like this can get funded.  But right now,
   the way the funding goes to solve the crisis,
   especially with this population that Dana was
   pointing towards, those that are really in a crisis
   and also the places where they are in a crisis and
   the ability to fund it.
               I think you have to reach people in the
   school system because -- they don't have Starbucks
   in their neighborhood.  They have just a school
   with high speed Internet and maybe a library with
   high speed Internet.  Most of them have dial-up, if
   at all, at home.
               And if we really want to reach them and
   get that funded, you have to figure out that open
   source participation from outside of the community
   to contribute to those disadvantaged communities.
   And I think that's a way of thinking about it, that
   you cannot really just say "trash government."
               Because government right now, they have
   a lot of money.  They may not tell us what to do,
   but if we approach it right, we can take little
   pieces of the fact that the $7 billion into wiring
   the state.  And what will we do with this?
              MR. BURNHAM:  Both extremes are --
              MS. HAREL-CAPERTON:  I'm not extreme.
              MR. BURNHAM:  You're not extreme.
   Fred's taking a extreme position.  But I think what
   David said, it's a really interesting point and
   that is that we can force change by just showing
   them the raw economics of alternatives, in a
   situation where economics are real and meaningful
   and there's not a lot to go around.
               And that's probably the moment that
   Chris is talking about.  It may not be a public
   perception moment, but in those individual
   decisions, if we can get a great example out there
   where you can do this more efficiently.
               There's a problem with the notion that
   we are going to fund the solution to this problem,
   and that is that what was what Bing talked about
   earlier which is the zero marginal cost
   implementation.  If David is right, then what it is
   going to do ideally is drive down the cost of
   education for everybody in a way that maybe
   diminishes the opportunity for investment in that
   space.  But that's a problem for us.
              MR. WILSON:  Craig's List is in the
   classified business.  That's the opportunity for
   us.
              MR. KALIN:  It's a $6 billion year
   industry, the textbook industry.  If you could get
   a fifth of that, you'd be in pretty good shape.
              MR. HEIFERMAN:  I don't know anything
   about education or schools.  I recognize seeing
   through the years, in the past 15 years, every sort
   of big, big industry or big part of the world that
   you really couldn't hack it, that -- like, who
   would have really thought that YouTube would be
   where it is relative to TV networks?  Or Craig's
   List to newspapers?
               I think that the idea of things
   bubbling up have -- seems crazy and farfetched
   and -- they don't really cease to surprise.
               My favorite Barack Obama line is that,
   "We are the ones we have been waiting for."  And
   it's a surprise that that comes out of these
   platforms like Dave's and Paul's -- and what I've
   experienced at meet-ups is -- never thought that it
   was a platform for education, but in fact, what --
   that's sort of the base function that is actually
   providing with -- all the people are going
   to entrepreneur meet-sup, small business meet-up,
   whether, you know, language meet-ups and moms'
   meet-ups.
               They want to learn about
   entrepreneurship or -- some of these women say they
   learned how to potty-train their kids at the moms'
   meet-up.
               So, this is not necessarily a
   market-based model, like there's a transaction of
   I'm going to teach it, I'm going to learn it.  That
   model is great, but it's just a classic history of
   the human idea of it taking a village or just
   people learning in the context of the community.
               So, it's a long way of trying to say
   that, I think, is the decentralized, emergent
   systems and behaviors.  They can hack at a big
   system -- now, maybe that's in 20 years.  Does that
   fit -- I'm with Fred.  I would look at things 10,
   20 years from now, and I think there would be some
   seismic shifts and we --
              MR. SACKLER:  I think this is important,
   right now, with government-run monopolies, we get
   to the very different beast of diving into private
   enterprise for socioeconomic --
              MR. KALIN:  Because you're looking at
   education, looking at learning, and the government
   can't have a monopoly on learning.
              MR. HEIFERMAN:  No, they don't.  But
   they have a monopoly on kids' time and it's a
   trillion dollars a year spent across the country.
   So, I think there is a role for political action to
   organize, none of which was talked about these
   sessions, which is very critical if we're really
   going to connect.
               Because it's $500 billion a year run
   through that monopoly which is politically-driven,
   not marketplace-driven.  And if we're really going
   to impact it, we're going to have to act pretty
   good at starting to nibble away at that --
              MS. RHOTEN:  I think it's also a matter
   of getting examples out there which are
   demonstrative.  Right now a lot of what we're
   talking about, TeachStreet has come up, and all
   these different things come up.
               We can't yet demonstrate a lot of the
   ideas, which are important.  I guess I
   fundamentally believe in.  But I think part of our
   challenge --
              MR. GRODD:  I would posit that the
   biggest problem facing K-12 right now is human
   capital.  It is talent, and it's not a great thing
   to talk about.  But having spent a lot of time in
   the system and those who have -- there is a big
   issue with the fact that the talent pool is not
   deep.  And I'm not talking about teachers, I'm
   talking about principals, administrators, policy
   people.  People  making a decision -- the most
   important decisions -- in fact, our students, are
   not necessarily people you would hire, and that's
   the reality.  And until we --
              MR. BURNHAM:  Is that in part because
   it's not an inspiring place to work?
              MR. GRODD:  It's because the incentives
   aren't there.  My buddies graduated from good
   schools, go to McKenzie, because it's prestige.
   Like, who wants to go -- the reason I taught for
   Teach For America, because that gave me a
   prestigious way to become a teacher, probably I
   wouldn't have had it not been for Teach For
   America.
               So, what Teach For America is doing --
   there are few other places.  What they're doing is
   figuring out a way to get ambitious, creative,
   innovative thinkers into K-12.
              MR. WILEY:  What is the stay rate?
              MR. GRODD:  It is high, 60 percent.
              SPEAKER:  Up to what period?
              MR. JARVIS:  For two years.
              MS. FLEMAL:  Teachers are underpaid.
   The teachers coming to us are -- mainly teachers
   who don't like being in the system.  And the
   teachers who are staying are largely underpaid.
   They are staying because they are tenured and they
   have protection.  So, when --
              MR. WENGER:  When you tie all of these
   things together, the questions are:  Is the
   existing system so badly broken that the time and
   effort spent on it -- we've got to figure out a way
   to get young people to start teaching in the
   schools that are not working.
               It's where we should be spending our
   time or -- we can be spending our time completely
   hacking the system by building new structures on
   the side, either in the completely unregulated
   model of the School of Everything, or TeachStreet,
   or in the sort of shorter model of radically
   different charter --
              MS. BOYD:  Again, it's a matter of
   timing.  I go back to the fact that the economy is
   crap right now.  You have an opportunity to
   actually do a high-prestige, high-status shift
   within the talent pool.
               And this even happened with the tech
   bubble.  If you look at what happened when the bust
   happened, unbelievable numbers of people in the
   tech industry went into teaching math and computer
   science at the high school level, and it actually
   speeds the ramped-up CS at the high school level
   because it was like all of this talent would be
   like, Now I'm going to do something I can give
   back, right.  But whatever that narrative is that
   you can leverage.
               So, I think that there's social
   service -- I think that we give them that -- this
   organization is your investment.  In trying to hack
   education at a different level, it makes sense, but
   there's that collective -- there's so many people
   in this room.  We have to go both directions.
               And I do think we have to actually have
   to work to think about that talent pool and to
   think about a way, in the society -- that we reach
   into the narrative around it.  It's driving me
   crazy about it all.
               When women went to work outside of the
   nursing and the teaching world, it basically was an
   escape where you try to get out of education.  So,
   the gender politicking that happened in the 1970s
   around education meant that we lost the prestige of
   education in a whole different way that we don't
   really like to talk about.
               And now we finally have a whole
   different gender dynamic in the workforce.  We now
   rethink the way traditional women's work and how
   nurses and teachers and a whole variety of
   traditional women's work are now considered low
   prestige, even though they were always high
   prestige when they were a women's only thing.
               And so, there is that cultural
   reworking that has to happen.  And now is the time
   to do that at the same time as a sort of hacking
   culture.
              MR. BISCHKE:  I think your point about
   talent, I think that's an interesting story...
   There's a company in Korea called... Study.  And
   what they do is, they're one of the... schools
   industry in Korea, but their top teachers currently
   make over a million dollars a year.  They sell out
   sports stadiums -- it's called "Megastudy."
               And they sell out sports stadiums.  Ten
   thousand people will come and they'll watch these
   rock star English teachers.  And I think that one
   of the things that we like to think about is, How
   do you turn teachers into rock stars?  How do you
   give them the attention, the appreciation that a
   Mick Jagger, a Tiger Woods -- and it sounds
   ridiculous right now, but there're starting to be
   examples of that.
               And then what happens is that a kid in
   Korea grows up and sees that teacher on a billboard
   when he's driving on the freeway in Korea, and he
   says, "I want to be like that guy someday, I want
   to be like that girl someday."
              MR. WILSON:  Jimmy is gone, but he told
   me he's got one guy who teaches a CFA course that
   sells out every -- there's a waiting -- there's a
   queue to get into that guy's class.  It's like 600
   people sitting, you know, in an online education
   platform watching this guy teach, and he's a rock
   star.  He makes a lot of money.
               Because -- and I think the reasons why
   education -- hacking education is not going to be
   any harder than hacking media business... it's
   about information, it's about talent, it's about
   getting... out there.
               I think you can actually infect the
   school system from within, from things like better
   lessons.  When you start putting the power in the
   hands of the teachers, start collaborating around
   lesson plans, and you start to create teachers who
   are stars because they make the best lesson plans.
               All of a sudden they say, "Hey, you
   know what, I'm a star."  And then they're going to
   start doing whatever stars in the media business
   do.  They say, Screw you, school, I'm a star.  I'm
   getting paid.
              MR. JARVIS:  Bob, Teri and I talked once
   about that, that when you have those stars -- what
   role was there for him.  We talked about it, a
   virtual distributed Cambridge model.  He had a
   lecturer and a tutor.
               And to build on top of that is that at
   a local level, you have the tutor who will work
   one-on-one with the big-star lecturer.  And there's
   a new economic structure that allows the stars to
   support -- because they have wide distribution; and
   the tutor to support, because they have a different
   relationship with the community.
              MS. HAREL-CAPERTON:  And also the trick
   is when you have a star teacher, it can also be
   dangerous because the revolution could actually
   make it contagious for other teachers in the same
   school, for the tipping point to really happen.
               So, you have to create an
   infrastructure that really allows it to be
   legislative.  There are simple things where you
   don't even think about -- a course number, I want
   to do this Globaloria thing; right?  What is the
   course number that will officially allow me to do
   this as part of what I need to cover?
               And then these teachers show that, the
   star quality of figuring it out, and then you right
   away have to put five more teachers in the same
   school, in the same star atmosphere so, they would
   all succeed.  Because one star teacher in school
   will not create the tipping point...
               So, there is a system out there and it
   worked.  The model that worked about it, that -- it
   also, all the time, has to be working with the
   legislature at the top, whether through funding,
   through really giving it the credit that it can
   work in a system and transform.
               And also from the bottom, the students
   has to succeed, show up, attend, get good grades,
   perform really well.  More teachers than one want
   to do it if everybody wants to engage students, and
   it all works together like that.
               So, that star thing is complicated,
   much more complicated than you think.
               THE SPEAKER:  You said that rock star
   teacher had made a lot of money.  There's really no
   incentive for teachers to be rock stars, again,
   because -- there is no incentive because teachers
   get the same amount of money.
              MR. WILSON:  My point is, Jim's business
   is professional education; right?  So, that teacher
   is in the free market system and is very valuable.
   And he makes Kaplan a lot of money and he makes
   himself a lot of money, and that's an open
   marketplace model.
               I don't think we will reinvent
   education without getting rid of this monopolistic
   system where teachers are undervalued and good
   teachers get paid the same as bad teachers.
              THE SPEAKER:  And that's my point.
              MS. HAREL-CAPERTON:  By the way, one
   thing that we do, practically stipend all of the
   teachers that work with us.
              MS. SEGGERMAN:  You didn't have hundreds
   applications for fabulous teachers for your school?
   Why do you think that was?  A lot of people are
   pointing out there are not good teachers around.
              MS. SALEN:  Because I think there's a
   lot of amazing teachers out there.  I think there's
   a lot of amazing teachers stuck within systems that
   don't let them be amazing teachers.  And I think if
   we provide opportunities for those teachers -- that
   may be online spaces, that may be new kinds of
   schools -- I think they are out there.
               One thing that I -- I think we are
   still stuck in this model that school is the only
   -- we're trying to stuff all of the learning back
   in school.  I think we need to take the pressure
   off the school and sort of re-imagine, Well, what
   do schools do well, because they've been charged
   with doing so much.
               Can we take some of it out of the
   schools, distribute it in the places where it is
   actually done better and, again, allow the learning
   to happen in most places?  Because we can't fix the
   school by keeping it, charging it with all that
   it's still doing.  It's busted.  It simply cannot
   support all of our expectations about what has to
   happen there.
               So, I think if we can figure out -- we
   can figure it out, lighten the load, that might
   help, and provide market opportunities for these
   other kinds of innovations to begin to happen.
              MR. O'DONNELL:  It's feature creep.
              MS. SALEN:  Feature creep.  Well, it's
   got to do with what Diane had said earlier -- in
   the early part of the century, there was this
   configuration between home, church and school.  And
   it was understood that kids learned in those three
   different places and it was really clear what was
   learned in each of those three places.
               And over time, the Web infrastructure
   between those things split and all of it got stuck
   back in the school.  And so, it is too much.  Yeah,
   the features creeped into one space.  So, yes.
              MS. RHOTEN:  The schools got burdened
   with all of the responsibilities that were once in
   a distributed set of institutions, and then they
   got retrenched.
               And so, they're burdened with all of
   the big responsibilities but not endowed with money
   to provide... we lost arts, we lost vocational.
   And so, it's been shifted off, ideally, to these
   other institutions who are struggling.
               I looked at -- in this case of
   New York, very, very hard to compliment and augment
   what happens in the school.  And simple things,
   whether it's a virtual environment, they're finding
   they can't get to the firewall in school, can't
   augment... can't get standards in a way that makes
   the chancellor happy; those problems, we are trying
   to rebuild that network.  That's the place.  We'll
   try to --
               MR. WENGER:  I want to go back to
   John's comment on that.  One of the key leverage
   points would be to have more opportunities for
   alternative systems to evolve.  So, if there is one
   political thing that could happen, it is the
   political thing that lets more people create the
   ultimate realities of schools more rapidly.
              MR. WILEY:  The charter movement is one
   area?
               THE SPEAKER:  Well, it would be one.
   But I think in the same way that the Internet
   itself, as a collection of pipes and protocols,
   provide free, relatively low-risk places to
   experiment as an infrastructure, I think -- one of
   the reasons we're doing this in open high schools
   is because it feels like free educational content
   is an important piece of infrastructure around
   which these later educational innovations can
   happen.
               They're always paying for this per kid
   every year, leasing access to it, renting access
   from ...com or whoever.  Starting something like
   this is very expensive and there's a great cost and
   risk there.  So, content, I think, is one of the
   most important pieces of infrastructure that needs
   to be freely available to allow other these other
   innovations to happen.
              MR. CAULFIELD:  The content conversation
   get contentious, but it's important to note that if
   you look at areas like the textbook industry, there
   have been places where free market solutions,
   albeit run through government-run schools, have
   been just remarkably inefficient.
               The inefficiency of when you consider
   what is needed out of a textbook, K through 12,
   even at college level -- and how much money has to
   go into actually providing to these kids
   textbooks -- it is kind of staggering.  So, you
   start to look at things like, in California, there
   is a group of community colleges that are getting
   together.
               They're trying to put together a set of
   open textbooks that can be shared among community
   colleges.  I think it comes down to this idea of
   having this common infrastructure that's available
   to anybody that wants to set up shop and teach.
   But I think where the effort really should be put
   into is developing this infrastructure, whether
   it's physical infrastructure or whether it's
   information infrastructure.
               So that, if someone wants to set up
   shop and teach, or if a institution wants to
   transform how they teach, they can pool through a
   common pool, and it's not this rival pool which is
   creating this unnecessary expense and these
   unnecessary permutations of textbooks and so forth.
               Obviously, I'm biased here, being from
   Open Coursework Consortium.  But if I was going to
   pick out a place where I think we could have a lot
   of effect, it is in providing common sets of
   materials open to everybody.
               They either approach zero cost or are
   free through subsidization of government, in some
   way approach through one of those --
              MR. RESHEF:  Content is expensive.
   However, when you look at the cost of education,
   this is not the most expensive thing.
               What I'm saying is that lowering it,
   that says thank you, because you're enabling me to
   use this free.  This is very important.  But the
   main cost is the people, mostly teachers and the
   administration and the building.
               Now, if you want to save, you really
   need to save on these.  I think that looking at
   teachers, there may be -- having less teachers,
   maybe using the Internet more, maybe in the
   classroom actually -- people that cost you less but
   are more effective in doing other things than
   teaching the student, I don't know, different ways
   to look at it, that's the way to lower the
   expenses.
              MR. CAULFIELD:  My point is kind of
   along the lines of what you're saying.
               If you open up to everybody that base
   level infrastructure much as of a courseware is
   available to people that want to try different
   models with it, then you can have experimentation
   with those different models on top of that.  And
   the experimentation, you're right, the cost that
   you save by making the content freely available is
   not necessarily your big savings.
               But by enabling people to try different
   models on top of that content, that's where you're
   going to get the experimentation, that's where
   you're going to get, I think, the new ideas in the
   real -- in the hacking.
               But you need that first level because,
   again, obviously, if everybody had to come in from
   the ground floor, build this up -- some people
   around here have done that, but I'm sure those
   people will tell you it's very expensive and very
   challenging.  You could make it less challenging by
   building a common pool of resources.
              MR. WILSON:  Diana, what do you mean by
   Text Shop model?
              MS. RHOTEN:  Are you familiar with Text
   Shop?
               I'm a huge, huge fan of Text Shop and I
   feel like it's optimized for the downturn in the
   economy, frankly.  Text Shop is actually a
   for-profit model, it's classified as a retail
   model.  But it's essentially a storefront place and
   you go in and it's a maker's shop, essentially --
   you can go in and you can build anything, whether
   it's building up wood or building up metal --
              MR. RESNICK:  For fabrication purposes,
   you go in and make -- you rent materials and that
   should be a better maker.  I think with other
   people as well, it's not just the tools.
              MS. RHOTEN:  It's not as real, but
   knowing about Text Shop and a line of advocating it
   in everywhere I go.  It is not -- it's really
   thinking hard about the community aspect of it.
   So, it's not just putting... into that space, but
   thinking hard about courses, why they have the
   courses, who teaches the class, who gets to teach
   what.  It's perfect... on Teach Street and people
   are signing up.  It's incredibly empowering --
              MR. BURNHAM:  But there are online
   companions to the space?
              MS. RHOTEN:  We're working on the --
              MR. SCHAPPELL:  I never heard of Text
   Shop.  We have a knitting store that a friend
   opened.  I said, how will this work?  And she has a
   bunch of big sewing machines and tables and
   fabrics.  The place is packed.  It's called
   Stitches, in Seattle.  And it's one of those like,
   "oh, you're going to fail."  To "oh, my gosh, it's
   just happening with all these people, a huge online
   community that are saying, I don't think -- I'm
   thinking Text Shop, that would be awesome.  At the
   moment, you have to sign a waiver before you let me
   on the chain saw.
              MS. RHOTEN:  Your point is good.  We're
   having a meeting this spring to think exactly how
   to -- we're trying to help Text Shop from a variety
   of angles.  To bring in the legislators, to
   understand Text Shop's economic development
   innovation.  To bring in stimulus dollars.
              MR. WILSON:  To teach or make stuff?
              MS. RHOTEN:  Yes.
              MR. HEIFERMAN:  How can we move further?
   You know, Jeff and I are having second thoughts.
              MS. RHOTEN:  I just wanted to add we're
   trying to getting the policy level, but we're also
   really thinking about how do we build a virtual
   aspect of communities.  And Text Shop, should it
   go, should it be successful.  Well, eventually, a
   network of a different types of...
              MR. HEIFERMAN:  Jeff and I talked for a
   couple of hours, but the question of using dead
   retail space for a new network of organizing
   centers -- an entrepreurial effort, it can be like,
   you know, new schools.  I see that.
               The number one problem -- there's been
   two million meet-ups.  The number one problem is
   the space, space surveys.  Starbucks won't cut the
   open basement, the church won't cut it.  Real good
   surveys are a group of not three, four or five, but
   kind of 10 to 20 people.
               Like I said, how much did this space
   cost?  Can a group of parents that care about
   coming together and making their school better,
   just rent this space?  Space simply doesn't exist
   out there.
              MS. HAREL-CAPERTON:  In New York, it's
   very hard.  But yesterday, I was in Winston-Salem
   and in Greensboro and High Point.  These are places
   that are empty, no tobacco, no wood, no furniture,
   no textile; huge spaces are available, waiting.
              MR. HEIFERMAN:  They are padlocked.
              MS. HAREL-CAPERTON:  They're just
   waiting for economic development at this time.
              MR. JARVIS:  We have the River Rouge of
   Starbucks, you know, the world's largest.  But it's
   probably also that need a new second place; right?
   People leave offices and jobs, they need a new
   second place and there's a business there.  And
   Starbucks is good at coffee and mediocre at space.
   You have the inverse of that.
              MR. RESNICK:  The school buildings
   should be community centers, but there are all
   these rules and regulations.
              MS. HAREL-CAPERTON:  There's also
   factories.
              MR. JARVIS:  Google would create a
   platform -- thank you for the plug.  Google would
   create a platform that would treat it as a platform
   where you can create business on top of this, the
   space maybe.  And then discussion on Twitter while
   other people from the outside say that the space
   should be free.
               But if you want to reserve the space,
   it would cost you.  If you want the broadband, it
   would cost you.  If you want the social services,
   there are maybe ways to make a good business of
   this.  I think, Fred, we will be putting it before
   we know it.
              MR. SHEFRIN:  There's a start up in
   Seattle.  They're building a platform including 50
   others just like that.  But they're creating a
   platform for people to list their rooms.  The
   companies can list their conference rooms, they
   have somebody to manage them.  You can choose to
   have overhead projectors, coffee, any amounts that
   -- you basically --
              MR. HEIFERMAN:  If anyone wants to
   develop that business as a retail developer, we'll
   license the name.
              MR. WILSON:  You know, Rob, you have
   done this right now.  You did this with Etsy's
   offices in Brooklyn.  And then you did it again in
   Red Hook, where you actually put in saws and --
              MR. KALIN:  It's a 9,000 foot work
   space, but a space to make stuff isn't enough...how
   to make a living.  And education isn't available in
   Text Shop... through board here.  There's a huge
   space in Brooklyn, they have something --
               What I'm trying to do is create what I
   call Parachute, there's thousands of Parachutes
   around the country...  with a name in it.  And the
   stuff made by the Parachute, you have a little
   Parachute icon and a number.  You can go to
   Parachute and look at number of it, see where,
   what, you bought the name.  This shirt has a little
   Parachute in the back and 101.
               But each one of these Parachutes can
   have a variety of resources.  You can have this
   studio space or it can have sewing machines.  You
   can have Text Shop.  And it all gets listed in the
   directory.
               But I've found landlords who were
   interested in giving free, low rent for these large
   spaces.  And I know three such landlords.  One who
   owns half of Kingston.  What are you buying... in
   upstate New York.
               And they want to economically
   revitalize these towns by putting these Parachutes
   in them.  That's one of the group of projects I'm
   playing on.  There's a huge demand for it.
               So, the demand for the education side,
   this is as much about learning how to make stuff
   and learning how to make a living.
               Its like the aphorism, give a man a
   fish and you'll feed him for a day; but teach him
   how to fish, and he'll have fish for a lifetime.
   We've got to teach them how to sell fish so they
   can --
              (Laughter.)
              MR. RESNICK:  And when the lake dries
   up, teach them how to do something else, as well.
              MR. CAULFIELD:  And teach those people
   how to fish.
              MR. KALIN:  Teach them how to teach
   other people how to fish.  There's more to life
   than eating and fishing.
              (Laughter.)
              MR. GRODD:  I'll say one thing about the
   monopoly issue.  I think that is the fundamental
   issue, sort of the detriment to creating a good
   school culture in K through 12.  And I think a good
   school culture is key to the teachings and
   learning.  And so, I think the only way to hack the
   monopoly is through competitions and creating good
   schools and giving parents a choice.
               So, the charter movement -- and I think
   the charter school is doing a lot of good stuff.
   Whether or not it can scale it is a good question.
   I'm not convinced that it can.
              MR. WILSON:  Stop there.  You can't
   scale because there's not enough charters out there
   or there's not enough people?
              MR. GRODD:  There are the schools that
   get a lot of press, sort of these incredible
   schools with really high student achievement, based
   on standardized tests, in the narrowest sense of
   the term.  Is the system there in place which you
   can tell the system, but it's the people
   implementing the system.  You will find people like
   me, 20 something, Ivy League.
              MR. KALIN:  But that's the old system.
   If you reinvent it to what Dave Wiley is saying --
   that human capital problem, and you will be able to
   scale.
              MR. GRODD:  I'm talking about my current
   charter.
              MR. BURNHAM:  What Rob is saying is
   that -- well, I don't know what Rob is saying.
              (Laughter.)
              MR. BURNHAM:  The point is that if you
   create an environment that's an inspiring place to
   work, that's attracted to a 20 something from an an
   Ivy League, where it's a meaningful way to invest
   your life and not become a drone in the bureaucracy
   where there's a lot of uninspiring people
   surrounding you, then there's a real chance that
   you'll solve that human capital problem, as well.
              MR. HEIFERMAN:  It's how do you appeal
   to the 98 percent of college graduates who are not
   graduating from Ivy League schools and turning them
   into great teachers by letting the best practices
   emerge through systems like Alex's?
               And in general, my take from Fred's
   point was the rock star.  The rock star teacher
   isn't about teaching at Yankee Stadium like the
   story over here and making a million bucks.  It's
   about having their reputation in the teaching world
   be the rock star, because people are using their
   lesson plan, using their --
              MR. GRODD:  We are trying to do that
   without a platform to do it, but we're arguing
   that.
               I think charter schoolss, the reason  I
   don't think their current scalable in the current
   form because is they're currently driven by 20
   something, Ivy League types for two for
   three years.
              MR. SACKLER:  And so, High Tech High is
   a 2,000-seat school as an extension of their
   program. It's going to be an interesting
   experiment.
              MR. WILSON:  I think if we're going to
   do political advocacy, I think we should try to
   make it legal for kids to opt out of classes in the
   public school system that suck, and take the
   classes online instead and be able to get credit
   for that.  In that way, my kids would opt out --
   either you send a kid to the private school or the
   public school, you can't opt out on a class by
   class basis.
              MR. JARVIS:  That's the voucher system.
              MS. SALEN:  That is happening.  There's
   a school, a public high school called the I School
   opening this fall.  And that's their model, that
   kids are able to take online courses as part of
   their course work.  So, that, I don't think that is
   a dream, that's a reality.  That's happening now.
              MR. WILEY:  In Utah, at our charter
   school, we're not allowed to require students to
   attend more than three-quarters time.  They can use
   the rest of that time to take online classes or to
   go to a second school --
              MR. WILSON:  And they can get credit for
   online classes?
              MR. WILEY:  Yes.
              MR. WILSON:  I don't think that exists
   in New York.
              MS. SALEN:  It is.  The high school
   does.
              MS. FLEMAL:  The teacher is
   intrinsically rewarding or somehow recognized or
   somehow empowering for you.  And typically what
   happens, and this is a story I hear over and over
   when I'm interviewing teachers for the private
   jobs, is, "I'm a good teacher, I do a great job,
   and what happens?  I get all the difficult cases
   put into my classroom.  I get all the tough kids.
   I have got 30 kids now in my classroom and 25 of
   them are the problem kids.  After three or four or
   five years, I'm beaten down, I can't handle it
   anymore."
               So the best teachers are the ones that
   get all the problem kids, and the least capable
   teachers are the ones who don't.  Those teachers
   aren't being rewarded.  Whatever you want to call
   "being rewarded," whether it's a pat on the back,
   whether it's a showcase, whatever the reward is,
   theyre not getting rewarded.
              MR. KALIN:  The system that does
   succeed, the system that is the dominant system in
   20 years, is going to be one that solves the hum
   capital problem.  When it create more teachers, it
   will be a successful system.
              MR. GORDON:  I disagree.  Here is why I
   disagree.  I'm going to disagree with numbers
   rather than adjectives and tone of voice.  I would
   submit that an independent school of 15 kids per
   class costs $30,000 a year tuition with the capital
   cost of the school for free.
               If you build in the capital cost of the
   school and depreciate it over 30 years and you put
   in the outside cost, I would submit a kid going to
   an independent high school in a city costs $60,000
   a year.
               And those kids, about a third of the
   teachers that they get are not good enough.  So,
   you can get a third of the teachers who are kind of
   public-school-quality teacher for 60 grand a year
   all in, and the public schools, not including the
   cost of -- they don't include the capital cost of
   the buildings, which they should, because most
   public school districts should be selling buildings
   now, in my opinion.  But $60,000, we need to get it
   to $5,000 a year to scale.
              MR. KALIN:  You're thinking inside the
   current system.
              MR. GORDON:  No, not quite.  I'm saying,
   if you decide to do it with people and you go to a
   school where there is one adult for every six kids,
   that costs $60,000 a year, fully loaded.
              MR. KALIN:  If the teachers doing
   nothing but teaching those kids.
              MR. GORDON:  No, if there's six adults
   per student.
              THE SPEAKER:  But that's not a necessary
   number.
              MR. GORDON:  Okay.  Well, if you do any
   kind of ways.  So, yes.  So, take it to 15 -- so,
   you can take it to 30, I would submit.  So, take it
   to some number.  You could take it to one, it's
   $250,000.  If you take it 50, then it's $5,000 plus
   the cost of the --
               So, to try to argue the numbers, I'm
   saying I know really well independent school --
              MR. KALIN:  The music industry's kind of
   a way on how much to record an album when, people
   didn't have laptops, they could record at home.
              MR. GORDON:  I'm sorry.  Try to talk
   with numbers.  I'm trying to take it with numbers.
              MR. BURNHAM:  Well, the way Rob -- the
   disagreement here is, one is facilities-based and
   one is not facilities-based.
              MR. GORDON:  Facilities plus materials
   plus people; if you pay the people.  So, we need to
   get it to $5,000.
              MS. HAREL-CAPERTON:  Why five?
              MR. GORDON:  Because that's the
   number -- I think that's the number that the State
   of California thinks they pay on average
   out-of-pocket per student; 5 to $6,000.  So, pick a
   number or take -- who knows how many students are
   per year --
              MR. JARVIS:  Who says we have classes
   the way we have?
              MR. GORDON:  That's not the point to all
   of this.
              MR. JARVIS:  Where the cost can come way
   down, where the rock star teacher can teach
   thousands with minimal support and get better
   education out there; and the support comes from
   fellow students and you get radically new models,
   they're supported by frameworks to do things that
   reduce the cost way down and make maybe a lot of
   the space irrelevant.
              MR. GORDON:  Perfect.
              MS. HAREL-CAPERTON:  But there's always
   professional development.
              MR. GORDON:  We need to get the full
   cost per person, about $5,000 of the US GNP that
   can't afford arbitrage.
              MR. JARVIS:  We may arbitrage that.
              MS. ALLEN:  Why don't we just have --
   why does space return in the conversation?  Because
   you're right.  Everybody is talking about the
   concept of space for the last 15 minutes, it's how
   important it is.
              MR. JARVIS:  Open and flexible space
   that people can use in various ways, that you can
   hold a class at any way.  You don't necessarily --
   the community doesn't have to own --
              MR. BISCHKE:  I think there's some
   courses that drive the cost way down.  One of my
   friends runs a site called Grocket, which is a
   benchmark company, and they're focused on students
   to learn.  So, it's a game you play alongside other
   people.
               When you get the question all right,
   the game moves on to the next question.  When one
   person gets the question wrong, the game stops.
   Everybody discusses amongst each other without
   knowing what the right answer is, what the learning
   concepts are.
               Now, that's something where there's so
   much knowledge locked up in student's heads that as
   we develop systems and software to allow students
   to teach each other, you can drop the cost way
   down.
              MS. HAREL-CAPERTON:  But I think the
   cost of virtual, even virtually nonphysical
   professional development and training for and
   innovation, when you have to take -- all the range,
   from not very qualified or talented to the most
   talented and faster learner type of instructors or
   teachers to really scale is the largest cost.
               You said "people," but I don't know if
   you meant that.  Even if you run a one hour once a
   week session for people to come and learn how to
   teach and learn in a new way in the system, even if
   they don't end up in a physical space; that's from
   my analysis of budget in the last three years when
   we were running Globaloria, is the largest cost
   item.
              MR. KALIN:  On the people side, why
   don't you just require as a requirement to graduate
   high school, you have to teach other people.  You
   show that you've learned best when you're teaching
   something to other people.  So, just require high
   school students to teach --
              MS. HAREL-CAPERTON:  The thesis on
   teaching, on learning by teaching, but to teach
   daily, a two-hour workshop, tech shop style that
   we're talking about, where you really create a year
   or two-year or three-year program when you start as
   a beginner, you advance to the next story.
               In fact, the programmatic way, it's not
   something people just do.  They may be very good at
   it but they always need some training and that
   training still costs money even if it's not
   physical or virtual.  And you have to consider that
   in your numbers when you think about your very
   creative idea.
              MR. BISCHKE:  I have a cousin with seven
   kids who home schools them.  It's like, the
   15-year-old teaches the 13-year-old, who teaches
   the 11-year-old, who teaches the 9-year-old.  Rob's
   point is right on which is, again, the best way to
   learn something, to understand something, is to
   teach it to someone else.  And yet, in schools, we
   don't do that at all.
              MS. SALEN:  Some of your training is
   simply just -- the student who is teaching you is
   also training you to teach the next student, so
   there's some training involved.
              MR. KALIN:  And some people are better
   teachers.  It's also like some people are better
   learners.
              MR. JARVIS:  I teach a course on
   entrepreneurial journalism, and a business out of
   this last term was a structure for teachers and
   students to share video instructions in Physics
   because there was a niche.
               And then the community, if this works
   and it takes off, will judge the best and worse and
   easyest and hardest and then you'll have a platform
   for more.  That's one small idea and I'm sure there
   are others here doing the same thing.  The point is
   that there is a business opportunity in that.
               My fear is -- I'm on the one hand, I'm
   jazzed by this, but on the other, I'm profoundly
   depressed because my son is a Junior and it's
   almost -- it's too late for him, I fear, and my
   daughter is 12 years old and I watch her going
   through the system and I don't know what to do.
               And I feel like I've made terrible
   mistake in saying that, yes, son, get good grades
   because that's why -- because that's what we expect
   in getting a good college and I'm touring them
   around right now.
               And he's a creator, they're both
   creators and they're being taken away from
   creation.  And I almost feel like Rob would tell me
   have them drop out tomorrow.  My wife would kill
   you but --
               (Laughter.)
               What I fear here is time, and what I
   see happening in school boards politically is that
   while you have the kids in, you care deeply; as
   soon as your kids are out, that's somebody else's
   problem.
               Or while you're out of school some
   people here care deeply for teaching; but the care
   factor here, to get the critical mass to make the
   change, I just fear, is not there yet.  What we
   need in great measure is P.R., is a movement, is
   writing, is stuff.
              MR. RESNICK:  One model that I like --
   citizen schools that started in Boston and other
   cities as well, where it's using school buildings
   in having people from the community come and teach
   specialized workshops at the school, and
   volunteering, people, architects, participate in
   workshops after school.
               And I think it's really getting people
   who are engaged in expanding the things that they
   do.  They are expanding their role...  So, this is
   not a replacement for school.  It can do some the
   role that Katy was talking about, redefining what
   the teacher needs to do and what the rest of the
   community is being part of.
               And I think the citizen schools' role
   for new start-ups -- there's also a role right now
   in the country, pouring out the possibilities for
   the community services, public service, and a
   lot... schools for 20 somethings, 30 somethings
   after work all day at their investing banking firm,
   law firm and people who still have their job, will
   spend some time in the community school.
               That's just one example.  But I do
   think that's an example showing how we can try to
   reframe who it is doing it -- it's not just the
   latch teacher, there are other people in the
   community.  But I think you need a whole collection
   of other ways to engage the whole community in the
   education effort.
               MR. LOUGHRIDGE:  I think there is a
   really simple approach that maybe can be hatched
   here now with some of the folks and their
   talents -- I'm thinking of Chris -- I know in
   Hawaii there's enough pain with how the public
   schools are not working out.
               I think it's harder to get into a
   private school in Hawaii than it is to get into
   Harvard literally.  So many people want to get out
   of that system.  But there's a super simple tool,
   SST, where you can get involved -- it's something
   that the PTA can use, for maybe a goal setting with
   teachers and principals.
               I feel that the tough things that we
   have now to effect change or problems in
   accountability and transparency -- and if there is
   a way to tackle that with a social networking tool
   that's inclusive versus...
               Some way to engage teachers and
   principals locally, school by school, using this
   tool, where a parent can sit down with the
   teachers, administrations and say, "This is what we
   are going to work on; because we have a problem
   with math in your school or we want to bring in
   robotics," whatever it is, just be a part of --
              MR. HUGHES:  I think that's a fine idea.
   But what I'm more interested in is what tools can
   actually enter the classroom to make it so that
   students can learn from other students who are in
   the same room or halfway across the world; or
   engage with games that people have begun to
   create --
               How does that integrate with the rest
   of the curriculum that the teacher or facilitator
   can be categorized.  I think that's where the real
   paradigm shift is here now, where people can learn
   from other experts regardless of their age,
   regardless of their background, and be judged or
   assessed on what they actually take in or what they
   put out.  I think that's where --
              MR. BURNHAM:  You have to get into the
   classroom.  I think what we're hearing about -- to
   answer Jeff's questions about what do you do with
   your children is, you begin to work around the
   limitations of the classroom and you find a tutor,
   and Fred's hired a guy to teach his kids how to
   code.
               That's the kind of perspective that you
   can have when you sit in this room and you have the
   education that you had and the resources that you
   have.  But I think that to the degree that we can
   make these resources more broadly acceptable, what
   Shai is doing, what David is doing and then begin
   to make parents more aware of them.  You can begin
   to work around that.
               I think the hardest problem that we
   have is not whether or not the technology could
   create real value inside the classroom; the hardest
   problem is how you get it inside the classroom.
              MR. KALIN:  A million student march.
   All the students get together and say, We're sick
   of this education, we don't like it --
              MR. BURNHAM:  No school administrator
   ever said that Facebook is now allowed on our
   campus.
              (Laughter.)
              MR. O'DONNELL:  In fact, the opposite --
              MR. HUGHES: If you give everybody a $200
   computer, not just the use of technology but the
   new structured history lesson around whatever the
   given topic is...  not the major things that we
   keep talking about, like force kids to, like,
   interact with and tell me was that truthful, what
   was actually, you know, bullshit, and actually make
   all of the decisions and then integrate into some
   type of creative work letter, say paper or
   presentation of video or whatever.
               But I think that's the challenge, it's
   getting that technology in the classroom and using
   teachers as being facilitators rather than -- which
   is a whole paradigm shift from everything else.
              MR. WENGER:  When you think about how
   much it costs to every student in the United States
   a net book with full Internet access compared to
   the cost of the AIG bail out.
              MR. O'DONNELL:  I disagree.  I don't
   think it should be in this classroom at all.  The
   worst thing I've ever done is teach a class in a
   computer room where everyone is sitting in front of
   a computer that's connected; because absolutely
   nobody pays attention, they were just instant
   messaging with their friends or whatever.
               I think outside the classroom,
   especially in situations where you are teaching the
   kids how to access resources, the content, other
   students who are learning the same thing, on the
   off hours, when the teachers might not be able to
   reach or wait for the teachers to reach them on
   their own time.
               Because in the classroom, I think it
   can be a distraction; but outside, if there is a
   support systems especially in situations where
   maybe parents don't know the same language as the
   kids in the classroom, they don't have the parental
   support around the education, stuff like that, to
   be able to access those resources.
              MR. HUGHES:  I understand where you're
   coming from, and there's a debate raging around the
   country about whether or not students should be
   able to have laptops.  I think the problem there is
   just -- you just need to build a software that does
   real time assessment.
               So, if you have given a task or given a
   problem or you're trying to teach a given topic you
   should be able to know which of your students are
   actually engaging with that topic or whatever
   they're doing online.
              MR. JARVIS:  Or at some point it's up to
   them.   At some point they're responsible.
              MR. HUGHES:  I'm talking about younger.
              MR. JARVIS:  Graduate students.
              MR. HUGHES:  Twelve-year-olds who are on
   Facebook.  But maybe you have those different
   channels where you also see software development so
   you can assess what --
              MS. HAREL-CAPERTON:  I think that you
   don't realize that most public schools don't have
   computers in the classroom and maybe -- but also
   they don't have it at home, and to answer your
   question in this debate, the only way is to really
   post in a place where teachers are looking, that
   there is this innovation and what you're looking
   for teachers to be patient about it and want to do
   it; and you work with them and then try to advance
   to get the principals and decision makers and the
   school.
               That's what we are doing and it works
   really, really well; but you really have to make
   sure that they have the bandwidth, the
   infrastructure, the computers and everything in
   order to work with them from within.
               Once it works, then after a year the
   school sees that something did happen, they may
   actually -- whether it's writing for grants or
   asking for funding to bring more computers, more
   productivity, but they have to see that that
   configuration is monitored towards the classroom is
   happening.
               And that is happening all around.  It's
   an old trick.  And this is -- so far, my knowledge
   is how innovation spreads in schools.  The answer
   to the question "how did we get it there" is really
   to identify those teachers.  So, not necessarily
   techie but passionate as to what extra time to make
   it work and demonstrate because they're excited
   about doing something new.  And that's really how
   it works so far in the research.
              MR. GORDON:  Fred, to add to your idea
   about the vouchers.  How about the idea of about a
   $100,000 check to a family who successfully gets a
   kid a GED home school?  Just thanks, and here's a
   hundred thousand.  That would probably create
   activity.
              MR. WILSON:  Who is funding those
   $100,000 checks?  You and me?
              MR. GORDON:  We already are, Dude.  With
   half a billion dollars we're paying $10,000.
              MR. WILSON:  We're not going to get the
   government do it; right?  They are not going to do
   it.
              MR. GORDON:  They already are.  Instead
   of doing it by credit, here's the only outcome we
   care about -- we want the kids in jail until
   they're 18 or until they're 16, and they're run
   down jails and we want the GED.  That's all we
   really care about.
               We don't care is they're smart enough
   to vote, obviously.  We don't care if they
   understand science, obviously.  All we want is a
   GED and get the government out of it.  Sell the
   jails.
              MS. ALLEN:  A small anecdote on the
   issue of technology in all schools and to
   underscore the fact that any conversation on
   education needs to take a whole bunch of other
   factors into account, which are pretty absent from
   our conversations.
               I've served on a board of the
   University of Chicago Charter Schools for a number
   of years.  We had to quit because kids were getting
   attacked.  First, we tried school buses so that
   they didn't have to walk home, but that wasn't
   enough and it's super expensive.  So, it wasn't a
   sustainable program, just because of various social
   factors.
              MS. FLEMAL:  I live for technology, but
   I'm not sure that it is worthwhile putting it into
   any more classrooms.
              MR. KALIN:  Technology is the software,
   not the hardware.
              MS. FLEMAL:  And you have to keep
   updating the technology instructors.  What I do is
   tell kids -- I keep sending people to the Apple
   store, that's where I send my students.  "Go to the
   Apple store and sit there for free classes and you
   will get the most up to date instruction."  I'm not
   sure it's worthwhile.
              MS. SEGGERMAN:  I always ask, why does
   education seem to be the last thing we're going to
   get a handle on?  Technology seems really well used
   in the corporate sector, in health corporations,
   the military obviously knows how to do it, politics
   is starting to totally get it.
               Why, when most of us are parents, we
   care about education, why is it that technology and
   education as a marriage is like the last?
               MR. WENGER:  That may be the perfect
   way to wind up.  I think what they refer to is that
   the hacking that is taking place is taking place on
   the outside and that's, I guess, where innovation
   tends to come from, largely.
               And the reason, I think, that the
   school itself is going to be last place it takes
   place, is it's the system that's the most tightly
   controlled by lots of different interests; and that
   slows down innovation because the big system and
   the innovation doesn't fit inside the existing
   system and the system changes slowly.
              MR. SHEFRIN:  I think this idea of the
   inside and the outside is really critical and I
   think the role of education really is to make a
   porous wall between those things.  That's what
   schools and education really should be about right
   now.
               We're living in a time where we have
   access to all of those things, and we're moving
   back and forth.  So, what's happening on the
   outside needs to be able to move in a revolving
   door and be brought into the inside and back out
   again.
               And I really do think that's the role
   of education.  And I also want to say that lots of
   conversations today were about what's happening in
   the public schools and also at that level of
   education.  And I think the next teachers, to think
   about teachers as innovators, innovators as
   teachers in the relationship, the paradigm between
   those two things.
               And what happens all the way through,
   the next teachers and innovators are the kids in
   kindergarten right now and the kids that are
   graduating college right now.
               And what the continuum is between that
   whole range I think is critical to be able to
   understand and to know also that it goes both ways,
   that it's not just kindergarten up to college, that
   that learning goes back and forth in a continuum.
               So, I do really think that the inside,
   outside -- as the outside becomes more acceptable,
   things that would happen in the after-school
   programs and what students and teachers have access
   to now are easier to fold back in in may ways.
               What the classroom is, the idea about
   what the classroom is, is the real question, what
   is it, where is it, what happens inside and then
   outside of this and maybe to not be able to think
   about inside and outside as two separate worlds.
               So, I think a lot of what needs to be
   happening in education is that what happens to the
   students is, they are finding a way to be in the
   world that's meaningful.  And then I think the way
   we begin to think through these things is what
   makes that happen and then tell the students to
   really empower so that what happens is also
   initiated from them.  We have to find a way to do
   that.
              MR. WENGER:  We have promised more time
   to talk in smaller groups.  I want to thank
   everybody for being here but I also want to
   encourage everybody to continue the conversation
   with the part of the group or on the Wiki or just
   through connections established today.  I think
   that's how ultimately we will carry out the
   ultimate hack of education, creativity in all of
   us.  Thank you all.
              (Time noted:  4:10 p.m.)
              (Applause.)





   P R E S E N T:
   Danielle Allen
   Charles Best
   Jon Bischke
   Danah Boyd
   Asi Burak
   Brad Burnham
   Gaston Caperton
   Mike Caulfield
   Nt Etuk
   Jose Ferreira
   Teri Flemal
   Bing Gordon
   Alex Grodd
   Idit Harel Caperton
   Scott Heiferman
   Michael Horn
   Chris Hughes
   Jeff Jarvis
   Lewis Johnson
   Steven Johnson
   Rob Kalin
   Bob Kerrey
   Mark Loughridge
   Paul Miller
   Charlie O'Donnell
   Nancy Peretsman
   Shai Reshef
   Mitchel Resnick
   Diana Rhoten
   Sir Ken Robinson
   Jim Rosenthal
   Jonathan Sackler
   Katie Salen
   Dave Schappell
   Suzanne Seggerman
   Jessie Shefrin
   Jeff Shelstad
   Brian K. Smith
   Tom Vander Ark
   Albert Wenger
   Brian Willison
   David Wiley
   Fred Wilson


                   P R O C E E D I N G S
                            (Time noted:  10:00 a.m.)

              MR. WENGER:  I feel a lot like a kid in
   a candy store, because this topic is so important
   and so interesting and there's so many great people
   here.  And I felt a little sorry to break up all
   the conversations that were taking place just to
   get people to sit down.  But we want to get a start
   and then we'll have plenty of opportunities for
   further conversations, including lunch.
               So, I want to just jump right in.  I
   wanted to say a few words, first of all, welcoming
   everybody.  Thank you all.  Some people travelled
   from far, including Europe, to be here.  That's
   great.  The amazing thing is that everybody showed
   up, which is wonderful.
               So, a little bit before I get to the
   format.  I want to say thank you to Andrew, Eric
   and... I can't see her right now, who handled all
   the logistics, and did a fantastic job.
               And the format itself is very simple.
   We are to sit around this table and, hopefully,
   have a conversation on this topic.  And it'll be
   somewhat loosely structured based on those ideas
   that were contributed ahead of the event.
               We are not doing intros.  Everybody's
   bio is up on the Wiki.  And if you missed it, we
   made a printout here.  It could take an hour or so
   of conversation.  We're also not going to do a
   wrap-up at the end.  Last time we had gone around
   and let everybody do a wrap-up, and that took an
   hour and a half.
               So, if you have plans to stay, stay.
   And if it doesn't fit in the conversation at the
   moment, you can say it at first.  All you have to
   do is tweet it and include, column, text edu...
   make sure it's 50 characters, and it will show up
   here.  And we will hopefully get to it later.
              MR. WILEY:  Is there a password for the
   wireless?
              MR. WENGER:  Yes, there is.
              ERIC:  I'll broadcast it on the screen.
              (Indicating.)
              MR. WENGER:  I was supposed to e-mail
   that around and -- other than that, I think
   that's everything that is to be said about the
   form.  Thank you.
               We're recording this and we're going to
   be transcribing it, and we will have it up on the
   web afterwards.  And hopefully that will provide a
   basis for a continued and ongoing discussion.
              THE SPEAKER:  It also means don't say
   anything either that you don't want millions of
   people to be able to read.
              MR. WENGER:  It's all going to go on
   Twitter.  It was invitee-only, but we're not trying
   to close the results out from the world.
              MS. HAREL-CAPERTON:  Or be brave.  Or be
   brave.
              MR. WENGER:  So, we've broken the day,
   loosely, into four sections.  And the first
   section, really, is to talk about the goals.  What
   should be the goals of education?  What are the
   things we're trying to accomplish?  What are the
   things, maybe more importantly, that we're trying
   to avoid?  And we are going to introduce each of
   those four sections with a little video.
               And so, we have this wonderful
   inspirational video with a lot of love outside.
   Actually, I think we have Sir Ken.  I set up a
   video for the first section.  We're going to have
   Sir Ken speak directly.
              SIR ROBINSON:  Have you seen this set
   here?  Do you know what we are talking about?
              (Indicating.)
              I spoke with Pat around two years ago
   about creativity and about how education, on the
   whole, is a precedent.  And this video has been
   downloaded now 4 million times, which is great,
   from some points of view.  But my son recently
   showed me a video, that's also on YouTube, of two
   kittens that seem to be having a conversation.  It
   takes 90 seconds, and that's been downloaded
   18 million times.
               (Laughter.)
               So I'm not getting carried away,
   but the reason I mentioned it is this talk is
   about -- or that particular thing is about how
   education, I believe, systematically -- not
   deliberately, I think this is important -- but
   systematically, tends to divert people from their
   natural talent.
               And in my experience, most adults as a
   consequence have no idea what they are really
   capable of achieving.  Most parents, in my
   experience, kind of bounce along, doing things that
   they wandered into, with no great sense of passion
   or commitment to it.  I don't say that's true here;
   you look passionate to me.  But for the most part,
   that's true.
               And yet, all children are born with
   immense natural talents.  And education, you might
   suppose, is for that child to evolve and develop.
   And I believe it doesn't do it.  I don't believe
   it's deliberate, but I believe it's in the DNA of
   the current system, and it is getting worse.  As
   you know, for those of you who live in America,
   partly through the impact of legislation like No
   Child Left Behind.
               And the reason -- how many here are not
   from America?
              (A show of hands.)
              Well, it applies -- you see the system
   is doing the same thing.  And the reason I think is
   this:  That education systems around the world were
   originally evolved almost specifically to meet the
   needs of industrialism.
               So, there are already two parents for
   education:  One is industrialism, which is what
   gives the organizational character of education,
   it's linear character, in the sense of it being
   organized around age groups.
               You know, if you think of it, there are
   some things that you simply take for granted in
   education.  One of them is that happens to young
   people, and then it stops, pretty much.  So, this
   is front-loading the system.  We're educated by an
   age group.  Why?
               You know, it's like the most important
   things they have in common is that they can
   manufacture with the -- they are all four-year olds
   and five-year olds.  Education is obsessed with
   getting people to college.  Why?
              I think you should go to college.  I
   don't know of a kid who never wanted to go to
   college.  Very few people who've gone to college
   understand why, and there are now legions of people
   leaving college with no idea what the whole thing
   is for, going home and demanding an explanation.
               I saw, probably when I first came to
   America, it was a policy paper -- I think this was
   in LA -- and it was called, College Begins in
   Kindergarten.  Well, it doesn't.
               If we had more time, I can go into
   this, but I don't.  Kindergarten begins in
   kindergarten.  Somebody runs a great place, it's
   called the Arc Children's Place in Dublin, and he
   made a great comment.  He said that a 3-year-old is
   not half a 6-year-old; a 6-year-old is not half a
   12-year-old.  And so, they're 3, they are 6.
               But in New York, in London, in Chicago,
   all the great metropolitan cities, people are
   competing to get their children into kindergarten,
   to get into the right kindergarten.  Kids are being
   interviewed for kindergarten by the age of 3,
   presumably producing presidents, sitting in front
   of unimpressed selection probers, thumbing through
   this stuff, you know, like "This is it; Been around
   36 months."
              (Laughter.)
               "This is it?  You've achieved nothing."
              (Laughter.)
               "First six months, breastfeeding --"
   certainly that's obsession, and yet we don't know
   anything about that.  It is not linear.  What
   people go on to do isn't a function of what they
   are becoming.  Most people I know, and I guess it's
   true of you, did not intend to do what they are
   doing now when they were 5 or 10.
               You know, they've evolved into this
   through this, sort of, process of opportunity and
   disposition and so on.
               So, the program is very linear.  And
   that is embedded into the current system of
   education, a hierarchy of subjects which is based
   on an old idea of science and math and language and
   arts and physics at the bottom.
               I'm telling you this because one parent
   of the current system of education is
   industrialism.  But there is a second parent of
   education, which is the intellectual culture of
   enlightenment, which is a view of intelligence that
   reduces intelligence and affects a certain type of
   deductive reasoning.
               It's obsessed with academic ability, so
   called.  And while going to a university is not
   higher than going to an art college or to a music
   college or to a fashion college -- and there is, I
   think, extraordinary and damaging division in
   academic implications.
               I was sitting down -- this book, by the
   way (indicating) -- and not to promote this book --
   well, I'll tell you about this because I was in
   Northern California recently to sign a copy of the
   book.
               I did not, by the way, go all the way
   to Northern California just to sign this one copy
   of a book.  There were many copies.  But there was
   this particular guy I was signing it for, and I
   said to him, "What do you do?"
               I've been having a lot of academic
   invitations.  And I said, "What do you do?"
               He said, "I'm a fireman."
               I said, "Fantastic.  How long have you
   been a fireman?"
               He said, "All my life.  All my adult
   life.  I've always wanted to be a fireman."  He
   said, "I got really mad at times in school about
   this, because not every kid wants to be a fireman.
   I actually wanted to be a fireman.  And so, they
   said that I was stupid, that if I didn't want to go
   to college, I would never amount to anything."
               And he said, "I always felt demeaned by
   the job because of school.  A man, six months ago,
   I saved his life.  He was in the car accident and I
   pulled him out.  I gave him CPR, and his wife too."
   He said, "I think you think special of me."
              (Laughter.)
               What I'm saying is, our educational
   system tumbles people, sort of a system, in the
   interest of industrialism and through a particular
   view of intelligence.
               Now, the reason I'm telling you this
   is -- not that you don't know it, it's because the
   current system, in my view, is broken beyond
   repair.  Most school systems in the world are being
   reformed, but reform isn't the issue anymore, I
   think; it's transformation.
               We need to reinvent education,
   properly, for the 21st century.  But we have to do
   it, then, based on a different sense of economic
   purpose or economic circumstances.  But critically,
   we have to build into it a different sense of
   intelligence and creativity.
               And I think the technologies that
   you're talking about today, that you're going to be
   involved in, are both -- one of the primary reasons
   why the current system is broken, the revolution is
   being triggered in part by the impact of these new
   technologies around the world.  It changed the
   whole equation.
               And they could also be part of the new
   settlement.  The problem was that you can't fix it
   to evolve.  But our kids are telling us something
   important, that they have drawn constantly through
   these technologies.  They think about it
   differently.  They engage in the process and most
   of the people in the educational system are beyond
   the point in their lives where they're really fully
   aware of the impact in technology.
               You know, Marc Prensky makes this
   interesting distinction between digital natives and
   digital immigrants  I know it's the best distinction.  But
   the essential idea is if you are 25, you were born
   before the digital revolution began.  And some of
   those people -- not all, but most adults have a
   kind of passing relationship with digital culture.
   I do myself, and I have started tweeting at the
   urging of my kids.
               I'm on Twitter and I have a thousand
   followers.  I can't tell you how great this makes
   me feel.  These people are interested in what I had
   for breakfast.
              (Laughter.)
               I think that it's a great system
   because my kids understand this far better than I
   do.  But the thing is, these technologies are
   transformative, not just economically but
   culturally.
               So my take on this is that education
   has three main purposes.  One of them is
   economical.  There is no doubt in my mind that
   education of all sorts has clear and powerful and
   essential economic purposes, and any attempt to
   transform education has to take account of it.
               The problem is that the old economic
   model doesn't work and none of us can figure out
   how new economic models would fall out.  So, that,
   to me, puts a premium on innovation and creativity.
   We have to think hard about that.
               The second big purpose of education is
   cultural.  Everybody expects education will enable
   kids to engage with the culture out of their own
   sense of identity, and be part of the culture in
   the global sense.
               But how do you do that?
               The third big part of education is
   personal.  Education has to focus also on personal
   capability and what makes us distinct, as well as
   what we have in common.  And that, for the moment,
   flattens out in the current systems of education.
   Because the way in which we're promoting schools is
   through standardizing rather than through
   personalizing, customizing.
               So, I see a vast potential in these new
   technologies, not only within the system, but as a
   way of creating breakouts in the system, new forms
   in formal education.
               This book, just very briefly, is based
   on the premise that most people haven't discovered
   their talents, but many people do.  And a part of
   education is a different sense of personal growth
   and development.
               The figures in America are, I think,
   15,000 school districts in America.  There are
   90,000 schools.  The dropout rate in public
   education is 30 percent.  There are growing numbers
   of graduates who are unemployed.
               And also, among the people who are at
   school, there's growing levels of disaffection, not
   only among students but among their teachers,
   because they find that whole creative process, as
   teachers, is being flattened out.  And the normal
   response in political circles is to demand control
   methods.
               And the whole point about these
   technologies is they are not... control.  They are
   vernacular, they are grassroots and they are
   cross-fertilizing technologies.  How you stimulate
   those, how you make them grow, is, of course, a big
   challenge to the conversation.
               But I just wanted to say that I think
   that this conversation is not a fringe
   conversation, although it's happening on the
   fringes of education.  I think what we're all here
   to talk about today is a process of educational
   development which could, I think, create a new
   sentiment across the whole system.
               But it would take, I think, not only
   your knowledge of the technologies, but your being
   willing to challenge who you're addressing.  Is it
   just the kids?  Is it the students?  Is it the
   teachers?  Is it the parents?
               So, what are the things that you
   reflect on your own education, that you have made,
   that have held you back?  I think it's worth
   reflecting on those, in particular the sense of
   intelligence.
               My point about giving these numbers
   about the schools is that when these numbers are
   trotted out, it all gives the impression that this
   is still a bit like...
               My point is, you can't understand
   education if you only think statistically.  For
   every child who drops out of school, for every kid
   who doesn't succeed, even though he eventually
   does, there is a personal story.  Education is
   always and inevitably personal.  And the great
   thing about these technologies is a way of
   calibrating the personal involvement in the way
   that they never did before.
               So, I just wanted to mention the
   conversation that we're about to have.  I think
   it's important, not just for you but the students
   that we'll serve.  And it could, I think, be a
   historic moment in terms of the collaborations
   being at least cultivated around the table.
               So, I want to -- if I could stay for
   this bit, really, is to hang on to the bit in the
   middle.
               And I just want to end with this.
   There was a fantastic booklet a few years ago by a
   guy called Peter Brooke.  He's a theater director,
   if you ever come across it.  He wrote a book called
   "The Empty Space."  And he asked himself this
   question.  He was concerned most theater and is --
   loose entertainment -- it's not invigorating.  It's
   like a passing time.
               His thing is theater as a vibrant,
   social and cultural force.  So, he also analyzed
   what goes wrong with the theater.  So, he asked
   himself this question.  He said, What is the heart
   of the theater?  What is it?  What is this thing we
   are talking about?  And to get to it, he started
   the process of subtraction.  He said, "What can you
   take away from it and still have it?"
               And he said, well, you can take away
   the stage.  Take away the script.  You can take
   away the lighting.  See what's going on, you take
   away the curtains, and you can take away the
   building.  You can take away all the crew, and you
   can certainly take away the director.  All of that
   is very easy.  Take it all out.
               The only thing you cannot remove from
   theater is an actor in a space and somebody
   watching.  That's the heart of it.  And if either
   of those parts is missing, there is no theater.
   You need a performer and an audience.  Theater is
   that relationship.
               And he said you should never add
   anything to that relationship unless it improves
   it.  If it gets in the way, if it encumbers it, if
   it makes it more difficult, you shouldn't have it.
   And that's his problem with theater.  Everything is
   a distraction from the main business.
               And that's, I suppose, what I want to
   suggest here, that part of the conversation should
   be about what's the heart of education?  What is
   the irreducible minimum?  In public education, I
   think we've lost sight of it.  The heart of
   education is what happens in the hearts and minds
   of individual learners.  You cannot make anybody
   learn anything that they're not interested in
   learning, if they don't see and feel the relevance
   of it.
               And what we've got now in this
   industrialized system is a multitude of
   distractions from this central purpose.  The heart
   of it is falling out of it because kids aren't
   interested.  What we have here is, an opportunity
   to really engage kids' imaginations by giving them
   education, using these technologies not to get in
   the way but to enhance and properly develop --
   collaboratively and creatively.
               So, I want to thank Albert for the
   tremendous conversation.  I think it's a really
   important one.  I want to wish you well.  I wish I
   could be here longer, but I have another conference
   to attend.
              Thank you.
              (Applause.)
              MR. WENGER:  So we're going to go home
   and work hard on all of those things.
               Thank you, Sir Ken.
               I raised my hand when Ken asked who is
   here who's not from the United States.  I'm a U.S.
   citizen, but I grew up in Germany.  So, I want to
   open this up for everybody.  What are the goals
   worth pursuing?  Everybody should jump right in on
   that.
              MR. KALIN:  I was at the economic forum
   in Davos.  The world is changing.  I think it's
   created a massive amount of opportunity.  And I
   started a company four years ago called Etsy.com...
   people who make a living making things.
               And it's four years now, there are
   about 350,000 sellers, 97 percent women.  And these
   are one to three person businesses for the most
   part.  And one of the talks in Davos is about how
   you would get engaged...  Sir Ken said something
   and I think this really illuminated how education
   is going to change.
               He said, people graduating from school
   now, their goal should not be to get a job; their
   goal should be to create jobs for other people.
   And when you look at that type of
   entrepreneurialism, now, you can't teach that as a
   disciplin because it's inherently
   interdisciplinary.
               The word "interdisciplinary" is
   actually slapstick humorous to me.  This is life,
   the fact that you could think otherwise is humorous
   to me.
               And there is this other irony that all
   these younger kids who spend so much of their time
   online and then have to spend time online for
   school using blackboard, software or anything, the
   have to be forced to do it, and they don't enjoy
   it.
               They just do it by spending all that
   time outside of school on the web.  So, I think
   that there's some connection there in terms of how
   you empower students.  You're not going to teach it
   like that, and how the school curriculum could
   change that or if that could be even part of the
   curriculum.
              MR. WENGER:  Rob, how well did you do in
   high school?
              MR. KALIN:  I graduated high school with
   a D minus.  I had an interesting argument with my
   guidance counselor.  My guidance counselor said,
   "Drop out of high school, you'll have an easier
   time getting into college if you just get a GED."
   Then he said, "Not only am I not getting a GED --
               (Laughter.)
               -- but I'm going to graduate with this
   D minus, and see how it does for me.
               And it didn't get me into any
   accredited school.  I got a diploma program in an
   art school in Boston, and it was near MIT.  And
   actually I used the art school to make a fake ID to
   go to MIT.
               (Laughter.)
               Somebody said it was expensive, but I
   said No, it is free, you just won't get credit for
   it.
               But the other part is, to do a college
   degree.  And if you're in college for four years --
   in my experience, college degrees, their value in
   the job market is getting less and less, but their
   cost is increasing.
               So, you have these two things are quite
   at odds with each other.  And that's going to
   balance itself out.  People are going to find
   another way.  I think that's the beauty of
   humanity, you can't have systems that are so
   monolithic now that you can say this completely
   stifles creativity.
               You know, there's people who just get
   rejected in the system.  You can't go through it
   and they find other paths.  And with the Web
   nowadays, I think there's never been more
   opportunity to find these other paths and connect
   with other people.
              MR. WENGER:  Mr. Jarvis, you have
   something to say?
              MR. JARVIS:  Just to play off what Rob
   said -- and I didn't mean to plug my book, but as
   Sir Ken did, I'll follow up.  I wrote a book called
   "What Would Google Do?"  And in looking at that, I
   came to two great conclusions myself.
               One is that -- and I called this
   "creation generation," but I realized that we
   always want to create.  And everyone wants to
   create.  We want to leave our hands on things.  And
   we have a system that doesn't enable this.
               One survey, for the 81 percent of
   Americans, I think, they have a book in them.  We
   can probably be grateful most don't come out, but
   we should be sad that people don't have the chance
   to try.  And so, all I want to say is that the one
   bing moment from me was wondering why education
   does not have -- like, Google or 20 percent rule,
   that people use 20 percent of their time to create
   something and that education becomes an incubator
   for that creation, because like what Rob said, it's
   not a class I teach.
               I teach entrepreneurial journalism,
   which is not an oxymoron, at the City University of
   New York.  And it's all about them creating
   whatever they can create and helping them do that.
   And so, how can we help students create and, in
   that process, learn?  And we are not built to do
   that at all.  We are built to put out cookie
   cutters and make them pass tests.
              MR. WENGER:  But don't you need skills?
   Is teaching skills an important goal of school?
              MS. BOYD:  I think a lot of us in the
   room are really interesting success cases, a lot of
   people who also didn't play by the rules, any sort
   of changes to the rules or -- may end up why we're
   in this room to begin with.
               I spent most of my time running around
   the United States, interacting with teens who don't
   necessarily have that mind set, don't necessarily
   have those opportunities, and their priorities are
   fundamentally different.
               And one of the biggest priorities that
   I hear, that strikes me as so different from my
   own, was what it meant to make certain that you
   stay with your family, you stay in your community
   and that you're a part of a local social system and
   they're watching as the jobs fall out of the local
   economy.
               Sir Ken, as a point of going back to
   thinking, he -- about the industrial era and how
   education perished.  The industrialist is really
   interesting.  And we're still stuck in that.  We're
   watching as the industrial structures have fallen
   out and, of course, it's devastating.
               And we have these great opportunities.
   And sitting in Manhattan, having those great
   conversations about the creative cultures and what
   all the awesome possibilities are for people who
   are super motivated.
               But at the end of the day I keep
   wondering, what do we think about the vast majority
   of people who are frankly being trained in the
   service class labor?
               And what is that training look like?
   Do we prepare them for service class labor or
   should we be thinking about how we prepare people
   to find stuff that's not just about labor per se,
   but about enjoying their life more broadly?  And
   this is where the creativity comes in.
               My feeling in a lot of education is
   that you may not be preparing people for the skills
   of service class labor -- although there's certain
   things that are done there -- but giving them the
   tools to be creative when they want to be creative
   in their personal lives; to create as a form of art
   or a form of fun, the things that they can do when
   they're not working 9:00 to 5:00.
               Many of us in the room get to live --
   you know, our work and leisure are sort of blended
   into one.  We love what we are doing.  But can we
   really truly expect everybody to be in that kind of
   job mind set?  And when do we have to actually
   think about the balancing of the work and pleasure
   and how we actually educate people to be happy?
              MR. O'DONNELL:  One thing that really
   strikes me, anytime -- I teach an entrepreneurship
   class at Fordham.  And when I encourage students to
   find something they really like doing -- and I tell
   them, Look, as a finance major, I can tell you from
   all my investment banker friends that the money is
   not worth it if you don't like what you do.
               And the assumption -- on behalf of the
   students, and I don't know where they got this
   idea -- they can't find what they really want to do
   because they need to make money.
               And I said, Well, I don't really
   understand why, for some reason, all of the jobs
   people would like to do are somehow
   disproportionately underpaid.  And I said, there
   are lots of jobs for finance I wouldn't necessarily
   want to do, but they make a lot of money.
               And so, somehow, the education system
   is teaching students along the way that the pursuit
   of doing something you really want to do is not
   economically viable.  And I think that's the real
   problem.
              MR. WENGER:  Well, I think that may well
   be the reality for a lot of people.
              MS. BOYD:  If you look at the job market
   in the United States, there's certain things we're
   not going to export, and a lot of that is service
   labor.  And the fact of the matter is we do need to
   put people to fill those jobs.  And those jobs
   aren't always fun.  And so, how do we balance those
   different dynamics?
               I think it's great that we train and
   educate people to really succeed and go and do the
   things that they're passionate about.  But I think
   that if we only focus on that and we don't focus on
   the reality of the labor market where not
   everything is fun -- but we really want people to
   clean our sewers, but that might not be the most
   enjoyable job.  But how do we actually create those
   kinds of balances so that the fun might not be just
   necessarily your job?
               And there's certain things where
   getting paid takes the fun out of it.  I love
   talking to people who are amateur chefs.  And
   they're amateur chefs because when they tried to go
   and work in a restaurant, they hated it.  It wasn't
   fun anymore.  And it was fun when they can cook for
   their friends.
               And so, how do we balance these kinds
   of engagements where it's not just an obsession of
   labor?  And I think as American society, we obsess
   over labor.  And we obsess over making everything
   without fun labor.  That may not be the way the
   society goes.
              MR. L. JOHNSON:  I'm not sure how this
   is relevant to education, but I would point out,
   what is wrong with serving fries?  The notion of
   serving people by cleaning their sewage systems or
   serving fries is to be abuse and --
              MS. BOYD:  But it's a form of prestige.
   It has no prestige, which makes it a miserable
   experience.
              MR. L. JOHNSON:  Prestige is deep with
   the abuse.  And in education I think that's the
   notion of -- I agree with a lot of what you said,
   but the idea that service as a profession is
   something that must be societally avoided is -- I
   don't really get.
               When I sold a company eight years ago,
   I went to work in McDonald's because I felt I
   needed to kind of connect with human beings.  I was
   spending too much time with investment bankers and
   lawyers and such.
               I would throw out one sentence.  The
   thing I'm most interested today, and I've talked to
   Dave about this -- the idea of broadening the
   notion of education to be a lifelong idea and
   how the work that Paul -- the school, everything --
   and Dave are doing around, saying that everyone's
   got something to teach, everyone's got something to
   learn.
               We live in this crazy connected world,
   how does education -- how do you expand education?
   And I guess the other things which we're talking
   about today is -- which I don't know much about
   is -- it's just really hitting hard at the broken
   public educational system and what to do about
   that.
              MR. WENGER:  Let's think about that.
   Let's just stick with that point, number one.  Is
   it the goal of education to enable people to find
   the job that makes them happy?  Or is it a goal at
   a large scale to have people to somehow figure out
   how they can lead happy lives even if they have
   jobs that today they don't consider -- it's a very
   fundamental difference on what we're going to wind
   up focusing on, not for the education but for the
   large majority, depending which of those goals.
              MR. KALIN:  There are now jobs out
   there; that's the other part of it.  I got my BA
   and I taught my friends with similar degrees, and I
   was studying literature at the time.  My dad's
   saying, "Go to go work in the book publishing
   industry."  And I saw my friends who had Master's,
   Ph.D.s in the book publishing industry, and they're
   doing alphabetizing, copy editing.
               I started my own company because I
   found that the only way to avoid wasting my
   education --
              MS. FLEMAL:  But that's just this
   moment.  But I think the broader question and I
   think it's good what you're saying, talking about
   this expanding the concept of education, and what
   Sir Ken is saying about, I don't know if he said
   vocational, but also the cultural aspect and
   personal aspect is that.
               I work with families here in Manhattan,
   what we do is we take kids off that track of,
   whether they're 36 months or whether they're in
   fifth grade or sixth grade, taking them off the
   school track and bringing them home and home-school
   them for a while and then whether they choose to go
   back or not.
               Parents will often say, okay, you know,
   they are more concerned with sometimes the social
   aspect than, what is my child really going to be
   interested in academically?  What is their real
   interest academically?  I.
               Think people have gotten so caught up
   in the social aspect of school that they've
   forgotten really about what we're really there for,
   that we're there to learn and we're there to find a
   passion and maybe find a vocational skill, a useful
   skill.
               But this whole social piece that we're
   getting in school, which is ultimately, I think,
   secondary to everything else, has sort of taken
   precedence.  This social interaction of who likes
   me and who doesn't like me, and all the other
   things we see on TV.
               So to think of the part of it that
   brings the focus definitely to education is so
   important.  I'd love to hear more and learn more
   and focus more about that.
               MS. RHOTEN:  Historically, education's
   had three primary objectives (Inaudible.)  Economic
   development and vocational skill trainings.  And
   then human development, the ability to create and
   ability to pursue what you are interested in and
   have a sense of yourself.
               I think we've lost two of the
   (inaudible).  There's too much pressure around the
   question of vocational economic development.  What
   job will you get?  What college will you go to?
               The question of civic responsibility
   into a nonformal learning institution, which I'm
   currently spending a lot of time.  And what I see
   happening in the nonformal learning institutions
   are development organizations that shoulder two
   other areas of responsibilities.  And they are
   currently losing their ability to provide -- to
   serve those two responsibilities.
               Where are those going to be met?  They
   are not being met in the large part because of what
   Sir Ken mentioned.  The child left behind.
   Hopefully, this administration will reverse that,
   but that will not happen within the next
   six months, I can assure you.
               So, what I hope for in this
   conversation and the work that all of you are
   doing, is how can the private sector, along with
   the public sector, try to bolster the missing
   objectives and start school learning?  If you can't
   do that, I think we are in very, very deep trouble.
              MR. WENGER:  I know that Alex has taught
   in schools.
               What are the goals of the students?
              MR. GRODD:  Well, thank you for putting
   me on the spot.
               The goals of the students, I think it's
   pretty universal, based on my experience with the
   students and teachers, is to be cool.
   Fundamentally, when you are a middle school child
   and you are in a social setting where there's all
   sorts of social pressures to fit in, I think the
   driving force in the life of a child, starting much
   earlier than it used to be, is to be cool, to fit
   in, to be accepted by peers.
               And so, that, it is a very compelling
   force to the child.  And so, when combined with the
   fact that it also can be pretty universally it's
   generally cool to be bad and it's cool to rebel,
   and I think a lot of people in this room probably
   have experienced those instincts.
               It creates a lot of challenges for
   teachers.  And so, I don't know if that's where you
   were going, but I think it is an important point
   for me, as a teacher, in all this conversation, to
   think about the fact that when you are alone in a
   room with 30 11-year-olds -- and we can talk a lot
   about personalized instruction and unlocking
   creativity, but a lot of what need to take place --
   to me, one of the fundamental flaws in our K-12
   education now is the amount of discipline.
               Teachers invest so much time, so much
   energy trying to manage a class, and by the time
   they've done that, there's so little energy to
   actually differentiate the instruction, personalize
   instruction.
               So, I think that, to me, when thinking
   about, how do we really get into the core of the
   transformation, part of that is how do we create
   systems of discipline, whether it's sort of
   top-down, sort of authoritarian model that  a lot
   of charter schools I've taught in use, and a lot
   more intrinsic sense of community.  And it has got
   to be both and it's got to be on the table.
               That's one answer.
              MR. L. JOHNSON:  I think the cool thing
   that's really important, when I look back on the
   moments of my life, the periods of my life when I
   actually felt in my educational development that I
   was kind of, the most formative periods, they were
   periods where, for whatever reason, I stumbled into
   a peer group where the cool kids were the smart
   kids.
               It's kind of an intrinsic reward of the
   group to be smarter and to be more passionate in
   some way, to get to Sir Ken's idea, that the group
   really rewarded people who really got obsessed with
   something and has something, whether writing plays
   or write short stories or doing art or whatever it
   was.
               And when you get to -- well, I think
   about a parent and I just try to think about how I
   can draw my kids towards kind of social groups,
   where there is that intrinsic award, you're clever,
   you are at the top of the pile, because you've done
   that, that's really smart.
               And I think that's one of the things
   you see in kind of talking about hacking education,
   kind of like a nerd culture.  It's very valuable.
   There is going to be an intrinsic award in that
   society like whoever makes the best program are in
   this group, like it is the coolest on some level.
   And I don't know how you work that into an
   educational institution, but it's an incredibly
   powerful force.
              MR. GRODD:  Creating a school culture
   wherein students were cool and smart is what very
   few schools do in this country, one or two at best,
   the best schools in the country --
              MR. SACKLER:  And it's very doable.  You
   do it through a series of programs so adults can
   feel the... of the program to celebrate its
   success... students and the hard work and teamwork
   and initiative.
               And just looking on those incentives in
   place in a school for the kids, the kids respond,
   in that culture.  And I have seen that in every
   great school I worked in.
               It is not reasonably -- it is not done
   idly... organizational discipline on these
   teachers.
              MR. WENGER:  Try to jump in.  People
   queue up --
              MR. RESNICK:  They could be smart.  It's
   all about what you mean by "smart."  But I think
   the way that the culture is smart, it's
   problematic.  Well, I think the way -- I link this
   with some of the earlier conversations, Sir Ken,
   Jeff said, the word "create" came up a lot.  And
   part of what people wanted to do is to have their
   voice heard, mainly develop their own voice.  And
   that's where a lot of the passion comes from,
   developing your voice, because that's important, to
   give you the opportunity to create, create the rule
   of creativity.  And we don't give enough
   opportunities for people to create.
               I think what we have seen is we've
   started after school centers, the network of after
   school; because the kids were unsuccessful at
   school and uninterested in school and unmotivated
   by the school.  And then we said, lots of times --
   create their own, you know, animations,
   simulations, you know, other things you want to
   hear to keep up their creating something.
               It is not just you're seeing that as
   intellectual leaders.  When they're creating games,
   when they're developing their voices, I think it's
   both important to their personal life.
               As Dana was saying, to be able to
   express about -- personally, develop your voice
   accordingly.  And increasingly, I feel very
   fortunate that in some way, I think we're lucky
   that we're luck -- what I would want for people,
   their personal life is better aligned with what the
   society's needs and the economy's needs in the
   past.
               I would hope that if we were meeting a
   hundred years ago, there would still be a part for
   the development of personal expression and ability
   to create.  That is not well aligned with the
   economy at all.  Today it is better aligned, yet
   there are some jobs -- there is a certain
   percentage of jobs in rising creative paths, part
   of the documented growing percentage.
               So, there is this better alignment of
   what is needed.  I felt fortunate we have better
   alignment of what is needed for personal
   satisfaction and economic success.  And yet still,
   the system does not support the -- for the
   development of letting the kids create design, to
   be able to --
              MR. ETUK:  What I just want to say to
   you is that going back, one of the goals are -- I
   think that one of the goals have to be that
   education has to evolve with the user; right?  And
   what I mean by that is that at the end of the day,
   the format in which you present information right
   now is everything that we used to believe with the
   way to present information and shoving it down
   kids' throats, and they don't like it.
               What are the tools that can be created
   for presentation that have input into that process
   so that they can evolve as the kids evolve?
               Today it might be something like
   Twitter.  Tomorrow it might be something explicitly
   different.  How does that information get back to
   the system that lets teachers become the
   facilitators, put knowledge in here that the
   students then know how to work?
               Does that make a lot of sense?  I think
   that's one of the things structurally we need to
   build in.
              MS. SHEFRIN:  I wanted to just go back
   for a minute to Peter Brooks.  One of the things
   that Peter said -- and when he was rehearsing, it
   was an exercise with the actors.  And he often
   found that when they came to start work, they
   actually weren't there, even when they were all
   there.
               And so, he would often do an exercise
   called "double bond, double time" which was to do
   the rehearsal in twice the normal speed of the
   conversation, and go through that.
              And what would happen in the course of
   doing that was, of course, is that the subtext of
   the play would all of a sudden become visible and
   tangible through tonality and nuances in the voice,
   in the speed.
               Another exercise that he would do to
   sort of get people there was a masking exercise.
   And you just put everybody in a white mask.  And it
   allowed people to kind of arrive without their
   personas there.  And all of a sudden, this
   imaginative space became rendered visible.
               And I think some of the conversation
   has a lot to do with how we create the conditions
   necessary for imaginative space because I think it
   is from that space that we move from transformation
   to translation.
               I'm not sure how my bio arrived on the
   paper, but it didn't go through me and it didn't
   say what I actually do.  And just for the sake of
   everybody's information, I would just like to say
   that I'm currently the provost of the Rhode Island
   School of Design, which has informed a lot of my
   thinking about all of these things.
               I think the relationship -- somebody
   talked about skills and the necessity some skills,
   somehow separate from thinking or making.  And I
   think -- I'd like to think about, and I understand
   it from working with the students, the relationship
   between making and thinking is that making is a
   kind of thinking and thinking is a kind of making.
               The idea of asking questions as opposed
   to making questions, which I think the students are
   engaged in.
               I think how education is delivered has
   changed dramatically; and I think it has started to
   create another kind of path which has to do with
   teachers teaching students, students teaching
   teachers, teachers teaching teachers and students
   teaching students.
               And I think all of those things are now
   occupying the same territory.  And through those
   different kinds of exchanges, they're all ways of
   engaging imaginative space; which ultimately I
   think really allows for the crossover from all of
   these various domains, which opens up all kinds of
   other possibilities.
              MR. WENGER:  Jump in, Ms. Salen.
              MS. SALEN:  I've been working on a
   project to open a new school in the fall that's try
   to tackle some of these questions.  And what I
   found in doing that is that there's a fundamental
   tension between the ideas of education and the
   notion of learning.
               And I think that what we are really
   trying to talk about is learning as the space of
   innovation and transformation and not so much
   education.  Because we see innovation in the space
   of learning all over the place today, in terms of
   how people are coming to learn things, how people
   are sharing information.  We are not seeing
   innovation in the space of education because of its
   institutionalization.
               So, I think that the space that we
   really want to begin to understand is how learning
   itself is a form of currency today for young
   people.  It's actually valued, and this is what you
   were talking about.
               Learning is actually valued in very
   interesting ways by young people today; not so much
   in school, but in spaces outside of school where
   they're really learning how to do things.  And it
   goes to the conversation of, if one of our goals is
   to allow people to move into a future; that they
   are able to learn, able to adapt to any kind of
   change, whether they're changing jobs, whether
   they're changing what they're passionate about.
   That, I think, is the best thing that we can do for
   people is to give them that kind of skill set.
               And so, for me, that, I think, is the
   space of transformation -- it will get to
   education, but it is so systemic, the problems with
   education, that I feel like we have to come in the
   back door.  But if you talk to educators they say
   they're in the learning business, but it is,
   actually, they are not.  You don't see that so much
   when you get down to the nuts and bolts.
              MR. BURNHAM:  There's a great story that
   comes out of your work with... and I think the
   kid's name is Giapetto, the Brazilian kid who -- I
   don't know if you've seen this piece of work.  But
   there is a Brazilian kid, I think, like 17 years
   old who was passionate about animated music videos,
   and there was nothing in the educational system
   that he was in that would help him in any way to
   figure that out.
               But he found a site on the Web, began
   to download the tools and figure out how to
   manipulate the stuff and began to interact with
   people on that site.  He began to upload videos
   that he created to that site.  He was welcomed in
   as a peer in that site, ultimately worked his way
   up to the site to the point that he was respected
   within that community and was beginning to educate
   others who were coming into that community.
               Eventually, his teachers figured out
   that this kid knew how to edit video and asked him
   to come back to the school system, and teach a
   course on editing video.  And all of that took
   place with absolutely no infrastructure and no
   support.
               And I think that's what you are getting
   at -- you're talking about something that was
   self-directed, completely outside of the system,
   but enabled by the medium that we are now all
   swimming in and it either creates an opportunity to
   help people learn even if we don't figure out how
   to reform the system.
              MR. CAULFIELD:  I think there is an
   important point there too, that comes back to the
   peer group observations you were making.  Something
   that is relatively new is the ease of creating a
   nonlocal reputation.  This is something that's
   available to a nine-year-old that wasn't available
   before; that nonlocal reputation, that global
   reputation of a niche reputation on the web.
               In cases where the peer group influence
   may be a little suffocating or a little limiting or
   constricting, that can serve as a balance, as a
   corrective, if it is encouraged, or sometimes if
   not encouraged at all, it just happens.
               And I think that's relatively -- I
   think it's always hard to separate out in these
   conferences what is new and what is really not new
   but just sort of redundant.  But I think it is
   relatively new, the ease with which, especially
   younger kids, can create global reputations and how
   that can really broaden their sense.
               I think that also related to Diana's
   point, in that people now can have jobs which may
   not be the best jobs, may not be the jobs that they
   would prefer to have; and they still have an option
   of pursuing, fulfilling artistic or academic life
   with others on the Web, once again, through these
   tools.
               So, I may work this job, but I also
   publish through Creative Commons, a bunch of folk
   songs.  And that may not have been an opportunity
   before to actually have any sort of audience for
   that.
              MS. BOYD:  Connecting this and Diana,
   actually it's really important that we recognize
   that status and validation and reputation are not
   just means to get skill sets, but there's also
   value that that is something that we actually
   learn.  We kind of forget how much we have learned
   that until you see and you have to figure out to
   negotiate the social world.
               I mean, here we are in this environment
   where there's a great deal of -- we want to be
   smart, we want to be seen as cool in this room.
   We're an environment that values that.
               We're also in a room where people have
   negotiated and networked their way to here.  You
   wouldn't be here if you weren't somehow connected
   to other people in this room.
               And one of the things that takes place,
   especially at the teenage years, starting in middle
   and high school, is that people actually learn how
   to network; they learn how the social world works.
               If you look at what they're doing on
   the social network, such a lot of social media,
   they're trying to make sense of those social
   structures.  Who your friends are, what happens
   when you have to articulate the social dramas of
   that?  How do you make sense of social dramas?
               We pooh-pooh this often as like
   something that's fully irrelevant education, but we
   all, as adults, rely on those skills, those very
   social skills they've gotten us into this room,
   that we have to learn.
               One of the things that's sort of
   scaring me is I'm looking at a lot of class
   differences around the social network patterns and
   whatnot, is that young people who are from
   wealthier environments are actually encouraged to
   network with people in other factors, other than
   their schools, and with adults in very formal
   situations.
               Young people who are from more working
   class environments are less likely to be encouraged
   to network outside of their peer group and their
   families.  This has dramatic effects on their
   abilities to get jobs and their abilities to find
   validation and also other factors.
               So, we ignore all of this sort of cool
   stuff as sort of extra-curricular and unnecessary;
   but we also might want to think of embracing it as
   actually a set skills, that we all use it.  And we
   actually have networking classes as adults when so
   much of that takes place at those formative years.
              MR. WILSON:  Dana, I want to read you an
   e-mail.  This is from a kid, an 18-year-old kid
   named Michael Yuretcho, I never met him.  He may
   not go to college.  He left a comment on the blog
   post I read about a week ago, saying that a lot of
   entrepreneurs don't go to college.
               And he wrote a comment and he said,
   "I'm not going to college, and I'm going to work
   for a start-up."
               In this e-mail, he said something
   today, "Thank you.  Fred, I really never got a
   chance to say this, but thank you.  I'm the kid who
   commented on your post about successful
   entrepreneurs and not going to college.  From that
   one comment, I had two job offers -- well, two
   potential job offers."
              (Laughter.)
              "I was contacted a couple of days ago by
   a friend of yours, Boris Wertz.  I was also
   contacted over Twitter by a guy from Boot-up Labs.
   I'm meeting with both of themthis week.  I want to
   thank you for taking time out in your schedule to
   e-mail some people."
               I actually I only e-mailed one.  The
   other guy he contacted directly.
               "I'm truly grateful that something came
   out of this.  So, it's because of you."
               I wrote back to him, it's not because
   of me, but because of him.  He had the balls, an
   18-year-old kid, to wade through a comment thread
   brought between a bunch of creative, influential
   people.  He made a smart comment and found, as he
   said, two potential job offers.
               So, what you are saying is, that these
   kids do know these networking skills.  And they
   figured this out; and I think there is a great
   equalizer here.  I don't know if the kid comes from
   a wealthy background or not, but I'm not sure it
   really matters.  He just figured it out and weighed
   in, left a comment, and he's making his way into
   the world.
              MR. JARVIS:  Did his mother also e-mail
   you?
              (Laughter.)
              MR. JOHNSON:  He's dragging kids away
   from college.
              MS. HAREL-CAPERTON:  To build on that,
   there were a lot of other comments on that
   connecting, because it's so impressive that you and
   Dana pointing out that kids can network now.
               But if we go back to what Sir Ken
   started for us, you know, he asked a great
   question:  "What is at the heart of education?"
               And actually, I'm using that tag '06,
   because it is entitled "Schools, Skills,
   Creativities" that he gave a tag in 2006.  So, I
   think he used it yesterday to jump off of a keynote
   that I gave.
               And the thing that I really like about
   that is, what is at the heart of education?  He's
   talking about the child who is sitting in a
   classroom and doodling and the teacher who is
   passing by say, "Samantha, what is this?
               She's looking at her and she's saying,
   "It's a picture of God."
               And the teacher says, "But no one knows
   how God looks."
               And that student says, "Well, in a
   minute they will."
              (Laughter.)
              So, I think that's kind of at the heart
   of education, as so many amazing comments are being
   put there.  And so, when you have that insight
   about whether it's a picture of God or what is the
   climate change or why is obesity happening and
   anything that we want to kind of understand about
   the importance of the First Amendment.
               All these conflicts, things and
   mathematics and physics and science that are out
   there, I think what Sir Ken was trying to say is
   that schools, as we know them today, are naturally
   not enticing people or facilitating the kinds of
   things we're even doing today; which is starting
   from where the learner is and expressing the
   learner's kind of ideas and allowing them to take a
   stance and allowing them to express themselves and
   allowing them to enter a conversation; preferably,
   also as Mitch was going to ask, building something
   that is expressing their ideas and growing it
   through that social networking.
               And I think what's at the heart of that
   kind of education is very, very different than
   what's at the heart of most of the education that
   we see out there.
               And I think it -- I don't know how
   today is going to be, but as I finally figured out
   how to unlock the fact that my comments are private
   and participate in a twittering, not everybody here
   is using it.  Just like the the millions and
   millions of kids out there, they don't know how to
   use it.
               So, they're not part of that
   conversation with Fred or with many other people --
   and I'm really worried about that because the
   knowledge and skill that it takes to, first of all,
   culturally be able to express yourself and then to
   be able to participate in that social -- empowering
   social media technology, is not available to all
   equally right now.
               And so, what's at the heart of that
   education that we can all celebrate here is not
   really accessible yet to a lot of people out there
   in our nation, rural and poor communities, in urban
   communities that don't have the benefits, that
   don't have the tools.
               And even if they do, they don't really
   have the cultural ability to take the stance,
   express themselves, connect to people below, above,
   and on the side, and build stuff.  And I think we
   have to really worry about that here today.  I hope
   we will.
              MR. KERREY:  I'm going to add a little
   about the politics of all this.  Sir Ken had talked
   about the 16,000 school districts, and that's where
   governance occurs, and the civic responsibility and
   cultural mission of the schools.
               It is worth remembering that the
   history of the common school in the United States
   is a history of people attempting to pass state
   laws mandating education at an early age, mandating
   the creation of public schools.
              And up until the 1920s, when there began
   to be the a rise of the nativist movement, as a
   result of the enactment of the openly racist
   Immigration Act of 1924 and the creation of the
   American Legion, that resulted in the rapid
   expansion of public schools in the United States of
   America for the purpose of teaching citizenship.
              That's why the Pledge of Allegiance is
   mandated in all schools.  If one of your
   11-year-olds is found out on the streets of Atlanta
   this afternoon, they can be arrested and found in
   the juvenile justice system for violating their --
   as an offender of their status.  They're required,
   for approximately a thousand hours a year in all 50
   states, to be in schools.  So, that's the context.
              Secondly, you've got to sort of imagine
   yourself -- I have a 7-year-old in the largest
   public school district in the country, the New York
   public school system.  If you're trying to have an
   impact on PS41 where he goes to school, to put it
   mildly, that's a hell of a challenge.  Just to try
   to have an impact upon the arrival of
   air-conditioners in June, let alone the curriculum
   and the budget and other sorts of things.
   So, I think you have to separate the conversation
   between the effort to improve the public schools
   and the effort to improve the non-public school
   environment.  These are two completely different
   things.
              And finally, you have to get used to the
   idea that you have to bring an argument inside the
   context -- you haven't been in a room full of
   parents.  There are 2 million parents in the
   New York public school system that might, I should
   say, have a slightly different attitude about what
   they want the New York public school system to
   accomplish than I do.
              And these board meetings can be raucous,
   dispiriting and at times counterproductive.  You
   find yourself saying, Gee, I don't want to do that
   anymore.  You can find yourself fighting the battle
   to get curriculum imposed and brought to the
   schools and it's exactly what you wanted and,
   two years later, the board of election occurs and
   the people you supported get turned out.
              As a great example, the state board of
   education in Florida, not what I would consider
   for the most part a backwater state, last year,
   just voted to allow the theory of evolution to be
   taught by five to four votes.
              Kansas caught a lot of attention a
   couple of years ago when they took a vote saying it
   couldn't be taught.  That got reversed again by a
   five to four vote.  So, there are arguments that
   have to be brought, and you can't get timid in
   bringing these arguments and you can't give up
   after you have lost a battle.
              But I think it's terribly important in a
   discussion like this to separate the public school
   argument, which is an intense one, from what you
   want to occur outside of the school environment,
   which oftentimes, in my view, is more important
   than what's going on and mandated and brought
   inside of the school.
              MR. KALIN:  But Bob, you can opt out,
   couldn't you?  You could home-school your kids and
   then you're not breaking the law.  You can do that;
   right?
              MR. KERREY:  I broke into a cold sweat
   earlier with Alex talking about facing 30
   11-year-olds; and now you're talking about facing a
   single 7-year-old all day long?
              (Laughter.)
              MR. WILSON:  My point is this:  Instead
   of bringing an argument in this country, we could
   simply have a revolution.  We can simply take our
   kids out of the school systems and come up with
   alternate ways of teaching.
              MR. KALIN:  But they don't have the
   framework that exists yet.
              MR. RESNICK:  There's are families -- a
   single parent who is working round the clock.  So,
   how can they be doing that?  It's fine for us to
   say we can do it.
              MS. RHOTEN:  School is a safe place for
   a lot of kids.  It's not only the single parent
   argument.  But it's also the school represents the
   eight hours of your day wherein you actually are
   warm and have food.  Not every kid can opt out of
   that.
              MR. SACKLER:  The charter school -- the
   district monopoly is being challenged all over the
   country by the charter school.  That's going to
   open public education to enormous entrepreneurial
   opportunities and energy; and it's happening in 41
   states.
              MR. BISCHKE:  It's really up to us to
   develop alternative models and set an example for
   the public school system.  And one of the
   advantages of where we are today is that there are
   lots of opportunities for initiatives to be
   exploited of alternative models.
              MR. HUGHES:  I think that's exactly
   right.  I think there's a structural question here.
   It says the classroom has 30 students and one
   teacher in front of it.  Even if it's for
   eight hours a day and that's a safe place, that
   just isn't working anymore.
               And I think that what's really
   interesting, what are the models in which teachers
   can interact with students, and sort of adapt to
   their different ways of learning throughout the
   course of the day or throughout a year, so that
   they actually are able to flourish and be happy and
   also be good citizens.
              MR. WENGER:  This last bit of
   conversation actually kind of prefigures the
   structure of the day quite a bit.  So, the
   structure of the day -- I think this was very, very
   good to start with goals.
               It is clear even around this table that
   it is not easy to come up with unanimous agreement
   on what the goals might be.  I think it's something
   very, very important about learning.  And we were
   tempted to call this Hacking Learning, but it
   didn't sound as good as calling it Hacking
   Education; for that reason.
              So, the structure of the day is that
   actually -- after taking a short break now.  We
   will come back and talk first about how learning --
   how hacking education can occur completely outside
   of the existing system.
              So, what are things that are happening,
   what are tools, what is the leverage available to
   us today, and maybe shortly?  And then after lunch,
   bring that back to the point that Bob was raising
   about.
               So, then, there's the schools.  So,
   there are things outside of schools which are
   already taking place; and what is the interface
   between old and new and how does that happen?  That
   will be the focus of the afternoon.
              MR. GORDON:  I wanted to throw something
   out.  I've asked people for a decade and I've never
   heard a good answer.
              Has anybody ever seen a coherent
   description or definition of what "well-educated"
   means, that they didn't write themselves?
              (Laughter.)
              If so, I would love to be pointed at it.
   Because I haven't heard one, even in universities.
   I have asked what a great university head is and
   got a 50-page speech from Rick Levin, about the
   president of Harvard in the 1800s; but I've never
   seen a definition of "well-educated."
              MS. HAREL-CAPERTON:  I don't know if we
   want that --
              MR. KERREY:  I have something written in
   1905 with several great descriptions of what
   "well-educated" means; not by me, but somebody
   else.
              MR. KALIN:  You can be dead and
   well-educated would be a question?  It's not
   static, staying in one place.
              MR. JARVIS:  It's different for
   everyone.  We do have to write our own.  If we
   don't want to write it, that's a different
   question.  Chicken/egg, but it has to be -- the
   problem is that we'd make every student take the
   same frigging test and come up with the same
   frigging answers.  That is no way for a creativity
   to begin.
               But it comes out of the idea that there
   is a definition of "well-educated."  The same way
   that there's this mass view in news, if there is
   one newspaper that can serve, everyone is the same.
   It's absurd.
              MR. GRODD:  I will only say that I've
   been part of many, many of those conversations, but
   I think, on a fundamental level, kids need to read,
   write and do math.  They need to know how to read,
   they need to know how to write and they need to
   know basic math.
               So, after that, then critical thinking,
   and the holistic concept of an educated
   humanitarian; I think that is all relevant, and I
   would love to participate in that, but
   fundamentally, there's millions of children who
   can't read, can't write, can't do math.
              MS. HAREL-CAPERTON:  But the problem is
   that the way to reach the literacy, the old
   literacy of reading, writing and arithmetic that
   you're talking about, has new methodologies.  And
   so, that's really the fundamental thing we are
   discussing today.
               And probably, it's not just one
   definition, but many, and many ways for different
   people to really reach that literacy.  But there
   are also a lot of new literacies; your ability to
   imagine something and make it up, express yourself
   with media, remixed media, participate in media
   like the one we're using today.
               I wonder how you would use what we are
   posting.  I'm trying to generate a lot of noise --
              MR. WENGER:  I think one of the great
   things, I keep looking up there (indicating
   overhead projection).  It's other people already
   not in this room, so --
              MS. HAREL-CAPERTON:  But how are we
   going to integrate that into the conversation,
   because sometimes people summarize what's being
   said and sometimes they comment on what's being
   said, how are we going to model, how this can be
   used effectively?  It's hard to use it effectively
   in a conversation.
              MR. WENGER:  That's going to take us to
   the next session.  We'll take a five-minute break
   for people to grab a coffee, go to the bathroom.
   And there are sign-up sheets over there for lunch,
   and we're having a self-organizing lunch called
   "Birds of a Feather."
               So, there's five topics that people
   have already created.  So, if you don't like the
   topics, there's room to create a sixth topic or add
   more sheets also.  And then we're going to have to
   continue in about ten minutes.
              (Time noted:  11:15 a.m.)
              (Time noted:  11:30 a.m.)
              As I have promised earlier, we are going
   to try to start each section off with a little
   video.  And so, this is a video on YouTube.
              (Discussion off the record.)
              Check this out, and we'll put links out
   on Wiki.  But here is why this caught our
   attention, to preface this section.  This section
   is all about how is learning occurring, how do we
   get leverage on learning from technology?  How do
   we get social leverage from the web for learning?
   And, actually, leaving existing schools aside,
   until the afternoon.
              And this is a kid, clearly, maybe a 14-
   or 15-year-old kid, who put this video up
   explaining how to do something to have a blendered
   water effect.  So, one of the great things is that
   this video's been viewed almost 50,000 times.
   There are a lot of responses that actually explain
   how to do it better, including video responses that
   show how to do this.
              And I think that it is, in my mind, a
   great illustration of how this can happen.  And so,
   Bob, we'll use that as a kick-off point for how can
   technology provide leverage in learning in both
   technology leverage and social leverage.
              MR. WILSON:  I wanted to ask
   Jim Rosenthal a question.  Jim is a long time
   friend of mine who runs a piece of Kaplan's
   business.  Do you teach adults professional
   education -- your business teaches adults
   professional education on the Web; right?
              MR. ROSENTHAL:  On the Web and in
   school.
              MR. WILSON:  What percentage is online,
   and what percentage is in schools?
              MR. ROSENTHAL:  It varies, probably more
   than 50 percent in schools, but it's moving in the
   other direction; faster in the U.S. than overseas.
              MR. WILSON:  You actually give people
   degrees?  You give people accreditation via online
   classes?
              MR. ROSENTHAL:  Yes.  I'm not granting
   degrees, although Kaplan University certainly does.
   My area is test prep for real estate and financial
   services, for insurance, for accounting.
              MR. WILSON:  And are these live classes
   that they participate in?  They log in and a
   there's a teacher sitting there?
              MR. ROSENTHAL:  Yes, there's live
   scheduled classes.  And all of those are archived.
   So, you can go back.  Or if it doesn't work,
   reschedule, you can go and check it all.  It's
   always online.
              MR. WILSON:  Is there any data about the
   performance of -- in the tests of the people who do
   the learning online versus the people who do it
   face-to-face?
              MR. ROSENTHAL:  I know what you are
   looking for, but I don't have it.
              MR. KALIN:  Do you think that the
   founders of YouTube, said we're going to reinvent
   education?
              MR. ROSENTHAL:  No.
              MR. KALIN:  But they do more to change
   the way education works than anybody in this room
   right now, and that's something --
              MR. WENGER:  Speak for yourself.
               (Laughter.)
              MR. KALIN:  In terms of reaching people,
   gauge it in terms of purely numbers.  I'm sure that
   people would qualify it.  So, I think that's the
   beauty of the Web and technology.  You don't create
   a pedagogical -- you just created the tools for
   them to teach each other.
              MR. L. JOHNSON:  Think how much more you
   could have a learning paradigm, based upon the
   content --
              MR. HUGHES:  There's Twitter and
   Facebook; you learn all types of social
   information.  The vast majority might be that, but
   it doesn't mean that doesn't tell you something
   about the sender or what that means for you
   socially and that doesn't mean you don't
   necessarily learn about content.
               I think the challenge is in figuring
   out the technologies, and the one's that are
   existing and the ones that are coming into the
   classroom -- which was, what I was trying to get at
   earlier, the structural problem is that a teacher
   in front of 30 people with no computers, it will
   not work anymore.
              MR. WILSON:  Albert, Brad and I and, I
   think, Andrew and Eric here all sat with an
   entrepreneur, probably about four or five months
   ago, who had taken YouTube, just brought it in and
   built a layer on top of it, and was delivering
   English language learning to Chinese kids.
               And they were doing it in internet
   cafes.  They would -- it's basically somewhat like
   a game.  Kids would go into an internet cafe in
   China and they would watch popular YouTube videos
   and they would try to say the words in English.
   And then they would record it and then they would
   get rated by other kids.
               So, basically, it just took the raw
   material that's already on YouTube, pop on the
   videos, put a little technology layer on top of it,
   and they were teaching millions of Chinese kids how
   to speak English.
              MR. ROSENTHAL:  It's a better version of
   how they used to learn it, which is by just going
   to the movies.
              MR. GORDON:  I'll ask Lewis.  You helped
   invent a pretty good after action review.  So,
   there's kind of pedagogical -- teaching that's
   automated, without humans involved.  What did you
   learn from doing that?  How do we take humans out
   of the scalable education process?
              MR. L. JOHNSON:  The goal wasn't to take
   humans out of the loop.  But so people understand,
   we've created video games, help people learn a
   foreign language.  And part of our rationale is
   that we weren't satisfied by the type of
   interaction we saw in the classroom, for obvious
   reasons; nor were we satisfied with the type of
   interaction that we saw on the Web, which typically
   presumes a certain level of language proficiency
   and tends to be text-based, whereas a lot of
   learners have difficulties speaking the language.
              So, we saw a lot of value helping people
   get up to the point where they can utilize these
   other technologies to help learn.  But just to say,
   here you go on YouTube and learn from that, I'm
   glad to see that that is having so much success.
   But I think there are a lot of kids who aren't
   reached well, skills that aren't well-taught just
   by relying on the technologies out there.
              MS. SALEN:  I want to build on that a
   second, because I think one danger is to start to
   begin to imagine that learning happens in
   isolation, that there is a single platform or a
   single tool that is going to teach.  Learning is
   ecological, and it happens in many places
   simultaneously.
              So, I was talking to a parent last week
   about a model of sort of nodal learning, and
   thinking about what are the configurations of
   spaces that we are making available for kids to
   learn in and across?  And he wasn't understanding,
   mostly because I was not communicating well.
              And I said, "Let's talk about your
   daughter.  I know she loves to play basketball.
   So, where did she learn to play basketball?"
              And he said, "Well, she learns at
   practice."
              I said, "Oh, but I bet she talks to you
   at home about it."
              He said, "Yeah."
              And I said, "I bet she has conversations
   with her friends about it on the phone and they
   work through plays.  Does she ever go online?  Does
   she watch basketball games?  Does she go to
   basketball games?"
              He said, "Yeah, yeah, she does all those
   things."
              And I said, "Well, yeah, learning is
   happening across all of those spaces."
              And so, what I think we want to begin to
   understand is, what are the kinds of
   infrastructures that we need to build to help
   leverage the movement of that child across those
   kinds of learning spaces?
              And it may be the invention of certain
   kinds of technologies, but I think there's larger
   things, what Dana was talking about in terms of how
   do we enable social capital for kids?  What are the
   mechanisms by which we make that possible?  How do
   we enable just connectors between some of these
   different spaces, whether they're content
   connectors or mentor connectors or even a
   validation that what a kid might be doing in an
   after-school space is relevant and valid within an
   in-school space?
              So, I think we need to remember the
   configuration and the ecological question because
   we're in a networked world.  Our model of learning
   has to exist within that certain networked idea, as
   well.
              MR. HEIFERMAN:  Can we articulate more
   about what problems need solving?  And why isn't it
   just the Web?  Why isn't this solving this problem
   all by itself?
              MR. HERROD:  What other questions?
              MR. BISCHKE:  I think one thing is
   there's a big disconnect between learning and
   credentials.  And so, we're moving to a world where
   you can learn anything; you can go to Yale and you
   can watch their courses as you can do all different
   types of things, but the credentialing system is
   one that hasn't changed at all.
               And I think there's been a few people
   who have written some very interesting stuff, I
   know Fred a little bit, about how can you look at
   whether the testing is standardized testing,
   whether it's degrees, accreditation, and change
   that system?  Because without that, the rest of
   this stuff is not nearly as meaningful.
              MR. WILSON:  My son is a big video
   gamer.  He understands credentialing in a video
   game, and he knows what his score is.  And he knows
   what his friend's score is and he knows that he's
   better than anybody else at Caller Duty 5.
               When he gets credentialed in school, he
   goes home and say, "Dad, it's not fair, you know.
   I got such and such on a test.  And this kid
   didn't -- he went up after class and had a chitchat
   with the teach.  All of a sudden he ended up with a
   better grade than me."
               And he appreciates the raw power of
   Caller Duty 5.  I beat that kid one on one, you
   know.  And he didn't get it in school.
              MR. GORDON:  There are a couple of other
   parts to video game credentialing.  So, one is
   having more parallel reward paths is useful.  Video
   game credentialing has to succeed by motivating.
   And clearly, academics don't stay in power by
   motivating, but have to succeed by motivating.  And
   so, there is a feedback loop and it has to be
   considered fair.
               But a video gaming system, that's the
   most motivating, it's going to have four or five
   parallel tracks, the motivation of all clients, all
   on different time cycles.
              MR. WILSON:  But that means you can get
   your scores in different ways?
              MR. GORDON:  People that are playing,
   are usually playing, trying to accomplish a couple
   of different things, usually that have different
   time cycles.  You want something that takes
   one minute and something that takes a month.
              MR. S. JOHNSON:  When I think about the
   skills that I had that I got when I was a young kid
   that are still valuable, I think back to when I was
   10 or 11 when I spent thousands of hours playing
   baseball games and designing better baseball games.
               And I got a huge amount out of that in
   terms of the map that are creating the whole
   statistical model of how baseball works and stats,
   and a lot of collateral learning experience,
   building simulations and things like that that
   they're using to this day.
               But the most important thing about that
   was, I think I learned how to be obsessed with
   things.  There's another way of saying that, which
   is passion.  I got obsessed with these things and I
   had a series of stages in my life where I got
   obsessed with something else.  And I just immersed
   myself to learn as much as I could.  And it's that
   mechanism I used again and again and again in my
   professional life.
               So, how do you teach kids to be
   obsessed with things?  I think one of the
   advantages we have with technology and particularly
   with games is that they have built-in structure,
   almost to a fault, as most parents would say.
   They have an addictive quality where people will
   just immerse themselves and become obsessed with
   them, something in that structure.
               When you look at the games that most of
   these kids are playing, the amount of information
   that they have to accumulate and master to perform
   well in these games is a mess compared to the
   amount of information they're willing to reinforce
   to learn at school.
               And so, somehow, there's something in
   this formula, this kind of platform, without
   anybody telling them to do it, they are going out
   learning all this information and becoming really
   skilled at it.
               So, they have to kind of figure out
   what is the cocktail there that's allowing them to
   do that, and then maybe take that and actually,
   causing them to learn other things that perhaps
   they aren't getting from the games.
              MR. CAULFIELD:  One of the things that
   differentiates some of those activities is that the
   referee in the interaction, in the coaching, are
   separate.  That allows, I think, for a much more
   intensive experience than one where people feel the
   game is rigged.
               And so this person goes and talks to
   the referee and gets a better grade.  My daughter
   plays Castle Crashers incessantly.  And she is on
   the headset to her friends and she's trying to pull
   up YouTube videos to  figure out how to get the
   achievements.
               But the sense is that here's her
   interaction.  And then there's a separate sort of
   referee that is somehow objective.  So, she's not
   playing to the referee.
               For me, one of the moments of teaching
   that really got to me is when I was teaching
   English composition and you tell students, Oh, it
   was a 90.  So, you did gun control essays and
   things like that.
               And so, we go through rhetoric and at
   the end of class, you say, "Write your gun control
   essay."  And one of the students comes up and says,
   "What's your thoughts on gun control?"  And I feel,
   "silly student."  Come on, you know.  "You're not
   writing this for me.  You're writing for your
   audience."  And he says, "I'm writing it for the
   grade, so doesn't that mean the audience is you?"
               And I realized that yeah, it's a fraud,
   you know.  It's really kind of scam that we're
   perpetrating here.  And so, I think things
   where those two things are separated, where there's
   a separate referee and a separate coach allows the
   referee to be more fair, allows the coach to really
   focus on the success of the student.
               The referee doesn't have to be this
   abstract rule-based thing.  The referee can just
   help someone engage with an audience as a writer.
              MS. BOYD:  But are referees always fair
   outside of games?  When I was in Brown, I was
   obsessed with who was succeeding and who wasn't at
   Brown.  I went and talked to the dean about what
   was going on, how things are playing out.
               And one of the things I found out
   really quickly is that the people who are doing
   best at Brown are those who figured out how to bend
   every rule available to them.  They figured out
   what rule was there, they figured out how to work
   around it and how to leverage the different people
   to get what they wanted.
               And people view it as almost a game in
   and of itself.  And one of the things that's
   been -- in talking to people who do research on
   kids with autism, there is this set of rules where
   we can sit and formalize it.  We can create and
   formulate structures and we can say this is how you
   succeed and this is how you avoid.
               And certain kids, such as kids along
   the autistic spectrum, do tremendously well with
   this set of rules.  Other kids do extremely well
   when given the set of rules, figuring out how to
   work around it.
               And there's this interesting thing to
   your son's point.  I totally agree that the school
   system isn't fair.  But how may of you have tried
   to get a raise at work?  Is that process fair?  Is
   that process about who is getting rewarded in a
   direct manner that you can evaluate, or is it about
   figuring out how you can ease around and manipulate
   that to get that raise?
               And so, each of these are different
   skill set, and we can't say one skill set is better
   or worse than another, but how are we thinking of
   it in the ecology of saying, "These are the things
   that we want to mix in; and some kids learn to
   figure out which personalities are going which
   way."  But if we go for one system or another, we
   end up breaking down.
               And if we want a more fair system, we
   have to think about a more fair adult society, not
   just a more fair kid society.
              MR. RESNICK:  I want to make sure we're
   not too drawn into everything being driven by some
   evaluation how well you succeeded or whether it's
   the highest score in the game or an award from the
   teacher; just to give a different paradigm as
   opposed to some people are motivated by their high
   score in the game.
               But there's another paradigm that
   flourishes today, the maker community, the do it
   yourself community.  There's a huge maker fair
   going on.  And people don't go there to get the
   award with the best exhibit at the maker fair.
   They build what they're excited about.  They became
   obsessed with something and they want to share it
   with others, to get feedback from others.  Wow,
   that's incredible.  That's the excitement, and to
   see what others have done.
               So, I just want to make -- not that the
   paradigm is right for everybody or for all
   contexts, for all people.  But at some point we get
   too drawn into what's the best way of getting for
   the competition paradigm, just a little overblown.
              MR. GORDON:  We did this in sincity.com.
   Once you find that there are people who want to
   share, you can give them a more rewarding
   experience if you give them a platform to share on.
   And they feel like there's a chance you're going to
   be looked at.
               So, I would argue that something like
   Etsy or craft fairs are platforms that can be more
   motivating, because when people are halfway done,
   they think, If I just finish, I've got a way to
   share.  So, creating platforms that seem like open
   ways to share, I think, are another way to
   motivate.
              MR. RESNICK:  Yes.  I agree.  This is
   true.  To promote my own thing a little bit, we
   have this project called Scratch, where kids are
   programming their interactive stories and games and
   sharing online which, there are more than a
   thousand new projects each day.  And kids see what
   others are doing and then making things together,
   just open, they grab what others have done, remix
   and add other things.
               There is some external motivation, the
   ones that get featured on the home page where lots
   of other people are using it.
              MR. GORDON:  And they probably have to
   believe that there's fairness in deciding who gets
   top of the box and how you get to remix somebody
   else's stuff.  So, that's the referee, which
   doesn't necessarily have to be a person.
              THE SPEAKER:  I'm going to plug the
   Scratch program that Mitch and his group created.
   So, we're doing an experiment in Hawaii, and I'd
   love to get feedback.  We're finding kids to be
   very passionate about making their own games and
   there's all kinds of good learning stuff for these
   kids, measured quantitatively and also -- this is
   what I made.  This is where I want to go.
               We've run these after school programs
   with Scratch, kids make their own games.  Some of
   the games and some of the themes are, make games
   that are about math or about creating stories.  You
   can tackle any kind of learning with this sort of
   tool.
               Essentially, it's world making.  You
   define your own world, what's important to you, and
   you share it with kids that are in this group
   together.  And we've got coaches, older kids who
   have gone through it and are now teaching the
   younger kids.  To me, it's really working.  And I
   would love to propagate that.
               But I think the approach that Mitch
   talks about for having -- I guess your phrase is
   "playful invention."  And I think that's what going
   on in these courses.  And I think that's what goes
   in internship.  And I think that's what leads to
   new cultural developments.
              MR. BURNHAM:  The product is becoming
   the credential.  In the old days, I went to school,
   I got a grade, I presented the grade and I got a
   job.  And now, what happens is, you create this
   game; and that game is what creates your
   reputation.  And there's no grade there.
               And it's not important, because you've
   created a great game and hopefully, that game is
   bubbled up to the top of the board, because others
   have linked into it.
               And if you think about the Web as a
   medium in a way, that's the way people are creating
   their own credentials.  It has a lot to do with how
   many links there are into your blog, into your
   voice, into your opinion about what's going on in
   the world.
               And I think it's fundamentally changing
   what we need from education, to Scott's question.
   What we need is to become familiar with the tools
   that we use to promote our ideas and really,
   basically, to search engine optimize our products
   or the things we created.  And I think that's what
   people are doing.
              MR. JARVIS:  They have a faith in the
   marketplace and the marketplace, which I share.
   But, you're from the educational world, and it
   says -- the authority says this is right and that's
   success.  A game world shows some danger and it
   systematizes a one victory, one definition again.
               I prefer creation as a new framework,
   personally.  But how do you certify that?  I also
   like the idea of the public doing it, but there's
   some danger there, too.
              MS. HAREL-CAPERTON:  I think we are
   developing methodologies that you are describing,
   that Mitch is describing, that we're doing.  I
   think Katy's doing a lot of that kind of work.
   There are several people in the room that are
   really working very hard to create an assessment
   that relates to imagination, innovation,
   creativity, coming up with an idea, beginning a
   project from the beginning, middle, end; delivering
   this in digital form, sharing, exposing,
   presenting.
               All of us are trying to transform
   education through those playing games or making
   games and doing both which is the new reading and
   writing.  I think they're working very hard and
   there's a lot of research out there for assessments
   that are beginning to work.
               I'm right now working with 350 students
   and teachers in 14 schools.  They are using it,
   they are evaluating it in a whole new way.  And
   it's project-based daily --
              MR. JARVIS:  The assessment may be less
   thinking of a product than a process, and saying
   we'll make this better and better and better.
              MS. HAREL-CAPERTON:  Both.  The
   assessment is about the process, it's about the
   product and even about how it relates to other
   grades.  It relates to the content of what the
   games of the teamwork or the project is about.
   There are ways.  And I want people to know that
   there are ways to do it.  And it works.  It works
   on the ground.
              MR. KALIN:  How many people here have
   hired people?  How important is what degrees you
   have in terms of hiring?  If you hire an engineer,
   you want to see samples and quizzes and tests.
   There were people who were doing the media stuff
   for Etsy, they have a site and video showing videos
   you've made.  I don't care what degrees these
   people have.  It's something that's becoming less
   and less meaningful in the job marketplace, as
   well, and you talk so much about how important the
   degree is in getting a job.
               But talk to people who are creating
   jobs right now.  There may be degrees that are
   important for people who want to work at Citibank,
   but Citibank isn't exactly hiring right now.
              MR. L. JOHNSON:  I care about degrees
   for the people I hire.
              MS. FLEMAL:  I can think of someone
   right now, an artist who did so well with her
   videos on YouTube that she took a site on... and
   delivered lessons and the students did incredibly
   well and has quite a business for herself.  She has
   no given credentials, at all.
              MR. KALIN:  She has lots of
   credentials in the eyes of other people, I'm sure.
   -
              MS. FLEMAL:  But her credentials are --
   what I'm saying is, we were talking about giving
   credentials in terms of degree and so forth.  It's
   exactly what she needed to present.  And she has a
   huge audience and a huge business.
              MR. WENGER:  There are a couple of
   different things about how technology provides
   leverage -- provides leverage, because it allows
   you to publish your work product and allows more
   objective referees.  It's about a new form of
   credentialing.
               I wonder, in this section, what other
   types of leverage does technology provide us?
              MR. GORDON:  When I've taught classes, I
   throw this out for somebody else to use, tell the
   students you can't get an A from the teacher.  The
   best you can get from the teacher is a B+, because
   the teacher-student grading relationship is
   corrupting.
               So, if you want to get an A, you've got
   to get somebody outside.  And in a video game
   class, you got to get 10,000 downloads as an A.  I
   would suggest in journalism, somebody's doing
   entrepreneurial journalism, that you've got to get
   a certain amount of blog readers per a month to get
   an A and --
              MR. JARVIS:  Which I love, but there's
   the Paris Hilton factor.
              (Laughter.)
               I still like it.  There is a corruption
   there, too.
              MR. GORDON:  I had one student get to a
   million in a month.  So, that, a million downloads.
   That was an A.
              MR. JARVIS:  With what?
              MR. RESHEF:  Technology does enable us
   to bring education everywhere.  And that's
   something we should remember because, if you look
   at the world, most of the world doesn't have the
   proper tools and system.
               And technology enables us to overcome
   and reach most -- not necessarily most of the
   people yet, but many people that were unable to get
   education and get proper education.
               Second, we're talking about the school
   system.  Education basically makes schools what
   they have been for the last few hundred years; a
   place for the kid to go, stay out of the street and
   for the parent -- to enable the parent to go and
   work.  They work in a babysitting place.
               Now, we had a notion that they get --
   the teachers -- we used to consider the teachers as
   the source of the knowledge.  Well, I'm not sure if
   they ever were, but definitely they're not right
   now.  And the technology enables the kids to go and
   get all the information that they need outside of
   the classroom.
               I think that one of the main problems
   that we're facing right now is that the school
   system resists this change.  And the school system
   refused and says, "Okay; we still have a rule.
   Without a rule in the school, it will be totally
   different than what it used to be."
               And the information the kid should get
   somewhere else, maybe bring it to school, maybe use
   it in school, maybe exchange knowledge between the
   students, but get it somewhere else.  And I think
   that that's where the school system is now fighting
   all over the world, staying as it used to be and
   there will be a real change in the next few years,
   because it can't stay as it was.
              MR. WENGER:  We'll trying to get back to
   the schools in the afternoon.  But you made the
   point, one, the key to technology leverage is
   access, simple access.  You can read an article and
   be anywhere else in the world, and that's a big
   technology leverage that we didn't have.
              MR. ETUK:  One of the things, and I
   think they're related to, is the ability to
   increase what we call efficiency to learn, when the
   kids start to teach each other.  That also has an
   effect on labor costs, because if you don't have to
   spend as much on teachers, the normal one teacher
   and twenty students, thirty students; if you create
   these multi-user environments and start to help
   each other, it's four or five kids.
               One of the big things that we saw
   during the educational games was, high school
   students love to teach the younger kids and get
   points and credit for that.  It's one of those
   things if you could leverage that, you can actually
   tap in and you'll fight with the teacher
   federation; because you can actually either reduce
   the number of substitute teachers, which is an
   economic impact.
              MR. KERREY:  To be specific on the
   question of leverage.  You can see how leverage is
   occurring in one big area, and that's in the
   library.  And you can see it either in the higher
   education environment or the on public side, in
   public libraries, where librarians themselves are
   increasingly use technology to leverage access.
   And universities, for example, they're not building
   libraries like they used to.  Our libraries have
   become Starbucks or the library becomes wherever
   the student is moving with a wireless tool.
               We're using software increasingly to
   get students access to materials, and it's leading
   the university to change substantially, largely
   through the open curriculum issue.  It's leading
   students in a different direction than before.
               But if you want to see the leverage of
   the technology, this kind of technology, any
   library you go into today, talk to students about
   what they are doing and see where it is going.
               The other thing I wanted to address is
   Fred's question about home-schooling.  Because I do
   think, at some point, as uncomfortable as it may be
   to get them to examine these sort of things, I do
   think there is a question of different kinds of
   regulatory structure that needs to be addressed.
               In fact, in the old days, it was
   entirely appropriate to say I'm going to have a
   roll at the local school and that's as far as it's
   going to go.  But the problem is today the students
   have migrated way beyond the localities, and you
   really can't allow -- I don't think -- I think the
   regulatory structure of both the K to 12 and the
   post secondary levels, is limiting the use of
   technology, particularly in the home environment.
               And leaving aside for the moment, Rob's
   argument that credentials don't really matter,
   credentialing is still -- and the question about
   whether or not I get credit or not -- I just played
   a multiplayer game.
               I know a language, let's say, I
   acquired a language question is, is there a
   regulatory structure that allows me to be tested
   and get a credit for that without having to enroll
   in some institution, an accrediting institution
   that satisfies the middle stage, that stage in
   Nebraska, or wherever.
               I think we need to have to get into the
   regulatory environment, because I think the
   regulatory environment today, unless it's changed,
   will continue to frustrate and limit the leveraging
   capacity you can have with technology.
              MR. KALIN:  You don't need a board of
   people to say, this is the legit, let's just put it
   out there.  It's up to the people to judge it.
              MR. KERREY:  I love your free spirit.
              (Laughter.)
              MR. KALIN:  What is the accreditation
   issue?
              MR. KERREY:  Is it a rhetorical question
   or a real question?
              MR. KALIN:  It is a body of people that
   are elected to a board and have --
              MR. KERREY:  If the regulatory structure
   comes off, the law, the laws are passed that people
   pass, specific law would have to be changed.  And
   the barriers to the law are the institutions that
   don't want the barriers to be limited.
               I will give you a very specific
   example.  Let's say you value the degree as you
   were going through the school system, and you did
   pay for a course at MIT.  And you were at MIT and
   wanted to transfer somewhere else.
               Now, the transferring entity, the
   entity you're transferring into, is making its
   decision about whether or not it wants to accept
   you.  It's a tremendous barrier and it's allowed
   under the law, unless the law changed.  So, the
   barriers themselves, the regulatory barriers, are
   creatures of law.  They begin with the law and the
   law hasn't changed.  The laws were written at a
   time when none of this was possible.
              MR. KALIN:  And your schools follow
   laws?
              MR. KERREY:  Yes.
              MR. KALIN:  If I'm at the School of Fine
   Arts and want to transfer to the New School, I
   found out the School of Fine Arts weren't
   officially accredited.
              MR. KERREY:  The challenge of operating
   an institution, you have to follow the law.
              MR. WENGER:  I want to come back to the
   discussion about changing the existing
   institutions, later in the afternoon, and just talk
   more broadly about what we are seeing in technology
   today.
               But I would love to hear from David,
   because we are using a lot of technology and the
   school is going to impose it.
              MR. WILEY:  I was going to say we are
   doing something in the school that we're opening in
   the fall, an online high school.  But it is
   ridiculously simple.  It seems to me it was
   radical, as well.  In terms of using technology as
   a leverage point, by taking content and assessments
   in the system that we are using, the students work
   within and there is an alignment ofto standards.
               We can do this completely revolutionary
   thing in giving a student a pretest and then
   pulling out the materials that they already know
   and creating a personalized path instead of
   four weeks training, maybe, let's say, two and a
   half or maybe, let's say, three weeks in one and a
   half.  Maybe you finish the course in a four-week
   period instead of the whole semester.
               The idea then of a pre-test, based on
   what the students already know, is older than dirt,
   probably.  But this is one place that technology
   gives us a leverage point.  With something as
   simple as aligning the assessment with the content
   and the standard in the middle to connect them to
   each other.  Pre-assessment, pass the standard, and
   I'll just pull the content out to build path for
   you.
              MR. KALIN:  The teacher can give the
   student a test on the first day of class.
              MR. WILEY:  But this is much more
   efficient way to do it.
              MR. BURNHAM:  You can't deliver
   personalized curriculum after the fact.  Once
   you've done the testing, the teacher can't handle
   that.
              MR. JARVIS:  The test should be
   reversed.  We should test what we need to know
   rather than what we supposedly know.  It should be
   entering into the process rather than coming out of
   the process.  We are so tied up in certification.
   It doesn't feed education, in fact, it stifles it.
              MR. L. JOHNSON:  There's something
   called Time dollars, time banking.  It's like
   helping each other out like community service,
   there is a trading of dollars.  There is something
   that feels wrong about time making and time
   dollars.  It feels wrong.  It is like it is sort of
   certification of credentials or learning as we have
   been talking about.
               Even the words "product" and
   "marketplace" don't feel right, that people -- that
   if I get 10,000 downloads in my thing, does that
   mean I'm more virtuous than the thing that only
   gets 5,000 downloads?  That sort of a metrication
   of everything, net certification, that thing, and
   it can be dangerous in that way.
               But ultimately it is -- I think what is
   ultimately important is, are you -- it doesn't feel
   right.  It is just -- ultimately, like the value on
   creativity and that sort of self expression,
   personal expression.
               But simply like -- sorry to repeat the
   phrase I said before -- but like to be of use, to
   be helpful to other people, or let's say, this is
   an era of responsibility.  These are things that
   ultimately are hard to measure and are about norms
   and mores and virtues that are not game-like, but
   yet have real material like -- my credibility, my
   trust with people I love and who love me and who
   care about me are grounded in that, but not
   grounded in a point system.
               And that happens naturally within
   communities.  That happens in -- some of you know
   the work of Douglas Rushkopf, who just wrote a
   book.  I just read through it.  It was fascinating.
   He talks about how -- you become obsessed about how
   people are following you on Twitter.  I hate the
   idea that I am becoming obsessed with how many
   people are following me on Twitter.
              (Laughter.)
               It is a measure of my worth.  And
   that's not good.  That's not an argument for
   quality over quantity and all of that bullshit I
   usually spew about this kind of thing.  It is
   really, you know, who are you, what are you good
   for, and it does not necessarily like, you know,
   amassing the point and the followers.  I wish I had
   a more --
              MR. KALIN:  We're talking about
   assessment, the education lingo fo assessment.
   Today you are still talking about that type of
   tests for assessment.  Assessment is one thing
   that's more qualitative and less quantitative.
   This should take years to develop.
              MR. WILEY:  Let's be clear.  How about
   the role of what the role of credential is; right?
   Just pop up the level of abstraction and say, if
   you have got one or two or three or four people
   that you wanted to evaluate, you can get into the
   material that has been produced and you can do a
   firsthand evaluation and  hire someone.
               But when you've got thousands of people
   or -- when you're trying to scale this kind of
   decision, there is a mission decision or a hiring
   decision.  We are trying to scale some kind of a
   high stake decision.  You don't have -- you can't
   efficiently go in and do a firsthand evaluation,all
   the artifacts made by all the people over all the
   lifetime, things you have done related to the
   decision we are trying to make.
               What we want is, we want a supposedly
   objective third party to give you some proxy
   statement, some statement that you have some
   confidence in about the ability or the expertise.
              MR. L. JOHNSON:  Do I want the doctor
   who is most certified, or the doctor who has the
   most followers on Twitter?
               (Laughter.)
              MR. O'DONNELL:  If you have other
   doctors who are followed by other doctors, then
   that to me is worthwhile.
              MR. L. JOHNSON:  That was a loaded
   question.
              MR. WILEY:  This is why certification
   and credentialing isn't going away.  We need a way
   to scale high stakes decisions in an efficient
   manner.
              MR. KALIN:  Use technology, not a third
   party board.
              MR. WILEY:  I'm not saying we have to
   keep doing credentials in the same kind of way.
              MR. WENGER:  But I am trying to bring it
   back to the question:  What are the technologies
   out there today that let us learn better, more
   easily than ever before?  And what, if anything, is
   missing from that?
              MR. ROSENTHAL:  Albert, you are asking
   what technology leverages.  And the way I think it
   leverages fantastic is, terrific, passionate
   teachers.  If I have passionate teacher Ph.D.s in
   La Crosse, Wisconsin, who love CFAs.
               With a credit card and a broadband
   connection, you can be anywhere in the world, and
   start learning from them in a minute.  It's
   incredibly powerful.
               And to bring it down to the public
   school, something that excites me, again, we are
   very far from -- what Bob was talking about; when
   we think of a backwater school system, that for
   whatever reason, can't attract anybody good to
   their math department.  So, for whatever reason,
   everybody in third grade math is poorly educated
   and isn't learning math.
               Now, if you could figure out -- and
   this isn't as simple as some of my colleagues here
   would like it to be -- if you could figure out how
   to wipe out the department and put in a computer
   and broadband connection into each kid's homes, all
   of a sudden, they can be learning from unbelievably
   passionate teachers anywhere in the world.
              MS. BOYD:  Technology does not determine
   practice.  I can give you any set of technologies
   and find educational ways of using it, and I can
   give you any set of technologies and find
   dreadfully noneducational uses of it.
               And so, just shoving broadband into a
   group of kids, just giving them an iPhone, we can
   think of a gazillion designs that are valuable.
   Wiki, it is pretty useful for that.
               But if you would have a culture that is
   not embedded in it, this becomes just another toy
   you can text your friends with.
               And so, how do we actually think about
   technology, not just as technologies themselves but
   within that sort of ecology of how you actually
   make this leverage work and to make it work for
   you.  Teachers are critical for this.
               It is actually not learning from
   teachers in another environment, but figuring out
   how teachers can give you and work with you to
   understand how you engage with these technologies
   to do something important.
               So, there are infrastructures, there
   are definitely gateways, but they need to be
   imbedded within a broader system.  One of the
   things I've been so infinitely frustrated with is,
   saying, "Let's just dump a bunch of laptops off
   onto a population and see what happens."
               But that doesn't work.  And we've watch
   students ripped out the batteries and used them for
   everything else under the sun.
               So, how does that fit as part of a
   broader system?  Maybe I am just challenging the
   question, but I don't think we can just think about
   the technology.  So, we have to think about it in a
   broader system.
              MS. HAREL-CAPERTON:  I can certainly
   second that.  I think it is very, very important in
   the question of what technology is doing, if
   something new, and maybe to just follow on what
   Dana is saying.  It's not about the technology but
   the whole learning environment that you create with
   the tool -- and she mentioned, for example,
   Wikipedia or let's say, a media Wiki software.
               You can really use it very creatively.
   For the first time, we can put all of us on a Wiki
   with profile pages, we can work on different
   projects.
               The learning environment becomes
   transparent, and teachers are extremely important.
   It can be a teacher that is physically with us in
   the room, or it can be people who are coming from
   outside of the room because of the network.
               So, it is the network environment that
   is transparent with tools that allow you to build
   and construct digital media, to learn through
   design, to learn by teaching; you teach and you
   learn in the same environment and there is the
   expert guidance.
               So, to take this revolutionary idea
   that Fred proposed before about home-schooling is,
   I think, with the technology of this kind with the
   right infrastructure, professional development, not
   just physically but also virtually, can allow us to
   do home-schooling-like environments for the
   homeless, for those who don't have the opportunity,
   for those who don't have their parents at home to
   run the home-schooling.
               And I think that is a huge, new
   opportunity that can scale, that's not the
   technology alone, it is the give and take with
   people from both your physical community, state,
   nation and world that come in a way that organizes
   itself.
               But the Wikipedians have a culture and
   rule of how you go about doing this.  And how to
   learn to become a Wikipedian is the skill that that
   structure can do.  So, everybody can theoretically
   be home-schooled, but not necessarily in their
   home.  And I think that's the revolution.
              MR. L. JOHNSON:  More broadly, there is
   a set of metaskills that we want learners to learn.
   They need to learn how to reflect on their own
   knowledge or lack of it and to reflect on their own
   learning.  And that is actually something which is
   not explicit anywhere into the curriculum or often
   in the classroom, but is an essential outlearning
   outcome, if you will.
               Some of that can be derived, you know,
   teachers can promote that, technology can promote
   that as well.  But without that, then any
   technology you throw out is going to fail.  With
   that, lots of technologies can be effective.
              MR. WILEY:  Another thing that
   technology can allow us to do much more
   efficiently -- so much more efficiently than maybe
   we could really do before, is to effectively
   gather, visualize, and then make direct use of a
   lot of data that was happening in the classroom.
               Because as a teacher, the thing you
   really want to know is who knows what, who is
   struggling with what, who needs my help, whose way
   do I need to get out of.  And when you are standing
   in front of a group of people like this, you don't
   have direct access to that.
               But in an online learning environment
   where you can see how long people are spending
   where, you can see how far behind you are, if
   they're read it, did they fail the last thing, did
   they do this, did they do that -- you can have them
   all, a teacher can see on a dashboard, let's go to
   that school and see who is behind, who is failing,
   who needs help -- and can just get on the phone and
   spend some one-on-one time with the people that
   need one-on-one time, to spend time with them and,
   that people who in this particular course, this
   weak on this unit are doing kinds of --
               Bring that data together and making it
   usable by us to make good effective use of our
   time; because you can't take teachers completely
   out of the loop.
              MR. GRODD:  This is in video games from
   Asteroids Pacman on.  It's a game where the game is
   acutely aware of your ability to play at every
   point.
              MR. JOHNSON:  And so, you stayed in what
   was called that zone of competence, right, where
   you were like challenging -- not challenging.  Then
   it was like, gosh, I am going to figure this out,
   but I will figure it out and I am going to get to
   that.
              MR. KALIN:  People learn in different
   ways.  You don't want to test what we should be
   learning in the first place.
              MR. S. JOHNSON:  The wonderful thing
   about games is, now like Asteroids and Pacman,
   there is one objective.  The games are incredibly
   rich now, it is like rich in relation or like how
   can you create all sorts of objectives that are not
   necessarily as score based as --
              (Laughter.)
              So, it isn't about metrics, it isn't
   about points.  Most people, I think, don't play
   games for points.  They play games in a much more
   Etsy type feeling way, which is like, I want to
   build this little thing or I have got this little,
   you know, group, that we are going to go out and we
   set goals for ourselves.
               But, we're not necessarily trying to
   win anymore.  We are trying to do these things
   along the way, but there's feedback constantly from
   the environment saying, get better.  You still need
   to work on these skills but you have improved
   yourself and it is very individualized for each
   individual person playing.
              MS. RHOTEN:  I just want to add to that.
   I think that you are right.  I would like to extend
   what you are saying further.  I think about the
   power, the back end of it, ways to understand how
   the users or the game or the turns they take and
   those things and the decisions they make.  And then
   there is a game development company called...
   thinking hard about this and the back end of the
   gaming platform.
               And I think what we don't really know
   is, we know in terms of gaming data leveling, we
   know all the different things that are the obvious
   explicit way in which a kid goes through games or
   games.
               What we haven't figured out yet and we
   will soon, I think that you're right, and in turn,
   and then what that tells us about cognitive inroads
   and the cognitive aspects, which really will
   empower the arguments that you are making.  And we
   are on the verge of that, but we haven't gotten it
   yet.
              MR. GORDON:  I want follow on through
   quickly.  It assumes that as many girls as boys
   would play it, probably more.  Only a quarter of
   the people who play it play it primarily as a game.
   And the people who play it as a game tend to stop
   playing after 20 hours.
               And the people who play it for
   four years, play it as a story-telling and creative
   device.  A quarter of the people play it primarily
   as a creative tool and don't play the game at all.
              MR. WILSON:  It gives us access to
   teaching moments.  I found myself teaching my
   daughter vector calculus, because her school can't
   teach her vector calculus.  Her vector calculus
   teacher sucks.
               So, I don't remember this stuff very
   well.  She came home with a problem which was the
   cooling tower, and she had to calculate the volume
   of the cooling tower based on the equation of the
   curve.  I said, God, I can't figure this out.
               So, the first thing we did was go to
   Google and we found the cooling tower and then,
   okay, now we know what a cooling tower looks like.
   Then we googled "cooling tower calculus problem,"
   then all of a sudden, we found a problem that's
   pretty similar to her problem.
               We reverse engineered it, the two of us
   did it, and she ended up solving the problem.  And
   it was a great learning moment.  And we used the
   Web to do that.  We used freely available data on
   the Web, images and equations and other solutions,
   and it required some work on both of our parts to
   figure it out.  But there's just so much data out
   there, and if you just get access to it, at the
   right place at the right time, the teaching moments
   reveal themselves.
              MS. HAREL-CAPERTON:  But you did it with
   her.  That can be part of the occurrence of
   technology --
              MS. RHOTEN:  Talking about learning
   through technology.  It is the practice, a large
   part.  It's not just the information push.  It is
   the practices around, what you do by navigating, by
   negotiating, interpreting, evaluating and playing
   with that information.  And that's where it plays
   an important role for whether it's the mentor or
   the teacher or the staff or whatever term you use
   when --
              MR. WENGER:  I think technology helps in
   that portion, too, where you can discovery your
   mentor in --
              MS. BOYD:  Remember that we have a
   complete fear in the society of young people acting
   as adults at every level.  So, that's not easy,
   unless you solved the predator panicked [sic],
   could you please do?  I beg you.
              (Laughter.)
              MS. HAREL-CAPERTON:  It doesn't have to
   be an adult.
              MS. BOYD:  There are other dynamics if
   you get -- but actually, kids, because of the
   culture of fear, getting input to interact with
   strange kids are also part of the problem right
   now -- and I think that even within their already
   existing networks, you can actually encourage --
   there's a lot of opportunities for technology to
   make obvious interventions that --
               I love going in and watching how many
   teachers still fill out paper material for every
   little step along the way.  This has come in as
   easy to put technology and to give you some of the
   feedback that goes on as a teacher.  Now, the next
   level is how do you get a teacher to connect to the
   network of teachers?
               They are allowed to network.  That's a
   statement.  And why are they not sharing all sorts
   of the problem sets and the way they're going about
   this?  Some of them are.  And to me, it's to find a
   cooling tower -- how do you search these learning
   lessons that the teachers are doing?  Now, how do
   you create those tools that parents can --
              MR. GRODD:  That's my pleasure.
              MS. BOYD:  And how can the parent engage
   with this, as well?  Fred is smart enough that he
   can figure it out, how to reverse engineer this
   puzzle.
              MR. WILSON:  Actually, it was a
   collaborative effort between me and my daughter.
              MS. BOYD:  One, you read English, which
   is really helpful.  It's a part of this.  But how
   do we give parents the tools which they can
   actually engage with their kids across language,
   across cultural barriers, across all these other
   things, so you can make the partnerships much more
   obvious?
               It's not even just about how do we
   intercept learning with directly with kids, but
   affecting the larger ecology.  And there's a lot
   more opportunity for technology there, first and
   foremost, and directly to the kids.
              MR. RESNICK:  One thing I think about
   when Albert... what leverage... what Bob Kerry was
   saying about access to information outside of
   libraries.  There's no doubt that leverage is
   access to information.
               Another thing, clearly, leverage is the
   possibility of making things, whether making
   videos, making music, there's new ways of making
   things which we didn't have before.
               And the third thing about it is
   connecting to other people.  None of these things
   are totally new.  In learning education from
   millennia, we have accessed information, we
   interacted with other people or we've been making
   things.  Technology extends all that.
               But it doesn't by itself change the...
   it expands the possibilities for active
   information, making things in connection with other
   people.  But what the real role of teachers,
   mentors, parents, is to guide -- how do you go
   about active information and making things?  That's
   not obvious.
               Some people will figure it out on their
   own, you know, better than others.  That's the real
   support that's needed and better structure around
   the people and materials, other ways in order to
   support -- just the greater capabilities and all
   those mentioned.
              MR. LOUGHRIDGE:  This might seem a
   little freaky, but I think we are starting to
   experiment with technology as a guide to how to
   gain the right information at the right time.
               There's a company I'm involved with,
   Avatar Reality.  It's a virtual world.  And we have
   expert learning systems that we're playing with and
   chat engines.  So, an expert can impart a series of
   questions and answers to this Avatar and you can
   pose to be Socrates, let's say, and you impart this
   give and take.
               The system is smart enough to
   understand any sort of question that relates to the
   questions in place.  And so, for example, do you
   like chocolate, or is chocolate good for you?  It
   can feel those kinds of questions and give that --
   serve off that expert advice.  It actually sucks
   information, or it's about to, from Wikipedia.
               I think there's an interesting new
   horizon for technology where you have these agents
   that can help the human interaction.  And I think
   back to -- if you're lucky enough to be a student
   at Trinity College, Cambridge, you would study one
   on one with Bertrand Russell at one time, or
   Wittgenstein.
               Now, I think we're on the cusp of
   having the ability to impart your knowledge into a
   Socratic machine that can carry on its sort of
   personalized, one on one learning, with whatever
   individual and whatever passion they may have.  I
   think, that should be incendiary.  I don't think it
   is right to intermediate humans from the learning.
   I think it's a whole new really interesting tool.
              MR. BURNHAM:  To me, we're talking about
   three basic thrusts for technology.  One is just
   the increasing liquidity of information, the web;
   and access to information, access to other people
   and access to adults who can help, whether they're
   parents or others.
               The second is this more structured
   notion of, whether it's structuring a game or
   including the feedback that they're requiring as
   people interact with the system and then feeding
   that back into a game or to another kind of
   educational system.  And that is more designed.  I
   would say the Web is not really particularly -- the
   infrastructure is designed, but interaction, social
   interactions are not.
               And then the third is the point that
   Mark brings up, which is that there may be a
   possibility that technology in the form of
   artificial intelligence in which you're learning to
   get to a point where it could begin to behave like
   a teacher.
               And is there another category that
   we're missing.
              MR. MILLER:  Yes, I think technology is
   an organizing tool.  We've been talking about it --
   because the economy is bad, that's why we have
   that.  The schools and buildings and all that kind
   of thing -- basic technology and everything to take
   those economies of scale and mess with it.
               So, it might be cheaper to have, you
   know, a kid home-schooled part of the time and then
   learning from somebody.  And then in another
   building, another time for a different subject,
   because you can get more diversity.
               The internet is great, but is it
   necessary and actually great in organizing the real
   world?  I think that's where there's a lot of
   opportunity education to be turned completely
   upside down in new ways of organizing the system.
              MR. WILSON:  In light of that, I think
   that's exactly right.  When I think about where
   we're going to be in 50 years, I think we're going
   to have a marketplace model for education where the
   student is in control of their education and they
   determine who is going to educate them, when, where
   and how, and the educational system can be built
   into all of that.
               But the problem with how to get from
   here to there -- we have these physical spaces and
   -- when I think about how I want my kids to ideally
   learn, I'd like them to be able to avail themselves
   of the quality classes and teachers they have in
   their physical space, and then opt out of those
   that they don't and go get those somewhere else.
               But the problem is that the whole
   economics of that physical space breaks down as
   they sort of opt out.  And maybe this is just what
   we're going through in other industries that they
   get crushed by the organizing efficiency powers in
   the Internet.  But I don't know how to get across
   that chasm.
              MR. SCHAPPELL:  Maybe schools ought to
   offer statements for expert to teach outside of a
   formal curriculum of four years.  And so, in
   Seattle, we use Town Hall Seattle, the same things,
   four times a day in New York.  Paul... is in town.
   I pay every time he is coming to town.
               And so, rather than having education
   systems that hire experts to get accredited and
   paid and tenured, they're just a facility that
   bring in people who are popular or who have big
   followings or who are rated well, so you can go
   pick and choose what you want do learn and when you
   want to learn it.
               And so, it takes some of the economics
   out of it as a problem, because it is not about if
   the students came to sign up for four years, and
   the student could be you, and interested in
   learning this one subject for just a brief period.
              MR. MILLER:  Getting kids to teach
   kids... there probably are schools...
              MR. HEIFERMAN:  Like school camp?
              MR. L. JOHNSON:  One mechanism of
   getting a little bit past the dilemma of curriculum
   being focused towards this goal of accreditation.
   It is now possible for the learners to define what
   are the goals they want to achieve; and end up with
   a personalized curriculum that meets those goals,
   and it may meet the accreditation goals, too, or
   not.  But the access is very valuable both in its
   own right also in terms of metaschool's skill of
   encouraging learners to define their learning goals
   and then try to achieve them.
              MR. WILEY:  I think you can slice that
   into at least five pieces OF higher ed in any way.
   One of the functions of the university right there,
   there is some content provision, there's some
   research conducted, archived and disseminated.
   There's help that's provided when the student has a
   question on the content, it wasn't enough.  There's
   a social life aspects and there's a credential
   aspect.
               And right now, all those things, plus
   probably some others, they're all within a single
   monolithic organization.  They can point for each
   one of those things... the course realm, the
   content side, the public library from the research
   side; Yahoo Answers is on the help side.
               Western Governors University in
   credentialing doesn't even offer classes.  They
   only offer exams.  Social life on the Internet, we
   really don't even have to talk about that.
               Those are all starting to kind of fall
   apart.  And you could, right now, put together a
   very small piece of this joined approach to higher
   education, getting your content here, your research
   there, your help there, your credential over here.
              MR. WILSON:  Sounds like Rob did.
              MR. WILEY:  As far as the path forward,
   I think as people continue to work in the spaces,
   what generally happens with credential is it a
   better job of cost, which then means the people
   will start going looking, may start to shop around
   and say, "I'm going to get my content from here and
   my support from there."   If I want to buy
   instructional contracts...
              MR. LOUGHRIDGE:  I think, to me, as a
   teacher on the one hand, the technology
   offers...access to amazing teachers in any subject.
   I can find AN online facilitator.
               But to me, number one, I think, K-12,
   that's where my focus is, you can't overlook the
   value of a human relationship in the person sitting
   down next to a student and getting a red pen and
   working together.
               So, I think all the conversation, when
   you're trying to think about skill, you need to
   keep that in mind.  In fact, as far as I've seen,
   and I think a lot of people -- there's some debate,
   but to me, the truest form of educating is the
   teacher to student relationship and it is in person
   and it is watching that relationship grow over
   time.
              MR. CAULFIELD:  So, that doesn't
   necessarily --
              MR. GRODD:  Like at my school, we
   taught a Chinese class and it was all done through
   online video, no teacher knew how to speak Chinese.
   But there was a teacher in there facilitating the
   12 students, making sure they're on task, creating
   the curriculum, giving the assessments, managing
   the classroom.
               So, to me, the limit of the video
   conference model is that in order to have the
   effect, you always have to choose being there to
   manage the class.  It's one on one to manage the
   class to make sure that kids are doing the work,
   paying attention.  And so, it really comes back to
   the teacher, human being.
              MR. CAULFIELD:  Hopefully what happens
   is, when you move to things and you sort of
   disaggregate the content from the interaction from
   the assessment is that you -- you don't get into a
   situation where you have a person and they're
   brilliant in that interaction piece, but not really
   a builder of curriculum.  But you don't lose the
   talent of that person simply because they're not a
   person that can build a 14-week or 20-week or
   whatever week course.
               So, I think, a lot of times when talk
   we talk about pieces loosely joined, we start to
   think this is sort of digital Utopianism.  It
   doesn't necessarily have to be.  We can actually
   use that to focus the pieces that are more personal
   and make them more personal.
              MR. WENGER:  We have two more comments
   from Daniel and Bing, and then we're going to break
   for lunch.
              MS. HAREL-CAPERTON:  Last two.
              MS. ALLEN:  I think we have a consensus
   about what education's forward purposes are.  As
   long as we understand that would be the modular
   form; right?  You gave us five human interaction
   pieces.  Human development is six.  I would put the
   social one into the network citizenship piece.  So
   you've got seven modules.  And the plan of the
   university is always given, it's a sufficient way
   of delivering all seven.
               So, essentially, as people develop new
   technology, they each need to ask itself which it
   would be delivering, and how you articulate that
   the efforts of other pieces to deliver some set of
   those?
               But then for me, the final and most
   important thing is, actually, how do you teach
   young people to understand that they need all seven
   of these things, and to figure out to put them
   together in a way that does give competence.
              MR. GORDON:  From an economic point of
   view, I would say the goal of smart people like us
   is to figure out how to get the education goals we
   have down to a marginal cost of zero.  And somebody
   mentioned Oxford.  I think the marginal cost for a
   student at Oxford is probably $250,000; at a U.S.
   university, it's probably $90,000.
              SPEAKER:  Per year?
              MR. GORDON:  Per year.  That's what it
   costs per student.  It's not what they charge.  And
   public school, I think, they're trying to do it at
   6- or $8,000.
               And so, what if it had to get to zero?
   We've seen technologies that get the marginal cost
   to zero, plus bandwidth.  And then on this notion
   that you have to have a teacher to educate.  In the
   1970s, I did advertising for banks with ATMs and
   100 percent of grownups said that ATM's are
   impersonal and they would keep going to live
   tellers because they're more personal.  Around
   1980, there was a flip-flop.  And on average,
   humans realized that ATMs were more personal than
   tellers --
              (Laughter.)
               I would submit that the experience with
   a lot of kids is that the teachers are bank tellers
   of the 1970s.
              (Laughter.)
              MR. WENGER:  With that, we will break
   for lunch.  There are two openings in the table
   here on purpose so that people can take their
   chairs and bring them inside up against smaller
   groups that can actually sit across from each
   other.
               And if you haven't signed up, sign up
   for one.  And as I said, if you don't like any of
   them, create your own.
              (Time noted:  12:35 p.m.)
              (Time noted:  1:30 p.m.)
               Before lunch, we talked a little bit
   about goals; we talked a little bit about
   technology and leverage.  And we want to spend the
   afternoon, really, talking about what we can do and
   what people are already doing to make this all
   actually happen.
               And it looks like -- we'll start again
   with a little video that some of you may have seen.
   The things we talked about, the things that are
   possible, and the things that seem to be mostly
   true, and that will happen --
              (A brief video presentation was done.)
              MR. WENGER:  There's a lot of other
   great videos on YouTube that are all worth
   watching.
               Now, the great thing, there are a bunch
   of people in the room who are all building things
   to help bridge that gap between what's
   technologically possible and what's technically
   useful today.
               So, we have people talk this afternoon,
   starting with what they are actually doing and why
   they are doing it, and how that may help address
   some of those things.
               I will put some of you on the spot,
   unless there's any volunteers.
              MR. BISCHKE:  So, I run a site called
   edufire.com.  It comes from the Yeats quote which
   is, "Education is not the filling of a pail but the
   lighting of a fire."  And what we've done is,
   basically, create a marketplace in the community on
   live video learning.
               So, people can come to eduFire, they
   can create classes on whatever topics they want to.
   Those classes are then available for anyone who
   wants to take their class.  It's a very open
   format.  They can choose to run the classes for
   free or they can charge money for those classes as
   well.
               So, we're basically leveraging the free
   markets with our idea, and we have right now over
   2,000 teachers that are teaching at eduFire about
   10,000 students, people from all around the world,
   and really just simply trying to apply a lot of the
   open principles that worked in other areas of the
   Web, worked at sites like Etsy, a lot of stuff that
   Jeff talks about in his book, just trying to apply
   that stuff to education.
               And we really feel that the biggest
   opportunity is when you give teachers the
   opportunity to innovate.  And the best way to do
   that is to give them financial incentives, give
   them opportunities to scale, give them
   opportunities for attention and appreciation.  So,
   that's a little bit of what we are trying to do.
              MR. WILSON:  And it was videos; right?
              MR. BISCHKE:  Live video.
              MR. WILSON:  Live video?
              MR. BISCHKE:  Live video.
              MR. WILSON:  Like YouTube or something
   like that?
              MR. BISCHKE:  Yes.  It's interactive.
   So, the students can actually ask questions of the
   teachers.
              MR. WILSON:  Who sets the price of these
   classes?
              MR. BISCHKE:  The teachers do.
              MR. WILSON:  So, they set a price and
   then the students -- they get students and
   obviously if the price is too high or the class
   is --
              MR. BISCHKE:  Supply and demand, yes.
              MR. SHELSTAD:  I'm Jeff Shelstad.  I
   founded a company called Flat World Knowledge,
   which is trying to solve the textbook affordability
   problem in higher education, competing with some
   other chains.
               So, our basic mission is -- we're
   publishing great textbooks by renowned experts in
   their fields, but we're letting publishers publish
   it free and open, which means I give the
   professional complete control over the content
   deployment locally.  They can modify the book any
   way they want, any way they want, create common
   relations.  And we give them complete control over
   their consumption.
               Because we publish a free and open
   book, we can consume it free.  We're making a bet
   that... altering the format, we provide the...
   print being one of them.  Some of the readers bring
   others, study it and wrap it around that content.
   David Wiley is actually our chief... officer --
   which is two other companies we're watching right
   now.
              MR. WILEY:  Best title ever, by the way,
   Chief...
              MS. SEGGERMAN:  I'm Suzanne Seggerman.
   I run Games for Change.  We started about five and
   a half, six years ago, and our model is something
   like -- what early documentary film was originally
   meant to do, where you use the video games to
   address real world issues.
               We have an online community of more
   than a thousand people.  We have an annual festival
   that happens in the summer, which has been doubling
   in size every year and is now, unbelievably, the
   biggest game event in New York.
               Some of the people in this room know
   it.  We have spoken with panels and our makeup is a
   third educators, a third game developers, and a
   third non-profits.
               And what we aim to do is, really, to
   help the non-profit -- help all of these sectors
   understand better the power of games to do more
   than just entertain, to put them, really, towards
   things like poverty, the environment, civic
   engagement, journalism.
               But at least, we try to foster these...
   by bringing everyone together and we share
   resources and tools and ideas.  It's a platform for
   change and...
              MR. WENGER:  I think it consists of
   three conversation.  So, I think people should jump
   in and ask questions, as some people are doing.
   So, I should have probably clarified that up front.
              MR. BURNHAM:  I would like to know what
   Shai is doing.  I've read about it.  You are
   starting a global university?
              MR. RESHEF:  It is a non-profit,
   tuition-free online university, which is basically
   aimed at the third world student who graduated high
   school and has decent English, decent enough to be
   able to study at an American university.  However
   they couldn't get into university either because
   they don't have the financial means or because they
   are located in a place where there aren't enough
   universities, the demand is much more than the
   supply of universities where they live.
               So, we offer them a tuition-free
   university.  The way it is going to operate is that
   students are not going to pay for courses or
   tuition.  However, they pay admission and they pay
   for exams that they take after each course, between
   $10 to $100, depending on the country they come
   from.  And the idea is to open admission to
   everyone around the globe.
              MR. KALIN:  Will you give a degree?
              MR. RESHEF:  It is going to be an
   accredited American degree.
              MR. KALIN:  How do you get an accredited
   American degree?
              (Laughter.)
              MR. KALIN: -- organization to grant
   that?
              MR. RESHEF:  You can apply for
   accreditation.  First you set up your own
   university.  You need to operate for several years,
   and then you apply for accreditation to the agency
   to become accredited.  And what you do and whether
   you follow their rules and --
              MR. KALIN:  The rules are published?
              MR. RESHEF:  Yes.
              MR. KALIN:  What do they call it?  I
   think there's a credit instrument --
              MR. RESHEF:  There are six regional
   accreditation agencies, and there are a few
   measurements.
              MR. WENGER:  Where does the content come
   from?
              MR. RESHEF:  Open source, open
   courseware.  It doesn't make the university tuition
   free.  Basically, everything that is available for
   free.  So, we take the content that is available
   online, and we take open -- we use open source
   technology.
               And I think that what is actually very
   unique about what we do is, we apply social
   networking into that.  So, there are not going to
   be teachers in the classroom.  Students are going
   to teach each other.  If you are teaching -- and
   there will be a forum where they can get help or
   professors.  However, in the classroom itself, the
   studies will be through discussion between the
   students with each other on the topics.
              MR. BURNHAM:  All in English?
              MR. RESHEF:  Right now -- we started in
   English.  When we will be big enough, we will offer
   other languages.
              MR. BURNHAM:  Do you have a sense of how
   you solved the problem that Daniel was talking
   about earlier, about some of the cultural
   literacy -- not really cultural literacy, the
   cultural framework within which these students are
   operating and whether their parents -- you've got a
   basic, kind of hidden problem in that -- certain
   parts of the world where that seems to be a
   problem.
               When we assume that problem's solved,
   then the second part of the problem is, even if
   you're predisposed to finding this kind of
   education and investing the time and energy, even
   though it is free, do you think there are students
   out there that -- do you think the demand already
   exists, or do you have to bring along that kind of
   cultural change in order to create the demand?
              MR. RESHEF:  The demand for the program
   is there for sure.  Let's go one step backward. We
   hold only two programs right now, business
   administration and computer science.  The reason
   for that is that these are the most-needed degrees
   in order to get a job.
               Remember that, unlike the discussion
   that we had here at the beginning, this morning,
   most of the people that we are actually approaching
   are people who need money to live.  They need to
   find a job.  We help them to find a better job than
   they can get otherwise.
               The people out there, we know because
   we announced the program a month ago and we are
   flooded with demand from all over the world, from
   people who tried to register even though we haven't
   opened our gates yet.  We haven't started
   admission.
               I think -- we chose these two programs
   that are both needed worldwide and they are not
   studied -- computer science is the same wherever
   you study.  So, there is no cultural bias.  We are
   not trying very hard not to get into topics that
   have cultural differences.
               To give one example, the most needed
   degree in the world is a teaching degree.  Teachers
   come out needed all over the world.  We're not
   getting there because teacher in Ghana is not a
   teacher in the U.S. and is not a teacher in China.
   So, we're trying to have those topics that -- they
   are worldwide.  Still, there will be a chance for
   the student from different cultures together in one
   class.
               That will be an issue.  I used to run
   an online university in the Netherlands, which was
   the International University, and it was a big
   challenge.  People from different cultures behave
   differently and react differently to the way other
   students discuss topics.  So, it could be a
   challenge.
              MR. WILSON:  And when you say
   "classroom," this is some virtual space they are
   going to or is that not --
              MR. RESHEF:  It is virtual.
              MR. WILSON:  They actually all go at the
   same time?
              MR. RESHEF:  No.
              MR. WILSON:  So, there is some kind of
   representation of space that they are all part
   of -- are they dialoging or discussing or is it the
   same content?
              MR. RESHEF:  You're presuming the same
   lecture and then they discuss one after the other
   the same topic.  It is asynchronous and -- because
   of the time difference and because of the there's
   not going to be any video, but it's very, very
   simple, to make sure that anyone around the world
   can get it.  Not in the beginning.
              MS. HAREL-CAPERTON:  I think, from
   conversations that we've had, it's important that
   maybe you share the niche market you're after, the
   lower middle class or the upper lower class.
               And mainly international, because -- I
   think slightly different than a lot of what we
   discussed today in terms of, I think, somewhat more
   national -- there is a need among the population
   that, I think, you're targeting that is very
   wonderful but very well-defined.
              MR. RESHEF:  You are right.  It's a good
   point because it's not for everyone.  You need to
   know English.  You need to have a computer.  You
   need to graduate high school.  So, that's the
   requirement is there.
               So, our assumption -- I think it varies
   from one country to the other, but basically the
   upper or the lower class -- or the lower of the
   middle class, that's the population that we are
   approaching.  It's people who almost made it --
   almost -- could have been in the university but
   lost their chance.
              MS. FLEMAL:  Do You have some provision
   for the people who didn't graduate high school?
              MR. RESHEF:  No.
              MS. FLEMAL:  No alternative?
              MR. RESHEF:  No, because we want
   accreditation.  In order to get accreditation, we
   must make sure that they graduated high school.
              MS. HAREL-CAPERTON:  Down the road,
   probably, you will have programs, but not when you
   launch?
              MR. RESHEF:  Right.  When you think
   about it, there's really no reason -- anyone who
   has these two preconditions can get in.  And it
   takes two courses -- if they pass, then they become
   a full-time student, with English 101 and Computer
   Science 101.  So, we think by then, they become
   regular students.
               Theoretically, there is no reason not
   to let anyone in the world to take these two
   classes.  If they pass there, they can become
   students.  We can't do it because of accreditation.
              MR. WENGER:  What's the biggest hurdle
   for you to be launched?
              MR. RESHEF:  I think we have only two
   hours.
              (Laughter.)
              MR. WILSON:  This conference is getting
   in the way.
              MR. WENGER:  I would love to hear about
   Katie's school, which is another school being
   started.
              MS. SALEN:  I am working on a new 6th
   grade through 12th grade public school that will
   open in the fall.  It's based on the idea of
   game-based learning.  And we were trying to look at
   the question of that you couldn't just change one
   part of the school, that in order to actually have
   transformative change, you needed to work at a
   systemic level.
               So, that was the idea of trying to
   design a school from the ground up.  All aspects of
   the school, the curriculum, the professional
   development program, student recruitment, the kinds
   of technology and communications platforms in the
   school, the leadership model and all of that is
   built around a pedagogy, which is the way that we
   think kids learn best.
               So, we've been working on it for about
   two years.  We wanted to open a public school
   because we're really interested in the equity and
   access question, making sure that -- in a lot of
   our work, we found that kids that have struggled in
   traditional schools do really well with some of the
   work we've been doing around game-based learning.
               So, we're interested in a classroom
   that has a really diverse set of kids.  And I have
   to say that's been a struggle, to make that happen,
   because there's all kinds of crazy politics, you
   know, in the Department of Ed.  So, we'll open in
   the fall.  We're recruiting students now --
              MR. WILSON:  How many students?
              MS. SALEN:  There'll be 81 in a single
   class.  So, it'll be a small -- it falls into the
   small school model.  Eventually, it'll have about
   600 kids in the school.
               And so, we're trying to look at this
   notion of how we marry non-profits with industry
   with schools.  So, we have a set of industry
   partners, we have a set of non-profit partners and
   then we're kind of a public institution.  And we're
   trying to understand how we -- when we were talking
   about that nodal system this morning, how do we
   develop infrastructures that allow kids access to
   resources in a range of spaces?  We're trying to
   blur ideas around college and career.  So, kids
   begin internships in the eighth grade, and
   apprenticeships.
               So, we're really interested, again, in
   getting kids out into the world and figuring out
   how to leverage different kinds of knowledge.
              MR. WILSON:  I really like that, I've
   seen that work really well with my kids.  How do
   you do that?  How do you facilitate these
   interesting opportunities for internship at such a
   young age so that for my kids who's about -- by the
   time they get to the age of 16, 17 or 18, the
   opportunities will start to present themselves.
   But, at 14, it is hard.
              MS. SALEN:  That's where our
   partnerships come in.  So, we have a partnership
   with these school universities, so kids -- and
   we're working there with sets of academics that are
   interested in having young people come for work
   with graduate students.  And then we have a set of
   industry partnerships where kids can --
   particularly in eighth and ninth grade, they're
   going to have to sort of work in groups.  So, we
   can't sort of send sixth graders or seventh graders
   out into the city.  But we're looking at kinds of
   programs that can sit inside some different
   institutions that will support kids in that sort of
   internship.  So, it has to do with partnerships and
   we've started trying to build those early on.
              MR. KALIN:  Do they have to be
   institutions...
              MS. SALEN:  No.   It is quite open and
   internships may be virtual.  They may be online
   where kids are having a chance in some online
   communities to intern in a virtual world, for
   example, learn something about that.
              MR. RESNICK:  To make the walls a little
   bit more permeable so that it gives off a portal
   for the community; it could be part of the
   community public?
              MS. SALEN:  Right.
              MR. RESNICK:  The community is a key to
   all of the issues that are raised today.
              MS. SALEN:  Right; absolutely.  So, the
   question is good as not about all formal
   institutions, we're trying to look at what -- where
   a kid is at, what they're interested in and how we
   can create some kind of internship work.  We liked
   the word "apprenticeship" because we want to look
   at those models to look for, who kids might be sort
   of studying with and learning from.
              MR. KALIN:  Do students get school
   credit for the internship?
              MS. SALEN:  Yes.
              MR. KALIN:  So, is there any
   accreditation issue that you're dealing with?
              MS. SALEN:  So, the other piece that
   we're having to work on which has come up a lot
   lately is the assessment issue.  So, we have
   received some opening of permissions from the State
   to develop an alternative assessment model that
   begins to look at competencies that can be granted
   both within industry by academic institutions and
   by other kinds of individuals.  So, that's
   something that will happen over time.
               And our goal is to try to say kids
   should be able to get credit by doing work in lots
   of different kind of phases, not just within --
   within an academic institution so that there would
   be a process by which people will be able to be
   considered accreditable or to be able to give a
   credit in some sense; yes.
              MR. KALIN:  What I was asking you is the
   same.  If I get an intern, will the school even see
   me as a legitimate enough business to... what is
   relatively a business proprietorship.
              MS. SALEN:  Sure.  Part of our model is
   that online communities have their own appreciative
   system.  If you're successful within that
   community, it's really clear that that community
   values what you do and there's a whole set of
   expectations around that.  We think that community
   should evaluate performance, not an outside
   organization.  So, we are trying to look at the
   notion that if you have the common expert in a
   community, that should be enough.
              MR. GRODD:  Did you say private school?
              MS. SALEN:  No, it's public school.
   Public-public.
              MR. GRODD:  The charters are on public
   school...  The charts are for public schools?
              MS. SALEN:  Yes.
               What do you mean "full autonomy"?
              MR. GRODD:  How do you start your own
   public school without it being chartered?
              MS. SALEN:  You just ask if you can do
   it.
              (Laughter.)
               There is a process.  So, we had to go
   through an application process.
              MR. GRODD:  New York has a process.
              MS. SALEN:  Yes, there's a process.
   There's something called the Office of Portfolio
   Development and you apply for -- you have to
   provide sample curriculum.  It's very rigorous and
   then once you get approved, yes.
              MR. GRODD:  I think New York is not
   unique.
              MS. SALEN:  Yes.
              MS. HAREL-CAPERTON:  Is New York
   interested in then making many schools like this?
   Are you a model school for other schools in the
   public school system to become similar?
              MS. SALEN:  We've been trying to stay
   away from the scale question right now, because we
   feel like schools are so context-specific.  We
   think there are maybe parts of the model that can
   scale but we don't want to put that pressure on
   right away.
               But the DOE, to give them some credit,
   they're deeply interested in innovation.  They
   recognized current structures are not working.
   They did not run from us when we came with this
   idea which is what I thought would happen.  They've
   been super supportive, which I also didn't think
   would happen.  But we haven't touched the scale
   question yet.
              MR. GORDON:  Do you have any
   non-traditional metrics for successful graduates?
              MS. SALEN:  In terms of what?  Give me
   an example of a non-traditional.
              MR. GORDON:  Non-traditional might be
   passing tests and getting into college.
              MS. SALEN:  Yes, that's the assessment
   model that I'm talking about.  We have to give
   grades of some sort because those are required.
   But we are looking at an alternate model.
              MR. GORDON:  You're getting as much
   support as the DOE --
              MS. SALEN:  Yes.  An alternate model
   around competencies.  So, we have a model where
   kids are earning badges.  And so, it's some sort of
   a portfolio model that by the time they graduate,
   that the evidence of participation and of certain
   kinds of excellence become a measure of their
   success as a graduate.
              MR. GORDON:  So, they now become an
   expert of something and get out of here?
              MS. SALEN:  Yes, exactly.  Our whole
   goal is to let kids be a master of something by the
   time they graduate.  We think that's a huge goal,
   to allow every child to feel that they have become
   an expert in something that they feel passionate
   about.
               And ideally, be supported around what
   we would call "functional literacies" and we were
   talking about within this group reading, writing,
   math; yes, absolutely.  But the other stuff, kids
   become what they want to become and build what they
   want to build with their lives, based on how they
   gather knowledge and utilize it.  So, that's the
   model that we're aiming at.
              THE SPEAKER:  What would the enrollment
   be and how many kids?
              MS. SALEN:  We'll first take in 81 in
   the first year and we'll roll out a grade each
   year.  So, that will end up being about 600
   students overall, yes.
              MR. WILSON:  Will it be seven grades?
              MS. SALEN:  Seven grades.
              MR. WILSON:  Middle and then high
   school?
              MS. SALEN:  From 6 to 12.  So, we're
   really interested in -- we haven't talked much
   today of the trajectory of learning.  So, what
   would it need to actually catch a kid in middle
   school and be able to help them move into the upper
   school without having to change -- necessarily
   change schools, how do you develop a deep
   understanding of literally their movement through
   school rather than thinking about them just as in
   grade to grade level?
               So, we've been thinking about not
   having grade levels.  So, we're having sort of
   phases that kids can move at their own pace, their
   own pace within.
              MR. BURNHAM:  And does everything have
   to be a game?
              MS. SALEN:  No.
              MR. BURNHAM:  Is the school itself, do
   they think of their educational process as a game
   or do they think of each course as a game that they
   think of within a course that there are certainly
   elements that are game-like?
              MS. SALEN:  Sure, now that's a good
   question.  So, the curriculum is disseminated
   through a game-like structure.  So, kids are given
   a ten-week mission, and that mission drops them
   into a complex problem space and then that mission
   is broken down into a series of smaller quests that
   allows kids to build skills and knowledge in order
   to solve that problem.
               So, that's the big game idea.  And then
   certain quests also have kids are making games or
   playing games but it's not every --
              MR. BURNHAM:  Each of these had to be
   created, this curriculum and the actual game
   dynamic and the game structure and I assume some of
   the programs that had to be created class by class?
              MS. SALEN:  Yes.  And so, our curriculum
   is co-developed by teachers and game designers.
   So, that was the other model that we're looking at,
   that it may be a new type of collaboration that
   could be to invent a curriculum.  It's not all
   digital; there's a lot of non-digital steps.
              MR. BURNHAM:  Digital games?
              MS. SALEN:  Yes.
              MS. ALLEN:  You will fund it
   philanthropically rather than the public school
   system?
              MS. SALEN:  The schools themselves, no,
   but our planning cost us -- we got some money
   through MacArthur, the two-year planning grant.
   But the school itself is funded by public moneys;
   yes.
              MR. GORDON:  Do the kids always had one
   identity, or do they get to mess around?
              (Laughter.)
              MS. SALEN:  We have an online social
   network that we built for the school called "Be Me"
   and it's the idea that we want kids to play around
   with multiple identities and to recognize that
   they, at any one time, may be taking on different
   identities.  There's an "at model" in it called
   "The Expertise Exchange."
               We're also trying to get kids to
   understand what they are experts in, what they want
   to be experts in, what they're not good at.  So,
   this notion of how do you find other people to work
   with, other kinds of mentors and that kind of
   thing.  So, the multiple identity thing is a big
   one.  The notion of the curriculum -- and then I'll
   shut up because I don't want to dominate here -- is
   allowing kids to step into identities.
              MR. GORDON:  Keep talking as long as you
   are saying something better than the rest of us,
   under the circumstances.
              (Laughter.)
              MS. ALLEN:  Is there any ambition to
   attract kids from private schools back to the
   public system?
              MS. SALEN:  Obviously, that's already
   happening because the economy crashed.  So, we
   suddenly have had people showing up at our open
   houses that have been people that have been in
   private schools that are now trying to enter public
   school.
               And so, it wasn't an intention, but I
   think it's the reality today, particularly in
   New York, because there are families that are
   suddenly in a totally different place then they
   were six months ago.
              MR. KALIN:  Is there any way to see
   what's going on from the outside?  Can we see this?
              MS. SALEN:  Right this second?
              MR. JARVIS:  Soon thereafter?
              MR. GORDON:  You can pass as a
   seventh grader.
               (Laughter.)
              MR. KALIN:  There is a program in
   New York where if you can prove you're under 18 you
   can get into all these theaters for $5; you just
   flash a fake ID saying how young you are.
              (Laughter.)
               So, these other kids want to see and
   learn from it in the context being created there.
   It can seem to be a open course where in this side
   of things, that's something that's stuck inside of
   it there?
              MS. SALEN:  So, we have a big notion of
   kids being given an opportunity to disseminate.
   So, we have lots of channels out as well as
   channels in.  So, one thing we found with kids is
   that the ability to give them that -- the idea to
   give them the ability to share what they have done
   is super critical to them and to make choices about
   who they're sharing it with.
               We're trying to build in mechanisms by
   which they can export things that they were doing
   in the space for more public kind of space; whether
   if it's public in a sense of their small group of
   friends or their parents or whether it's to the
   world.  So, the publication notion is a big one in
   the school about outward facing.
              MR. L. JOHNSON:  What lessons did you
   learn about things that you thought would be good
   ideas that turned out not to work out and have
   unintended effects?
              MS. SALEN:  We haven't opened the school
   yet.  But we'll probably learn a lot.
              I think that there is an instinct to
   always make it more complex than it really needs to
   be.  So, I think that a lot of -- I'm a designer.
   So, part of what I do is to always strip things
   down.  So, I think a lot of our early work was way
   too complicated, trying to over-design.
              And so, I think we found that it's
   really about stripping, stripping away and
   understanding what, who are the participants in any
   learning moment.  So, trying not to get to
   over-design what the teacher does, not to
   over-design what the student does and understand
   that the student brings things, the teacher brings
   things.
               So, what is this simple-as-possible
   interface to connect those two?  I think that's
   been our big lesson.  And also that parents are
   very freaked out about their children's education,
   do not underestimate that.  So, that's a big
   mistake we made, or I did.
              MR. WILSON:  Rob, I would like to ask
   Rob to talk a little bit about what you are working
   on.
              MR. KALIN:  I'm taking everything that
   I've learned from Etsy and trying to create
   essentially a framework that a lot of the things
   you will hear people talking about fit into.  And
   the type of application does exists.  So, I think
   it's about the early stages.
               And, they're just the experts here in
   the articles where they had to implement these
   software.  The new types of software suddenly
   enabled all these new interactions.  So, I think,
   blogs, forums, Wikis, private entities, all these
   things aren't quite right for the educational
   sector and there's essentially the new type of Web
   education.  So.
               , I'm working on that and then,
   specifically, to start with looking at how people
   are home-schooling their kids; because I don't want
   all the hurdles of the accreditation that are being
   set back especially in the beginning.
               And also specifically looking at kids,
   three years and younger, how these people are going
   to start using the Web and at what age we start
   developing that literacy.  There are people
   actually on the Web before they can read and all
   kinds of interfaces and how technology does that.
               Again, we're talking about learning
   here, we're talking what needs to be met more
   about.  And we should be ready in a couple of
   months since the first to use is the Internet
   component to it and to make sure that the
   components you make maybe explained as adaptations
   to the entire system.
               It's not like this is a game and this
   isn't a game, the whole space has that kind of
   staple built into them.  You've got some entities
   where you -- you entice people to turn out and be
   playful, I think that's the premise of it thus far
   in the application.
               And it will have potentially, there
   would be an application arguably of using the right
   things that exist inside of its framework and the
   goal of the opportunity is to kind of build a
   social business and explaining that it's not a
   for-profit model.
               There's a lot of restrictions the IRS
   places on you in terms of what you can do and it's
   non-profit tax code, it's not written in the
   website where you can find it, that's for sure.
   We're also talking of use of other means and other
   ways to start this business step, something
   successful that we keep giving back to the people
   who are making it successful.  Given that security
   to do stuff that we're doing right now, we're kind
   of placing a hold to be there but at least we want
   to get by that in a month or two.
              MR. WILSON:  Anybody would able to use
   this?  A school could use this?
              MR. KALIN:  Completely open and in
   public, and if you're teaching a class, if you're
   figuring to teaching a class, you can restrict who
   comes in through and then you can narrow through
   those things that you see there documented where
   you can see whatever content they want.
               There's also the fact how people would
   be connected with the others, so -- and have this
   vision of a five-year-old American teaching English
   to a five-year-old in Paris and vice versa and
   creating something that's simple enough to connect
   with each other.
               So, it's a system where if there's
   someone that definitely wants to teach a class,
   they can do it or at least that they can do it
   there as well.  So, that's the design challenges
   that we had that since we're doing this.  And I
   think a lot of the educational software out there
   is really good and of smart design that we can use,
   as well.
              MR. WILSON:  Have you tried to build
   something out there that could be used at any part
   of the educational establishment, everything from
   very traditional school situations to someone who
   is trying to teach themselves, to home-schooling,
   adult education?
              MR. KALIN:  Right.  The framework for
   organizing the information facility and the
   interaction itself, the people would actually have.
   I think the Web as a whole enables to teach with a
   learning framework, but it's not well-organized
   enough to facilitate the instruction interaction
   that happens as well and with computers.
              MR. JARVIS:  Are there metrics built in?
   Are there commercial aspects built in?  If somebody
   wanted to use this as a platform to build an
   educational business on top of it, could they?
              MR. KALIN:  Sure.  It's going to
   encompass the total range of learning.  Coming from
   the perspective of Etsy, for me, I worked in a
   9,000 square foot warehouse...  as Etsy started
   growing... the sellers will be very successful
   because the last dealings over the particular
   businesses turned on to hobbies and I asked them if
   they include any new things.  One of the tools they
   need to learn is -- and a lot of it comes back to
   community as much as knowledge.
               And so, we are working together, and
   the first pilot program is basically going to be
   kind of home-schooling for people or for the
   employees as we home-school each other and figure
   out how to create successful, very small business.
               And we're going to be using the
   platform to publish everything without ever
   doing...  Then I'm talking with a bunch of other
   organizations.  Again, some of the home-schoolings
   under the university level to kind of get people
   and testing it out.
               Anyone here who is interested in trying
   to get an entire... parachutes of that worth and
   I'll be happy to give everyone your access.
              MR. WILSON:  Idit?
              MS. HAREL-CAPERTON:  I'll bring the
   kid's voices.  I think we're lacking some kid
   voices.  I can connect it to my computer to the Web
   or from yours, if yours is connected?
              (Discussion off the record.)
              So, this is La Gloria [sic].  We're
   about social networks for learning how to design
   games and simulations, teach science or global
   social issues.  Actually, it's very, very similar.
   It is about people teaching and learning at the
   same system, middle school, high school, community
   college students.
              And I, instead of telling you that --
   it's a platform that is combining media, Wiki,
   Blogger and a web resource, each piece within the
   top of my sequel [sic].  It's an open source with a
   very comprehensive year-long curriculum that works
   both for teachers who are learning how to be
   teachers in universities, community college
   students.
              And if you go to this (indicating
   projection), students and educators both from the
   field, we can pick just three, one from middle
   school, one from high school, we can maybe exempt
   people -- just played the first one, it would just
   -- probably just start.
              And that's Quianna and Alexi reflecting
   about what they are doing.  If you can just leave
   the volume.
              (Video presentation.)
              MS. HAREL-CAPERTON:  So, now you can go
   -- scroll down and you will find also different
   features really from middle school or high school,
   vocational school, community college.
               And I think we talked a lot about these
   ideas today, finding things that you need on Google
   or in your community, and finding -- gain experts
   or content experts or programming experts, design
   experts on this network that we are putting and
   that are starting to take each other, all for free
   and available through the governor that is
   financing it.
              MR. WILSON:  I'm just going to ask you,
   how do the teachers and the schools and the
   students find this tool?  Word of mouth?  How do
   they find out about it?
              MS. HAREL-CAPERTON:  Just word of mouth.
   We started in five schools, we grew to eight, and
   now we have a huge list of people who are just
   registering, "We want to do this, we want to do
   this."
               We are proving that there is demand,
   and therefore, we can probably plug it into the
   Department of Education and they are using it to
   transform the schools.  So, we are now in 14
   schools, and some schools are already teaching
   these classes.
               If we had time, I would have shown you
   the curriculum and the Wikis and how it's
   customized.  So, we have teachers teaching science,
   teachers teaching health, teachers teaching
   drafting and architecture using this game, and all
   different kinds of -- right now, it's based on our
   budget.
               But it really should be a work and play
   type of environment of give and take, which is
   really what the plans of it is now, but we just
   wanted them to demonstrate the scalability and
   demand.
              MR. WILSON:  Thank you.
              MR. GRODD:  About nine months ago, I
   started Better Lesson, which is, hopefully, on the
   way of becoming the social network for teachers.
   It started in the United States and is aspiring to
   be the social network for teachers internationally.
   It is focused around sort of -- this first version
   is focused around PowerPoint for teachers which is,
   what do I teach tomorrow, how do I create it and
   where do I find that.
               So, I spent so much time over the past
   four years reinventing the wheel, writing lessons
   from scratch and then when I had done that, it
   would waste away on my desktop.  There's no way for
   me to share my creations with other teachers.
               And I think it is just so detrimental
   to my instructions.  I spent four hours.  I would
   spend on average three to four hours each night
   writing lessons.  My only option is to go with the
   scripted textbook or reinvent the wheel.  Those are
   really the core options for most teachers today.
               We have built and launched three months
   ago the alpha, beta version of a social networking
   site, with the sort of highest level of file
   sharing technology.  Some of it are files that are
   from script and embedded with Facebook and are
   rolling it out through high performing charter
   schools, in pre-schools.
               And now it's sort of, the main
   difference between us and all of the other
   initiatives that we're trying to do is, because
   when I first came up with the idea about three
   years ago, I thought it was totally not like the
   others.  It's like this is totally original and
   teachers sharing files in the internet.
              (Laughter.)
               And over the past year, there's been
   dozens of well-funded initiatives.  One called...
   Teachers just folded up two months ago after trying
   for two years correcting these, and either Sun
   MicroSystems people and sort of flailing out there,
   trying to figure out who they are, what to do.
               And so, my very brief take on the space
   currently is that there's been two types of
   attempts to correct this.  Now, on one hand, we
   have the open source movement represented by Wiki
   of CC Learn; and on the other hand, we have
   intranet, which are closed off internet.
               And the open source -- the failure of
   the open source initiative, it indicates -- in the
   K-12 space well, it's not referring to open course
   software.
               In the K-12 space, there's been to go
   from the isolated teacher, which is the status quo,
   to the global revolution overnight.  And so, that,
   the open source movement failed to account for the
   fact that teaching is best when it's done locally,
   we have local standards, we have local protocols,
   local rubrics.
               And it's sharing better when you know
   who you are sharing it with.  And they failed to do
   that literally.  There's a global revolution
   online.  But I don't want a global revolution.  I
   want to share with the person down the hall.
               And the closed internet is the failure
   that every -- and this is -- it's tragic that every
   major district, every state and every major charter
   management organization has an intranet and it's
   all defunct, literally, ineffective.
               You've got millions and millions of
   dollars invested in these intranets.  And the
   reason they're defunct is you can't initiate the
   wisdom of the crowds without a crowd.
               And so, you're talking to CMOs that
   have 1,200 teachers.  And you can't really create
   sorts of the depth and breadth of content you need
   to have it into the lessons, which is the substance
   of what we aspire to be, when you're dealing with
   1200 teachers.
               So, our response, aside from creating a
   totally unique interface and technology, is to
   channel Chris over there, and do a Facebook that
   did very well, roll out the real world community,
   keeping it local and starting with one charter
   management organization in May, and to roll out to
   another and then maintain the integrity of local
   sharing of files, while beginning to incrementally
   graduate an approach to that open source vision and
   have the sharing crossover to communities.
               I think the Facebook analog is a very
   good one for us and it's really been highly
   influential, so, thank you, Chris.
              MR. WILSON:  The essential element today
   is a class, one class worth of several things.
              MR. GRODD:  What about 180 days to the
   core for most K-12 teachers is 180 days of
   instruction.  What we allow you to do is see... If
   you are learning yourself as you finance out from
   high performing teacher to one lesson, one
   50-minute lesson out of those 180 days, as we have
   introduced today, that teachers that is using
   multiple -- also to be using video games, they're
   PBS PowerPoint and YouTube courses.
               One 50-minute lesson, we allow you to
   aggregate that content on a one-page, sequence in
   an order, then you drag and drop one unit, and then
   sequence those units into the 180 days.  And that's
   the way teachers teach now.  So, our organizational
   hierarchy is really resources, which are primarily
   files, that is now, to a lesson to a unit to a
   course.
               And we allow you to do that really in a
   nice, intuitive way.  And so, as opposed to going
   to -- not to pick on these open sources, but if you
   go to open sources and you find the resource.
               That resource helps you for the
   one-third of one class under the 180 days.  When
   you come in with a better lesson and you find the
   highest performance sixth-grade social studies
   teachers in the country, then you have their 180
   days mapped out for you.
               And you can -- instead of having all
   your time reinventing, trying to recreate those 180
   days, you can take that foundational knowledge now
   to tailor that instruction to the needs of your
   students.
              MR. WILSON:  But the thing that's
   interesting for me is that you've got a whole
   semester's worth of the teaching, but each lesson
   is its own unit.  And then each lesson, there's
   units within that.
               And don't you really want to facilitate
   sharing the most atomic elements and not the whole
   thing?
              MR. GRODD:  We do.  I think the goal is
   to be able to have people mix and match in those --
   every -- not just atomic, everything.  Mix and
   match and have two of your lessons in my unit, two
   of your lessons in one unit, two of your files in
   one of my lessons.
               And so, that's the goal and that's what
   we facilitate here.  It's like favor, favor of
   something to understand.  It's very specific to do
   in a lesson and also in a unit.
              MS. BOYD:  How does the network work?
              MR. GRODD:  The social network is a
   Facebook right now.
               And so, it's similar to Facebook.  When
   you find someone that you're really interested in
   sharing your community with them, and our site
   you'll become a colleague with someone, they can
   then use your curriculum and they -- they can do
   their own.
               So, it's really meaningful, so --
              MS. BOYD:  But then you have to be
   willing to colleague everybody for them to share?
   It could be yourself?
              MR. GRODD:  No.  There's two for this.
               Great question.
               Each individual artifact, when you
   upload a file, you can set sharing permissions.
   So, this is another core to friendships.  So, you
   can -- it would open to all of the other lessons.
   And you can share just to your colleagues or keep
   it private because you have many organizational
   tools.  Some people just use them and not to share
   it, to organize their stuff online.
               And then -- so, that's for each
   individual object.  But in order to share your full
   recipe book, your full 180 days, you've got to be
   on top of it.  Some people really like that because
   it gives people a sense of ownership of their
   curriculum.  It forces them to just always meet new
   people in order to share.
              MS. BOYD:  So, is it required to confirm
   that we are colleagues?  Basically, there are
   politics with these things.  It's like, I think we
   are colleagues, but you don't think the same.
              (Laughter.)
              MR. GRODD:  Yeah, that's an issue.  It
   hadn't been an issue thus far because we rolled it
   out to 300 other teachers.  And I anticipate that
   being an issue.  And so, I think, in any sort of
   project in the social network, and slightly, they
   just quote from a UI standpoint, the technical
   standpoint, is issue permissioning and trying to
   replicate real roles in that network.
              MS. BOYD:  This made me wonder early
   about this.  So, they're going to be much more
   friendly in this?  And there is more of a direct to
   draft element, when you have to deal with one
   network.
               If only we'd be talking about social
   situations for whatever these professional networks
   come into play, you actually have so many levels of
   politics for this.
              MR. GRODD:  I agree.
              MS. HAREL-CAPERTON:  I think it's a
   fantastic idea and we were wondering if educator's
   Wiki, that it could probably benefit by sending
   educators to what you're facilitating.
               What I can see coming is a need
   for -- first of all, there is no high bandwidth in
   a lot of the schools.  And a lot of these educators
   that you're trying to reach may not have both the
   access or the knowledge of how to upload and
   download and remake and whatever.  And I wonder if
   you have virtual Web based training sections?
              MR. GRODD:  Yes.  But that's what we're
   doing.  We're kind of rolling out the individual
   schools, literally; one school at a time.
              MS. HAREL-CAPERTON:  Yes.
              MR. GRODD:  We're working with those
   schools, mostly in Boston and New York, primarily
   charter schools going in there, training teachers,
   working with instructional coaches.
              MS. HAREL-CAPERTON:  But that means to
   also become virtual, what you just said.
              MR. GRODD:  Yes, sure.  One step at a
   time.
              MR. L. JOHNSON:  Are you inviting course
   work publishers to participate in this network?
              MR. GRODD:  Yes.  We invite those.  We
   just want good quality content to work in this open
   source curriculum, organizations working with Larry
   Berger and of FreeReading.net, which is something
   you might have heard of more...
               So, we are totally open.  And I mean,
   it's kind of a -- Fred, you were saying that you
   were trying to find the deep set of it.  Teachers
   are so much tougher on the internet.
               And it just -- but to go through Google
   for a teacher, then you need to figure out the day
   of the platform and try to figure out what you're
   teaching tomorrow, spend three hours googling to
   get to the good stuff, which is really, really
   hard.
               And for everybody, we're thanking you
   for the questions.
               The stuff is there.  But we're trying
   to aggregate and doing it in a way -- we're trying
   to organize it, make it searchable and play the
   matchmaker to -- when you register with us, you
   know what grade level you teach, what subject you
   teach and try to sort of matchmake you and give you
   the best stuff that we can give you.
              MS. HAREL-CAPERTON:  But also, you are
   giving -- other teachers can help you form this,
   the new way of teaching and learning.  And I think
   that may be even more important.  Having a team of
   teachers who are doing the same thing in different
   classrooms together.
              MR. GRODD:  Yes.  I was shocked.  When I
   was teaching sixth-grade social studies, and I
   said, Well, I don't really know what I'm doing with
   that, so I'm trying to find another middle school
   social studies teacher in Georgia that knows what
   they're doing.  It just doesn't exist.
               Like, literally, you have to guess,
   scour blogs.  It just doesn't exist.  So, the
   ability to find other people teaching what you are
   teaching, being able to have some sort of dialogue.
   There's a massive need for it.
              MR. O'DONNELL:  What do you think is the
   most effective motivation for getting the
   individual teacher to share?  Is it the access to
   -- if I share this, then I can get somebody else's
   thing?  Is it the reputation of, I want to be the
   teacher who gets the community credit of forming
   the best lesson?  Or is there a potential -- and I
   don't know if you are doing this -- so that I could
   literally sell a lesson perhaps to -- if I have the
   best lesson on the causes of World War II?
               Other people might want to buy that at
   two bucks a pop or something.
              MR. GRODD:  I will say three things.
   One is the direct correlation between age and
   comfortableness.  So, first off, the sort younger
   generation teachers, the 25 to 35, it's generally
   much more comfortable with sharing things in
   general, we don't have much of the concerns that
   you might think teachers would have.
               The second thing is that the best
   teachers are lesson artists.  They can create --
   someone talked about this earlier -- they can
   create amazing works of art.  You can spend
   five hours, which I have, on a mind history
   PowerPoint Jeopardy game.  That's -- you create
   whatever -- you want to share it.  It's helping --
   you're helping a hundred students, right now, a
   year with that kind of history PowerPoint.  You
   show the 600 teachers you're helping the 600
   students.
               So, this is a strong desire, and then
   that ties into things that -- that how many Twitter
   followers, are fundamentally wanting to be
   recognized.  So, we are just using the Web tool for
   metrics.  Each file would be tracking the number of
   views, the number of downloads, the number of
   shares.  It's amazing how a teacher is all ready to
   give to 300 teachers, and those teachers come back
   everyday to see how many people viewed the web and
   taught in it.
               So, it is a fundamentally, teachers
   want to share and, like any artist, want to share
   and they want to be recognized.  So, we're trying
   to use the Web to recognize.  And if they were
   teachers, our Web will target rock stars.
              MR. ETUK:  How difficult is it to
   overcome that full questionnaire?  How do I use
   this level?
              MR. GRODD:  What we have done is, we've
   tried to take almost no point of view, we tried to
   be an agnostic platform instead of a sharing
   platforms with point of views that we have taken
   than organizational hierarchy.  So, people, when
   they're uploading or creating the lessons on our
   site, they create a lesson that has objective, it
   has a plan and it has resources.
               So, people generally -- they view and
   browse throughout the site.  It is pretty much the
   way most teachers are delivering instructions and
   probably presentations; am I right?
              MR. WILSON:  About a week ago, I gave a
   talk to a bunch of television executives and I
   published 22 slides on the Web, on Slide Share.
   And I got a couple of messages from people who had
   downloaded my talk and had delivered the talk.
               But there's no audio.  So, they took my
   22 slides and they delivered the same talk.  The
   slides had no words on them; right?
               So, they literally had to be -- spread
   on it one word at the top and then a picture.  So,
   there was no -- and they just delivered it.
               And I think there is something really
   interesting about the idea that you can take, in
   effect, a framework for a lesson or a presentation
   and different people will have a different slant on
   it, but the framework is pretty consistent piece of
   organization.
              MR. GRODD:  Again, we did a lot of user
   testing and a lot of focus groups on how teachers
   generally organize their content to lessons.
   Lessons are generally organized into units.  That's
   it.  Lessons are made up of multiple resources,
   diverse multiple media.
              MR. BURNHAM:  I think that's a wake-up
   call here.  And I think Paul and Dave are both
   constructing sites where teachers can reach
   audiences in probably different ways and ultimately
   perhaps make a living in a different way.  In some
   ways,if somebody's motivated by some of the same
   objectives, they would also be motivated by the
   possibility of making a living.
              MR. MILLER:  I run the School of
   Everything, which is a very simple way of matching
   up people who have something to teach and focus
   primarily on their local area.  It's about trying
   to find somebody to teach you something
   face-to-face in your local area.
               And then, the thing that we found very,
   very quickly is that there are already lots and
   lots of people doing this.  So, there's a kind of
   market of self-employed freelance teachers that are
   teaching music lessons or language lessons or
   whatever it might be.  And so, those are the people
   who are using the School of Everything at the
   moment.
               And it is really interesting that,
   basically, it's a growing group, made up of an
   economically driven -- I don't know.  There's so
   many people that are turning their passions,
   supporting their passions by teaching them.  And
   so, they may have a day job, but they are finding a
   way to make that leap out of a job that they don't
   like into maybe they're teaching something that
   they do like as a way of supporting -- doing what
   they like.
               And that's something that's seeing an
   increase.  And so, we get so many stories of people
   doing that.  That's really wonderful to see that
   happen.
              MR. BURNHAM:  Is what you have just a
   marketplace?  There's no curriculum or notion of
   curriculum?  It's just a matching function?
              MR. MILLER:  Yes.  It's just a matching
   function.  What you find is, people already sign up
   to some particular curriculum.  It's like, for
   example, I didn't know about painting, but there's
   a technique for learning oil painting is called
   the... oil painting technique.
               It's really -- this learning lesson
   will teach using the particular method of teaching
   oil painting.  And so, now we have pretty much
   every... oil painting technique teacher in the UK
   on the site.
              MR. JARVIS:  Off of PBS 15 years ago.
              Like all good educators, you make it
   look easy.
              MS. HAREL-CAPERTON:  What I see is that
   you have a very nice transparent system of looking
   at how many people are teaching and how many are
   learning.  But it looks like it's the same teacher
   teaching two groups.  Can you explain how that
   works?
              MR. MILLER:  How do you mean?
              MS. HAREL-CAPERTON:  It says, like
   teaching to learning.  What does that mean?
              MR. MILLER:  So, we ask people what they
   want to learn as they sign up, as well.  So, we're
   going to have demand and supply for every local
   area.  We are not big enough to be able to be kind
   of, properly demonstrating exactly what a
   particular town wants to learn.
               We have supply and demand in place.
   And an interesting one that we have noticed is that
   we have far more people who are wanting to learn
   photography than there are teachers.  And I say
   that's kind of function of -- digital photography
   has, kind of, exploded and the number of people who
   can teach it hasn't caught up yet.
              MR. JARVIS:  So, what do you do about
   that?  How do you create --
              MR. MILLER:  We try to find people to
   teach digital photography.
              MR. JARVIS:  So, what are the best tools
   to find them?  Craig's List, or what?
              MR. MILLER:  We don't have Craig's List
   in the UK.  Photography shops, we have notice
   boards --
              MS. HAREL-CAPERTON:  And is it only
   one-to-one, or one-to-many?
              MR. MILLER:  Most of the teaching is
   one-to-one, but there are quite a lot of classes,
   as well.  It depends on the subject.  The music
   classes are almost always one-to-one.  Some things,
   like art classes, tend to be a group.
              MR. BURNHAM:  And is there a reputation
   system?
              MR. MILLER:  Yes.  Basically,
   endorsements.  One thing we found is that teachers
   were very wary of five-star systems around
   teaching, because they think it is a bad
   relationship with a student and that that's
   basically subjective.  So, teachers are suspicious,
   we found, when we talked to them of objective
   representation systems when it comes to teaching.
              MR. WILSON:  You can only give an
   endorsement?
              MR. JARVIS:  Not an "undorsement."
              MR. MILLER:  At the moment, we placed
   that at the top.  We actually haven't had any
   complaints about the teachers at all.
              MR. L. JOHNSON:  There are existing
   platforms for social networking, such as Facebook.
   They're existing platforms for management such as
   Noodle [sic], and why are you going your own way in
   this regard?
              MR. GRODD:  I get that question every
   day.  So, I think, for me, it is fundamentally --
   to do this well, we will have to create a sense of
   real privacy for of teachers.
               If they're exchanging their tests and
   quizzes and exchanging their instructional content,
   for the first version, we want to ensure that we do
   our best to make them feel that sense of privacy.
   You really can't do it now on Facebook.
               And the other thing is, teachers go to
   Facebook to get away from their professional life.
   It is an escape in many ways.  So, we prefer to let
   it be that escape, have our site be focused around
   professionals.
              MR. BISCHKE:  I think it's similar to
   Etsy and eBay.  You know what I mean?  You look at
   Etsy and you look at eBay and some way it's similar
   functions.  But in other ways, they are very
   different.
               And I think that some of the stuff that
   has been talked about here, the notion of education
   is just so fundamentally different from a lot of
   other things that are happening on the Web, that
   you really need to tap into that to leverage that.
               I think that the best platforms are
   built by people who have actually taught, who
   understand how difficult it is to be a teacher,
   what some of the challenges are, and can build
   systems from the ground up to address those
   challenges.
              MS. HAREL-CAPERTON:  But in our case, we
   really couldn't use any of the existing systems
   that had advertising on it, because when we did
   some tests with the -- especially the economically
   underprivileged and technologically underserved
   populations -- especially in public schools, they
   don't see the ad.
               So, we have to create something that is
   open source, clean, noncommercial for them to adopt
   it.  This is why we created our own platform, not
   because it didn't exist in other forms.  And a
   commercial version of this probably will be
   different.
              MR. BURNHAM:  And how is what you are
   doing different than what Paul is doing?
              MR. SCHAPPELL:  I think it's exactly the
   same.  Our mission is to crush Paul.
              (Laughter.)
              I would say we're about as perfectly
   aligned on a mission as two organizations can be.
   And there probably aren't any other -- it is a very
   weird space that we are in, that this is fairly
   absent.  And what the TeachStreet team brings to
   the game, we are basically an ex-Amazon group, with
   some other folks thrown in, with experience
   building marketplaces.
               So, we look at what Rob -- and I'll use
   Scott as an example.  The idea that somebody could
   launch a company like... to bring together
   disparate groups of people to learn things is
   really what, in my opinion -- what goes on with...
               And so, when I went to learn about
   podcasting, I started this podcasting and Second
   Life meetups in Seattle.  And within days, upon
   hours of podcasting, the first group was set up and
   meeting.  And my wife thinks that's mildly odd,
   like people get together at a bar to talk about
   Second Life.  And they were odd.
              (Laughter.)
               What we are trying to build we think is
   a massive marketplace around things that people are
   passionate about.  And so, a lot of what was being
   discussed today, I hope you all figured it out, and
   it's sort of like the learning up to age 22, 23,
   when you get the confidence to go and learn
   whatever it is that you are excited about.
               Some people can start when you're 10,
   and some people it never starts.  But the idea for
   TeachStreet came from really, I'm a class taker,
   and it really hasn't improved that much with all
   that the Web's done.  You go and search online and
   the people that win those searches are online video
   bloggers.  They're not the person that lives within
   a mile of you who's a great piano teachers.
               And so, we're trying to get them a
   platform where they can list themselves as a
   teacher or as an expert.  They can be reviewed and
   negatively reviewed by the people that take the
   classes.  It doesn't happen often, very much like
   Amazon.  You don't get any negative reviews.  And
   then you can pay to take them off of our sites.
              (Laughter.)
              I'm kidding.
              (Laughter.)
              It is really is about learning --
   that's the difference, the accreditation issue
   isn't something we're trying to tackle.  We don't
   really go after the college education or even the
   grades K to 12.
               We're really about creating platforms
   so that if you're an expert in something -- I need
   another example.  I listed a class in Twitter, and
   within 24 hours I had three people contact me for
   this class that I put up as a joke a little bit, I
   wanted to teach people to teach people who wanted
   to learn Twitter.
               Three people, totally randomly, had
   contacted me about it and I had to let it expire.
   So, I don't want to keep teaching this class.  But
   you could make money teaching a class about how to
   teach Twitter, because it is a common search term.
              MR. JARVIS:  Finally, a business model.
              (Laughter.)
              MR. WILSON:  This is largely for the
   adult community.  It is not like -- my kids have
   piano teachers and drum teachers and computer guys
   come over to teach my son how to write computer
   software.
              MR. SCHAPPELL:  For all that, too.
   Anything you want to learn, experts set themselves
   up online.  They indicate that they teach children
   to adults.
              MR. WILSON:  You said something about K
   through 12, you go figure that out.  I think this
   might be more -- what's like going to come -- we're
   going to start realizing that we and our kids are
   just realizing that if they're not going to get it
   in school, they'll have to get it somewhere.
              MR. SCHAPPELL:  I think that you can
   supplement a lot of the learning places, the
   piecing together, what's the thing you're excited
   about this week?  And that sort of stuff drives my
   wife nuts.  I go through a month where I want to
   learn about photography, and I'll go through a
   month where I might learn to cook and never cook,
   and you just sort of piece these things together,
   whether TeachStreet or MeetUp.  It's all the tools
   that are out there and how you patch them together.
              MR. JARVIS:  This is how to do vouchers.
   If you gave people vouchers for that.  That's
   vouchers that are working.
              THE SPEAKER:  Paul, Can you tell the
   story of how you came to this idea and the
   historical perspective on this?
              MR. MILLER:  In 1965 a group of students
   at Stanford wanted to learn computer science.  The
   curriculum hadn't caught up.  So, they set up their
   own university, a message board, which is a piece
   of paper and you write at the top of that the sheet
   what you can teach and people would sign up.  It
   had two courses for the first week and they agreed
   to have 300 courses every week.  At it's a big book
   that was going around.
               John reckons that at its peak, it had
   50,000 students.  It changed the way that Stanford
   was organized, as far as the way that John
   explained it.
               And to wrap it up, if you're going to
   do that today, you wouldn't use a pinboard and some
   pieces of paper; you'd use the inter-Webs.
              MR. BISCHKE:  One question for Dave and
   Paul.  It seems right now with the economy, there's
   this massive structural shift.  If Detroit goes
   under -- you have all these people now we need to
   get them trained.
               So, my question to you guys is, how
   much of what you guys are seeing right now in
   schools and TeachStreet is what you guys call
   continuing professional education versus hobbies,
   crafts, entertainment, passions --
              MR. SCHAPPELL:  We're a lot more toward
   the latter, probably; just being real honest.  When
   we launched we didn't know.  So, we threw
   everything up and probably the five of the
   eight main categories where there's just a lot more
   energy is around creative, language, sports.  I
   don't think it will stay there.
               How to build a non fuel-efficient car
   hadn't showed up yet.  It's a lot more on the
   aspirational learning, which is great, because it
   really has a lot of tools.  We just launched
   two weeks ago.  It's a little laughable -- much
   blogging, potential articles.  Teachers can write
   articles.
               It's amazing, people just writing about
   everything and uploading videos.  It's not
   surprising.  But compared to the classes and their
   reputations and reviews, it is exactly what we
   thought would happen, and it is happening.
              MR. MILLER:  And it's pretty similar to
   us.  Our three main categories are crafts, music,
   languages and arts.  But what surprises us is, kind
   of sustainable environmental stuff.  That really
   seems to be that passionate people -- the teaching
   people about environment and the sustainability
   that we haven't expected.
              MR. WENGER:  What about E-fire?
              MR. MILLER:  Language and test prep are
   our two biggest categories.  But it's interesting
   because we have seen, like what was mentioned,
   sustainability.  There's a guy who teaches a class
   called the Green House, and it's one of our most
   popular classes.
               We've also had a class on how to use
   Twitter, which ended up on the top 10 searches on
   Twitter for a while, because everyone in the class
   was tweeting at the same time.
               So, it's been an interesting kind of
   hybrid of pushing certain areas that we know have
   well-defined markers, like, language and test prep;
   and then also having an open platforms where we can
   say, you know what, teach whatever you want to
   teach.  Anybody can start a class in whatever
   they're passionate about.  It's similar to what
   Dave and Paul are doing.  That's a real option that
   we are seeing.
              THE SPEAKER:  A 21st century Madoff
   scheme, we may have seen behavior like twittering
   and then have a whole industry of teaching how to
   behave --
              (Laughter.)
               MR. WENGER:  Schools are teaching a lot
   of things that are very obscure and not politically
   useful.
              MR. KALIN:  A college degree -- you just
   gave us all this money to get a degree and it just
   qualifies us to give more money to the school;
   because we go back to school and they keep you in
   grad school.
              MR. WILSON:  I want to ask Terry a
   question.
               Do you think that some of these
   marketplace models like the School of Everything
   and TeachStreet will be useful in the
   home-schooling movement?  Can you imagine using
   these services to identify specific teachers that
   you can use?
              MS. FLEMAL:  I absolutely can, because
   right now we often use Craig's List, honestly.  For
   us, it's economical.  And oftentimes, if we are
   looking for a Spanish teacher -- we've gone to
   Craig's List to find someone good at philosophy --
   like somebody would come in and talk with the child
   about philosophy --
              MR. BURNHAM:  You found somebody
   advertising this?
              MS. FLEMAL:  Yes, absolutely.  For
   philosophy, we just happened to find somebody who
   knew, who had a doctorate in philosophy and didn't
   have a job.  And the guy was just incredible.  And
   it happened that he was perfect for what we were
   looking for.
               Yes, there is an absolute need for
   that.  And so, yes, I think definitely, and I'm
   thinking and hearing that it is something that's a
   perfect match, absolutely.
              MS. HAREL-CAPERTON:  I think that a lot
   of the home-schooling, we're getting a lot of
   e-mails and people using us although we're not
   really marketing or trying to reach this
   population, and because it's open source, they can
   just come and they are telling us how they are
   using it so down the road we will launch it for
   them.
               But to relate to the other question of
   what takes off in a network, we realize there is a
   small network of innovators and it relates to some
   of what I have said.  They really need to figure
   out how to create these innovative things that they
   are willing to jump in and trying to take a risk
   and connect it to what they call the content
   standards that -- the things that are out there.
               And once you give them a lot of support
   with all these innovative platforms and a very
   comprehensive curriculum that we have on
   step-by-step, how to use it, and you match it with
   where they are, they really adopt it.
               And they are willing to come to, with
   exceptions and virtual tutorials on how -- so for
   those of you who are innovating and trying to
   create communities, I think the more you create
   tutorials for them so they have the answer for
   their system, the more loyal they will become.
   That's my experience.
              MS. FLEMAL:  I love the idea of
   connecting teachers, because so many teachers are
   isolated in their classrooms, whether they are, for
   us our home-schooling teachers, who are very
   isolated in different homes.  But also the teachers
   in the classrooms often are in that room all day
   and the only place they see other teachers is in
   the faculty room and some teachers don't even go to
   faculty rooms.
               So, they would be open to that life
   sharing; there's got a lot of release time to
   teachers to be able to share.  So, the opportunity
   to do that in a platform such as that would be a
   wonderful thing.  You really have the
   opportunity --
               I think from the outside, there is this
   imagination that teachers share a lot more than
   they do.  So the opportunity to do that tenfold
   magnifies the learning that teachers can continue
   to do that as they continue their career.
              MR. WILEY:  I want to say a thing or two
   about the Open High School in Utah.  And we talked
   a little bit this morning about ways we're using
   technology.  Open High School of Utah is an open
   charter school. And in our charter, we committed
   ourselves to exclusively using open educational
   resources.
               So, in terms of teachers sharing items
   as opposed to sharing lesson plans and resources,
   we've done a complete textbook replacement, all the
   material on everything you need to run the course
   is what we're providing with open source for
   everyone.
               So, working in a manner that's not
   dissimilar from the University of the People, we're
   going around and finding material, aggregating,
   state standards, building standards identifying,
   matching, building content, putting that together.
               And also, I have a mission, not to
   scale our individual school out to the world; but
   when there's a completely open curriculum available
   and a charter application documents and budgets and
   things are available, other people just pick up and
   start these schools.  We don't have to be involved
   and the curriculum is free, things like that.
               In addition to the personalization and
   the individualization I was talking about earlier
   today, the point of open source.
              MR. BURNHAM:  Dave brings us back to
   what the theme was for the last hour, which we
   didn't really touch on, which is the relationship
   between everything that we have talked about and
   where we are today.
               And by putting the template out there,
   it is going to create a vehicle that will allow us
   to begin to influence the current educational
   system.  There will be leakage that we talked about
   and people educating themselves, many of the tools
   we have talked about.
               I would like to put Chris on the spot
   here for a second.  If there is another vehicle
   that we might be able to use.  Chris is the
   architect of Obama's "My Obama" website, and that
   was a very effective political advocacy vehicle.
               And the question is, If you think about
   the Web as a platform, is there any way of creating
   a credible and effective political advocacy towards
   trying to address the failures of the current
   educational system?
              MR. HUGHES:  I think it's interesting,
   listening to the conversation, particularly the
   second-half of it.  I think essentially what we're
   talking about here, this service market online
   which happens to be in context of education,
   because that's what a lot of people here specialize
   in.  And there are good examples of people starting
   to solve the problem.
               So, that is one piece of a much broader
   market of different people who have different
   services and you can frame that as education or any
   other services that someone is trying to provide.
               So, I feel like that's the direction
   things are going in.  But if that doesn't
   deconverge, then I think that, the question you are
   asking about political organizing, or whether or
   not that has an implications for it -- I think it
   does, but it requires a sort of a historical,
   cultural moment when people realize when things are
   broken.
               And that's a question that I don't know
   when it comes to education.  It seems to me pretty
   clear that the way that kids are still being taught
   these days, and the fact that there's a computer
   that's over there in the corner of the classroom,
   but that's only the extent to which technology may
   play a role, it sort of seems like it is broken to
   me.
               And I feel like, as more and more
   people understand that something isn't right, that
   we are using technology all throughout the day but
   our students aren't using it on a hands on way in
   the classroom; then it opens up a real opportunity
   for starting integrating office tools that people
   are starting to develop now, actually in the
   classroom, in students' hands.
              MR. WENGER:  Could you build a novel
   item community of events as part of the question
   that brings this dialogue, takes this kind of
   dialogue and makes it -- a more actual change
   function?
              MR. BURNHAM:  The school board is the
   issue right here, that's the mechanism.  And the
   politics of the school board, and you were very
   clever in figuring out how to create advocacy for
   national politics -- but is there some way that
   these issues to the degree that parents have more
   direct access to a conversation about the issues
   and that could be used to create leverage, to
   create change?
              MR. HUGHES:  Yes.  I think we can create
   that infrastructure and people would use it.  I
   don't think it's enough.  Until there's a cultural
   movement, until it's understood in a broader
   content that our schools aren't working.
               I think that people are disappointed,
   but I think it's very different when -- I think
   that's really required for any type of real
   organizing infrastructure to matter.  But as far as
   whether or not you could create it, unless people
   care about it, I'm not sure of that.
              MR. JARVIS:  Will it ever come?  Fred
   was proposing the revolution of the importance of
   home-schooling.  You're saying, and I think it's
   right, unless there's enough of a movement, the
   rest doesn't matter.
               Are we ever going to get there or?
              MR. CAULFIELD:  I think ultimately, the
   first drop to fall is going to be cost -- if you
   look even at open access political movements where
   some inroads are being made as, Hey, we paid for
   this research, open up this research.
               And I think that's -- if you're looking
   for -- like this is a niche crowd.  We want to
   change education in terms of what it does.  But I
   think the broader movement that we're going to see
   is -- people talk about the tuition bubble, and
   we're really up against the upper bound of being
   able to do this at all at the price that we're
   hitting.
               I think as that bubble bursts, the
   important thing is there are numerous ways to
   address the expense of education and some of them
   are detrimental to how education is done.  And some
   of them create opportunities for a better
   education.  I think the real challenge is going to
   be -- as we start to bump up against that cost,
   especially in hard economic times, how do we steer
   that?
               And there's some models around the
   world in terms of government involvement with open
   resources, sharing, things like that, that we could
   emulate.  But there are also the ways of political
   camp, just slash it, just remove, keep the system
   the same, just remove a bunch of pieces.
              MS. BOYD:  One of the things -- I was
   reading about the history of education in the U.S.,
   And It's funny how downturns in the economy always
   involve upturns in what happen in schools, and we
   get more motivated and more directed about it.  And
   we're seeing it in terms of energy about people
   thinking of teaching as a stable, reasonable job
   and all sorts of things.
              MR. JARVIS:  Our applications are up
   40 percent.
              MR. CAULFIELD:  For example, in open
   courseware, one of the opportunities here, I think,
   is that you have a lot of state universities.  You
   have a lot of people in state universities on
   taxpayer dollars who are creating curriculum.  And
   so, there is a question there, if we are paying the
   bills that -- those curricula, and we could more
   broadly disseminate it and educate more people for
   less, then --
              MS. BOYD:  Can we actually explicitly
   target the places where things are cracking the
   worst?  We're seeing these two different ruptures
   happening simultaneously.  It's super intensive,
   it's so local, there are so many different effects.
   So, can things specifically go after an ideal test
   that...
               For example, you're watching
   California's state budget not balance.  So, is
   there a way in which you actually come in and use
   as an ideal intervention point around community
   colleges, around schools or --
              MR. CAULFIELD:  I think that's kind of
   what David is doing -- it's on a state-by-state
   level.  Eventually, some state -- because I don't
   think it could be on the school board level, I
   don't think it's going to happen in K-12 because
   it's 9,000 institutions.
               So, you can't do it on the K-12 level.
   But on the state college level or on the state
   charter school level, on the state level things, if
   there is a successful model and it's done below
   cost, I think that's where it is going to happen.
   And if someone proposed something in California
   right now, yes, that might be a perfect example.
              MR. WILEY:  In the State of Utah, I can
   tell you, if we got this curriculum rolled out.
   And the kids will get it this fall and are going to
   make a YP at the end of the year.  The next summer,
   there's conversations about what to do with the
   textbooks we have to replace and with the money
   supposed to be spent on curriculum?
               And there's a completely open source
   curriculum, and we can show kids YP when they use
   it.  It kind of forces a lot of really interesting
   conversations and that is a very strong secondary
   goal.  Obviously, after the goal of the kids in
   school --
              MR. WENGER:  The curriculum development,
   is that open course already as well in -- can
   people contribute to that already?
              MR. WILEY:  The way you can contribute
   right now, you help us fill the bag.  We're
   currently trying to identify all the resources
   there and the state standard for writing.  And
   that's what we are doing right now.  People can
   contribute to that.
              MR. WENGER:  That in and of itself is an
   open process .
              MR. RESNICK:  I think it's still be -- a
   greater effort to understand the real problems and
   challenges of education.  We're looking at three
   things to talk about, we observe three priorities
   of health care, energy and education.
               I do think, my sense as a general
   consensus of the public, is they recognize that
   healthcare as a crisis, energy is in crisis.  I
   don't think there's as much of an understanding of
   what this group has that education needs to be
   hacked.  Somehow there has to be a better
   education, to help us understand the billing
   challenges.
              MR. WILSON:  Maybe not.  Because when
   the government goes about hacking something, we are
   all toast.
              (Laughter.)
              MR. RESNICK:  The government doesn't
   have to hack it, but --
              MR. WILSON:  I think we have to put the
   government out of education business.  If we could
   bankrupt those schools in that system, and create
   something that's better, then we can beat it.
   That's what happens when hacking --
              MS. HAREL-CAPERTON:  I don't agree.
              MR. GORDON:  We need the eight-year old
   vote.
              MR. WILEY:  Buckminster Fuller says you
   can't make the existing reality obsolete.  I think
   there's something new that makes the existing
   reality obsolete.
              MS. HAREL-CAPERTON:  I really would like
   to argue that you can -- also, in fact, the
   revolution and state of the revolution from within
   that existing system and build models that really
   force them to change from within.  And, otherwise,
   you will not get funded.  To fund education,
   because you don't fund that.
              MR. WILSON:  I don't want to fund that.
   I want to fund these kinds of people.
              MS. HAREL-CAPERTON:  Exactly.  But you
   don't, not yet.
              (Laughter.)
              MS. HAREL-CAPERTON:  So, we will be
   delighted to actually form a good strategy to how
   things like this can get funded.  But right now,
   the way the funding goes to solve the crisis,
   especially with this population that Dana was
   pointing towards, those that are really in a crisis
   and also the places where they are in a crisis and
   the ability to fund it.
               I think you have to reach people in the
   school system because -- they don't have Starbucks
   in their neighborhood.  They have just a school
   with high speed Internet and maybe a library with
   high speed Internet.  Most of them have dial-up, if
   at all, at home.
               And if we really want to reach them and
   get that funded, you have to figure out that open
   source participation from outside of the community
   to contribute to those disadvantaged communities.
   And I think that's a way of thinking about it, that
   you cannot really just say "trash government."
               Because government right now, they have
   a lot of money.  They may not tell us what to do,
   but if we approach it right, we can take little
   pieces of the fact that the $7 billion into wiring
   the state.  And what will we do with this?
              MR. BURNHAM:  Both extremes are --
              MS. HAREL-CAPERTON:  I'm not extreme.
              MR. BURNHAM:  You're not extreme.
   Fred's taking a extreme position.  But I think what
   David said, it's a really interesting point and
   that is that we can force change by just showing
   them the raw economics of alternatives, in a
   situation where economics are real and meaningful
   and there's not a lot to go around.
               And that's probably the moment that
   Chris is talking about.  It may not be a public
   perception moment, but in those individual
   decisions, if we can get a great example out there
   where you can do this more efficiently.
               There's a problem with the notion that
   we are going to fund the solution to this problem,
   and that is that what was what Bing talked about
   earlier which is the zero marginal cost
   implementation.  If David is right, then what it is
   going to do ideally is drive down the cost of
   education for everybody in a way that maybe
   diminishes the opportunity for investment in that
   space.  But that's a problem for us.
              MR. WILSON:  Craig's List is in the
   classified business.  That's the opportunity for
   us.
              MR. KALIN:  It's a $6 billion year
   industry, the textbook industry.  If you could get
   a fifth of that, you'd be in pretty good shape.
              MR. HEIFERMAN:  I don't know anything
   about education or schools.  I recognize seeing
   through the years, in the past 15 years, every sort
   of big, big industry or big part of the world that
   you really couldn't hack it, that -- like, who
   would have really thought that YouTube would be
   where it is relative to TV networks?  Or Craig's
   List to newspapers?
               I think that the idea of things
   bubbling up have -- seems crazy and farfetched
   and -- they don't really cease to surprise.
               My favorite Barack Obama line is that,
   "We are the ones we have been waiting for."  And
   it's a surprise that that comes out of these
   platforms like Dave's and Paul's -- and what I've
   experienced at meet-ups is -- never thought that it
   was a platform for education, but in fact, what --
   that's sort of the base function that is actually
   providing with -- all the people are going
   to entrepreneur meet-sup, small business meet-up,
   whether, you know, language meet-ups and moms'
   meet-ups.
               They want to learn about
   entrepreneurship or -- some of these women say they
   learned how to potty-train their kids at the moms'
   meet-up.
               So, this is not necessarily a
   market-based model, like there's a transaction of
   I'm going to teach it, I'm going to learn it.  That
   model is great, but it's just a classic history of
   the human idea of it taking a village or just
   people learning in the context of the community.
               So, it's a long way of trying to say
   that, I think, is the decentralized, emergent
   systems and behaviors.  They can hack at a big
   system -- now, maybe that's in 20 years.  Does that
   fit -- I'm with Fred.  I would look at things 10,
   20 years from now, and I think there would be some
   seismic shifts and we --
              MR. SACKLER:  I think this is important,
   right now, with government-run monopolies, we get
   to the very different beast of diving into private
   enterprise for socioeconomic --
              MR. KALIN:  Because you're looking at
   education, looking at learning, and the government
   can't have a monopoly on learning.
              MR. HEIFERMAN:  No, they don't.  But
   they have a monopoly on kids' time and it's a
   trillion dollars a year spent across the country.
   So, I think there is a role for political action to
   organize, none of which was talked about these
   sessions, which is very critical if we're really
   going to connect.
               Because it's $500 billion a year run
   through that monopoly which is politically-driven,
   not marketplace-driven.  And if we're really going
   to impact it, we're going to have to act pretty
   good at starting to nibble away at that --
              MS. RHOTEN:  I think it's also a matter
   of getting examples out there which are
   demonstrative.  Right now a lot of what we're
   talking about, TeachStreet has come up, and all
   these different things come up.
               We can't yet demonstrate a lot of the
   ideas, which are important.  I guess I
   fundamentally believe in.  But I think part of our
   challenge --
              MR. GRODD:  I would posit that the
   biggest problem facing K-12 right now is human
   capital.  It is talent, and it's not a great thing
   to talk about.  But having spent a lot of time in
   the system and those who have -- there is a big
   issue with the fact that the talent pool is not
   deep.  And I'm not talking about teachers, I'm
   talking about principals, administrators, policy
   people.  People  making a decision -- the most
   important decisions -- in fact, our students, are
   not necessarily people you would hire, and that's
   the reality.  And until we --
              MR. BURNHAM:  Is that in part because
   it's not an inspiring place to work?
              MR. GRODD:  It's because the incentives
   aren't there.  My buddies graduated from good
   schools, go to McKenzie, because it's prestige.
   Like, who wants to go -- the reason I taught for
   Teach For America, because that gave me a
   prestigious way to become a teacher, probably I
   wouldn't have had it not been for Teach For
   America.
               So, what Teach For America is doing --
   there are few other places.  What they're doing is
   figuring out a way to get ambitious, creative,
   innovative thinkers into K-12.
              MR. WILEY:  What is the stay rate?
              MR. GRODD:  It is high, 60 percent.
              SPEAKER:  Up to what period?
              MR. JARVIS:  For two years.
              MS. FLEMAL:  Teachers are underpaid.
   The teachers coming to us are -- mainly teachers
   who don't like being in the system.  And the
   teachers who are staying are largely underpaid.
   They are staying because they are tenured and they
   have protection.  So, when --
              MR. WENGER:  When you tie all of these
   things together, the questions are:  Is the
   existing system so badly broken that the time and
   effort spent on it -- we've got to figure out a way
   to get young people to start teaching in the
   schools that are not working.
               It's where we should be spending our
   time or -- we can be spending our time completely
   hacking the system by building new structures on
   the side, either in the completely unregulated
   model of the School of Everything, or TeachStreet,
   or in the sort of shorter model of radically
   different charter --
              MS. BOYD:  Again, it's a matter of
   timing.  I go back to the fact that the economy is
   crap right now.  You have an opportunity to
   actually do a high-prestige, high-status shift
   within the talent pool.
               And this even happened with the tech
   bubble.  If you look at what happened when the bust
   happened, unbelievable numbers of people in the
   tech industry went into teaching math and computer
   science at the high school level, and it actually
   speeds the ramped-up CS at the high school level
   because it was like all of this talent would be
   like, Now I'm going to do something I can give
   back, right.  But whatever that narrative is that
   you can leverage.
               So, I think that there's social
   service -- I think that we give them that -- this
   organization is your investment.  In trying to hack
   education at a different level, it makes sense, but
   there's that collective -- there's so many people
   in this room.  We have to go both directions.
               And I do think we have to actually have
   to work to think about that talent pool and to
   think about a way, in the society -- that we reach
   into the narrative around it.  It's driving me
   crazy about it all.
               When women went to work outside of the
   nursing and the teaching world, it basically was an
   escape where you try to get out of education.  So,
   the gender politicking that happened in the 1970s
   around education meant that we lost the prestige of
   education in a whole different way that we don't
   really like to talk about.
               And now we finally have a whole
   different gender dynamic in the workforce.  We now
   rethink the way traditional women's work and how
   nurses and teachers and a whole variety of
   traditional women's work are now considered low
   prestige, even though they were always high
   prestige when they were a women's only thing.
               And so, there is that cultural
   reworking that has to happen.  And now is the time
   to do that at the same time as a sort of hacking
   culture.
              MR. BISCHKE:  I think your point about
   talent, I think that's an interesting story...
   There's a company in Korea called... Study.  And
   what they do is, they're one of the... schools
   industry in Korea, but their top teachers currently
   make over a million dollars a year.  They sell out
   sports stadiums -- it's called "Megastudy."
               And they sell out sports stadiums.  Ten
   thousand people will come and they'll watch these
   rock star English teachers.  And I think that one
   of the things that we like to think about is, How
   do you turn teachers into rock stars?  How do you
   give them the attention, the appreciation that a
   Mick Jagger, a Tiger Woods -- and it sounds
   ridiculous right now, but there're starting to be
   examples of that.
               And then what happens is that a kid in
   Korea grows up and sees that teacher on a billboard
   when he's driving on the freeway in Korea, and he
   says, "I want to be like that guy someday, I want
   to be like that girl someday."
              MR. WILSON:  Jimmy is gone, but he told
   me he's got one guy who teaches a CFA course that
   sells out every -- there's a waiting -- there's a
   queue to get into that guy's class.  It's like 600
   people sitting, you know, in an online education
   platform watching this guy teach, and he's a rock
   star.  He makes a lot of money.
               Because -- and I think the reasons why
   education -- hacking education is not going to be
   any harder than hacking media business... it's
   about information, it's about talent, it's about
   getting... out there.
               I think you can actually infect the
   school system from within, from things like better
   lessons.  When you start putting the power in the
   hands of the teachers, start collaborating around
   lesson plans, and you start to create teachers who
   are stars because they make the best lesson plans.
               All of a sudden they say, "Hey, you
   know what, I'm a star."  And then they're going to
   start doing whatever stars in the media business
   do.  They say, Screw you, school, I'm a star.  I'm
   getting paid.
              MR. JARVIS:  Bob, Teri and I talked once
   about that, that when you have those stars -- what
   role was there for him.  We talked about it, a
   virtual distributed Cambridge model.  He had a
   lecturer and a tutor.
               And to build on top of that is that at
   a local level, you have the tutor who will work
   one-on-one with the big-star lecturer.  And there's
   a new economic structure that allows the stars to
   support -- because they have wide distribution; and
   the tutor to support, because they have a different
   relationship with the community.
              MS. HAREL-CAPERTON:  And also the trick
   is when you have a star teacher, it can also be
   dangerous because the revolution could actually
   make it contagious for other teachers in the same
   school, for the tipping point to really happen.
               So, you have to create an
   infrastructure that really allows it to be
   legislative.  There are simple things where you
   don't even think about -- a course number, I want
   to do this Globaloria thing; right?  What is the
   course number that will officially allow me to do
   this as part of what I need to cover?
               And then these teachers show that, the
   star quality of figuring it out, and then you right
   away have to put five more teachers in the same
   school, in the same star atmosphere so, they would
   all succeed.  Because one star teacher in school
   will not create the tipping point...
               So, there is a system out there and it
   worked.  The model that worked about it, that -- it
   also, all the time, has to be working with the
   legislature at the top, whether through funding,
   through really giving it the credit that it can
   work in a system and transform.
               And also from the bottom, the students
   has to succeed, show up, attend, get good grades,
   perform really well.  More teachers than one want
   to do it if everybody wants to engage students, and
   it all works together like that.
               So, that star thing is complicated,
   much more complicated than you think.
               THE SPEAKER:  You said that rock star
   teacher had made a lot of money.  There's really no
   incentive for teachers to be rock stars, again,
   because -- there is no incentive because teachers
   get the same amount of money.
              MR. WILSON:  My point is, Jim's business
   is professional education; right?  So, that teacher
   is in the free market system and is very valuable.
   And he makes Kaplan a lot of money and he makes
   himself a lot of money, and that's an open
   marketplace model.
               I don't think we will reinvent
   education without getting rid of this monopolistic
   system where teachers are undervalued and good
   teachers get paid the same as bad teachers.
              THE SPEAKER:  And that's my point.
              MS. HAREL-CAPERTON:  By the way, one
   thing that we do, practically stipend all of the
   teachers that work with us.
              MS. SEGGERMAN:  You didn't have hundreds
   applications for fabulous teachers for your school?
   Why do you think that was?  A lot of people are
   pointing out there are not good teachers around.
              MS. SALEN:  Because I think there's a
   lot of amazing teachers out there.  I think there's
   a lot of amazing teachers stuck within systems that
   don't let them be amazing teachers.  And I think if
   we provide opportunities for those teachers -- that
   may be online spaces, that may be new kinds of
   schools -- I think they are out there.
               One thing that I -- I think we are
   still stuck in this model that school is the only
   -- we're trying to stuff all of the learning back
   in school.  I think we need to take the pressure
   off the school and sort of re-imagine, Well, what
   do schools do well, because they've been charged
   with doing so much.
               Can we take some of it out of the
   schools, distribute it in the places where it is
   actually done better and, again, allow the learning
   to happen in most places?  Because we can't fix the
   school by keeping it, charging it with all that
   it's still doing.  It's busted.  It simply cannot
   support all of our expectations about what has to
   happen there.
               So, I think if we can figure out -- we
   can figure it out, lighten the load, that might
   help, and provide market opportunities for these
   other kinds of innovations to begin to happen.
              MR. O'DONNELL:  It's feature creep.
              MS. SALEN:  Feature creep.  Well, it's
   got to do with what Diane had said earlier -- in
   the early part of the century, there was this
   configuration between home, church and school.  And
   it was understood that kids learned in those three
   different places and it was really clear what was
   learned in each of those three places.
               And over time, the Web infrastructure
   between those things split and all of it got stuck
   back in the school.  And so, it is too much.  Yeah,
   the features creeped into one space.  So, yes.
              MS. RHOTEN:  The schools got burdened
   with all of the responsibilities that were once in
   a distributed set of institutions, and then they
   got retrenched.
               And so, they're burdened with all of
   the big responsibilities but not endowed with money
   to provide... we lost arts, we lost vocational.
   And so, it's been shifted off, ideally, to these
   other institutions who are struggling.
               I looked at -- in this case of
   New York, very, very hard to compliment and augment
   what happens in the school.  And simple things,
   whether it's a virtual environment, they're finding
   they can't get to the firewall in school, can't
   augment... can't get standards in a way that makes
   the chancellor happy; those problems, we are trying
   to rebuild that network.  That's the place.  We'll
   try to --
               MR. WENGER:  I want to go back to
   John's comment on that.  One of the key leverage
   points would be to have more opportunities for
   alternative systems to evolve.  So, if there is one
   political thing that could happen, it is the
   political thing that lets more people create the
   ultimate realities of schools more rapidly.
              MR. WILEY:  The charter movement is one
   area?
               THE SPEAKER:  Well, it would be one.
   But I think in the same way that the Internet
   itself, as a collection of pipes and protocols,
   provide free, relatively low-risk places to
   experiment as an infrastructure, I think -- one of
   the reasons we're doing this in open high schools
   is because it feels like free educational content
   is an important piece of infrastructure around
   which these later educational innovations can
   happen.
               They're always paying for this per kid
   every year, leasing access to it, renting access
   from ...com or whoever.  Starting something like
   this is very expensive and there's a great cost and
   risk there.  So, content, I think, is one of the
   most important pieces of infrastructure that needs
   to be freely available to allow other these other
   innovations to happen.
              MR. CAULFIELD:  The content conversation
   get contentious, but it's important to note that if
   you look at areas like the textbook industry, there
   have been places where free market solutions,
   albeit run through government-run schools, have
   been just remarkably inefficient.
               The inefficiency of when you consider
   what is needed out of a textbook, K through 12,
   even at college level -- and how much money has to
   go into actually providing to these kids
   textbooks -- it is kind of staggering.  So, you
   start to look at things like, in California, there
   is a group of community colleges that are getting
   together.
               They're trying to put together a set of
   open textbooks that can be shared among community
   colleges.  I think it comes down to this idea of
   having this common infrastructure that's available
   to anybody that wants to set up shop and teach.
   But I think where the effort really should be put
   into is developing this infrastructure, whether
   it's physical infrastructure or whether it's
   information infrastructure.
               So that, if someone wants to set up
   shop and teach, or if a institution wants to
   transform how they teach, they can pool through a
   common pool, and it's not this rival pool which is
   creating this unnecessary expense and these
   unnecessary permutations of textbooks and so forth.
               Obviously, I'm biased here, being from
   Open Coursework Consortium.  But if I was going to
   pick out a place where I think we could have a lot
   of effect, it is in providing common sets of
   materials open to everybody.
               They either approach zero cost or are
   free through subsidization of government, in some
   way approach through one of those --
              MR. RESHEF:  Content is expensive.
   However, when you look at the cost of education,
   this is not the most expensive thing.
               What I'm saying is that lowering it,
   that says thank you, because you're enabling me to
   use this free.  This is very important.  But the
   main cost is the people, mostly teachers and the
   administration and the building.
               Now, if you want to save, you really
   need to save on these.  I think that looking at
   teachers, there may be -- having less teachers,
   maybe using the Internet more, maybe in the
   classroom actually -- people that cost you less but
   are more effective in doing other things than
   teaching the student, I don't know, different ways
   to look at it, that's the way to lower the
   expenses.
              MR. CAULFIELD:  My point is kind of
   along the lines of what you're saying.
               If you open up to everybody that base
   level infrastructure much as of a courseware is
   available to people that want to try different
   models with it, then you can have experimentation
   with those different models on top of that.  And
   the experimentation, you're right, the cost that
   you save by making the content freely available is
   not necessarily your big savings.
               But by enabling people to try different
   models on top of that content, that's where you're
   going to get the experimentation, that's where
   you're going to get, I think, the new ideas in the
   real -- in the hacking.
               But you need that first level because,
   again, obviously, if everybody had to come in from
   the ground floor, build this up -- some people
   around here have done that, but I'm sure those
   people will tell you it's very expensive and very
   challenging.  You could make it less challenging by
   building a common pool of resources.
              MR. WILSON:  Diana, what do you mean by
   Text Shop model?
              MS. RHOTEN:  Are you familiar with Text
   Shop?
               I'm a huge, huge fan of Text Shop and I
   feel like it's optimized for the downturn in the
   economy, frankly.  Text Shop is actually a
   for-profit model, it's classified as a retail
   model.  But it's essentially a storefront place and
   you go in and it's a maker's shop, essentially --
   you can go in and you can build anything, whether
   it's building up wood or building up metal --
              MR. RESNICK:  For fabrication purposes,
   you go in and make -- you rent materials and that
   should be a better maker.  I think with other
   people as well, it's not just the tools.
              MS. RHOTEN:  It's not as real, but
   knowing about Text Shop and a line of advocating it
   in everywhere I go.  It is not -- it's really
   thinking hard about the community aspect of it.
   So, it's not just putting... into that space, but
   thinking hard about courses, why they have the
   courses, who teaches the class, who gets to teach
   what.  It's perfect... on Teach Street and people
   are signing up.  It's incredibly empowering --
              MR. BURNHAM:  But there are online
   companions to the space?
              MS. RHOTEN:  We're working on the --
              MR. SCHAPPELL:  I never heard of Text
   Shop.  We have a knitting store that a friend
   opened.  I said, how will this work?  And she has a
   bunch of big sewing machines and tables and
   fabrics.  The place is packed.  It's called
   Stitches, in Seattle.  And it's one of those like,
   "oh, you're going to fail."  To "oh, my gosh, it's
   just happening with all these people, a huge online
   community that are saying, I don't think -- I'm
   thinking Text Shop, that would be awesome.  At the
   moment, you have to sign a waiver before you let me
   on the chain saw.
              MS. RHOTEN:  Your point is good.  We're
   having a meeting this spring to think exactly how
   to -- we're trying to help Text Shop from a variety
   of angles.  To bring in the legislators, to
   understand Text Shop's economic development
   innovation.  To bring in stimulus dollars.
              MR. WILSON:  To teach or make stuff?
              MS. RHOTEN:  Yes.
              MR. HEIFERMAN:  How can we move further?
   You know, Jeff and I are having second thoughts.
              MS. RHOTEN:  I just wanted to add we're
   trying to getting the policy level, but we're also
   really thinking about how do we build a virtual
   aspect of communities.  And Text Shop, should it
   go, should it be successful.  Well, eventually, a
   network of a different types of...
              MR. HEIFERMAN:  Jeff and I talked for a
   couple of hours, but the question of using dead
   retail space for a new network of organizing
   centers -- an entrepreurial effort, it can be like,
   you know, new schools.  I see that.
               The number one problem -- there's been
   two million meet-ups.  The number one problem is
   the space, space surveys.  Starbucks won't cut the
   open basement, the church won't cut it.  Real good
   surveys are a group of not three, four or five, but
   kind of 10 to 20 people.
               Like I said, how much did this space
   cost?  Can a group of parents that care about
   coming together and making their school better,
   just rent this space?  Space simply doesn't exist
   out there.
              MS. HAREL-CAPERTON:  In New York, it's
   very hard.  But yesterday, I was in Winston-Salem
   and in Greensboro and High Point.  These are places
   that are empty, no tobacco, no wood, no furniture,
   no textile; huge spaces are available, waiting.
              MR. HEIFERMAN:  They are padlocked.
              MS. HAREL-CAPERTON:  They're just
   waiting for economic development at this time.
              MR. JARVIS:  We have the River Rouge of
   Starbucks, you know, the world's largest.  But it's
   probably also that need a new second place; right?
   People leave offices and jobs, they need a new
   second place and there's a business there.  And
   Starbucks is good at coffee and mediocre at space.
   You have the inverse of that.
              MR. RESNICK:  The school buildings
   should be community centers, but there are all
   these rules and regulations.
              MS. HAREL-CAPERTON:  There's also
   factories.
              MR. JARVIS:  Google would create a
   platform -- thank you for the plug.  Google would
   create a platform that would treat it as a platform
   where you can create business on top of this, the
   space maybe.  And then discussion on Twitter while
   other people from the outside say that the space
   should be free.
               But if you want to reserve the space,
   it would cost you.  If you want the broadband, it
   would cost you.  If you want the social services,
   there are maybe ways to make a good business of
   this.  I think, Fred, we will be putting it before
   we know it.
              MR. SHEFRIN:  There's a start up in
   Seattle.  They're building a platform including 50
   others just like that.  But they're creating a
   platform for people to list their rooms.  The
   companies can list their conference rooms, they
   have somebody to manage them.  You can choose to
   have overhead projectors, coffee, any amounts that
   -- you basically --
              MR. HEIFERMAN:  If anyone wants to
   develop that business as a retail developer, we'll
   license the name.
              MR. WILSON:  You know, Rob, you have
   done this right now.  You did this with Etsy's
   offices in Brooklyn.  And then you did it again in
   Red Hook, where you actually put in saws and --
              MR. KALIN:  It's a 9,000 foot work
   space, but a space to make stuff isn't enough...how
   to make a living.  And education isn't available in
   Text Shop... through board here.  There's a huge
   space in Brooklyn, they have something --
               What I'm trying to do is create what I
   call Parachute, there's thousands of Parachutes
   around the country...  with a name in it.  And the
   stuff made by the Parachute, you have a little
   Parachute icon and a number.  You can go to
   Parachute and look at number of it, see where,
   what, you bought the name.  This shirt has a little
   Parachute in the back and 101.
               But each one of these Parachutes can
   have a variety of resources.  You can have this
   studio space or it can have sewing machines.  You
   can have Text Shop.  And it all gets listed in the
   directory.
               But I've found landlords who were
   interested in giving free, low rent for these large
   spaces.  And I know three such landlords.  One who
   owns half of Kingston.  What are you buying... in
   upstate New York.
               And they want to economically
   revitalize these towns by putting these Parachutes
   in them.  That's one of the group of projects I'm
   playing on.  There's a huge demand for it.
               So, the demand for the education side,
   this is as much about learning how to make stuff
   and learning how to make a living.
               Its like the aphorism, give a man a
   fish and you'll feed him for a day; but teach him
   how to fish, and he'll have fish for a lifetime.
   We've got to teach them how to sell fish so they
   can --
              (Laughter.)
              MR. RESNICK:  And when the lake dries
   up, teach them how to do something else, as well.
              MR. CAULFIELD:  And teach those people
   how to fish.
              MR. KALIN:  Teach them how to teach
   other people how to fish.  There's more to life
   than eating and fishing.
              (Laughter.)
              MR. GRODD:  I'll say one thing about the
   monopoly issue.  I think that is the fundamental
   issue, sort of the detriment to creating a good
   school culture in K through 12.  And I think a good
   school culture is key to the teachings and
   learning.  And so, I think the only way to hack the
   monopoly is through competitions and creating good
   schools and giving parents a choice.
               So, the charter movement -- and I think
   the charter school is doing a lot of good stuff.
   Whether or not it can scale it is a good question.
   I'm not convinced that it can.
              MR. WILSON:  Stop there.  You can't
   scale because there's not enough charters out there
   or there's not enough people?
              MR. GRODD:  There are the schools that
   get a lot of press, sort of these incredible
   schools with really high student achievement, based
   on standardized tests, in the narrowest sense of
   the term.  Is the system there in place which you
   can tell the system, but it's the people
   implementing the system.  You will find people like
   me, 20 something, Ivy League.
              MR. KALIN:  But that's the old system.
   If you reinvent it to what Dave Wiley is saying --
   that human capital problem, and you will be able to
   scale.
              MR. GRODD:  I'm talking about my current
   charter.
              MR. BURNHAM:  What Rob is saying is
   that -- well, I don't know what Rob is saying.
              (Laughter.)
              MR. BURNHAM:  The point is that if you
   create an environment that's an inspiring place to
   work, that's attracted to a 20 something from an an
   Ivy League, where it's a meaningful way to invest
   your life and not become a drone in the bureaucracy
   where there's a lot of uninspiring people
   surrounding you, then there's a real chance that
   you'll solve that human capital problem, as well.
              MR. HEIFERMAN:  It's how do you appeal
   to the 98 percent of college graduates who are not
   graduating from Ivy League schools and turning them
   into great teachers by letting the best practices
   emerge through systems like Alex's?
               And in general, my take from Fred's
   point was the rock star.  The rock star teacher
   isn't about teaching at Yankee Stadium like the
   story over here and making a million bucks.  It's
   about having their reputation in the teaching world
   be the rock star, because people are using their
   lesson plan, using their --
              MR. GRODD:  We are trying to do that
   without a platform to do it, but we're arguing
   that.
               I think charter schoolss, the reason  I
   don't think their current scalable in the current
   form because is they're currently driven by 20
   something, Ivy League types for two for
   three years.
              MR. SACKLER:  And so, High Tech High is
   a 2,000-seat school as an extension of their
   program. It's going to be an interesting
   experiment.
              MR. WILSON:  I think if we're going to
   do political advocacy, I think we should try to
   make it legal for kids to opt out of classes in the
   public school system that suck, and take the
   classes online instead and be able to get credit
   for that.  In that way, my kids would opt out --
   either you send a kid to the private school or the
   public school, you can't opt out on a class by
   class basis.
              MR. JARVIS:  That's the voucher system.
              MS. SALEN:  That is happening.  There's
   a school, a public high school called the I School
   opening this fall.  And that's their model, that
   kids are able to take online courses as part of
   their course work.  So, that, I don't think that is
   a dream, that's a reality.  That's happening now.
              MR. WILEY:  In Utah, at our charter
   school, we're not allowed to require students to
   attend more than three-quarters time.  They can use
   the rest of that time to take online classes or to
   go to a second school --
              MR. WILSON:  And they can get credit for
   online classes?
              MR. WILEY:  Yes.
              MR. WILSON:  I don't think that exists
   in New York.
              MS. SALEN:  It is.  The high school
   does.
              MS. FLEMAL:  The teacher is
   intrinsically rewarding or somehow recognized or
   somehow empowering for you.  And typically what
   happens, and this is a story I hear over and over
   when I'm interviewing teachers for the private
   jobs, is, "I'm a good teacher, I do a great job,
   and what happens?  I get all the difficult cases
   put into my classroom.  I get all the tough kids.
   I have got 30 kids now in my classroom and 25 of
   them are the problem kids.  After three or four or
   five years, I'm beaten down, I can't handle it
   anymore."
               So the best teachers are the ones that
   get all the problem kids, and the least capable
   teachers are the ones who don't.  Those teachers
   aren't being rewarded.  Whatever you want to call
   "being rewarded," whether it's a pat on the back,
   whether it's a showcase, whatever the reward is,
   theyre not getting rewarded.
              MR. KALIN:  The system that does
   succeed, the system that is the dominant system in
   20 years, is going to be one that solves the hum
   capital problem.  When it create more teachers, it
   will be a successful system.
              MR. GORDON:  I disagree.  Here is why I
   disagree.  I'm going to disagree with numbers
   rather than adjectives and tone of voice.  I would
   submit that an independent school of 15 kids per
   class costs $30,000 a year tuition with the capital
   cost of the school for free.
               If you build in the capital cost of the
   school and depreciate it over 30 years and you put
   in the outside cost, I would submit a kid going to
   an independent high school in a city costs $60,000
   a year.
               And those kids, about a third of the
   teachers that they get are not good enough.  So,
   you can get a third of the teachers who are kind of
   public-school-quality teacher for 60 grand a year
   all in, and the public schools, not including the
   cost of -- they don't include the capital cost of
   the buildings, which they should, because most
   public school districts should be selling buildings
   now, in my opinion.  But $60,000, we need to get it
   to $5,000 a year to scale.
              MR. KALIN:  You're thinking inside the
   current system.
              MR. GORDON:  No, not quite.  I'm saying,
   if you decide to do it with people and you go to a
   school where there is one adult for every six kids,
   that costs $60,000 a year, fully loaded.
              MR. KALIN:  If the teachers doing
   nothing but teaching those kids.
              MR. GORDON:  No, if there's six adults
   per student.
              THE SPEAKER:  But that's not a necessary
   number.
              MR. GORDON:  Okay.  Well, if you do any
   kind of ways.  So, yes.  So, take it to 15 -- so,
   you can take it to 30, I would submit.  So, take it
   to some number.  You could take it to one, it's
   $250,000.  If you take it 50, then it's $5,000 plus
   the cost of the --
               So, to try to argue the numbers, I'm
   saying I know really well independent school --
              MR. KALIN:  The music industry's kind of
   a way on how much to record an album when, people
   didn't have laptops, they could record at home.
              MR. GORDON:  I'm sorry.  Try to talk
   with numbers.  I'm trying to take it with numbers.
              MR. BURNHAM:  Well, the way Rob -- the
   disagreement here is, one is facilities-based and
   one is not facilities-based.
              MR. GORDON:  Facilities plus materials
   plus people; if you pay the people.  So, we need to
   get it to $5,000.
              MS. HAREL-CAPERTON:  Why five?
              MR. GORDON:  Because that's the
   number -- I think that's the number that the State
   of California thinks they pay on average
   out-of-pocket per student; 5 to $6,000.  So, pick a
   number or take -- who knows how many students are
   per year --
              MR. JARVIS:  Who says we have classes
   the way we have?
              MR. GORDON:  That's not the point to all
   of this.
              MR. JARVIS:  Where the cost can come way
   down, where the rock star teacher can teach
   thousands with minimal support and get better
   education out there; and the support comes from
   fellow students and you get radically new models,
   they're supported by frameworks to do things that
   reduce the cost way down and make maybe a lot of
   the space irrelevant.
              MR. GORDON:  Perfect.
              MS. HAREL-CAPERTON:  But there's always
   professional development.
              MR. GORDON:  We need to get the full
   cost per person, about $5,000 of the US GNP that
   can't afford arbitrage.
              MR. JARVIS:  We may arbitrage that.
              MS. ALLEN:  Why don't we just have --
   why does space return in the conversation?  Because
   you're right.  Everybody is talking about the
   concept of space for the last 15 minutes, it's how
   important it is.
              MR. JARVIS:  Open and flexible space
   that people can use in various ways, that you can
   hold a class at any way.  You don't necessarily --
   the community doesn't have to own --
              MR. BISCHKE:  I think there's some
   courses that drive the cost way down.  One of my
   friends runs a site called Grocket, which is a
   benchmark company, and they're focused on students
   to learn.  So, it's a game you play alongside other
   people.
               When you get the question all right,
   the game moves on to the next question.  When one
   person gets the question wrong, the game stops.
   Everybody discusses amongst each other without
   knowing what the right answer is, what the learning
   concepts are.
               Now, that's something where there's so
   much knowledge locked up in student's heads that as
   we develop systems and software to allow students
   to teach each other, you can drop the cost way
   down.
              MS. HAREL-CAPERTON:  But I think the
   cost of virtual, even virtually nonphysical
   professional development and training for and
   innovation, when you have to take -- all the range,
   from not very qualified or talented to the most
   talented and faster learner type of instructors or
   teachers to really scale is the largest cost.
               You said "people," but I don't know if
   you meant that.  Even if you run a one hour once a
   week session for people to come and learn how to
   teach and learn in a new way in the system, even if
   they don't end up in a physical space; that's from
   my analysis of budget in the last three years when
   we were running Globaloria, is the largest cost
   item.
              MR. KALIN:  On the people side, why
   don't you just require as a requirement to graduate
   high school, you have to teach other people.  You
   show that you've learned best when you're teaching
   something to other people.  So, just require high
   school students to teach --
              MS. HAREL-CAPERTON:  The thesis on
   teaching, on learning by teaching, but to teach
   daily, a two-hour workshop, tech shop style that
   we're talking about, where you really create a year
   or two-year or three-year program when you start as
   a beginner, you advance to the next story.
               In fact, the programmatic way, it's not
   something people just do.  They may be very good at
   it but they always need some training and that
   training still costs money even if it's not
   physical or virtual.  And you have to consider that
   in your numbers when you think about your very
   creative idea.
              MR. BISCHKE:  I have a cousin with seven
   kids who home schools them.  It's like, the
   15-year-old teaches the 13-year-old, who teaches
   the 11-year-old, who teaches the 9-year-old.  Rob's
   point is right on which is, again, the best way to
   learn something, to understand something, is to
   teach it to someone else.  And yet, in schools, we
   don't do that at all.
              MS. SALEN:  Some of your training is
   simply just -- the student who is teaching you is
   also training you to teach the next student, so
   there's some training involved.
              MR. KALIN:  And some people are better
   teachers.  It's also like some people are better
   learners.
              MR. JARVIS:  I teach a course on
   entrepreneurial journalism, and a business out of
   this last term was a structure for teachers and
   students to share video instructions in Physics
   because there was a niche.
               And then the community, if this works
   and it takes off, will judge the best and worse and
   easyest and hardest and then you'll have a platform
   for more.  That's one small idea and I'm sure there
   are others here doing the same thing.  The point is
   that there is a business opportunity in that.
               My fear is -- I'm on the one hand, I'm
   jazzed by this, but on the other, I'm profoundly
   depressed because my son is a Junior and it's
   almost -- it's too late for him, I fear, and my
   daughter is 12 years old and I watch her going
   through the system and I don't know what to do.
               And I feel like I've made terrible
   mistake in saying that, yes, son, get good grades
   because that's why -- because that's what we expect
   in getting a good college and I'm touring them
   around right now.
               And he's a creator, they're both
   creators and they're being taken away from
   creation.  And I almost feel like Rob would tell me
   have them drop out tomorrow.  My wife would kill
   you but --
               (Laughter.)
               What I fear here is time, and what I
   see happening in school boards politically is that
   while you have the kids in, you care deeply; as
   soon as your kids are out, that's somebody else's
   problem.
               Or while you're out of school some
   people here care deeply for teaching; but the care
   factor here, to get the critical mass to make the
   change, I just fear, is not there yet.  What we
   need in great measure is P.R., is a movement, is
   writing, is stuff.
              MR. RESNICK:  One model that I like --
   citizen schools that started in Boston and other
   cities as well, where it's using school buildings
   in having people from the community come and teach
   specialized workshops at the school, and
   volunteering, people, architects, participate in
   workshops after school.
               And I think it's really getting people
   who are engaged in expanding the things that they
   do.  They are expanding their role...  So, this is
   not a replacement for school.  It can do some the
   role that Katy was talking about, redefining what
   the teacher needs to do and what the rest of the
   community is being part of.
               And I think the citizen schools' role
   for new start-ups -- there's also a role right now
   in the country, pouring out the possibilities for
   the community services, public service, and a
   lot... schools for 20 somethings, 30 somethings
   after work all day at their investing banking firm,
   law firm and people who still have their job, will
   spend some time in the community school.
               That's just one example.  But I do
   think that's an example showing how we can try to
   reframe who it is doing it -- it's not just the
   latch teacher, there are other people in the
   community.  But I think you need a whole collection
   of other ways to engage the whole community in the
   education effort.
               MR. LOUGHRIDGE:  I think there is a
   really simple approach that maybe can be hatched
   here now with some of the folks and their
   talents -- I'm thinking of Chris -- I know in
   Hawaii there's enough pain with how the public
   schools are not working out.
               I think it's harder to get into a
   private school in Hawaii than it is to get into
   Harvard literally.  So many people want to get out
   of that system.  But there's a super simple tool,
   SST, where you can get involved -- it's something
   that the PTA can use, for maybe a goal setting with
   teachers and principals.
               I feel that the tough things that we
   have now to effect change or problems in
   accountability and transparency -- and if there is
   a way to tackle that with a social networking tool
   that's inclusive versus...
               Some way to engage teachers and
   principals locally, school by school, using this
   tool, where a parent can sit down with the
   teachers, administrations and say, "This is what we
   are going to work on; because we have a problem
   with math in your school or we want to bring in
   robotics," whatever it is, just be a part of --
              MR. HUGHES:  I think that's a fine idea.
   But what I'm more interested in is what tools can
   actually enter the classroom to make it so that
   students can learn from other students who are in
   the same room or halfway across the world; or
   engage with games that people have begun to
   create --
               How does that integrate with the rest
   of the curriculum that the teacher or facilitator
   can be categorized.  I think that's where the real
   paradigm shift is here now, where people can learn
   from other experts regardless of their age,
   regardless of their background, and be judged or
   assessed on what they actually take in or what they
   put out.  I think that's where --
              MR. BURNHAM:  You have to get into the
   classroom.  I think what we're hearing about -- to
   answer Jeff's questions about what do you do with
   your children is, you begin to work around the
   limitations of the classroom and you find a tutor,
   and Fred's hired a guy to teach his kids how to
   code.
               That's the kind of perspective that you
   can have when you sit in this room and you have the
   education that you had and the resources that you
   have.  But I think that to the degree that we can
   make these resources more broadly acceptable, what
   Shai is doing, what David is doing and then begin
   to make parents more aware of them.  You can begin
   to work around that.
               I think the hardest problem that we
   have is not whether or not the technology could
   create real value inside the classroom; the hardest
   problem is how you get it inside the classroom.
              MR. KALIN:  A million student march.
   All the students get together and say, We're sick
   of this education, we don't like it --
              MR. BURNHAM:  No school administrator
   ever said that Facebook is now allowed on our
   campus.
              (Laughter.)
              MR. O'DONNELL:  In fact, the opposite --
              MR. HUGHES: If you give everybody a $200
   computer, not just the use of technology but the
   new structured history lesson around whatever the
   given topic is...  not the major things that we
   keep talking about, like force kids to, like,
   interact with and tell me was that truthful, what
   was actually, you know, bullshit, and actually make
   all of the decisions and then integrate into some
   type of creative work letter, say paper or
   presentation of video or whatever.
               But I think that's the challenge, it's
   getting that technology in the classroom and using
   teachers as being facilitators rather than -- which
   is a whole paradigm shift from everything else.
              MR. WENGER:  When you think about how
   much it costs to every student in the United States
   a net book with full Internet access compared to
   the cost of the AIG bail out.
              MR. O'DONNELL:  I disagree.  I don't
   think it should be in this classroom at all.  The
   worst thing I've ever done is teach a class in a
   computer room where everyone is sitting in front of
   a computer that's connected; because absolutely
   nobody pays attention, they were just instant
   messaging with their friends or whatever.
               I think outside the classroom,
   especially in situations where you are teaching the
   kids how to access resources, the content, other
   students who are learning the same thing, on the
   off hours, when the teachers might not be able to
   reach or wait for the teachers to reach them on
   their own time.
               Because in the classroom, I think it
   can be a distraction; but outside, if there is a
   support systems especially in situations where
   maybe parents don't know the same language as the
   kids in the classroom, they don't have the parental
   support around the education, stuff like that, to
   be able to access those resources.
              MR. HUGHES:  I understand where you're
   coming from, and there's a debate raging around the
   country about whether or not students should be
   able to have laptops.  I think the problem there is
   just -- you just need to build a software that does
   real time assessment.
               So, if you have given a task or given a
   problem or you're trying to teach a given topic you
   should be able to know which of your students are
   actually engaging with that topic or whatever
   they're doing online.
              MR. JARVIS:  Or at some point it's up to
   them.   At some point they're responsible.
              MR. HUGHES:  I'm talking about younger.
              MR. JARVIS:  Graduate students.
              MR. HUGHES:  Twelve-year-olds who are on
   Facebook.  But maybe you have those different
   channels where you also see software development so
   you can assess what --
              MS. HAREL-CAPERTON:  I think that you
   don't realize that most public schools don't have
   computers in the classroom and maybe -- but also
   they don't have it at home, and to answer your
   question in this debate, the only way is to really
   post in a place where teachers are looking, that
   there is this innovation and what you're looking
   for teachers to be patient about it and want to do
   it; and you work with them and then try to advance
   to get the principals and decision makers and the
   school.
               That's what we are doing and it works
   really, really well; but you really have to make
   sure that they have the bandwidth, the
   infrastructure, the computers and everything in
   order to work with them from within.
               Once it works, then after a year the
   school sees that something did happen, they may
   actually -- whether it's writing for grants or
   asking for funding to bring more computers, more
   productivity, but they have to see that that
   configuration is monitored towards the classroom is
   happening.
               And that is happening all around.  It's
   an old trick.  And this is -- so far, my knowledge
   is how innovation spreads in schools.  The answer
   to the question "how did we get it there" is really
   to identify those teachers.  So, not necessarily
   techie but passionate as to what extra time to make
   it work and demonstrate because they're excited
   about doing something new.  And that's really how
   it works so far in the research.
              MR. GORDON:  Fred, to add to your idea
   about the vouchers.  How about the idea of about a
   $100,000 check to a family who successfully gets a
   kid a GED home school?  Just thanks, and here's a
   hundred thousand.  That would probably create
   activity.
              MR. WILSON:  Who is funding those
   $100,000 checks?  You and me?
              MR. GORDON:  We already are, Dude.  With
   half a billion dollars we're paying $10,000.
              MR. WILSON:  We're not going to get the
   government do it; right?  They are not going to do
   it.
              MR. GORDON:  They already are.  Instead
   of doing it by credit, here's the only outcome we
   care about -- we want the kids in jail until
   they're 18 or until they're 16, and they're run
   down jails and we want the GED.  That's all we
   really care about.
               We don't care is they're smart enough
   to vote, obviously.  We don't care if they
   understand science, obviously.  All we want is a
   GED and get the government out of it.  Sell the
   jails.
              MS. ALLEN:  A small anecdote on the
   issue of technology in all schools and to
   underscore the fact that any conversation on
   education needs to take a whole bunch of other
   factors into account, which are pretty absent from
   our conversations.
               I've served on a board of the
   University of Chicago Charter Schools for a number
   of years.  We had to quit because kids were getting
   attacked.  First, we tried school buses so that
   they didn't have to walk home, but that wasn't
   enough and it's super expensive.  So, it wasn't a
   sustainable program, just because of various social
   factors.
              MS. FLEMAL:  I live for technology, but
   I'm not sure that it is worthwhile putting it into
   any more classrooms.
              MR. KALIN:  Technology is the software,
   not the hardware.
              MS. FLEMAL:  And you have to keep
   updating the technology instructors.  What I do is
   tell kids -- I keep sending people to the Apple
   store, that's where I send my students.  "Go to the
   Apple store and sit there for free classes and you
   will get the most up to date instruction."  I'm not
   sure it's worthwhile.
              MS. SEGGERMAN:  I always ask, why does
   education seem to be the last thing we're going to
   get a handle on?  Technology seems really well used
   in the corporate sector, in health corporations,
   the military obviously knows how to do it, politics
   is starting to totally get it.
               Why, when most of us are parents, we
   care about education, why is it that technology and
   education as a marriage is like the last?
               MR. WENGER:  That may be the perfect
   way to wind up.  I think what they refer to is that
   the hacking that is taking place is taking place on
   the outside and that's, I guess, where innovation
   tends to come from, largely.
               And the reason, I think, that the
   school itself is going to be last place it takes
   place, is it's the system that's the most tightly
   controlled by lots of different interests; and that
   slows down innovation because the big system and
   the innovation doesn't fit inside the existing
   system and the system changes slowly.
              MR. SHEFRIN:  I think this idea of the
   inside and the outside is really critical and I
   think the role of education really is to make a
   porous wall between those things.  That's what
   schools and education really should be about right
   now.
               We're living in a time where we have
   access to all of those things, and we're moving
   back and forth.  So, what's happening on the
   outside needs to be able to move in a revolving
   door and be brought into the inside and back out
   again.
               And I really do think that's the role
   of education.  And I also want to say that lots of
   conversations today were about what's happening in
   the public schools and also at that level of
   education.  And I think the next teachers, to think
   about teachers as innovators, innovators as
   teachers in the relationship, the paradigm between
   those two things.
               And what happens all the way through,
   the next teachers and innovators are the kids in
   kindergarten right now and the kids that are
   graduating college right now.
               And what the continuum is between that
   whole range I think is critical to be able to
   understand and to know also that it goes both ways,
   that it's not just kindergarten up to college, that
   that learning goes back and forth in a continuum.
               So, I do really think that the inside,
   outside -- as the outside becomes more acceptable,
   things that would happen in the after-school
   programs and what students and teachers have access
   to now are easier to fold back in in may ways.
               What the classroom is, the idea about
   what the classroom is, is the real question, what
   is it, where is it, what happens inside and then
   outside of this and maybe to not be able to think
   about inside and outside as two separate worlds.
               So, I think a lot of what needs to be
   happening in education is that what happens to the
   students is, they are finding a way to be in the
   world that's meaningful.  And then I think the way
   we begin to think through these things is what
   makes that happen and then tell the students to
   really empower so that what happens is also
   initiated from them.  We have to find a way to do
   that.
              MR. WENGER:  We have promised more time
   to talk in smaller groups.  I want to thank
   everybody for being here but I also want to
   encourage everybody to continue the conversation
   with the part of the group or on the Wiki or just
   through connections established today.  I think
   that's how ultimately we will carry out the
   ultimate hack of education, creativity in all of
   us.  Thank you all.
              (Time noted:  4:10 p.m.)
              (Applause.)






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