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 Uploading ....A Peer Produced List of Web-Based Business Models (inspired by Chris Anderson's original post):
- CPM ads ("cost per thousand views"; banner ads online and regular ads in print, TV and radio)
- CPC ads ("cost per click"; think Google ads)
- CPT ads ("cost per transaction"; you pay only if the customer brought to you from a media sites becomes a paying customer. Here's an example.)
- Lead generation (you pay for qualified names of potential customers)
- Subscription revenues
- Fee per use (similar to Subscription revenues but on a per usage basis. see: Vertical Response)
- Affiliate revenues (think: Amazon Associates)
- Rental of subscriber lists
- Sale of information (selling data about users--aggregate/statistical or individual--to third parties)
- Licensing of brand (people pay to use a media brand as implied endorsement)
- Licensing of content (syndication)
- Getting the users to create something of value for free and applying any of the above to monetize it. (Like Digg or Reddit)
- Upgraded service/content (ed: aka "freemium")
- Alternate output (pdf; print/print-on-demand; customized Shared Book style; etc.)
- Custom services/feeds
- Live events
- "Souvenirs"/"Merchandise"
- Co-branded spinoff
- Cost Per Install (popular with top Facebook apps who can help others get installs)
- E-commerce (selling stuff directly on your website)
- Sponsorships (ads of some sort that are sold based on time, not on the number of impressions)
- Listings (paying a time based amount to list something like a job or real estate on your website)
- Paid Inclusion (a form of CPC advertising where an advertiser pays to be included in a search result)
- Streaming Audio Advertising (like radio advertising delivered in the audio stream after a certain amount of audio content has been delivered)
- Streaming Video Advertising (like streaming audio but in video)
- API Fees (charging third parties to access your API)
- Credit Points (think: Microsoft Points and Zune Marketplace)
- Rewards Points and Conversion (e.g. frequent flier miles, contests, support rewards, etc.)
- Production Points (e.g. advertiser, subscriber, and consumer subsidies to fund production)
- Market Maker in an Advertising Exchange (Market Maker earns the difference between what an advertiser and publisher are willing to buy and sell online ad inventory - ADSDAQ, RightMedia, DoubleClick's AdX are exchanges that exist today)
- Arbitrage - The practice of taking advantage of a price differential between two or more markets. (e.g., think 712 phone numbers, products from China, etc.)
- Product Placement - in video/photo/etc placement or consideration.
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